• Journal of the Korean Society of Costume
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• v.57 no.4 s.113
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• pp.126-142
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• 2007

The second part of this study is to typify plural sexuality articulated with fashion images in men's and women's popular fashion magazines in Korea since 2000 and ultimately to infer sexual ideology codified in modern fashion by a framework of this study, the socio-semiotic model. From this, sexuality represented in modern fashion was typified as follows: in women's fashion Traditional Femininity, Glamor Femininity, Androgynous Femininity, Babydoll Femininity and Genderless sexuality, while in men's fashion Traditional Masculinity, Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity and Genderless sexuality. The conclusion of this study is as follows: First, modern fashion has been changed from a means expressing gender and class into a sign vehicle representing the new ruling system of age and sexual desire. The binary oppositional sexuality on center of man in the 19 C capitalist period has been gradually pluralized towards the post-capitalist period. Next, mainstream society in Korea is still positioned in the traditional heterosexuality, keeping the vertical power relationship between man and woman even in the post-modern period. However, the fact that both Traditional Femininity and Androgynous Femininity acquire the position of dominant femininity connotes the change of modern femininity. Finally, plural sexuality represented in modern fashion has family resemblance and it shows contextual flexibility within contemporary period as well as a historical context. As a result, sexuality floats with a specific historical and socio-cultural context, and fashion as a material culture represents a masquerade as a identity vehicle, which constructs and de-constructs sexuality at the same time.

• The Research Journal of the Costume Culture
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• v.12 no.2
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• pp.224-238
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• 2004

This paper analyzes the similarity of fashion in the 1920's and 1960's. Fashion is a reflection of Zeitgeist. The similarity of fashion appeared in the similar social ideal period. The fashion of the 1920's and 1960's have a lot of similarity in many respects. Androgyny was the new word. The woman cut her hair short, wore short skirt, and projected a self-confidence that was considered by many to be too masculine. The new fashions also appeared very youthful. The cult of eternal youth was born. The mature woman was no longer requested. Instead, in the face of changing lifestyles and extremely rapid technological development, taste ran in favor of a young, athletic, and mobile ideal. The new fashions do-emphasized curvaceous shapes through short dresses and short hair-both styles were supposed to express youthfulness. Characteristic of the times was the short loose dress: straight silhouette disguised feminine curves. The new dresses were invented for very young, slim, and wide-eyed women. The common Zeitgeist of the 1920's and 1960's represents the cult of youth and the adoption of innovative style, which emphasized decoration-cleared simplicity, functionality, practicality, activity, androgyny. Innovative short skirt, youth fashion, androgynous style, unisex style, tubular silhouette, short hair style, and eyeline-emphasized makeup were analyzed by the similarity of fashion in the 1920's and 1960's.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.15-28
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• 2010

The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.

• Korean Journal of Child Studies
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• v.8 no.1
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• pp.31-48
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• 1987

The purpose of this study was to compare sex role typing in relation to self-concept in 6th graders by to their residential area. The subjects were 6th grade children: 126 boys and 127 girls. The sample included 85 (42 boys, 43 girls) from a farming area, 111 (62 boys, 49 girls) from Pohang City, and 57 (22 boys, 35 girls) from a fishing area. The instruments used in this study were Shimer's self-concept measure (Suh, 1980) and Bern Sex Role Inventory (Byun, 1979). Statistical analysis of obtained data was by $X^2$ test; 2 (sex) x 3 (residential area) x 4 (sex role category) ANOVA; and $Scheff\acute{e}$ test. The results were as follows: Girls from the fishing area were more masculine than girls from other areas. Androgynous children and urban children demonstrated a higher self-concept. There was no difference in level of self-concept between urban boys and girls, but boys in both farming and fishing areas demonstrated a higher level than girls. In all 3 areas, androgynous children evaluated themselves positively whereas undifferentiated children evaluated themselves negatively. There were significant differences in self-concept according to sex, living area, and sex role category. In the city, the feminine category was related to a negative self-concept while the masculine category was related to a negative self-concept in the fishing area. But in the farming area, feminine boys demonstrated a higher self-concept whereas feminine girls demonstrated a lower self-concept.

• Journal of Korean Home Economics Education Association
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• v.11 no.1
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• pp.1-11
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• 1999

The purpose of this study were to analyze high school girls’sex role identity and underwear purchasing behaviors, and to provide the educational guidelines for high school girls as a underwear comsumer and the fundamental data necessary for the products planning of underwear manufacturing companies. The questionnaire was composed of questions about the types of sex role identity, pursuit factors and purchasing behaviors of underwear. The respondents were girls from 6 high schools in cities in Chonbuk Province. The questionnaires were collected from April 6th to May 12th in 1998. 510 questionnaires were used for data analysis. Frequency, percent, average, standard deviation, F-test, $$\chi$^2$-test, and Duncan’s multiple range test were followed. The results of this study were as follows：1. Among the sex role identity groups, the androgynous group was the largest, and the masculine group was the smallest among high school girls. 2. High school girls sought after practicality most when purchasing underwears, but sought after the brand least. The androgynous group recognized practicality, aesthetics, and sexual attraction most, but the undifferentiated group recognized them least. 3. The high school girls bought underwears objectively when they were worn out, made use of TV, newspaper, and radio advertisements as the information sources, and considered the size, comfort, and style. They recognized the prices of underwears as moderate. They depended on their mother most when purchasing underwears and reflected their dependents opinion on selecting underwears partially. They purchased at the underwear specialty store.

• Journal of Family Resource Management and Policy Review
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• v.10 no.1
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• pp.107-126
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• 2006

The purpose of this study was to investigate the relationships of married middle-aged men and women's gender-role identity, marital conflicts and psychological adjustment. Psychological adjustment was composed of mid life crisis, depression, and perceived happiness. The data of the study were collected from 397 married, middle aged men and women from 40 years to 59 years-old by using self-administered questionnaire method. The results showed that gender role identity was different according to sex. In addition, women's perceived level of marital conflict was found to be significantly different according to their gender role identity, indicating that androgynous women reported the lowest level of marital conflict. However, men's gender role conflict was not related to their marital conflict. Furthermore, men's psychological adjustment level was not different according to their gender role identity, while women's psychological adjustment differed, indicating that androgynous women reported the lowest level of psychological adjustment and the undifferentiated women the highest level of psychological adjustment. Finally, the result indicated that for both men and men, marital conflict were positively correlated with mid-crisis and depression, and negatively related with happiness.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.131-138
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• 2007

This research attempts to carry an empirical study on women leaders' gender-related leadership styles and relationship between job satisfaction and organizational commitment. For these purpose, this study built two hypotheses based on literature review and tested them using the survey method of 1,172 female workers in sales departments of the K company. The results of this study show that both the androgynous gender role and the masculine gender role are superior to the feminine gender role in employees' job satisfaction and organizational commitment level. But there isn't significant level difference in job satisfaction and organizational commitment between androgynous gender role and the masculine gender role.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.324-330
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• 2003

The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Culinary science and hospitality research
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• v.20 no.3
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• pp.50-63
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• 2014

The purpose of this study is to analyze the levels of career attitude maturity according to biological sex and sex-role identity types of college students majoring in foodservice. In order to achieve this purpose, 300 students majoring in foodservice-related fields from 4 colleges located in Kyonggi, Daejeon, and Daegu province were selected as a sample. A total of 266 copies of the questionnaire were analyzed after excluding 34 responses. The results of this study were as follows. First, perceived career attitude maturity level of male students was higher than that of female students(p<.05). Second, perceived career attitude maturity level of the students categorized as the androgynous type was the highest, followed by the masculine, feminine and undifferentiated types of students (p<.05). Third, the levels of decisiveness, purposiveness, self-reliance of male students categorized as androgynous, masculine, and undifferentiated types were higher than those of female students. The levels of decisiveness, purposiveness, self-reliance perceived by female students classified as femininity were higher than those of male students. These results show that the androgynous type is considered to be more desirable and positive for career development. Therefore, a career counseling program in needed to enhance androgyny based on biological sex.