• Korean Journal of Comparative Education
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• v.26 no.4
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• pp.125-152
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• 2016

This study aims to analyze the impacts of the QS Asia University Rankings (QSAUR) indicators and to compare the scores obtained by major countries. Hierarchical multiple regression was performed on the results of the QSAUR 2013-2015 and the average indicator and overall scores of each country were calculated. In the QSAUR, the most influential indicator was academic reputation. Each indicator's influence corresponded to its assigned weights and standard deviations. The results of the comparison revealed that Japan, South Korea, and China had the largest number of institutions among the top 150, while Singapore maintained the highest average scores on the indicators as well as the overall score. Each country had different areas that required improvement. South Korean colleges scored lower than some countries on academic reputation, papers per faculty, and international faculty. To attain higher ranks in the QSAUR, academic reputation, institutions' research capability improvement, and internationalization are needed. The implementation of these strategies is necessary to diminish the gap between South Korean institutions and other Asian institutions.

• Asia Marketing Journal
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• v.9 no.2
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• pp.23-47
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• 2007

A new chi-square test is proposed to assess significance of attributes for nonparametric conjoint models. The key idea is to form subsets of rankings and test the dependence between the attribute levels and the sets of rankings. The null hypothesis states that the rankings for profiles with the focal attribute are distributed randomly among the sets of rankings. The approach is simple, easy to use, and can be applied at the individual level as well as at the aggregate level. It can be used for the trade-off approach as well as for the full profile approach.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.390-400
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• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• Journal of Navigation and Port Research
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• v.27 no.3
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• pp.315-320
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• 2003

Since the beginning of open-door policy, China has been making rapid annual growth with an average 10% economic development. And due to this rapid growth, cargo volumes via ports have been also rapidly increased, and accordingly, current China government has intensively invested in port development. Further, this development project is significantly big scale, compared with those project which Korea and Japan have. Thus, China is beginning to threaten Korean ports, especially Busan port which try to be a hub port in Northeast Asia. For this reason, it has been very important issue for Korea and Busan port to investigate or analyze Chinese ports based on empirical data. Especially, although various studies related to Shanghai and Hong Kong have been conducted, the competitiveness of overall Chinese major ports has been little studied. In this paper, we analyzed competitiveness level of eight Chinese ports with capabilities as container terminal, based on reliable sources. From data analysis, eight Chinese ports were classified into four groups according to competitiveness level. Rankings among four clusters based on competitiveness level are cluster(Hone Kong), cluster C(Shanghai), cluster A(Qingdao, Tianjin, and Yantian) and cluster D(Dalian, Shekou, and Xiamen).

• Korean Journal of Agricultural Science
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• v.50 no.4
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• pp.927-940
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• 2023

Online shopping has been undergoing significant developments in the South Asian region in the last decade. Using a representative sample of Sri Lankan consumers, this study explored online food purchasing behavior in Sri Lanka, a developing nation and island in South Asia. Data were collected from 562 respondents from all nine provinces in Sri Lanka using an online survey. Consumer attitudes were evaluated using factor analysis, and factor scores were added as explanatory variables to the final model. An ordered logistic regression model was used to examine the impact of consumer demographics, economic variables, and consumer attitudes on online food purchases. Online food purchasing intensity was categorized into four groups that suited ordinal rankings: zero for never, low for rarely, medium for occasionally, and high for regularly. Results indicated that age, income, education, and living in urban areas affect the online food purchasing behavior of Sri Lankan consumers. In addition, trust, convenience, and attitudes toward price were powerful drivers of online food purchasing. The findings have a number of significant managerial ramifications for creating strategies to promote online food purchases in developing South Asian nations like Sri Lanka. Moreover, promoting online shopping could be a potential solution for traffic congestion, ultimately helping to mitigate the negative externalities associated with it, such as carbon emissions and air pollution.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.29-43
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• 2021

Purpose - The purpose of this study is to analyze the root causes of changes in the rankings of paying taxes in Japan and Korea from 2019 to 2020, and put forward relevant policy recommendations for China from the perspective of enterprise tax burden and tax compliance costs. Research design, data, and methodology - This paper analyzes the data information of four indicators of Japan and Korea in paying taxes from 2009 to 2019, excel tool was used to summarize the essential reasons for the changes. Result - The results showed that, through the reform of tax system, especially the application of electronic tax system for tax declaration, and this is the fundamental reason why Korea has surpassed Japan in the ranking of Paying Taxes in recent five years. Conclusion - Drawing lessons from the reforms in South Korea and Japan, it is concluded that China should improve its tax ranking through two ways. First, deepen the reform of the main tax and fee system and reduce the burden of enterprise taxes and fees. Second, further simplify the tax procedures. Return rights and responsibilities to the enterprise.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.9
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• pp.4323-4326
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• 2016

Background: The cancer mortality-to-incidence ratio (MIR) has been established as an important measure of health disparities in local and global circumstances. Past work has corroborated a linkage between the colorectal cancer MIR and the World Health Organization (WHO) Health System ranking. The literature further documents many Asian countries having incomplete cancer registries and a lack of comprehensive colorectal cancer screening guidelines. Materials and Methods: The colorectal cancer MIR values for 23 Asian countries were calculated from data obtained from the 2012 GLOBOCAN database. The 2000 World Health Organization (WHO) Health System rankings were used as a proxy for health system infrastructure and responsiveness. A regression equation was calculated with the MIR as the dependent variable and the WHO Health System ranking as the independent variable. Predicted MIR values were next calculated based on the regression results. Actual MIR values that exceeded 0.20 from the predicted MIR were removed as 'divergent' points. The regression equation was then re-plotted. Goodness-of-fit for both regressions was assessed by the R-squared test. Results: Asian countries have a relatively wide colorectal cancer MIR range, from a minimum of 0.24 to a maximum of 0.86. For the full dataset, the adjusted R-squared value for this regression was 0.53. The equation was then used to calculate a predicted MIR, whereby two data points were identified as 'divergent' and removed. The adjusted R-squared for the edited dataset increased to 0.66. Conclusions: Asian countries have a marked range in their colorectal cancer MIR values and there is a strong correlationwith the WHO Health System ranking. These results corroborate the contribution of the MIR as a potentially robust tool in monitoring changes in colorectal cancer care for Asian nations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.2
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• pp.97-113
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• 2011

While the role of universities in the modern society has long been a key agenda of discussion, Korean universities have recently tried to get good results in league tables, mostly published by major media. Although the criteria of evaluation are developed through benchmarking and thoughtful discussion, they are still in the process of development and fragile to the question whether they really suggest the future direction of universities. The study seeks to find whether the number of UIC(university industry co-authored articles), as suggested by a few scholars, is meaningful and feasible as an alternative or complement to current performance indices of universities. The adoption of UIC implicitly means that a key role of university should be developing and diffusing knowledge to the society by working with industry participants. We found limited evidence that the index of UIC has meaningful discrepancy with current indices for research, which opens up a new discussion.

• Asia Marketing Journal
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• v.16 no.4
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• pp.75-87
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• 2015

As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations. The purpose of this study is to investigate the global branding strategy of the Hyundai Motor Company (hereafter HMC) in order to show how the company processes its branding strategy. HMC, one of the leading global companies in the automobile industry, set up its brand identity as "Modern premium", in alignment with their new slogan "New Thinking New Possibilities", in 2011. The aim of the "Modern premium" concept was to provide consumers with new experiences and values beyond their expectations. HMC wanted their consumers to think of their cars as not only a medium of transportation but as a life space, where they can share experiences alongside HMC. In an effort to conduct consumer research in 5 different nations, HMC selected "brilliant" as a key communication concept. The word "brilliant" expresses the functional, experiential, and emotional dimensions of HMC. HMC furthermore chose "live brilliant" as a key campaign message in order to reinforce their communication concept. After this decision, the "live brilliant" campaign was exhibited through major broadcast channels around the world. The campaign was the company's first worldwide brand campaign, where a single message was applied to all major markets, with the goal of building up a consistent image as a global brand. This global branding strategy is worth examining due to its significant contribution to growth generation in the global market. Overall, the 'live brilliant' global brand campaign not only improved HMC's reputation image-wise, with the 'Modern Premium' conceptualization of the brand as 'simple', 'creative' and 'caring', but also improved the consumer's familiarity, preference and purchase intention of HMC. In fact, the "live brilliant" campaign was a successful campaign which increased HMC's brand value. Notably, HMC's brand value increased continuously and reached 9 billion US dollars in 2013, leading it to reach 43rd place in the Global Brand Rankings according to the brand consulting group Interbrand. Its brand value largely surpassed that of Nissan (65th) and Chevrolet (89th) in 2013. While it is true that the global branding strategy of HMC involved higher risks, it was highly successful according to cross-nation consumer research. Therefore, this paper concludes that the global branding strategy of HMC made a positive impact on its performance. We further suggest HMC to combine its successful marketing with social media such as Facebook, Twitter, and Instagram and embrace digital media by extending its brand communication horizon to the mobile internet