• Journal of the Korean Society of Costume
• /
• v.61 no.4
• /
• pp.63-75
• /
• 2011

The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.

• Fashion & Textile Research Journal
• /
• v.6 no.3
• /
• pp.329-335
• /
• 2004

The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.16 no.2
• /
• pp.155-168
• /
• 1992

The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.1
• /
• pp.87-96
• /
• 2014

E-shopping is traditional method to purchase products in a modern society. Fashion products are one of the most popular product categories sold and impulsively bought online. This study examined the causal relationship of shopping value, positive emotion, urge to buy impulsively, and e-impulse buying in the context of shopping for apparel products. A self-administered questionnaire developed from the literature was administered in class to 501 female college students in Busan. AMOS 21.0 estimated the structural equation model of e-impulse buying using a correlation matrix with a maximum likelihood. The analysis of the data supported most of the predictions. The results suggested that consumer shopping values (hedonic shopping value and utilitarian shopping value) had a positive effect on positive emotion; in addition, positive emotion urge to buy impulsively directly affected the e-impulse buying of apparel products. In the structural model, e-impulse buying of consumers can be predicted by the attitudinal component (e.g., shopping values), emotional factors (e.g., enthusiastic or proud), and the urge to buy impulsively felt by young consumers. There are implications that both positive emotion and impulsive buying are important predictors for the e-impulse buying of apparel products by consumers. Moreover, the urge to buy impulsively was an important mediator to determine the e-impulse buying of apparel products. This study provides insight to retailers and researchers to understand the structural relationship of consumer characteristics and the e-impulse buying of apparel products.

• Fashion & Textile Research Journal
• /
• v.14 no.6
• /
• pp.992-1000
• /
• 2012

This study develops a traditional green fabric pattern design through an apparel CAD system. The method used simulated stage costumes and evaluated the consumer satisfaction connected with a 3D fitting system. The results are as follows. Computerization of the pattern making process can provide higher accuracy and efficiency in apparel pattern making and marking for green fabrics. A Stage costumes design was developed; subsequently, the developed dress patterns are automatically depicted to the input of the body size of the consumer and marked using marking program. This results show that it has an effect on narrow and expensive green fabrics. Stage costumes design can make a simulation by a 3D Fitting system. The results of this study can provide higher consumer satisfaction through a survey of 30 consumers. Stage costumes should attract the sympathy of the spectators. The Acceptance of Andong region's traditional beauty is required. We found that a relationship of performance and clothes, physical functionality and beauty of costumes, possibility of commercialization, and the possible use of a 3D Fitting system use are evaluated. A continuous study of regional culture resources is required since there is a significant possibility for the long-term development of stage clothes.

• Journal of Fashion Business
• /
• v.2 no.1
• /
• pp.12-24
• /
• 1998

The purpose of this study is to investigate the efficiency of systematic color combination for apparel and textile design. We planned the new color systems, HUE AND TONE COLOR SYSTEM 277 and HUE AND TONE COLOR SYSTEM 253 USED KOREAN TRADITIONAL COLORS. In order to emprove the efficiency, this study aims to explore the development of systematic color combination by computer graphics. With this purpose, this study progressed in the following order and we obtained these results. 1. First, we considered the possibility of the development of the systematic color combination used the new color system, HUE AND TONE COLOR SYSTEM 277. We considered the possibility of the development of the systematic color combination by graphic computer SDS-480. Through the experimental regulation of the RGB (Red, Green, Blue) and HLS (Hue, Lightness, Saturation) we obtained an approximation of the colors of the HUE AND TONE COLOR SYSTEM 277 on the CRT display of SDS-480. 2. We planned the new color system, HUE AND TONE COLOR SYSTEM 253 USED KOREAN TRADITIONAL COLORS for systematic color combination. 3. In a practical application, we tried five principal types of color combination in apparel and textile design, monochromatic combination, tone on tone combination, moderate combination, tonal combination, and contrast combination. 4. Furthermore, we applied the systematic color combination for the textile patterns by tone on tone combination. By using the systematic color combination for apparel and textile design, we realized the efficiency and utility of the systematic color combination.

• The Research Journal of the Costume Culture
• /
• v.22 no.4
• /
• pp.555-564
• /
• 2014

This study aims to develop motifs and patterns for fashion cultural product designs in order to promote the Iksan Seodong Festival, which is the most representative festival in Iksan region. The motifs and patterns developed in this study can be used to introduce the distinct traditional culture depicting the legendary Seodong tale. This study used Adobe Illustrator CS4 and Adobe Photoshop CS4 to reconstruct the lotus motifs found from the green-oiled-lotus-motif rafter tile, the atrifact from Iksan Mireuksaji Museum. This lotus motif and the motif based on the Iksan City's logo were applied to a repeating pattern with colorways using the CMYK found from the Iksan city's logo. A total of 24 product designs, including 8 necktie designs, 8 scarf designs, and 8 T-shirts designs, were presented for fashion cultural products. The designs developed in this study can promote not only the local Iksan culture but also the national image of Korea on a global scale.

• Korean Journal of Human Ecology
• /
• v.22 no.2
• /
• pp.357-363
• /
• 2013

The purpose of this study is to suggest a new method to develop the apparel design applied construction of traditional swimsuit wearing Jeju woman divers known as Haenyeo. Jeju Haenyeos are represented as an image of the diligent and strong woman. With such an image, they have become the symbol of Jeju women. Furthermore, Jeju Haeyeo culture will be rebranded. The Jeju woman divers wear special swimsuit (Mul-sojungii) when harvesting the various sea products. The Mul-sojungii was buttoned down the right side so that it could be easily removed. Therefore, it is to review the fashion design products for effective item applied the original or modified folding technique of Mul-sojungii. As a result, it was to develop the bolero, jump suit and dress design of Korean image using folding technique(Guljapgi) of Mul-sojungii that is one of the unique, indigenous construction of Jeju.

• 한국생활과학회:학술대회논문집
• /
• 2008.05a
• /
• pp.165-166
• /
• 2008

• International Journal of Costume and Fashion
• /
• v.16 no.1
• /
• pp.37-53
• /
• 2016

This study focused on the development of a conceptual model of the turnover intention of part-time sales associates in apparel retailing. A convenience sample of 294 college students who were part-time apparel workers was used to test the model. In this proposed model, organizational support and growth opportunity indirectly influenced turnover intention through work engagement, which in turn positively affected work effort, job performance, and job satisfaction. The results also revealed a direct relationship between work/role stress and burnout, which influenced turnover intention. These findings make a unique contribution to the extant literature and enable development of relevant strategies by apparel retailers.