• Title/Summary/Keyword: Asia-Pacific criteria

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Examining Context-specific Social Media Marketing Strategies

  • Park, Jin-Won;Cho, Eun-Young;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.143-162
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    • 2016
  • Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

Developing an Evaluation Model of e-transformation status (기업의 e-transformation 수준 평가 모델 개발에 관한 연구)

  • Choi, Seung-Eun;Kym, Hyo-Gun
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.219-239
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    • 2005
  • Recently, e-transformation has appeared as one of the important issues on which academic and industrial worlds focus in order to bring organizational transformation to a company that wants to adapt itself to the rapidly changing business environment. Therefore this thesis aims to develop a new model(a model whose evaluation criteria were based on 3 dimensions, 9 factors, and 30 indices was derived) to evaluate the level of e-transformation that enables firms to check out and predict the e-transformation progress. The present study seems to be the first trial to evaluate the status of e-transformation processes of the firm empirically, especially by integrating the many indices that have not been examined empirically before. We expect that the results from this research will help corporate e-business strategy planners to devise and analyze the e-transformation strategies effectively by recognizing the companies' current situation in comparison with their previous and other firms' level, respectively.

A Study on the Construction and Improvement of Software Process Infrastructure for Software Firms In Korea (국내 소프트웨어 사업자의 프로세스 기반구조 구축 및 개선 방안 연구)

  • Ahn, Yeon-Shick;Moon, Song-Chul;Kim, Dong-Soo
    • Asia pacific journal of information systems
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    • v.14 no.4
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    • pp.23-47
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    • 2004
  • This study was tried for the improvement of software process ability of the software firms, and analyzed empirically the impact that a software process infrastructure level influences on the software process level and process performance. The questionnaire were developed and data were collected from the process improvement correspondences or project quality managers of the 78 software firms. The result was shown that management-organization infrastructure was composed of software process improvement organization's role and activity, process standard and education, management system and supporting, management guides and procedures. And organization's standard development procedure or criteria, process asset, process support tools were included in technical infrastructure. This study provides that some components of software process infrastructure had an significant influence on the process level, process infrastructure management level, and software process performance.

A Descriptive Study of the Korean Managers' Small Group Decision-Making Process: An Interaction Process Analysis (한국 중간관리자를 대상으로 한 행태적 집단 의사결정 과정에 관한 연구)

  • Chun, Ki-Jeong;Park, Jae-Shin
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.127-147
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    • 2001
  • This paper presents an analysis of Korean middle managers' decision-making processes. The sample included the observations of decisions made by 17 groups with 5 to 7 members each. The 5 hour-long, in average, decision processes were analysed by a modified system of Fisher's(1970) Interaction Process Analysis. The results showed that Korean managers followed alternative-focused decision processes, as opposite to value-focused ones. That is, the decision-making groups showed a strong trend to elaborate on alternative generation and evaluation right after the situation analysis. They tended to discuss the objectives of decision and relevant criteria only to resolve conflicts arisen during the evaluation process of alternatives. The analysis also showed that a decision proposition was more frequently followed by negative responses than positive ones and by interpretative evaluations than substantiative ones. The lessons from this study suggest a direction for the development of group decision support systems tailored for Korean cultural characteristics. This study is also meaningful as the first observation and empirical analysis of Korean middle managers' decision-making processes.

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An Intelligent DSS to Assist in Multi-Attributed Managerial Decision Under Fuzziness (불명확한 상황에서의 다중속성 경영의사결정을 지원하기 위한 지능적 의사결정지원시스템)

  • Hong, Il-Yu
    • Asia pacific journal of information systems
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    • v.5 no.1
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    • pp.52-85
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    • 1995
  • This paper develops a new approach to dealing with qualitative reasoning processes involved in managerial decisions, drawing upon choice strategies that have been developed within the general framework of multi-criteria decision making. Issues such as choices under uncertainty and preference formulation are addressed. An MCDM DSS intended to assist in high-level management decisions must focus on helping the decision maker to properly define the problem by providing a structure to it and to dynamically evaluate the alternative courses of action. A conceptual architecture is developed and presented to propose a general model for designing decision support systems specifically designed to assist in MCDM in a managerial context. A commercial loan approval judgment case is described to illustrate the real-world situation where decisions are made under fuzziness and usually require a high degree of intuition and subjective judgment. Development of a prototype system intended to partially represent application of the architecture is described.

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A Model for the Successful Implementation of DSS in Korean Large Business Organizations (한국기업의 DSS 실행 성공모형에 관한 연구)

  • Sin, Ho-Gyun
    • Asia pacific journal of information systems
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    • v.4 no.1
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    • pp.139-168
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    • 1994
  • Many researchers and practitioners have paid much attention to identifying some critical factors for the successful implementation of the TPS, EDP and MIS. However, not much effort have been focused on the implementation issues of DSS which is different from TPS or MIS in terms of the scope of the system, evaluation criteria, decision types served, and level of users. Because of these differences, implemention of DSS should be planned and approached from different aspects of TPS, EDP and MIS. A conceptual model includes four characteristics as independent variables and three dependent variables such as system usage, user's satisfaction, and user's attitude. This paper is to empirically prove the usefulness of the model and to identify a model for the successful implementation of DSS in Korea. It will provide a better understanding of the variables associated with the successful DSS implementation.

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A Study on the Quantification of Information Security Level (정보보안수준 계량화 연구)

  • Kim, Hyun-Soo
    • Asia pacific journal of information systems
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    • v.9 no.4
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    • pp.181-201
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    • 1999
  • This study presents an information security level index and a quantification scheme. A comprehensive survey on previous researches in information security checklists has been performed. A candidate indicator list for information security level has been developed, Desirability of each indicator has been tested by 4 criteria, They are general validity, relative importance, probability of accident and impact of accident. 67 experts' opinion has been collected and analysed. The result shows that selected indicators are a very good candidate set for the determination of information security level. A factor analysis shows indicators are well structured. There exists strong correlation between validity and probability, validity and impact, and importance and probability. A quantification scheme of information security index has been developed by experts' judgement and statistical tests.

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The Clinical Implications of Hepatic Enzymes in Metabolically Healthy Obese Men (대사적으로 건강한 비만남성에서 간 효소의 임상적 의의)

  • Shin, Kyung-A
    • Korean Journal of Clinical Laboratory Science
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    • v.49 no.3
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    • pp.248-255
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    • 2017
  • Increased hepatic enzymes are associated with insulin resistance, metabolic complications, and type 2 diabetes mellitus. Metabolically healthy obese (MHO) phenotype is not accompanied by metabolic complications and maintains insulin sensitivity, despite excessive body fat. The purpose of this study was to evaluate the clinical implications of hepatic enzymes in MHO men. The diagnostic criteria for MHO were based on NCEP-ATP III and obesity in adults was defined using WHO Asian-Pacific criteria. We used the data from 9,683 obese men aged between 20 and 70 years. The subjects were divided into three groups according to the diagnostic criteria: The metabolically healthy non-obese (MHNO, N=2,878), metabolically healthy obese (MHO, N=5,427), and metabolically abnormal obese (MAO, N=1,378). Obesity criteria were classified according to the standards set forth by WHO Asia-Pacific Criteria. AST, ALT, and GGT were significantly lower in the MHO group than in the MAO group (p<0.001, respectively). However, the hepatic enzyme levels were higher in the MHO group than in the MHNO group (p<0.001). Liver enzymes were associated with metabolic syndrome risk factors. Waist circumference, fasting glucose, total cholesterol, triglyceride, and HDL-C were risk factors for metabolic syndrome affecting liver enzymes. In conclusion, hepatic enzymes were found to predict metabolic abnormalities in metabolically healthy obese men.

Estimation of the Level of Sustainable Development in Kazakhstan Regions and Recommendation for its Increase

  • Baimukhamedova, Gulzada S.;Nurlanova, Nailya K.;Akhmetova, Sharzada
    • Journal of Distribution Science
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    • v.10 no.7
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    • pp.23-31
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    • 2012
  • The purpose of this study is to investigate existing world economic science theories and concepts of sustainable development as well as create original system of criteria and indicators to assess potential and conditions for sustainable development from a regional perspective and based on the above justify proposals for public authorities to improve methods of economic regulation for regional development. To achieve the goal evolution process of existing theories and concepts of sustainable development and "green growth" have been studied in terms of its adaptation to the spatial development of Kazakhstan, comparative dynamics of natural resources consumption in the Asia-Pacific region and Kazakhstan were investigated as well. Methodology. World best theory and practice methods for assessment of the level of sustainable development of the country and some of its territories were also studied. We selected the best system of criteria and indicators for assessment of economic, social and environmental sustainability of regional systems. Methods offered in this article are based on traditional and new factors of economic development and conditions for operation of regional systems. Indicators are chosen with a glance to basic goals for future development of regions in Kazakhstan. It is recommended to use two levels of methodology offered by author, namely national and regional, and at the local level later (districts, municipalities, cities). The results. Method offered by the author has been tested based on materials and statistics of regions in Kazakhstan. Suitability and usability of the proposed system of criteria and indicators for measuring of economic, social and environmental sustainability of regional systems was proved. Based on this analysis it was found out that there are regions in Kazakhstan that differ from each other by most of key indicators of sustainable regional development and this tendency is increasing. Conclusions and recommendations. As a result of this analysis, the authors have substantiated a number of proposals on methods of analysis to be used, improvement of methods of regional development, implementation of institutional reforms, as well as improvement of regional statistics. This article provides recommendations that can be successfully used in the management practices by public authorities to implement a new regional strategy focused on sustainable development in future.

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Implementation on ADHD Diagnostic Expert System based on DSM Diagnostic Criteria (DSM 진단 기준을 이용한 ADHD 진단 전문가시스템 구현)

  • Hwang, Ju-Bee;Lee, Kang-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.11
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    • pp.515-524
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    • 2017
  • In this paper, we design and implement an expert system for diagnosing ADHD. As a result of the analysis with DSM-IV-TR, the ADHD diagnostic criteria are changed according to the age group. With this analyzed diagnostic, objects and their values are set and rules are created. We design a diagnostic system consisting of 'ADHD diagnostic system engine' and 'user query response program'. The ADHD diagnostic system engine is a rule-based reasoning engine that is implemented in the Prolog language and receives INPUT from the user query response program. By INPUT, the rule is executed based on the ADHD diagnostic criteria and the OUTPUT is sent back to the 'user query response program' by inferring the diagnostic result. The 'user query response program' is implemented in the Python language and serves as an interface for handling conversation with the user. The bridge between 'ADHD diagnostic system engine' and 'user query response program' is performed through the Pyswip library. As a result, the ADHD Diagnostic Expert System will help you plan your treatment with reduced diagnostic costs and use-complexity.