• Proceedings of the Costume Culture Conference
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• 1996.08a
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• pp.1-3
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• 1996

• Journal of Fashion Business
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• v.2 no.2
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• pp.37-45
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• 1998

The purpose of this study is to survey and classify the differences of the perceived fashion risk according to the apparels and accessories that consumers purchased. 243 ungraduate were separated into three groups and asked to rate 15 fashion risk concerns about each item on 5-point scale. The number of item was 103 in the total of the three group. Data were analyzed by using Mean, SO, ANOVA, Factor Analysis, Cluster Analysis, Cronbach $\alpha$ with SAS program. The result of this study was high perceived risk in leather Jacket, suit, long coat, sunglasses. The most important factor of the perceived risk structure in the fashion goods was about the perceived risk perception of others. The apparels and accessories which completes the dress were classified into the same cluster. Consumers don't perceive the fashion goods independently, but they make much of the combination of other items.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.21-31
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• 2000

The purpose of this study was to characterize the attitudes of Net generation customers toward purchasing fashion products or apparels through Cyber communication media. This study targeted 333 individuals aged from 14 to 24 purchasing fashion apparels through the Interned or PC communication. The data were analyzed by using frequency analysis, factor analysis, t-test, ANOVA by SASS package. The results of this study are as follows : 1. Fashion life-style of Net generation is classified into four groups - Fashion attached type, Web entertainment type, Web information type, Web media purchasing type. Net-Generation shows a little preference for brand. 2. As a result of the statistical analysis of each group's demographic variables, price is not so important when purchasing and according to the analysis of age, it proves that twenties are trendier than teenagers. 3. The most significant factor of information search is watching others' clothes and the most popular place for purchase is wholesale mall. Net-Generation has a little intention to purchase through Cyber communication media.

• Journal of Distribution Research
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• v.4 no.1
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• pp.185-203
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• 1999

This paper is an exploratory study about perceived risks related to career women's fashion lifestyles in case of catalogue shopping. Three research questions are proposed: 1. The first is to examine the types of career women's fashion lifestyles. 2. The second is to find out the kinds of perceived risks when career women purchase fashion apparels through catalogues. 3. The third is to investigate the relationships between fashion lifestyles and perceived risks. The empirical results were as follows. First, career women's fashion lifestyles were distinctively divided into the fashion-oriented group, the casual preference group, and the brand-name preference group. Second, seven unique perceived risks such as socio-psychological perceived risks, product assortment perceived risks, quality/function perceived risks, customer services & conveniences perceive risks, economic perceived risks, and order waiting-time perceived risks were manifested when career women purchase fashion apparels using catalogues. Finally, significant differences in socio-psychological perceived risks, product assortment perceived risks, and quality/function perceived risks were shown among fashion lifestyle clusters. However, the others were not.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• Journal of the Korean Society of Costume
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• v.63 no.1
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• pp.81-96
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• 2013

We interviewed and surveyed parents of 3 to 6-year-old boys in order to determine designs for indoor apparel that appealed to toddlers. In addition, on the basis of the behavioral characteristics of such boys, improvements in the development of indoor apparels were suggested. Parents preferred indoor apparels because it could be worn as underwear when the kid is outdoors and as outerwear when indoors. These apparels were popular with toddlers. Therefore, indoor apparel that gives the impression of outerwear while performing the function of underwear was designed. Underwear fabric was used, but outerwear apparel design was partially adopted. In order to improve the activity, fabric that could be stretched in any direction was used for the sleeves and pant legs, while organic fabric with soft texture was used for the trunk part of the apparel. Dark-colored material was used for the chest and elbow parts of the clothes in order to prevent contamination in these parts. In particular, a bib was used to prevent contamination in the chest part. Given that toddlers engage in many activities, the fabric needed to be durable, so this led to thick materials being used for the knee part. As certain parents complained about the short length for tops, we increased the length of the tops by 5cm. In the survey items that investigated overall wearability, ease, and suitability for toddlers' activities, the test apparel obtained a higher score than existing apparel did. This indicates that the overall suitability of the newly designed apparel was improved.

• Journal of Fashion Business
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• v.5 no.1
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• pp.145-156
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• 2001

The purpose of this study was to improve the fitness of Korean manufactured apparel products being exported to China and to provide for the basic data useful to the development of a torso prototypes for the Chinese women. For this purpose, Chinese college women aged between 18 and 24 were sampled to test the fitness of the Korean manufactured apparels for the Chinese women sample and address the problems of unfitness and thereupon. The results of this study can be summarized as follows; As a result of testing the fitness of the Korean manufactured apparels for the Chinese women, it was found that Chinese women felt more or less comfortable for the front of the jackets, but felt less comfortable with their side and back. Such a finding suggests that the Chinese women's postures are more turned back than the Korean women's. And also for the slacks, lack of a crotch length causes unnecessary pulls and creases from the back part to the crotch of a pair of slacks and the side line was not suitably placed. For this reason, the differences between the body shapes of Chinese and Korean women should be thoroughly considered when drawing the patterns to export to China.

• Journal of Fashion Business
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• v.6 no.5
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• pp.87-95
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• 2002

The purpose of this study is to survey toddlers' apparel brands in Korea for operation of pattern work rooms, pattern sizes and uses of bodies and measurements, and thereby, provide for some basic data useful to development of toddlers' apparel prototypes and production of bodies. For this study, 13 domestic brands were surveyed. The results of this study can be summarized as follows; As a result of surveying the pattern work rooms, it was found that 53.8% of the sample brands employed a director of pattern work room, while 38.5% of them did not employed any pattern director. 7.7% of the sample brands employed two pattern directors. Such findings suggests that pattern works for toddlers' apparels are neither specialized nor differentiated as for adults' apparels, and therefore, that apparel production is not efficient. In view of the body profiles, only six brands possessed some or other bodies produced in Japan. The average breast size of No. 3 body was found 51.7cm, waist 48.4cm and hip size was 53.7cm. According to National Standard Body Size Survey Report, average breast size of three-year-old toddlers is 51.2cm, The average waist size is 49.5cm, and the hip size is 52.6cm. All in all, our toddlers' sizes are slightly different from Japanese toddlers', and so, it is deemed necessary to produce the bodies for our toddlers' apparels. As a consequence of surveying the measurements used for pattern production, it was found that five brands of the sample brands were using some or other 'body measurements', and another five brands were body measurements and apparel ones in parallel. All the brands sampled were found using some or other 'apparel measurements'.

• Journal of Fashion Business
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• v.13 no.2
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• pp.17-29
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• 2009

Due to rapid economic growth and accelerated urbanization, numerous cities in China have been turning into huge consumption markets almost simultaneously, and thus, the Chinese apparel markets being globalized are most vigorous in the world, attracting attention from the world apparel industries. If the Korean apparel businesses should develop the products befitting the conditions of the Chinese apparel markets and reflecting her consumers' fashion trends and needs, their apparels would be satisfactory enough to Chinese consumers, being competitive in the Chinese markets. In this sense, today's Chinese apparel markets may well provide the Korean apparel businesses with both crisis and opportunity. As one of the methods to enhance Chinese consumers' satisfaction with the Korean apparels, the Korean apparel businesses should consider seriously about the apparel fitting or a factor determining apparel silhouettes and sense of wearing. Since Chinese consumers differ widely in terms of body types and measurements depending on regions due to the vast territory, differentiation of the apparel fitting is more important than any other single factor, and thus, correct information about apparel fitting may well be directly related with manufacturing of excellent apparels. The purpose of this study is to comparatively analyze the upper body measurements and types of the Chinese and Korean women in their 20's to provide the Korean apparel business engaged in Chinese markets with some basic data about apparel fitting conducive to their development of effective apparel commodities. For this purpose, Chinese women in their 20's living in China's two major cities leading China's women's apparel markets were sampled.

• Journal of Fashion Business
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• v.3 no.4
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• pp.31-39
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• 1999

The purpose of this study is to survey and analyze the general conditions of infants' apparel brands in Korea, review the sizes and specifications of each brand, analyze the differences and correlations among brands, and thereby, present the reasonable sizes and specifications for infants' apparels in consideration of domestic and foreign specifications and infants' health conditions. for this purpose, 13 brands manufacturing the apparels for the infants aged from 0 to 4 were sampled, and their design directors and outside pattern suppliers were surveyed through direct interviews. The collected data were processed for frequencies, mean, median and mode. The results of this study can be summarized as follows; 1. The sample infants' apparel brands were mostly launched as national brands in 1990's, while their target ages were diverse : 0 $\sim$ 72 months, 0 $\sim$ 36 months, 0 $\sim$ 48 months, 0 $\sim$ 60 months, 12 $\sim$ 24 months, etc. 2. More brands were restructuring the pattern suppliers' sizes and specifications rather than developing them directly, which suggests that most of infants' brands depend much on pattern suppliers. 3. Infants' apparel brands were presenting the 'space suites' sized from #60 to #90 because consumers prefer those space suites distinct in their upper and lower parts and convenient for their toddlers aged 36 months or older. The brands were setting the sizes for 6 parts: total length, breast, sleeve length, hip, hip height, leg. 4. The sizes for infants' one-pieces were #70, #75, #80, #85, #90, #95, #100, #110 and #120, while their subsizes were determined for 4 parts: total length, breast, sleeve length, hip.