• Title/Summary/Keyword: Applied Behavior Analysis

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A Study of Student Search Behavior in an Academic Library: Using Theory of Planned Behavior (대학생의 대학도서관 학술정보 탐색행동 연구 - 계획된 행동이론을 기반으로 -)

  • Kwak, Chul-Wan
    • Journal of the Korean Society for Library and Information Science
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    • v.51 no.2
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    • pp.157-178
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    • 2017
  • The objective of this study is to investigate college student search behavior in an academic library. The theory of planned behavior was applied for identifying relationship among variables on search behavior. Data were collected in an university. For data analysis, ANOVA, factor analysis, regression analysis, cluster analysis were used. The result shows: the theory of planned behavior can be used for finding search intention in an academic library. Student major and library use frequency are different statistically in attitudes, perceived behavioral control, behavioral intention. Student characteristics are divided into four types: conservative, independent, friendship, fashion. Friendship type of students influences search behavior. From cluster analysis, the cluster included friendship and independent types of students and students who have high frequency of library use has more active intention for search in academic library.

Verification of advertising star power effectiveness of retired sports players in Korea (국내 스포츠 은퇴 선수들의 광고 스타파워 효과성 검증)

  • Jin-Ho Shin
    • Journal of the Korean Applied Science and Technology
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    • v.41 no.2
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    • pp.242-250
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    • 2024
  • This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

The Effect of Servicescape on Customer Satisfaction and Participation Behavior in Water Sports Facility (수상스포츠 시설의 서비스스케이프가 고객만족 및 참여행동에 미치는 영향)

  • Kim, Min-Sung;Shin, Jin-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.5
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    • pp.666-673
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    • 2022
  • This study attempted to provide basic data on the operation plan by investigating how the servicescape of domestic water sports facilities affects customer satisfaction and participation behavior. Therefore, participants in their 20s or older were selected as samples among those who experienced water sports facilities. The survey was conducted non-face-to-face from April 25 to July 15, 2022, and a total of 243 copies of data were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, item consistency, correlation analysis, simple and multiple regression analysis were performed using the SPSS (ver. 21.0) program. As a result of this study, first, it was found that the water sports facility servicescape affects the value in the order of convenience, empathy, and facility environment. Second, it was found that customer satisfaction at water sports facilities had an effect on participation behavior. Third, it was found that the water sports facility servicescape affects participation behavior in the order of facility environment, service, convenience, and empathy.

The effect of consumption value of golf wear brands on attitude and purchasing behavior (골프웨어 브랜드의 소비가치가 태도 및 구매행동에 미치는 영향)

  • Jin-Ho Shin
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.743-750
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    • 2023
  • The purpose of this study is to verify the influence of the consumption value on attitude and purchase behavior in order to provide basic data for golf wear brand strategies. Therefore, among the Korean people, those who had purchased golf wear were selected as samples, and 496 copies of data were introduced into the final analysis. For data processing, frequency analysis, exploratory factor analysis, and internal consistency were conducted. In addition, correlation analysis and simple and multiple regression analysis were conducted to verify research problems, and all data processing used the SPSS (ver. 21.0) program. As a result of verifying research problems, first, it was found that the consumption value of golf wear brands had a significant effect on attitudes in the order of pleasure, aesthetics, and symbolism. Second, it was found that the attitude of golf wear brands had a significant effect on purchase behavior. Third, it was found that the consumption value of golf wear brands had a significant effect on purchase behavior in the order of pleasure, aesthetics, and symbolism.

A Study on Structural Behavior of Composite Deck Plate using a Pre-assembled Re-bar Truss (철근 선조립형 복합 데크플레이트의 하부근 선경축소에 따른 구조적 거동 평가)

  • Yoo, Byung-Uk
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.10 no.5
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    • pp.129-138
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    • 2006
  • Composite deck plate using a pre-assembled re-bar truss for slab with corrugated zinc galvanized sheet iron at manufactory, is given the improvement on design, manufacture, and performance for construction work of cast-in-place reinforced concrete slab by enabling to cast concrete directly without the form work. There are two methods in analyzing composite deck : Simplified 2D analysis and 3D analysis. Although simplified 2D analysis is being used up to date, the use of 3D analysis, allowing for the vierendeel behavior of composite deck by real configuration correlating to bar reducing, is demanded. To compare the simplified 2D analysis applied to allowable stress design with 3D analysis applied to limit state design, 8 specimen are manufactured. Main variables include the depth of slab, the length of span, the diameter of bottom bar and lattice bar, and the presence of corrugated zinc galvanized sheet iron. The comparison from the experimental result and analytical result indicates that applying of simplified 2D analysis is possible for the use of D10 with bottom bar. However, it is more reasonable to apply 3D analysis which allows to indicate vierendeel behavior considered the real configuration.

Development of Health Behavior Assessment Tool of the Korean Adults (성인의 건강행위 측정도구 개발연구)

  • 김애경
    • Journal of Korean Academy of Nursing
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    • v.28 no.3
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    • pp.540-549
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    • 1998
  • This study has been designed to develop a health behavior scale. Data were collected through a survey over a period of two month period. Subjects who participated in the study were 298 Korean adults. The author used a convenience sampling method. The analysis of the data was done with SPSS PC for descriptive statistics and factor analysis. Initially 34 items were generated from the interview data of twenty one adults and from literature review and survey. This preliminary scale was analyzed for a reliability and validity. The results are as follow : 1. Crombach Coefficient alpha for the 30 items was .7907. 2. Factor analysis was done in order to confirm construct validity and nine factor were extracted from the results. These contributed 54.4% of the variance in the total score. 3. Nine factor label were 'exercise' 'stress management' 'energy conservation' 'limit in liking' 'selection of food' 'ingestion of natural food' 'health examination' 'relaxation' and 'nutrition'. The author suggests that this scale could be adequately applied in assessing the health behavior of Korean adults. The results of using this scale in a study can contribute to designing an appropriate health promotion strategy.

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Determinants of the Onset of Adolescent Runaway Behavior : An Application of Discrete-Time Survival Analysis (비연속시간 생존분석을 적용한 청소년의 최초 가출 발생시점에 대한 영향요인 연구)

  • Hong, Sehee;Kim, Dong Ki
    • Korean Journal of Child Studies
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    • v.28 no.2
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    • pp.217-233
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    • 2007
  • The present study investigated the effects of individual, family, school, and community factors on the onset of adolescent runaway behavior. Using the Korean Youth Panel data(n=3,118), discrete-time survival analysis was applied for research purposes. Results showed that the likelihood of onset of adolescent runaway behavior increased sharply during the early middle school years. The variables of self-control, aggression, parents' divorce, paternal abuse, attachment with parents, and number of delinquent peers were associated with the likelihood of runaway behavior. These results suggest that special attention should be paid to adolescents in the early middle school years and that various preventive programs, e.g., aggression and stress management, and peer relations programs, should be developed and implemented.

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Crack Growth Behaviors of Cement Composites by Fractal Analysis

  • Won, Jong-Pil;Kim, Sung-Ae
    • KCI Concrete Journal
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    • v.14 no.1
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    • pp.30-35
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    • 2002
  • The fractal geometry is a non-Euclidean geometry which describes the naturally irregular or fragmented shapes, so that it can be applied to fracture behavior of materials to investigate the fracture process. Fractal curves have a characteristic that represents a self-similarity as an invariant based on the fractal dimension. This fractal geometry was applied to the crack growth of cementitious composites in order to correlate the fracture behavior to microstructures of cementitious composites. The purpose of this study was to find relationships between fractal dimensions and fracture energy. Fracture test was carried out in order to investigate the fracture behavior of plain and fiber reinforced cement composites. The load-CMOD curve and fracture energy of the beams were observed under the three point loading system. The crack profiles were obtained by the image processing system. Box counting method was used to determine the fractal dimension, D$_{f}$. It was known that the linear correlation exists between fractal dimension and fracture energy of the cement composites. The implications of the fractal nature for the crack growth behavior on the fracture energy, G$_{f}$ is apparent.ent.

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The Influence of Tangible Clues of Raw-fish Restaurants on Consumers' Emotional Responses & Repurchasing Behavior in East-northern Area of Kangwon-Province (강원도 영동권 지역 생선회 전문점의 유형적 근거가 고객의 감정반응과 재구매 행동에 미치는 영향)

  • Yoon, Tae-Hwan
    • Korean journal of food and cookery science
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    • v.29 no.5
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    • pp.533-541
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    • 2013
  • The purpose of this article was to study the influence of tangible clues of raw-fish restaurants on consumers' emotional responses and repurchasing behavior in eastern area of Kangwon-province. In this study frequency analysis, reliability analysis, factor analysis and path analysis(SEM) were applied to analyze the data. Through path analysis tangible clues' performances had generally significant influences upon consumers' emotional responses to buy products of raw-fish restaurants. According to the results, exterior facility had positive influence on pleasure(p<0.001) and arousal(p<0.01). Interior facility had positive influence on pleasure(p<0.001) and arousal(p<0.001), but negative on dominance(p<0.01). And the others had positive influence on pleasure(p<0.05). Press copy had positive influence on pleasure(p<0.001) and arousal(p<0.001). And Pleasure and arousal had positive influence on repurchasing behavior(p<0.001). But Dominance didn't have significant influence on repurchasing behavior. As a result, we studied that the tangible clues was an effective marketing tactic to maintain and increase consumers' positive emotional reponses to repurchase at restaurants. Therefore it is finally needed that dining-out corporations manage tangible clues in a customer-maintaining without additional costs, and especially to use mixing tangible clues each other in some suitable condition.