• 유통과학연구
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• 제21권7호
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• pp.117-129
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• 2023

Purpose: With the number of COVID-19 cases declining and generational differences among how people use mobile apps, including health service apps, the goal of this research is to identify and analyze the factors that affect people's attitudes when using the Halodoc health service app during the third year of the pandemic. Research design, data, and methodology: This study proposes a quantitative analysis method based on PLS-SEM modeling. This study has used a questionnaire survey to collect randomized data from 268 Halodoc users from generations Y and Z in Jakarta. Results: Both the Y and Z generations believe there is a significant usefulness factor in the attitude toward using the application. The start of the pandemic period demonstrates that the urgency of using health service applications is no longer determined by performance expectations, effort, or social panic, but rather by these applications' usability. Conclusions: Even though a health service application is no longer considered an urgent service or a priority need, attitudes, and behaviors in using it emphasize the aspect of long-term benefits. These findings supplement other considerations and understandings in application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in explaining attitudes and intention behaviors.

• 산경연구논집
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• 제15권4호
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• pp.11-18
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• 2024

Purpose: The primary purpose of this research is to investigate the multidisciplinary effect of food delivery apps (FDAs) in urban hotels in the wake of the lockdown due to Covid-19 pandemic. Specifically, the study aims: To explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels, and to explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels. Research design, data and methodology: This study conducted a systematic literature review to gather evidence of the FDA's effect on customer behavior and the hospitality industry during the Covid-19 pandemic. Complying with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) principles guarantees a structured and transparent method to search the literature and its analysis. Results: The result based on the systematic review has indicated that the booming business of food delivery at home companies and changing consumer tastes prove the FDA's growing circuit in the hotel industry, thus demonstrating their ability and power to adapt to changing trends. Conclusions: Therefore, this study concludes that using FDA's platform, future hospitality managers have to focus on agility in operations, innovation, and technology integration to keep up with changing consumer trends and market conditions.

• 4차산업연구
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• 제4권1호
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• pp.19-27
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• 2024

Purpose: This study is based on the results of the National Information Society Agency's the Report on the Digital Divide in 2022. This study sought to develop digital literacy education programs for senior citizens, a digitally disadvantaged group, and to utilize smart devices to enhance their digital capabilities. Research design, data and methodology: Based on Gagné's nine events of instruction, a total of 7-session educational programs using smart devices were developed, and teaching-learning goals were set at a level that older learners can realistically perform. In preparation for the era of digital transformation, AI utilization methods are introduced and utilized in some sessions of the educational program. Results: Among a total of 7 sessions of the educational program, 5 sessions using KakaoTalk and Naver App, and 2 sessions using other apps were developed. There are a total of three sessions using AI. Conclusions: This study presented a digital literacy education program that combined AI, addressing the insufficiency of AI-based education programs targeting senior citizens. It is expected that this educational program will be able to improve the digital literacy skills and provide a basis for fulfilling their responsibilities as digital citizens by suggesting a direction for AI utilization education for senior citizens.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.22-38
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• 2022

최근 코로나 19 장기화로 인한 발달장애 시설 임시 폐쇄와 격리 등으로 수요자가 겪는 고통이 심해지고 있으며, 입원 서비스에 대한 정보도 미흡한 상황으로 뚜렷한 해결책이 보이지 않고 있다. 따라서 수요자를 위한 제도적, 심리적 문제를 예방할 수 있는 서비스 체계가 필요하다. 본 연구의 목적은 발달장애 자녀와 보호자를 위해 체계적인 입원 치료 가이드 및 퇴원 후 관리와 올바른 교육을 제공하고자 한다. 국내 서비스 사례분석을 통해 수요자들의 요구와 개선 요소를 도출한 뒤, 더블 다이아몬드 방법론을 활용하여 실수요자들과 함께 Co-creation을 진행하였으며, 입원 전부터 퇴원 후까지 알기 쉬운 치료 여정과 올바른 정보와 소통을 할 수 있는 서비스 콘셉트를 도출하였다. 이에 따른 협업 공유 애플리케이션 서비스를 제안하였으며, 다양한 이해관계자들의 사용성 평가 및 검증을 통하여 서비스의 유용성을 확인하였다. 본 연구 결과가 사용자경험 중심의 발달장애 병동 보조 시스템 개발에 활용되기를 기대한다.

• 산경연구논집
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• 제9권5호
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• 감성과학
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• 제25권1호
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• pp.29-40
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• 2022

본 연구의 목적은 비데를 아이템으로 선정해 시니어의 특성과 니즈를 충족시키기 위한 제품기반 서비스디자인을 제안하는데 목표를 두고 진행하였다. 최근 초고령화가 급속히 진행되고 있으나 시니어에 대한 이해가 부족하고, 시니어를 위한 PSS 개념의 서비스디자인 연구가 미흡한 편이다. 본 연구에서는 4D 더블 다이아몬드 디자인 프로세스 모델을 활용하여 시니어의 특성과 니즈를 반영한 '시니어 중심의 비데 제품서비스디자인' 개선방안을 제안하고자 한다. 연구의 방법은 PSS 개념에 기반하여 '4단계 더블 다이아몬드 디자인 프로세스 모델'을 활용하였다. 이를 위해 시니어 대상 질적 리서치를 수행하여 시니어의 특성과 니즈에 따른 사용자 가치 요소를 도출하였으며, 이를 기반으로 제품서비스 아이디어를 발굴하여 실무 전문가 그룹의 유용성 리뷰를 반영한 프로토타입을 제안하였다. 연구의 결과는 첫째, '사용자 맞춤 기능 설정 가이드 스마트 앱 서비스'를 제안하였다. 사물인터넷(IoT) 기술을 접목한 비데와 스마트 폰이 연동되어 사용자 특성 정보와 비데 제품에 대한 정보를 자동으로 해석하여 맞춤 기능을 가이드해주는 앱 서비스를 제시하였다. 둘째, '사용자 중심의 제품서비스 인터페이스'를 적용한 조작부 및 리모컨 UI를 제안하였다. 시니어의 사용성 및 인지능력을 고려하여 주 기능 중심의 구성과 과업(Task) 순서에 따른 버튼 배치, 터치 화면형 리모컨 등 단순하고 직관적인 Physical UI를 제안하였다. 셋째, 정기적인 제품 점검뿐만 아니라 사용자 건강 및 사용 공간의 위생, 청결 등 폭넓은 서비스를 제공하는 '제품과 헬스/위생 케어가 연계된 비데 케어서비스'를 제안하였다. 결론적으로 사용자(시니어)의 비데 제품 사용 과정(사용 전-중-후)에서의 페인포인트(Pain Point) 및 요구를 발견하고 개선하여 사용자 경험과 관계 품질을 향상시킬 수 있는 제품기반 서비스디자인 방법론을 제안하였다.

• 산경연구논집
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• 제11권7호
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• pp.51-60
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• 2020

Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제2권8호
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• pp.555-564
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• 2013

최근 모바일 기기의 혁신적 진화와 태블릿 PC나 스마트폰의 급격한 확산이 이루어지면서 개인의 일상뿐 아니라 기업의 업무용 애플리케이션에도 새로운 변화가 이루어지고 있다. 특히 수개월 이상의 개발 기간이 필요한 중대형 업무용 모바일 애플리케이션의 경우 그 복잡도나 중요도가 급격하게 늘고 있다. 현재 애자일 기반의 모바일 애플리케이션 개발 프로세스가 이러한 중대형 모바일 애플리케이션 개발에 사용되지만, 개발자의 숙련도에 대한 높은 의존도와 상세 작성지침들의 부족한 현상등의 문제점들이 나타나고 있다. 본 논문에서는 이러한 문제점들을 해결하기 위해 S-MADP (Smart Mobile Application Development Process)를 제안한다. S-MADP은 객체지향 설계프로세스를 확장한 서비스 기반의 중대형 모바일 애플리케이션을 위한 개발 프로세스이다. 다양하고 제한된 모바일 기기들의 리소스를 보다 효과적으로 사용하는 애플리케이션의 개발을 위해 사용자 요구사항을 서버기반 또는 클라이언트기반의 서비스로 정의하고 효과적인 서비스의 재사용을 위한 상세지침들을 제공한다. 또한 다양한 사용자 인터페이스를 지원하는 화면 개발을 위한 효과적인 UI설계 상세지침을 지원한다. S-MADP의 성능을 검증하기 위해 3개사의 대형 업무용 모바일 애플리케이션 개발 프로젝트를 진행하였고 그 결과를 분석하였다. 수행된 프로젝트들은 TB사의 'TBS(TB Mobile Service) 3.0', TS사의 '모바일 앱스토어'와 TG그룹의 '모바일 그룹웨어' 프로젝트들이다. 프로젝트를 수행한 결과, 기존의 애자일 기반의 모바일 애플리케이션 개발 프로세스를 사용할 때에 비해서 S-MADP은 모바일 애플리케이션 개발 환경에서 중점적으로 고려되어야 하는 '리소스 사용의 최소화', '서비스 기반의 설계', '모바일 기기에 적합한 사용자 인터페이스'에 대한 상세설계 내용을 보다 자세히 제공하는 것으로 확인되어, 개발된 모바일 애플리케이션의 사용성, 유지보수성, 효율성을 향상 시킨다고 분석되었다. 또한 S-MADP를 현장 적용한 결과 애자일 기반의 개발 프로세스에서 예상된 성능보다 25%향상된 성능으로 중대형 모바일 애플리케이션을 개발 할 수 있음을 확인 하였다.

• 유통과학연구
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• 제12권12호
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 산경연구논집
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• 제9권6호
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• pp.77-85
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• 2018

Purpose - The purpose of this study is to subdivide trade transaction-centered structure in a logistics/distribution industry system to apply blockchain, to establish and resolve with which types of technology, and to provide policy direction of government institution and technology to apply blockchain in this kind of industry. Research design, data, and methodology - This study was conducted with previous researches centered on cases applied in various industry sectors on the basis of blockchain technology. Results - General fields of blockchain application include digital contents distribution, IoT platform, e-Commerce, real-estate transaction, decentralized app. development(storage), certification service, smart contract, P2P network infrastructure, publication/storage of public documents, smart voting, money exchange, payment/settlement, banking security platform, actual asset storage, stock transaction and crowd funding. Blockchain is being applied in various fields home and abroad and its application cases can be explained in the banking industry, public sector, e-Commerce, medical industry, distribution and supply chain management, copyright protection. As examined in the blockchain application cases, it is expected to establish blockchain that can secure safety through distributed ledger in trade transaction because blockchain is established and applied in various sectors of industries home and abroad. Parties concerned of trade transaction can secure visibility even in interrupted specific section when they provide it as a base for distributed ledger application in trade and establish trade transaction model by applying blockchain. In case of interrupted specific section by using distributed ledger, blockchain model of trade transaction needs to be formed to make it possible for parties concerned involved in trade transaction to secure visibility and real-time tracking. Additionally, management should be possible from the time of contract until payment, freight transfer to buyers through land, air and maritime transportation. Conclusions - In order to boost blockchain-based logistics/distribution industry, the government, institutionally, needs to back up adding legal plan of shipping, logistics and distribution, reviewing standardization of electronic switching system and coming up with blockchain-based industrial road maps. In addition, the government, technologically, has to support R&D for integration with other high technology, standardization of distribution industry's blockchain technology and manpower training to expand technology development.