• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.111-117
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• 2006

In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

• Journal of The Korea Institute of Healthcare Architecture
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• v.18 no.1
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• pp.25-33
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• 2012

As of November 1st 2010, 59% of overall residences in Korea are apartments with 8,185,000 households and when including the multi-unit houses, 71.0% of the overall residences are multifamily houses. The apartments have become the most universal form of residence in Korea and its' relative weight will continuously increase in the future. Meanwhile, Korea has turned into aging society in 2000 and will turn into the super-aged society by 2026 to display the world's fastest speed for aging. Majority of the elderly will spend their declining years in apartments. To understand the residence consciousness and its' properties for unit housing of the elderly residing in apartments, the present study obtained the following results through surveying the 541 nationwide samples. First, the elderly most prefer the mid and high levels(6-9th floors, or 10-15th floors) of apartments. Second, the elderly couples most prefer areas of $85m^2$ while single elderly most prefer $60m^2$. Third, the elderly feel the most inconveniences in bathrooms and showers. Fourth, safety accidents in dwelling of the elderly have no significant correlation with age, gender or their possessed diseases. Fifth, the elderly displayed high satisfaction for their bedrooms. Sixth, there were less tendencies for elderly to feel lack of storage spaces or conduct remodeling. As a result of the analysis, all apartment houses of Korea must support the physical aging of residents and prevent safety accidents in houses to enable Korean aging in place.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.333-336
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• 2003

The purpose of this study is to analyze the customer's demands to domestic customized apartments. The research method involves a survey on occupants and potential customers of customized apartments. The results of this study are as follows: 1) Customers' first request to customized apartments is investigated to be various option of space and finish materials. 2) In case of finish materials, customers are investigated to want a selection range of $4\~6$ for their customized apartments.

• Journal of the Korean housing association
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• v.14 no.2
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• pp.19-30
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• 2003

The purpose of this study is to investigate the actual usefulness and consciousness of bathrooms and to clarify the preference of bathroom plans by apartments dwellers in Jeonju City. Data was collected through self-administered questionnaires and 343 apartments dwellers were used for this study. The major results are as follows. The bathroom types were mostly unit bathrooms and were not suited with using bathrooms of apartments dwellers. The unit type of bathroom was not comfortable for them and most of them were not satisfied with their bathrooms. They usually used family bathroom instead of private bathroom. They wanted a separate space for different facilities such as a bathtub and toilet, a dressing room, and a fixed clothes chest. Generally apartments dwellers did not prefer unit bathrooms, prefering instead the bathroom plan with separate rooms for the bathroom and toilet, with space for dressing. This study suggests that further studies be conducted on apartments dwellers in other big, small and medium-sized cities. Also, it is necessary to offer bathroom plans which take the size of houses and bathrooms, and the number of bathrooms into account and to survey housing consumers' satisfaction of those bathroom plans.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.130-139
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• 2010

The urban style compact apartment which appeared at the end of 1990's was developed by the decrement of household members and in compliance with a new life style. Now it has its own market as a new trend. The purpose of this study is to better understand the characteristics of urban style compact apartments based on an analysis of apartments actually sold on 2008, in order to reflect on the future directions and developments. To support a comprehensive analysis, this study considered three types of compact apartments developed by : a. major developers which own multiple well-recognized brand names, b. mid-size developers under general brand names, c. new or small-size developers specializing in compact apartments. The results from 21 urban style compact apartments could be summarized as follow; 1. Most buyers are Singles or DINKs. The single women occupy a large percentage. 2. Condition of good location is under 5 minutes walk to station and accessibility to 2 and more station. 3. Exterior of building should be harmonious to surrounding and simple, the atmosphere of entrance hall should be warm and relaxed. 4. The spatial character of unit plans are developed by the ways of connecting spaces; 1) Connecting spaces by mobile partition: flexible spaces with expansion 2) Connecting spaces by hall: well arranged spaces with excursion and extends 5. The equipments of kitchen and security are fully carefully planned.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.2
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• pp.9-21
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• 2011

This study aims to examine and research the characteristics of apartment landscape at the street from a view that apartments are the major element of a cityscape and many apartments form a street today. Then, the subjects of this study were three sections consisting of streets in Namak New Town and the results were as follows. A streetscape is necessary to have identity under the unity(context) of parts which orient to "one as a whole". However, the subject apartments were not united(contextual) in layouts, roofs, and walls, whereas their facades appeared too united(contextual). Accordingly, to make a united(contextual) streetscape, the wall located in a boundary(a buffer zone) with public space which consists of a streetscape, building layout, building height, and roof forms need a design guideline which can have unity as a whole to connect with architectural design. On the other hand, the facade which was found too uniform should have a more active design guideline to elicit identity at unity.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.5
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• pp.185-194
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• 2020

The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.172-181
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• 2011

Many of penthouse apartments began to be built and distributed in Korea from the 2000s. However, we have a transformed definition from the international concept of penthouse. It seems that the penthouse apartments in Korea have a confined definition as a luxury and privileged house-we often find it out from advertisements of newly built apartments. In this thesis, therefore, it needs to make a clear and substantial definition of penthouse. And on the base of this definition, this study is intended to analyze planes of penthouse apartments which are distributed recently. It is in order to find out positive aspects of penthouse apartments and to make practical application of this analysis. The process of this study for plane-planning is as follows. Firstly, it is investigated and analyzed that external factors that have an effect on plane-planning such as locations and types of penthouse apartments. Secondly, an interior of penthouse apartments are divided into a private, public and outward area. And properties of each area through this research show the way of division and arrangement of plane. Thirdly, methods of connection between spaces is analyzed on the base of results of research for the way of partition. Finally, specific characters of penthouse apartments planning is derived from synthesis of research. In conclusion, analysis of plane-planning of penthouse apartments is summarized as follows. The majority of penthouse apartments is arranged to small portions of households and on higher stories in apartment which is situated around Han River or public parks. These external factors influence the plane-planning in both the interior and exterior way. For the exterior planning in space, it becomes important to design bays as many as possible in contact with outside in order to satisfy demands for fine prospects. It is also important to plan extra places naturally such as a terrace in order to provide virtual grounding. In the interior planning, a large size of interior induces to develop space for linking between each area, such as corridors or extra rooms. This makes it possible that the private area is linked to each other, at the same time it has its own distinctiveness according to its usage.

• Journal of the Korean housing association
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• v.24 no.4
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• pp.83-96
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• 2013

With the recent increase in the number of one- and two-person households, demand for small-sized apartments has been on the rise, and lifestyles have seen swift changes to cater to smaller-sized housing. The construction market is shifting toward small-sized apartments, and research is now needed on the lifestyles of those living in small-sized apartments in order to develop suitable housing units. Therefore, this study aims to produce a planning concept for housing units by lifestyle, categorizing residents based on lifestyle and identifying their LDK preferences. Regarding methodology, prior research was reviewed to validate housing-related lifestyle factors and study the lifestyles of those living in small-sized apartments. Lifestyle categories based on housing type were determined by a cluster analysis, and LDK preferences for each lifestyle were analyzed through a survey. These data were then used to propose a planning concept with small-sized apartments for each lifestyle type. Thirty-two factors for categorizing lifestyles were obtained by studying three domains of housing-related lifestyle factors: 'housing values', 'attitudes toward living space', and 'behavior in living space; A total of 648 people living in small-sized apartments were classified into three lifestyle groups: 'True Family Benefiters', 'Smart Shopaholics', and 'Slow Heritage Pursuers'. 'Each group's lifestyle characteristics and socio-demographic features were used to classify the lifestyles of those living in small-sized apartments. The LDK preferences for each lifestyle were analyzed to design a planning concept for small-sized apartment.

• Journal of the Korean housing association
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• v.20 no.4
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• pp.131-142
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• 2009

High-rise and high-density apartment complexes have been built and supplied on a large scale in the 1st period of the New Town project in metropolitan areas since the late 1980s. Now It has become necessary to improve those apartment complexes, which have serious deterioration problems for aging more than about 20 years accompanying simultaneity and a large scale. The purpose of this research is to develop the evaluating indicators to measure the level of deterioration of apartments inclusively and practically in order to regenerate apartments as sustainable residential environments. This study is composed of the following four parts; (a) establishing the conceptual model of evaluation of apartment deterioration, (b) selecting evaluation items, (c) constituting evaluation measurement, and（ｄ)weighting evaluation indicators. First, deterioration of apartments was conceptualized by physical. social, and economical aspects in terms of sustainable development and proposed the conceptual model of hierarchy structure of evaluation of apartment deterioration by literature reviews. Second, evaluating items were selected based on literature reviews of existing indicators and preceding studies about apartments of Korea and foreign countries. The evaluating indicators were identified as a total of 77 evaluating items which were composed of three dimensions and 9 attributes on the basis of the conceptual model. They cover comprehensive scope of the apartment such as unit, building, complex, and site. Third, as the measurement, the 5 point ordinal scale measure was suggested. The evaluating measurement including measure standards, measure methods, and measure contents were developed by each evaluating items. Lastly, the weighting of evaluating indicators was analyzed by AHP method conducted by survey on the expert group. Items were identified as high contributors or low contributors. The weighting of these items could suggest several evaluations according to the situation. The evaluation of the level of deterioration can be done by both total evaluation and a specific field of evaluation. In addition, it is easy to grasp deteriorated attributes or dimensions by providing a radar and bar chart showing evaluation results. These evaluating indicators could be a useful tool to grasp actual methods for the regeneration of apartments.