• Journal of Families and Better Life
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• v.7 no.1
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• pp.15-25
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• 1989

The purpose of this study is to examine the factors affecting the consumer's search for information and the relationship between the amount of search and the final price paid. The model indicates the demand for search is affected by the market price of each durable good purchased, the tim available for search, family income, direct cost of search, the initial stock of information, effectiveness of search, and shopping attitudes. The final price savings are a function of search, price of dispersion in the market, the initial stock of information, and effectiveness of search. Data from the Pane Study on Consumer Decisions and Asset Management were used for the empirical testing of the theoretical model. The amount of information search as dependent variable is represented by two different measures, the level of discussion with others and the number of stores visited. The amount of discussion with others depends mainly on the respondent's shopping attitude. The higher the wife's desire to search, the higher the degree of husband's comparison shopping, the less the husband's perception of price-quality relationship, the higher the level of discussions with others. The number of stores visited depends on the average market price of product purchased and the level of family income. The higher the average market price and he higher the level of family income, the greater the number of stores visited. The final savings depend upon the level of information search. The greater the number of store visited, but the less the purchase is discussed with stores, the higher the final savings are.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.23-33
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• 2010

Articles from The New York Times and magazines including Consumer Digest, Journal of Home Economics, Scholastic, Time and Woman's Home Companion were analyzed in this study and focused on the following research questions: How did the social situation influence American women's adoption of pants during World War II? How were the social opinions of women's adoption of pants? How did American women's adoption of pants and the social opinions on women's pants represent the process of change in the definition of femininity during World War II? Women were encouraged to wear pants in work places because many women had to work in defense industries and farms. Women had to wear pants during the winter to keep warm in order to conserve oil, rubber, and other materials. In addition, wearing men's clothes became a fashion trend among college women during this period. However, practicality was often not the primary thing alone to consider in women's fashion. Femininity was still important in women's fashion. There were criticisms over the women's adoption of pants. Regulations against pants were imposed on women, while there were women who wanted to dress like ladies even at defense industries. An abrupt change in women's gender roles and the increased adoption of trousers aroused social ambivalence about the traditional definition of femininity. Even though many women returned to their homes after the war, the social demand of practicality in women's day-time clothes during the war offered women the experience of comfort and practicality in pants. These experiences contributed to paving the way for more women to adopt pants and helped establishing a new definition of femininity after the war.

• Journal of the Korean housing association
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• v.26 no.5
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• pp.27-35
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• 2015

This study aims to analyze the housing satisfaction of 55 years and older (55+) single-person householders in U.S. urban communities with the 2011 American Housing Survey Data. Single-person householders younger than 55 years of age (55-) were used as a reference group. Housing Adjustment Theory was used to develop a research framework to depict the relationships of housing satisfaction (dependent variable) with demographic and housing variables (independent variables). The regression analysis revealed that age, health status, government income, race, gender, age of house, housing quality, neighborhood, structure type, and tenure status had a significant effect on housing satisfaction levels of both those aged 55- and 55+. However, for the cohort of 55+, education, census region, housing affordability, and structure size also affected their housing satisfaction. Neighborhood satisfaction had the strongest effect on housing satisfaction of both groups. These variables were discussed in terms of resources and constraints contributing to their housing satisfaction. This study highlights the present and future housing trends and challenges of U.S. single householders in U.S. urban communities.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.608-618
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• 2010

The purpose of this study was to offer basic data to global fashion market by surveying differences between lifestyle of women in Korea and America and their clothing behavior with female consumers in 30s in Korea or America with each other cultural background, comparing/analyzing differences between lifestyle and clothing behavior according to Korea and America and making a close inquiry into an effect of lifestyle on clothing behavior. The results of the study were as follows. First, when the study carried out factor analysis of lifestyle, five factors- outward appearance-oriented, leisure-oriented, family-centered, information-oriented and economy- oriented-were deducted. In outward appearance-oriented lifestyle and information-oriented lifestyle, the women in Korea were higher than the women in America. In family-centered lifestyle, the women in America were higher than the women in Korea. Second, when the study carried out factor analysis of clothing behavior, eight factors- aesthetics, indifference, interest, economical feasibility, sympathy, planning, brand-oriented tendency and individuality-were deducted. In interest, sympathy, planning and individuality, the women in Korea were higher than the women in America. On the other hand, in indifference and economical feasibility, the women in America were higher than the women in Korea. Third, in the women in Korea, their lifestyle had an effect on aesthetics, indifference, interest and brand-oriented tendency. Especially, information-oriented lifestyle had an effect on four clothing behaviors. In the Korean women, their outward appearance-oriented and leisure-oriented lifestyles had an effect on only aesthetics, indifference and interest.

• Archives of design research
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• v.16 no.3
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• pp.133-142
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• 2003

This study on parody and especially parody in advertising, deals with the basic concepts of parody in advertising, as well as copyright infringement issues highlighting the different legal interpretations in American and Korean law when dealing with indiscreet cases of parody in advertising. some suggestions are made on desirable and forword-looking solutions. Different to the acceptance of parody in the American culture, Korean law was limiting in allowing parody to be used and applied. In order to solve copyright issues concerning parody, the following points need to be addressed and analyzed; ·First, plagiarism, imitation, and the dear outline of deliberation standards about parody. ·Second, the expansion of the deliberation body aid explicit application of deliberation standards. ·Third, the trying for self-improvement of the advertising industry itself. ·Fourth, the development and advancement of consumer monitoring. ·Firth, the review of judicial precedents along with tile vocalization of the advertising industry's ideas and concepts on the matter.

• International Journal of Human Ecology
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• v.8 no.1
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• pp.39-51
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• 2007

This study compares the buying patterns of American and Korean female college students in relation to their self-concept. It was implemented through self-administered questionnaires which were back translated for validity. Respondents comprised 730 female students majoring in fields related to clothing and textiles: 307 U.S. students were located in the Northeast, West, and Southwest, and 423 Korean students were at four universities in Seoul. Likert scales were used for most measures, with 1 = never or very unimportant, and 5 = always or very important. Personal self-concept was measured on the basis of Won-Shik Jung's Standardized Self-concept the Test and Tennessee Self Concept Scale. Data were analyzed by descriptive statistics and t-tests. Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service, and for Koreans, more symbolic meaning of products and store displays, since these are important to them. Self-concept was somewhat related to purchasing behavior, but more study should be done before applying findings to marketing concepts.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 2001.11a
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• pp.118-125
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• 2001

Most of the laws and standards relevant to technology in Korea bear a resemblance to those in Japan. Electricity was not introduced to Korea until Lighting ceremony in Kyong-Bok palace observed in 1887. Since Korea was annexed to Japan in 1910 and our public works were under Japan control we have applied Japanese laws and regulations made by Chosun government-general. Independently from Japan the power electricity accepted power plants of USA, codes of NESC, ASME / ANSI, NEMA. Our generation and distribution system takes American style while our consumer side takes Japanese style. As global trade system was transferred GATT into WTO, the harmonization of technological standards, certification construction testing in the trend of world. This paper is based on WTO / TBT agreement coming in effect after 12th, April, 1979. For Korea the distribution system has a strong resemblance to American system so that unconvertible because IEC 60364 originated from Europe while NEC originated from USA. This papers deals with the fundamental elements of electrical safety system with comparing IEC 60364 with NEC. This paper considers how engineers should apply NFPA 70(NEC) and IEC based on the comparison of NEC to IEC in relation to electrical installations.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.112-127
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• 2009

In 2007, due to the outcome of the Korea-U.S. FTA negotiations, the opportunities for American beef greatly increased and a serious change in the domestic dining market is expected. The market currently faces issues such as the settlement of the beef origin declaration policy and the fulfillment of customer needs on domestic and imported beef. The following are the summary of the results of the aforementioned research and analysis. First, the consumer awareness level of origin declarations was comparatively low. Second, the reason behind the propensity for imported beef was the comparatively cheaper price despite the lower taste quality, and it was determined that there is a high level of distrust on domestic beef sold in general restaurants. Third, domestic beef showed a high valuation in taste, safety and freshness, while imported beef showed results which were below average. Concluding from the above research results, a dining environment should be created where consumers can trust what they eat through settlement of an origin declaration policy, and more efforts should be put into fulfilling consumer needs for both domestic and imported beef.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.277-291
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• 2016

This study examined the impact of information and communications technology (ICT) on the sociocultural dimensions of the family by comparing ICT use in Korean, Chinese, and American families. This study investigated attitudes to ICT usage in the family context by country and explored how various consumers use ICT in the family context. The study explored how families can be clustered based on usage. ICT device ownership had differences in the use of ICT services including blogs and video chatting accounts. ICT usage in the family was also similar in all three countries in the study, but the depth of use differed. The cluster analysis indicated that users could be classified into four groups, however the proportion in each group differed by country. This study has implications for understanding ICT ownership and use by families in various countries and indicates that sociocultural elements are important in ICT use.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.253-259
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• 2024

From the consumer's perspective, eco-friendly consumption is still a topic that can cause various psychological discomforts, and psychological discomfort can lower the intention to consume eco-friendly products through negative consumer psychological mechanisms. This study analyzed the influence of psychological discomfort regarding eco-friendly consumption on people's willingness to pay additional prices for eco-friendly products. In addition, we examined the moderating effect of consumers' involvement in the product family in this relationship. As a result of a statistical analysis based on consumer response data obtained from an online survey conducted with 407 American consumers, the level of people's psychological discomfort with eco-friendly consumption is directly related to their willingness to pay additional prices for eco-friendly products. Although it did not have a significant effect, it was confirmed that the influence of psychological discomfort on willingness to pay premium price was significantly different depending on the consumer's level of involvement.