• 패션비즈니스
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• 제16권5호
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• pp.1-22
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• 2012

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

• 한국치위생학회지
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• 제13권6호
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• pp.1063-1070
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• 2013

Objectives : The purpose of the study is to investigate the relationship between appearance perception, appearance satisfaction, and self-esteem in adolescents who demand the orthodontic treatment. Methods : A total sample of 403 high school students filled out the questionnaire and data were analyzed by using SPSS ver 20.0. for n (%), chi-square test, t-test, and a logistic regression. Results : Girl students (68.3%) tended to have a higher demand for orthodontic treatment than male students (31.7%). Higher appearance perception(t=6.967, p<0.001), lower appearance satisfaction(t=-5.477, p<0.001) and lower self-esteem(t=-7.333, p<0.001) were higher in group of demand for orthodontic treatment. The logistic regression analysis revealed that a gender, self-perception of their teeth, appearance perception, and self-esteem were significantly associated with orthodontic treatment demand. Conclusions : The result of this study will provide basic data for the consideration of psychosocial factors in orthodontic treatment in adolescents.

• 한국의류산업학회지
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• 제13권1호
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• pp.91-99
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• 2011

The purpose of this study was to examine the appearance management motives and body image perception according to males' appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.

• 대한가정학회지
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• 제49권6호
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• pp.47-56
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• 2011

The purpose of this study was to investigate the influence of perception of physical attractiveness and demographic variables on health promoting behavior and appearance management behavior. This study used a questionnaire. The participants were 325 adult women. The results were as follows. As they were younger, their perception of physical attractiveness was more positive, and they were a tendency to manage their appearance with clothing, makeup, skin care, and hair style more active. As they were older, they perceived higher in the mental and physical health promoting behavior. The higher perception of physical attractiveness people had, the higher awareness of mental health promoting behavior they had. Finally, appearance management behaviors such as clothing, cosmetics, and body care were found to have a positive effect on physical health promoting behavior.

• 패션비즈니스
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• 제16권4호
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• pp.166-185
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• 2012

This study aims to examine the effects of talent types and appearance affect perception on the clothing consumption values in 367 adults(female and male). The present study is the first to consider both talent types and the appearance affect perception on the clothing consumption values correlates to appearance management behaviour. As a results, the talent type of 367 respondents was mean=3.324. The highest talent of 367 respondents was interpersonal talent, the lowest talent was logical-mathematical talent among 8 talent types. The effects of 8 talent types on 5 clothing consumption values were significant on the regression analysis, specifically the results showed that the effects of linguistic, musical, interpersonal and intrapersonal talents among 8 talent factors on the clothing consumption value were significant. Regression results showed that if the practical and the inner-directed appearance affect perception factors among 3 appearance affect perception factors increase by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. The effects of 8 demographic factors on 5 clothing consumption values were significant on the regression analysis, specially, occupation, monthly clothing allowance, income, and sex variables were significant, the results revealed that if the occupation factor(specialist and administrator) increases by one standard deviation, the social, political, aesthetic, and emotional clothing consumption values increase by each standardized efficient ${\beta}$. Finally, this study suggests that the 3 independent variables(talent types, appearance affect perception factors, and demographic factors) were predictors related to clothing consumption values. The higher the score, it was concluded that the independent variables were more active in clothing consumption behaviour.

• 대한가정학회지
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• 제46권7호
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

• 패션비즈니스
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• 제11권4호
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• pp.111-119
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• 2007

This research analyzes how female college students' perception of somatotype-self and their satisfactions with their somatotype-self affect their appearance-management behaviors. The result is as follows: 1)An analysis of subjects' physical characteristics revealed that the average figures of their body sizes were within the normal boundaries. The average Quetelet Index of the subjects, which determines obesity of adults, was slightly below the nationwide physical standard of Korea. 2)The subjects' satisfaction with their each body part shows that the women were unsatisfied with every body-part measurement; height, bust size, waist size, hips size and particularly weight. 3)While most of the respondents recognized that sizes of their body parts were average, they were not happy with their body sizes. 4)Three factors were recognized from the study of appearance-management behaviors of the subjects; we defined them as 'Appearance Management', 'Weight Management', and 'Satisfaction with one's Appearance.' The study showed that the fatter, the more a subject controlled her weight. 5)A correlation study between one's perception of her body and her appearance-management behavior found that the more obese a subject was, the harder the subject was controlling her weight.

• 한국의류학회지
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• 제12권3호
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• pp.333-342
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• 1988

The purpose of this study was to investigate the relationship between Perception of self anp Clothing Interest, and to determine the difference of Clothing interest and Perception of self by the demographic variables. Perception of self was measured with Perception of self test from Choi's Perceptual Orientation Scale. Appearance, Clothing comfort, Fashion, Psychological dependence, Clothing economics were measured with items from Gurel's Study and Creekmore's for method of measuring clothing variables, items were drawn from preceding measures and, slightly modified. Data were affected from 305 purposively selectee! elderly women over sixty dwelling in Seoul by means of interview and questionnaire. For statistical analyses, frequency distribution, ANOVA, Duncan's multiple Range test, Pearson's Correlation coefficients were used. The results were as follows; 1. The three groups classified, by Perception of self were Positively Correlated to Appearance, Fashion and Psychological dependence. 2. There was partially significant difference between clothing interest and demographic variables. Education and socioeconomic status affected Psychological dependence. Demographic variables not affected Clothing comfort. 3. There was partially significant difference between Perception of self and demographic variables. Age, education, marital status and socioeconomic status affected Perception of Self. 4. There was partially significant relationships among subscales of the Clothing interest. Appearance was positively correlated to clothing comfort, Fashion and Psychological dependence, clothing comfort was positively correlated to Appearance, Psychological dependence. Fashion was positively correlated to Appearance, Clothing comfort and, Psychological dependence.

• 한국가정과교육학회지
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• 제18권3호
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• pp.119-131
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• 2006

본 연구에서는 남, 여 중학생의 체형인식에 딱른 외모관리 행동의 실태를 파악하고 비교 분석하여 청소년의 긍정적인 신체이미지 형성의 바람직한 방향을 제시하고자 하였다 조사 대상자는 광주소재 남 여 공학 중학교 7곳의 2. 3학년에 재학중인 435명의 남, 여중학생이었다. 결과분석은 SPSS Package 12.0(Kr)을 활용하였다. 그 결과를 요약하면 다음과 같았다. 먼저, 남, 여중학생들은 실제체형보다 비만하게 인식하는 것뿐만 아니라 실제체형보다 수척하게 인식하는 경향도 컸다. 자신의 체형을 제대로 인식할 수 있는 교육이 필요하다고 본다. 둘째, 신체인식 요인과 외모관리행동의 상관관계를 살펴보면 남, 여 중학생 모두 비만인식에 대해 운동보다는 다이어트로 외모관리를 하는 경향을 보이는데 이것에 대한 적절한 지도가 필요하다고 생각된다. 셋째, 자신의 실제체형보다 수척하게 인식하는 수척왜곡 인식집단과 정상집단의 외모관리행동을 살펴보면 남중학생은 운동관리만 하고 여중학생은 운동관리만 하지 알았다. 서로 차별화된 교육이 필요하다고 생각된다. 넷째 비만왜곡인식집단은 남 여중학생 모두 다이어트관리를 하는 반면 신체보정관리나 운동관리를 하지 않는 경향을 보였다. 실제적으로 운동관리가 가장 필요하다고 인식해야할 집단이 다이어트에만 의존하는 경향은 시정이 꼭 필요하다고 생각된다. 이상과 같이 우리나라 남 여 중학생의 왜곡된 신체인식과 외모관리행동을 바로 잡기 위해서 정규 교과목인 가정과목을 통해 표준체형에 대한 교육이 이루어져야 할 것이며 자신의 실제체형을 올바르게 인식할 수 있도록 하는 지도가 병행되어야 할 것으로 생각된다.

• 한국의류학회지
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• 제43권1호
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• pp.112-124
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• 2019

This study investigated the effects of perceived ageism on appearance related quality of life through appearance satisfaction among older Korean women. Testing the proposed model showed associations among variables and the mediating effects of appearance satisfaction in the relationship between perceived ageism and appearance related psychological and social quality of life. Structural equation modeling analyses upheld the proposed model for 221 women aged 60 and over. The results revealed that older women's perception of ageism negatively influenced appearance satisfaction that subsequently affected perceived levels of both psychological and social quality of life in a negative direction. The direct effects of perceived ageism on both psychological and social quality of life were not found; however, the indirect effects of perceived ageism on these two variables through appearance satisfaction were found significant and negative. This indicated a fully mediating effect of appearance satisfaction in the relationships. The results of this study highlight that perceptions of ageism and its association with body image should be considered to understand the overall quality of life among older women.