• Journal of Korea Entertainment Industry Association
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• v.13 no.2
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• pp.37-45
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• 2019

The This study aimed at clarifying that the cognitive interpretation code is essential for college students to read the correct culture while discussing the producer's story production system for creative advertising content and the process of interpreting the meaning of advertisers and the formation of principles and beliefs. The production of advertising content aimed at persuasion should first identify anachronistic reason system based on the target audience's perception principle. A concise analysis of the experiment found key clues that confirmed that a sample of the producer's intended story would be inconsistent with the clues of information that a college student could remember. I have tried to organize a semantic analysis tool that combines these key clues and as a tool for reading culture of the right time for college students. As a result, university student inmates were able to identify one side of positive communication: reading a new cognitive symbol culture based on their subjective experience and beliefs, rather than analyzing cross-sectional analysis of the primary language and non-verbal expressions of their advertising contents. In the future, if an advertising content story producer works to identify such a process in advance, it will help persuade inmates.

• Journal of the Korean Society of Floral Art and Design
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• no.41
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• pp.93-114
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• 2019

The purpose of this study is to analyze the characteristics and problems of the content of flower design education videos on YouTube and to search for improvement direction. The subjects of analysis were 129 pieces of videos uploaded in the last one year including 'craftman floral design' as a search term. The result shows that contents covered were practical lectures, theory lectures, test related tips, job and character introduction, test work, educational guidance and publicity. The production format could be divided into studio lecture, classroom lecture, video feature, interview, Vlog, and television program. The hub-type programming strategy that periodically uploads the videos satisfying the target audiences' interests is mostly applied. The type of lecture covered 'practical skill test' got a good response from the users. Overall, content diversity, interaction between creators and users, and harmonious programming strategies are lacking. In order to improve this, it is necessary for emotional and expressive creators to pioneer differentiated fields and practice based on actual field. The introduction of interactive elements such as games and quizzes and the application of new media technologies such as VR and AR are worth trying. Three strategic types of 'hero', 'hub', and 'how to' should be applied complementary. As the demand for education content related to flower design is expected to expand in the future, it is required to develop content that can be used in various platforms, foster professional creators, and develop associated business models.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.9
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• pp.201-210
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• 2016

The purpose of this study is to explore the process of multicultural perception change of university students who have participated in multicultural mentoring. From May to December of the year 2015, the researcher conducted continuous e-mail interviews as well as in-depth interviews with mentors who participated in multicultural mentoring at I university. The interview contents were transcribed and comparative analysis was done. The result of the study is as follows. The process of multicultural perception change of mentors were discovered to be change in stereotypes, prejudice and ideas on multiculture, difference detection and social desire. They realized that stereotypes and prejudice were the errors of generalization due to their ideas on multiculture which were developed through media. Through mentoring activities the mentors reflected on the inherent negative ideas on multiculture, thus changing their ideas and thoughts. Also, the difference detection acknowledged cultural diversity along with the understanding of the cultural environment of mentees. Social desire expressed their wish for the change of perception in the cultures of others along with the positive change of multicultural perception through mentees. Thus, it was discovered that multicultural mentoring activities are sufficient prerequisites to change the social perception of multiculture from personal interest.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.239-246
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• 2017

This paper compares the speech signal parameters between Korean and Chinese for Korean pronunciation /ㄹ/, which is caused many errors by Chinese leaners. Allophones of /ㄹ/ in Korean is divided into lateral group and tap group. It has been investigated the reasons for these errors by studying the similarity and the differences between Korean /ㄹ/ pronunciation and its corresponding Chinese pronunciation. In this paper, for the purpose of comparison the speech signal parameters such as energy, waveform in time domain, spectrogram in frequency domain, pitch based on ACF, Formant frequencies are used. From the phonological perspective the speech signal parameters such as signal energy, a waveform in the time domain, a spectrogram in the frequency domain, the pitch (F0) based on autocorrelation function (ACF), Formant frequencies (f1, f2, f3, and f4) are measured and compared. The data, which are composed of the group of Korean words by through a philological investigation, are used and simulated in this paper. According to the simulation results of the energy and spectrogram, there are meaningful differences between Korean native speakers and Chinese leaners for Korean /ㄹ/ pronunciation. The simulation results also show some differences even other parameters. It could be expected that Chinese learners are able to reduce the errors considerably by exploiting the parameters used in this paper.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.7
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• pp.671-678
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• 2017

In this paper, we conducted an industry input-output analysis to examine the impact of the advertising industry on the movie industry. As a result, the production inducement effect increased from 1993 to 2008, and it decreased from 2009 to 2012. In 2014, the production inducement effect increased to 0.028 won. Value added effect is found that it fluctuated yearly. As a result of the sensitivity coefficient of the advertising industry, it decreased increasingly. In the case of the influence coefficient for backward linkage effect, it showed a decreasing tendency after 1998, but it increased from the beginning of 2009. This study examines the influence of the advertising industry on the input of the output by analyzing the impact of the advertising industry on the movie industry. As a follow-up study, it is necessary to compare the impact of the advertising industry on the movie industry and other industries such as publishing and broadcasting.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.6
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• pp.927-937
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• 2018

In this paper the comparative study of the consonants of Pyongyang and Seoul dialects of Korean is performed from the perspective of the signal processing which can be regarded as the basis of engineering applications. Until today, the most of speech signal studies were primarily focused on the vowels which are playing important role in the language evolution. In any language, however, the number of consonants is greater than the number of vowels. Therefore, the research of consonants is also important. In this paper, with the vowel study of the Pyongyang dialect, which was conducted by phonological research and experimental phonetic methods, the consonant studies are processed based on an engineering operation. The alveolar consonant, which has demonstrated many differences in the phonetic value between Pyongyang and Seoul dialects, was used as the experimental data. The major parameters of the speech signal analysis - formant frequency, pitch, spectrogram - are measured. The phonetic values between the two dialects were compared with respect to /시/ and /씨/ of Korean language. This study can be used as the basis for the voice recognition and the voice synthesis in the future.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.5
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• pp.369-383
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• 2018

In this paper, suggests a gamification analysis method applied to screen sports. The analysis method is through the process of comparison, collection and application. In the process of comparison, compare the characteristics of actual sports and screen sports and Data collection to complement the differences derived from the comparison process is done during the collection process. Process of application is verify for application status of Gamification. and analyzed of screen golf and screen baseball. The result shows that screen golf couldn't apply walking exercise in the comparison process, and screen baseball couldn't apply exercise elements except batting. During the collection process, driving distance and swing data were used for screen golf, and driving distance, batting average and RBI (runs batted in) data were used for screen baseball. Lastly, it was revealed during the application process that both screen golf and screen baseball provide data to users by using reward, competition and Self-expression elements of gamification. The analysis methods presented in this study can be a method to analyze screen sports, and are expected to be appropriate methods to make screen sports.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.3
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• pp.383-391
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• 2017

In image processing, image segmentation has been studied by various methods in a long time. Image segmentation is the process of partitioning a digital image into multiple objects and face detection is a typical image segmentation field being used in a variety of applications that identifies human faces in digital images. In this paper, we propose a method for extracting the contours of faces included in images. Using the Viola-Jones algorithm, to do this, we detect the approximate locations of faces from images. But, the Viola-Jones algorithm could detected the approximate location of face not the correct position. In order to extract a more accurate face region from image, we use skin color in this paper. In details, face region would be extracted using the analysis of horizontal and vertical histograms on the skin area. Finally, the face contour is extracted using snake algorithm for the extracted face area. In this paperr, a modified snake energy function is proposed for face contour extraction based snake algorithm proposed by Williams et al.[7]

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.55-62
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• 2017

This research analyzes the character factor in picture book, so the purpose is to develop the early childhood character program through Nuri curriculum. Picture book is the most familiar media for childhoods, and we are available it naturally in our lives. For this first, we analyze 6 elements(consideration, respect, cooperation, sharing, order, filial duty) in teacher's guide of the Nuri curriculum. Next, consulting the analyzed factors, the 12 picture books which will be utilized this program are chosen by the standard like literary, artistic, educational value. The chosen picture book devised total 12 times education plan to design each 2 times education plan in the factors for teacher's guide of Nuri curriculum. Lastly, it was finally developed through validation process by 2 teachers and 2 the professors of early childhood education. The developed program is needed later field application and It is required of the effectiveness verification after we apply 12 times activities on each age of childhoods for 3 to 5 years od in education field, so it may improve elements like consideration, respect, cooperaion, sharing, order, filial duty as childhoods experience this program personally. Also, this can provide it to teachers in childhood eucation field as study guidance plan.