• 제목/요약/키워드: Analysis of Importance Value

검색결과 1,179건 처리시간 0.028초

A Study on Prioritization of Urban Forest Composition Using Needs Analysis - Targeting Paju Heyri Village

  • Kang, Byong-Rho;Koo, Ja-Houng;Kim, Hyoung-Tae;Woo, Jong-Choon
    • Journal of Forest and Environmental Science
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    • 제34권1호
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    • pp.87-94
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    • 2018
  • This study proposes a strategy for the creation and management of urban forests in Paju Heyri art village. Urban forest composition attributes (4 categories and 16 items) were extracted and the questionnaire was asked to the level and the current level for tourists, local residents and workers in Paju Heyri art village. And the priority order for the creation of urban forests was derived through the difference between the present level (performance) and the required level (importance) and the requirements analysis procedure. In this study, the priorities of each item of urban forest formation attributes were determined. The t-test alone had limitations, so we calculated the Borich needs which were not covered by the existing Importance - Performance Analysis (IPA). We used the Locus for Focus Model, which is a method for visually confirming the difference between the current level and the required value for the required level in the 4-quadrant coordinate plane. The results of this study show that the seven priorities can be used as a useful tool for the formulation of urban forests and operational strategies and can be a basic research for the activation of urban forests in the future.

울릉도 주요 산채류 자생지의 식생 및 환경과의 상관관계 분석 -섬쑥부쟁이, 울릉산마늘, 눈개승마의 초본층 식생을 중심으로- (Analysis of Vegetation and Vegetation-Environment Relationships in Main Wild Vegetables of Ulleungdo in Korea -Vegetation of herb layer of the Aster glehni, Allium ochotense, and Aruncus sylvester -)

  • 이중구;김현숙;이상명;박관수
    • 한국환경복원기술학회지
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    • 제21권6호
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    • pp.71-82
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    • 2018
  • This study was conducted to provide ecological basic data that use to establish environmental conditions for cultivation of wild vegetables in 2016-2018. Therefore, we investigated the vegetation structure and the correlation between the community structure and the environmental factors for natural habitats of wild vegetables(Aster glehni, Allium ochotense, and Aruncus sylvester) distributed in Ulleungdo. As a result of population and gradient analysis, the vegetation was classified into Aster glehni community, Allium ochotense community, and Aruncus sylvester community. We confirmed that the classification by population analysis was consistent with that by TWINSPAN method, suggesting that they were complemented each other. The importance value of Aster glehni was the highest in all communities, followed by Aruncus sylvester, Allium ochotense, Hydrangea petiolaris, Dryopteris crassirhizoma, Asperula ldorata, Phryma leptostachya var. asiatica, Disporum viridrescens, Hedera rhombea, Anthriscus sylvestris, and Hepatica maxima. According to the results of DCCA ordination analysis, among those communities, the Aster glehni community was distributed in soil where the nutrition including T-N and O.M. were intermediate. The Allium ochotense community was distributed on the a little high northern slope at the highest altitude where the CEC and O.M. were the highest, and other nutrition and pH were low. The Aruncus sylvester was distributed on high slope and altitude on which the amount of exchangeable cation such as $Ca^{{+}{+}}$, $Mg^{{+}{+}}$ and pH were high, and the CEC, $P_2O_5$, and O.M. were the lowest.

판매촉진이용성향에 따른 쇼핑가치 지각 및 소비자만족에 관한 연구 (A Study on the Perceived Shopping Value and Consumer Satisfaction as related to Consumer′s Deal Proneness)

  • 오영심;고애란
    • 한국의류학회지
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    • 제26권7호
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    • pp.1066-1077
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    • 2002
  • The Purposes of this study were 1) to identify the effects of clothing involvement on deal Proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows : (1) Among the factors related to clothing involvement deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest Fashion interest and all three factors of deal proneness had the effect on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest store images related to promotions had the effects on perceived hedonic shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the resulted of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positive]y influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the results of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.

소비가치가 친환경 화장품 구매행동에 미치는 영향 (The Effect of Consumption Value on Eco Friendly Cosmetics Purchasing Behavior)

  • 강현경;조혜경
    • 한국콘텐츠학회논문지
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    • 제21권2호
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    • pp.562-571
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    • 2021
  • 본 연구는 친환경 화장품에 대한 소비가치가 소비자 효과성과 시장 영향력, 그리고 친환경 화장품 구매행동과의 관계를 공분산 모델을 통해 검증하였다. 조사대상은 최근 6개월 이내 친환경 화장품을 구매한 적이 있는 20대 이상 여성 소비자로 2020년 5월 17일부터 5월 30일까지 온라인 전문조사기관의 패널을 통해 300부를 최종분석에 사용하였다. 분석결과, 친환경 화장품에 대한 소비가치로 기능적 가치, 사회적 가치, 녹색 소비가치가 도출되었다. 사회적 가치와 녹색소비가치는 소비자 효과성과 시장 영향력에 유의한 영향을 미치는 것으로 나타났으나 기능적 가치는 영향관계가 확인되지 않았다. 또한, 소비자 효과성과 시장 영향력은 친환경 화장품 구매행동을 증진 시키는 것으로 확인되었다. 본 연구를 통해 친환경 화장품 구매에 있어서 환경문제에 대한 지각수준(소비자 효과성, 시장 영향력)이 가지는 중요성을 규명하였고 소비자들에 대한 이해를 바탕으로 친환경 제품 개발과 마케팅전략 수립에 유용한 자료로 활용되기를 기대한다.

강 하구역 활성화를 위한 자원의 중요도·만족도 분석 - 낙동강 하구역의 사례를 중심으로 - (Importance and Satisfaction Analysis for Vitalization of River Estuary - Focused on the Nakdong Estuary -)

  • 안병철;권진욱
    • 한국조경학회지
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    • 제46권6호
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    • pp.49-59
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    • 2018
  • 본 연구에서는 낙동강 하구 자원들의 중요도와 만족도 분석을 위해 통계분석 SPSS 24.0 Pearson chi-square을 사용하였으며, 연구 결과를 3가지로 요약하였다. 첫째, 낙동강 하구 자원의 중요도 분석에서 생태자원이 27.1%로 가장 높았으며, 경관자원 18.5%, 수변레저자원 6.5%, 복합문화자원 5.4%, 역사문화자원 3.3% 순으로 분석되었다. 설문대상 그룹별 중요도의 유의확률은 성별과 연령별, 조사장소별 조사에 유의한 차이를 나타냈다. 여성은 남성보다 생태자원의 선호가 2배 높았으며, 미술관 등 복합 문화자원에서 3배 이상 높은 것으로 나타난 반면, 수변레저 자원에서는 남성이 2배 높은 값을 보였다. 연령별 분석에서 수변레저 자원 선호는 20~30대에서 타 연령대보다 높은 값을 나타냈으며, 복합문화자원은 30대에서 타 연령대보다 약 3배 이상 높은 값을 보였다. 직업에 따른 선호는 유의한 차이가 없는 것으로 분석되었다(p>.05). 둘째, 만족도 분석에서는 경관 자원의 만족도 평균은 6.01, 생태자원은 5.65이며, 문화자원이 5.15로 분석되었다. 성별에 따른 경관자원과 생태자원, 연령에 따른 경관자원, 지역에 따른 생태자원, 직업에 따른 경관자원과 생태자원의 만족도는 유의한 차이가 있는 것으로 분석되었다. 성별에 따른 경관자원과 생태자원의 만족도는 유의한 차이가 없는 것으로 분석되었으나, 문화자원에서는 유의확률(p=0.012)을 보였다. 연령에 따른 경관자원의 만족도 조사에서 40~50대에서 경관자원의 만족이 높은 반면, 20대에서는 상대적으로 낮게 평가되었다. 부산 경남 거주자와 그 외의 거주자들의 경관자원과 문화자원의 만족도는 유의한 차이가 없는 것으로 나타났으나, 생태자원의 만족도 분석에서는 두 집단의 유의한 차이를 확인할 수 있었다. 직업에 따른 경관자원과 생태자원의 만족도 조사에서 대학생, 공무원, 일반인, 전문가 집단의 만족도는 유의한 차이가 있는 것으로 나타났으나, 문화자원의 만족도는 유의한 차이가 없는 것으로 분석되었다. 셋째, 낙동강 하구 자원의 중요도와 만족도를 분석한 결과, 경관, 생태, 문화 자원이 중요하다고 응답한 각각의 집단의 경관자원 만족도 평균은 각각 6.19, 6.08, 5.67로 분석되었으며, 생태자원의 만족도는 5.95, 5.57, 5.41로 분석되었다. 중요도와의 상관관계는 유의하지 않은 수준으로 분석되었으나, 문화자원에 대한 만족도 상관관계는 유의한 차이(p=0.025)가 있는 것으로 확인되었다. 또한, 하구 자원의 가치 향상과 활성화를 위해 15개 세부 항목을 분석한 결과, 생태관광 활성화(49.5%)와 갈대습지 복원(47.5%)이 우선적이었다. 생태자원의 가치 향상에 대한 인식이 돋보였으며, 하구 주변의 인프라 개선과 자전거길, 산책로, 수변레저 등이 강 하구 활성화의 요건으로 분석되었다.

IPA기법을 활용한 한옥마을 선택속성의 중요도-만족도 연구 (Research on the Importance and Satisfaction of Selection Attribute for Hanok Village using Importance-Performance Analysis(IPA))

  • 김연선
    • 한국콘텐츠학회논문지
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    • 제20권7호
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    • pp.585-593
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    • 2020
  • 본 연구는 전주 한옥마을 관광객들의 선택속성에 관한 연구를 수행하였다. 전주 한옥마을 방문 시에 중요하게 생각하는 중요도와 방문 후 만족도를 IPA 분석을 활용하여 연구하고, 이에 따른 결과와 마케팅적 시사점을 제공하였다. 설문 조사는 2018년 10월 초부터 11월 말까지 일대일 방식으로 진행하였고, 총 300부를 배포하였으며, 불성실하게 응답한 설문지 42부를 제외한 총 258부를 유효표본으로 활용하였다. 본 연구의 유효표본에 대한 분석은 SPSS for Window Version 15.0 프로그램을 이용하여 분석하였다. 표본의 일반적인 사항은 빈도분석(Frequency Analysis)을 실시하여 표본의 특성을 파악하였고 대응표본 T 검정(Paired Sample T-test)을 활용하여 연구하였다. 연구의 결과는 첫째, 선택속성 중에 관광지의 청결성이 가장 높았고, 그다음 순위는 주차장 시설, 자연경관, 음식·먹거리, 기후(날씨)순으로 나타났다. 둘째, 한옥마을을 방문하는 관광객들이 만족한 선택속성 항목은 자연경관이 가장 만족한 것으로 나타났고, 기후(날씨), 지역의 특색, 역사문화자원, 관광지 청결 순으로 조사되었다. 셋째, 한옥마을을 방문하는 관광객들이 지각하는 선택속성 변수의 중요도-만족도 값의 사분면 위치에 따라서 한옥마을의 다양한 프로그램 개발과 관광객의 만족도를 올리기 위한 방안 마련이 필요할 것으로 판단된다.

Exploring CRM through Technology-enabled Experience in Virtual Environment: The Era of COVID-19

  • HAN, Seung Yeon;CHO, Yooncheong
    • 산경연구논집
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    • 제13권4호
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    • pp.1-14
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    • 2022
  • Purpose: The purpose of the study is to explore the application of Augmented Reality (AR) technology to enhance interactivity and decision making via technology-enabled experience particularly, in the context of COVID-19. This study investigated effects of perceived utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction with AR technology that are rarely examined in previous studies. Research design, data and methodology: Online survey data was used in the study. This study applied factor analysis and regression analysis to test the hypotheses and employed ANOVA and mediation effect analysis to explore additional findings. Results: The results suggested that customers' perceived usefulness, arousal, social preference, innovativeness, financial risk, and performance risk have statistically significant effect on customer satisfaction. Conclusions: The findings of the study provided managerial and policy implications to develop and advertise the introduction of AR technology with the emphasis on the practical and utilitarian benefits of the technology. The result of this study highlighted the importance of customer relationship management by providing advanced services to customers through AR technology. This study contributes to technology-enabled CRM literature by providing the empirical result to verify the assumption that AR technology can be an effective tool of firms' CRM strategy

의복에 대한 태도와 가정환경변인과의 관계연구 -부산.경남지역의 남.녀 대학생을 중심으로- (The Relation between the Value Orientations of family, the Psychological Process of Family and Clothing Atitudes)

  • 이경희
    • 대한가정학회지
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    • 제26권3호
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    • pp.33-42
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    • 1988
  • The study was to investigate the relationship between clothing variables (Conformity, Modesty, Importance) and environmental variables of Family (the Value Orientations of Family, the Psychological Process of Family), according to sex and region. the subjects were university students in Kyoung nam and Pusan (Male; 397-Pusan 183 and Kyoung nam 214, Female; 401-Pusan 224 and Kyoung Nam 177). Survey method was questionnaires. The data was analyzed with frequency, Pearson's Parson's Correlation, T-test, Multiple Regression using the SPSS. The results were as follows; 1. There was significant difference between clothing Variables in Young nam, but partially significant difference in Pusan. 2. There was partially significant difference between clothing Variables and Environmental Variables of family in each male & female Kyoung nam & Pusan). 3. In the T-test, between clothing Variables and Environmental Variables of family, difference between male and female was shown that female student was higher than male student all of Clothing Variables and male student was higher than female student t in the case of Environmental Variables of family, In the difference between Pusan and Kyoung Nam, male student was shown significant difference in the case of Conformity, materialism and love-Rejection, female student in the case of Modesty, Importance, materialism and Social rising. 4. In the multiple Regression analysis between clothing variables and Environmental Variables of family, clothing voriables partially were effected on the Environmental Variables of family in the cases of male and female in Pusan & Kyoung Nam.

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머신러닝 기반 시설물 안전 점검·진단용역 부실 판정 요인에 대한 연구 (Investigating Factors Contributing to Inadequate Facility Safety Inspections and Diagnosis Services: A Machine Learning Approach)

  • 박준용;송지훈
    • 한국산업융합학회 논문집
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    • 제27권4_2호
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    • pp.897-908
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    • 2024
  • Evaluating the adequacy of facility safety inspection and diagnosis services performed by private enterprises is a time-consuming and administratively complex process. This study aims to analyze the determinants that could influence the rating of these safety inspection and diagnosis services using data analytics approach. Through a comparative analysis of several machine learning algorithms suitable for multi-class classification, we selected the model with the best performance (Random Forest) and identified the main determinants using the permutation importance technique. Among the variables examined, "contract value," "days of service performed" and "adherence to fair market value" were found to be strongly correlated with the rating assessments. Furthermore, we discovered that the skills and expertise of service performing personnel significantly impacted the rating. The results of this study can contribute to the enhancement of the current post-evaluation administrative processes and offer valuable insights into rating assessments by incorporating previously unexplored variables pertaining to both service providers and the services itself.

TWINSPAN과 CCA Ordination에 의한 서해안 곰솔림과 토양환경과의 상관 분석 (An Analysis of Correlation between Pinus thunbergii Forests and Soil Conditions by TWINSPAN and CCA Ordination in West Coast of South Korea)

  • 김민하;박종민;장규관
    • 한국환경복원기술학회지
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    • 제19권1호
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    • pp.45-59
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    • 2016
  • Vegetation and soil conditions of four sites in west coastal forests in South Korea, were examined to analyze the relationship between Pinus thunbergii forests structure and soil conditions. The P. thunbergii forests were divided into four clusters; 1) P. thunbergii - Prunus sargentii var. sargentii, 2) P. thunbergii - Robinia pseudoacacia, 3) P. thunbergii - P. densiflora and 4) P. thunbergii - Quercus serrata. The soil of each site was poor in chemical characteristics but good enough for land plants to grow because of its low salt concentration. According to the results by CCA Ordination, certain excessive soil nutrition has influenced on vegetation and specific species distribution. Forty eight species were found in the whole sites of coastal forests and some species appeared in every site. They are P. thunbergii, R. pseudoacacia, Rhus chinensis, Idesia polycarpa and Morus alba. For the tree species importance value, P. thunbergii was followed by R. pseudoacacia, Q. serrata, P. densiflora, Celtis sinensis, M. alba, I. polycarpa and Q. mongolica in order.