Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Classify Fashion Goods by 'Fashion Risk Perception'

패션 위험(危險) 지각(知覺)에 의한 패션 상품(商品) 분류(分類)

  • Kim, Young-Ran (Dept. of Clothing and Textiles, Catholic University of Taegu-Hyosung) ;
  • Yoo, Tai-Soon (Dept. of Clothing and Textiles, Catholic University of Taegu-Hyosung)
  • 김영란 (대구효성가톨릭대학교 의류학과) ;
  • 유태순 (대구효성가톨릭대학교 의류학과)
  • Published : 1998.06.30
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Abstract

The purpose of this study is to survey and classify the differences of the perceived fashion risk according to the apparels and accessories that consumers purchased. 243 ungraduate were separated into three groups and asked to rate 15 fashion risk concerns about each item on 5-point scale. The number of item was 103 in the total of the three group. Data were analyzed by using Mean, SO, ANOVA, Factor Analysis, Cluster Analysis, Cronbach $\alpha$ with SAS program. The result of this study was high perceived risk in leather Jacket, suit, long coat, sunglasses. The most important factor of the perceived risk structure in the fashion goods was about the perceived risk perception of others. The apparels and accessories which completes the dress were classified into the same cluster. Consumers don't perceive the fashion goods independently, but they make much of the combination of other items.

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