• Journal of Fashion Business
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• v.14 no.3
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• pp.75-89
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• 2010

The purpose of this study is to provide information how to locate a apparel store based on target age, merchandise's type and price. Three trade areas in Seoul are chosen: Myeong-dong which is the biggest trade area in Korea; Kangnam station one of representative Kangnam trade areas; and Myeongil-Dong a neighborhood trade area. This study is mainly performed by analysing the locations of the stores in the given areas. The result shows that the main apparel stores in Myeong-dong are casual wear stores for young people with the range of mid-high price. The stores in Kangnam station trade area also sell the casual wear for young people but they are mostly mid-low priced. In the trade area of Myeongil-dong, however, there are various kinds of mid-priced apparel stores for residents of all ages. Apparel stores for formal wear, casual wear, and formal-casual wear tend to be located side by side. But other kinds do not. These results show that affinity is found in some types of apparel stores by the analysis of the next-door apparel stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.889-900
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• 2002

The purpose of this study was; to investigate consumers'selection criteria for their trade area when purchasing apparel products; to study whether there is a difference on the importance of the selection criteria; to examine consumers'willingness to visit specific trade area according to the types of apparel products. Four hundred sixty-nine female consumers who lived in the two new towns, Bundang and Ilsan participated in the study by completing questionnaires. Data were analyzed using factor analyses, t-tests, paired t-teats and chi-square analyses. The results indicated that consumer selected trade area based on shop variety within trade areas and range of products, customer services, environment of trade area, price level, entertaining features of the trade area, and the convenience of location and shopping time. In addition, the importance of these criteria varied according to the types of apparel products(i.e. formal wears and casual wears). The types of apparel products had influence on consumers'willingness to visit specific trade area. Consumers preferred the trade areas in the new towns for purchasing formal wears, whereas they frequented the trade areas in Seoul for purchasing casual wears.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.462-473
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• 2008

In recent years, Korea's apparel exports to the USA have faced a great threat, as the trade environment around the world has changed continually. The purpose of this study is to analyze the competitive position of Korean apparel exports to the USA, and to enhance export competitiveness by applying to offshore sourcing. The trade data of the Office of Textiles and Apparel(OTEXA) in the U.S. Department of Commerce were selected for inquiry about export competitiveness of apparel products made in Korea. In addition, we targeted members of the Korea Apparel Industry Association among the 500 exporters of clothing items in "The Import and Export Textile Product 2003." A total 70 sheets were analyzed. The results of this study were as follows: 1) Korean apparel exports to USA have decreased by 20-35 percent per year since 2005 under the Free Trade Area, showing that Korean apparel industries have not adapted to the new trade environment. Although Korean apparel exports to USA have indicated a trade surplus from now on, Korean apparel industries should find new ways to overcome this situation, diminishing exports and increasing imports. 2) Korean apparel companies selected more offshore sourcing than domestic sourcing. Also, as Korean apparel companies manufactured apparel products offshore, foreign subcontracting outranked manufacturing in their own foreign plants. When they chose foreign countries to source, they turned mainly to China and Vietnam. Also, they considered the target country's manufacturing price, labor stability, apparel products, quality, lead time, and so on. In order to increase apparel exports, Korean apparel industries should focus more on developing competitively new apparel products, improving the ability of sourcing management, and establishing on-the-spot agencies.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.29-48
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• 2012

The purpose of this study was to examine the relationship between consumer spatial behavior and consumer characteristics based on trade area selection criteria 469 female consumers who lived in the two new towns near Seoul, Bundang and Ilsan, participated in the study by completing questionnaires. Data were analyzed by using cluster analysis, ANOVA, Duncan's multiple range test, chi-square analysis, etc. The findings of the empirical research were as follows: 1. Five groups were identified by cluster analysis based on trade area selection criteria of clothing price-oriented group, time convenience-oriented group, shopping convenience-oriented group, variety/entertainment-oriented group, and passive shopping group. 2. Each group differed in spatial behavior such as clothing shopping area, the visiting frequency, and spatial movement type. 3. Each group showed differences in fashion involvement and demographic characteristics(age, marital status, education, occupation and social status).

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.819-830
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• 2003

Korea is facing great threat from other countries as a major global sourcing site for textile and apparel products. The threat has been augmented by changes in external environment such as advents of Trading Blocs and Free Trade Area(FTA) as well as internal environment such as hikes in labor cost and lack of flexibility in accommodating international buyers' needs. This study analyzed international buyers' sourcing activities in Korea for the purpose of developing strategies to enhance competitiveness of the Korean textile and apparel industries in the global market. The data used in this study were gathered by surveying 52 non-Korean textile and apparel product buyers with cooperation of the Korea Federation of Textile Industries (KOFOTI). The data were analyzed by mean, frequency, Pearson correlation coefficient, and ｘ$^2$ analysis. The results indicated that Korea is still attractive to many international buyers especially to those who have been engaged in global sourcing for longer periods of time with bigger purchasing budgets. However, in order to expand and solidify their customer bases, Korean companies should focus more on developing competitively priced value added products a step ahead of their foreign competitors, diversifying their marketing channels including internet.

• Journal of the Korean Geographical Society
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• v.31 no.1
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• pp.19-37
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• 1996

This paper aims at examining the regional difference of changes in the business organization of retailing in the Seoul metropolitan areas, as an attempt to understand regional structure of retailing within metropolitan areas showing the trend of suburbanization. On the national level, retail sales have concentrated on the large metropolitan areas, especially on the Seoul metropolitan area, with the concentration of population and income. Within metropolitan areas, the suburbanization of retailing has made the larger structure of retail and multi-store retail appeared. In order to confirm such phenomenon, this paper is to analyze and to compare the industrial composition of retailing using industry data of 1979 and 1991. And this paper is to analyze the regional changes in the characteristics of business organization of retailing, with the index including the percentages of establishments with less than under four employees, juridical establishments, employees of ordinary times, and the annual sales per establishment of detailing. The characteristics of business organization of retailing in analyzed by principal components analysis, and the types with component in each district (city, county, ward) is analyzed by cluster analysis(Ward method). The data of 1979 were obtained from the statistics in the Census of Wholesale and Retail Trade published by the National Bureau of Statistics of Economic Planning Board, and that of 1991 were obtained from the statistics in the Report on Establishment Census (Vol.3 Wholesale and Retail Trade) published by the National Statistics Office. The following are resultant findings. 1. In Seoul metropolitan area, changes in the industrial composition of retailing with annual sales from, 1979 to 1991 show very higher composition rates of 'general merchandise stores' and 'retailing of personal transport equipment and gasoline service stations', but comparatively lower composition rates of 'retailing of food, beverages and tobacco', 'retailing of textiles, clothing, footwear and apparel accessaries', 'general retail trade, n.e.c.',and 'retailing of household fuel'. 2. The characteristics of business organization of retailing in Seoul metropolitan area presents the prevailence of small, personal business organization and especially larger employees of ordinary times. 3. Business components of retailing by principal components analysis in Seoul metropolitan area are follows: 1 All retaining industries are larger business scale. 2. Larger business take the 'retailing of taxtiles, clothing, footwear and apparel accessories', 'retailing of furniture, home furnishing and equipment', and 'retailing of jewellery and watches' is main characteristic legal organization and employees of ordinary times. 4. Types changes in business organization of retailing in Seoul metropolitan area represent legal organization and employees of ordinary times taking the 'retailing of textiles, clothing, footwear and apparel accessories', 'retailing of furniture, home furnishing and equipment',and 'retailing of jewellery and equipment', and 'retailing of jewellery and watches', and legal organization taking 'general retail trade, n.e.c.' in 1979. All retailing industries are changed into larger business scale, in 1991. These phenomena of business changes appeared southeastern regions in Kyunggi-do(province). And larger business scale taking the 'retailing of textiles, clothing, footwear and apparel accessories', 'retailing of jewellery and watches', and 'general retail trade, n.e.c.; are appeared in the legal organization in 1979. 'Retailing of personal transport equipment and gasoline service stations' are appeared in employees of ordinary times in 1991. These phenomena of business changes in appeared in eastern and northern regions in Kyunggi-do. 5. Changes in the business organization of retailing in Seoul metropolitan area is appeared in legal organization and employees of ordinary times for some industries in 1979, larger business scale of retailing and employees of ordinary times in 'retailing of personal transport equipment and gasoline service stations' are the characteristics in 1991.

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.165-182
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• 1994

Korea's clothing industry which has been country's leading export industry and basic strategical industry is now faced with many difficulties both domestically and internationally. Domestically it is faced with continuing shortage of manpower in both production line and management high labour cost causing increase in price putting more weight on behavior of consumers resulting in change of industrial environment and continuing structural problems of industry itself. Internationally it is faced with strengthening of import regulations and protectionism of developed countries and rapid emergence of underdeveloped countries as leading exporting nations. In reality export plays the most essential role in our economy and is especially sensitive to the external environmental factors. Already economic bloc phonomenon can be seen everywhere and is continuing to accelerate in place such as E. U in Europ, North & South America as NAFTA, and South East Asian contries which recent tendency of economic unity effort is present. These countries of such economic blocs are imposing heavy custom duties reinforcing provision of country origin and acting out strict inspection regulations in order to protect the interest of their own industry. Therefore it is vital to manufacture excellent quality goods For these reasons study in this area has brought attention in Korea as well as worldwide in the recent years. Apparel industry which requires professional technology and ability is the most competitive international business. In order to challenge the international market the high level of intelligence is most required to produce high quality goods. The purpose of this study is to analyze the relationship between functions and roles of marketing and to approach problems in more efficient manner. Apparel industry is composed of various programs such as design pattern making merchandising and textile science. To succeed in the business is to give the highest satisfaction to the targeted market. Hence this study will example the factors that determine the Cost Quality and Performance of apparel products. The study will involve following steps; firstly establish relationship between the quality concept and productivity of apparel products Secondly inquire in to marketing strategy laying stress on apparel production related factors focusing on merchandising marketing production and operations Thirdly prospect 21st century apparel industry focusing on garment production and trade and also other countries structural improvement Fourthly establish the new dimension of competitive factors by grasping the actual circumstance of Korea's apparel industry in the international market. The research method will include; First reality approach method by analysing the present state of industry Second literal analysis such as marketing comparisons between leading apparel exporting countries.

• International Area Studies Review
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• v.12 no.3
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• pp.89-109
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• 2008

Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.

• Journal of the Economic Geographical Society of Korea
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• v.1 no.2
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• pp.21-42
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• 1998

This paper aims at examining the regional comparison of the business organization of retailing in the Seoul and Taegu metropolitan areas, as an attempt to understand regional structure of retailing within metropolitan areas which represents the suburbanization. On the national level, retail sales have concentrated on larger metropolitan area, the Seoul metroplitan area, the first largest metropolitan area, having higher sales for population scale. While the Taegu metropolitan area, the third largest metropolitan area, appears to lower retail sales for population scale. In order to confirm such phenomenon, this paper is to analyze and to compare the industrial composition of retailing by industry in 1991 of Seoul with that of Taegu. And this paper is to analyze the regional comparison of business organization of retailing: the percents of establishments under four employees, of juridical establishments, of employees of ordinary times, the annual sales per establishment of retailing. And the characteristics of business organization of retailing by industry are analyzed by principal components analysis, and the explanation of the types with component in each district(city, county, ward) is analyzed by cluster analysis(Ward method). The data of 1991 were obtained from the statistics in the Report on Establishment Census(Vol.3 Wholesale and Retail Trade) published by the National Statistics Office. The results are as follows: 1. The composition of retailing by industry in Seoul metropolitan area by annual sales in 1991 is characterized as appeared very higher composition rates of retailing of textiles, clothing, footwear and apparel accessaries', ‘retailing of furniture, home furnishings and equipment’, retailing of jewellery and watches’, ‘retailing of printed matter and stationery’, ‘retailing of personal transport equipment and gasoline service stations’, and ‘general merchandise stores’. But in Taegu metropolitan area, ‘retailing of food, beverages and tobacco’, ‘retailing of drugs, cosmetics and other chemical goods’, 'retailing household fuel’, and ‘genernal retail trade, n.e.c.’appears very high. Therefore Seoul metropolitan area has larger business scale and retailing of shopping goods has developed than Taegu metropolitan area.