• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.382-395
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• 2010

The purpose of this study was to compare clothing values and clothing purchasing behaviors between Korean and American college students, especially men. Also this study was to analyze the clothing values effect on the clothing purchasing behavior. For the practical study, 200 questionaries were surveyed, 110 from Korea and 105 from American. The average and frequency, t-test, $\chi^2$, multi-variate analysis of variance and factor analysis were used for this study. The result showed, first, there were little differences in the clothing value aspect. Both Korean college men and American college men considered the theoretical value to be most important, however, the American college men were higher than the Korean college men for theoretical, economic and political values. Compared to the Americans, the Koreans considered social clothing value to be more important but theoretical, economic and political values were less important. Second, there were some differences in most of all the clothing purchasing behaviors. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the place where the clothes were purchased, the Korean college men preferred to make purchases at department stores, and the American college men preferred shopping malls. Regarding the monthly expenses for clothing, less than 50,000 won($50) was the average for most of the Korean women, but most of the American college women spent 100,000~150,000 won($150) per month. Third, the clothing value was different in the reason for purchasing, the purchasing information source, the purchasing place, and the monthly expenses for the clothing.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.619-633
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• 2008

This study is to compare cultural characteristics and the clothing value between Korean and American college women. Also this study is to analyze the culture effect on the clothing value. The cultural characteristics is explained by Hofstede's five Cultural Dimensions- power distance, individualism, masculinity, uncertainty avoidance and long-term orientation. 800 questionnaires, were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, 1-test, $x^2$, factor analysis and multiple regression analysis. Also the LISREL 8.0 was used to Perform a confirmatory factor analysis. The result showed, first, there were 5 major cultural differences between Korean and American college women. Comparatively, Korean college women showed higher uncertainty avoidance and long-term orientation, and lower power distance, individualism and masculinity. Second, there were differences in the clothing value aspect. Korean college women considered the aesthetic clothing value to be most important, however, American college women considered the economic clothing value to be most important. Third, there were some differences in the clothing value because of the cultural differences. For Korean college women, there were 5 major cultural differences that had an effect on the aesthetic, social, religious and economic clothing values, however, for America college women, the 5 major cultural differences had an effect on the aesthetic, social, and religious values but no effect on the economic value.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.764-772
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• 2001

The purpose of this study was to examine the differences of perceived body size and actual body size between Korean and USA female college students of 18 to 26 year-old. Body measurements and survey were taken from August to September, 1998. The results are as follows: 1) There were differences between the body measurements of the Korean women and US women. Among 20 body areas, except only head length and neck circumferences, American women had bigger sizes than Korean women. 2) Compared to US females, Koreans perceived their body sizes as bigger and were more dissatisfied with their bodies than Americans. 3) Those who had thinner body sizes tended to be more satisfied with their bodies.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.55-66
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• 2004

The objectives of this study were to examine how image evaluation and preference of women's clothing color vary according to perceiver's culture, gender, and clothing color; to investigate the differences of image evaluation according to body type and the clothing color; and to disclose what image affects to the clothing color preference of Korean and American. Subjects were 388 Korean and 363 American college men and women. The American evaluated the wearer more elegant, feminine, and neater than the Korean did. Clothing color gave significant influence on perception of all image variables. Koreans showed that red and blue color shirts were perceived to be individualistic. Koreans considered blue, indigo, purple, gray, and black were perceived to be less feminine. This means that they evaluated the colors of blue range and low chroma were masculine according to their traditional attitude. Women were more attracted by indigo and purple, while men tended to evaluate yellow as an appealing color. The evaluation of sociability varied depending on the perceiver's culture and clothing colors. The corpulent body type had negative evaluation rather than the ordinary one without the relation with the color of clothing for Koreans and Americans. The evaluation of sociability of Americans had an interaction effect by the body type and clothing color. Attractiveness gave the first significant influences on clothing color preference, and the next came individual(-) and splendid image for Korean men. The individual image gave Korean men to be negative effect. Attractiveness, elegance, and sociable image gave significant influences on clothing color preference in Korean women. For American men, elegance gave the first significant influences on clothing color preference, and the next came sociability and neatness, while elegance was the first and the next came sociability and attractiveness for American women.

• International Journal of Human Ecology
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• v.5 no.2
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• pp.1-12
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• 2004

This study aimed to explore how India madras fashion was diffused in the American women's costume of the different social levels from 1960 to 1975, by using fashion illustrations such as photographs, drawings and advertisements collected from fashion magazines. The purpose was to obtain data for high fashion(Vogue), mainstream fashion(Mademoiselle) and college newspapers for youth fashion. The data were incorporated from 439 clothing items classified by different categories over the 16-year period. The results indicated that the appearance of madras in the American women's fashion in all social classes supported the idea that fashion change during this period accompanied a concurrent change in social environment. In America during the 1960s when there was strong influence of youth counterculture and interest was high on Indian culture, this corresponded to the time of maximum popularity of madras observed in American fashion in general from 1965 to 1971. Though the Indian influence on fashion in the sixties was often ascribed solely to youth counterculture, it is evident that different social groups-high and mainstream social classes, responded to the appeal of Indian culture in different ways.

• Journal of Korean Academy of Nursing
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• v.34 no.4
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• pp.617-624
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• 2004

Purpose. Korean American women have twice the rate of cervical cancer than white women and demonstrate low rates in participation in cervical cancer screening. This study was to describe the perceptions about cervical cancer and factors related to cervical cancer screening among Korean American women. Method. Focus group methods. Results. Five themes emerged. First, knowledge about cervical cancer; misconceptions about cervical cancer, its causes, reproductive anatomy and the treatment Second, perceived meanings of having cervical cancer; most of the women felt that cervical cancer represented a loss of femininity and existential value of woman-hood. Third, knowledge about cervical cancer screening; regular medical check-ups were necessary for early detection and prevention of cervical cancer. Forth, experiences and perceived meanings of cervical cancer screening; the participants expressed their feelings; embarrassment, fear, shame and shyness. Fifth, practices of cervical cancer screening; various intervals in participating in cervical cancer screening. But they mentioned several deterrents, language, insurance, time constraint, embarrassment, fear of the screening results, misbelief about susceptibility, lack of health prevention behavior, and lack of information written in Korean. Conclusion: Results emphasize the critical need for culturally appropriate health education to encourage participation of Korean American women in cervical cancer screening.

• International Journal of Human Ecology
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• v.11 no.1
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• pp.23-33
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• 2010

Articles from The New York Times and magazines including Consumer Digest, Journal of Home Economics, Scholastic, Time and Woman's Home Companion were analyzed in this study and focused on the following research questions: How did the social situation influence American women's adoption of pants during World War II? How were the social opinions of women's adoption of pants? How did American women's adoption of pants and the social opinions on women's pants represent the process of change in the definition of femininity during World War II? Women were encouraged to wear pants in work places because many women had to work in defense industries and farms. Women had to wear pants during the winter to keep warm in order to conserve oil, rubber, and other materials. In addition, wearing men's clothes became a fashion trend among college women during this period. However, practicality was often not the primary thing alone to consider in women's fashion. Femininity was still important in women's fashion. There were criticisms over the women's adoption of pants. Regulations against pants were imposed on women, while there were women who wanted to dress like ladies even at defense industries. An abrupt change in women's gender roles and the increased adoption of trousers aroused social ambivalence about the traditional definition of femininity. Even though many women returned to their homes after the war, the social demand of practicality in women's day-time clothes during the war offered women the experience of comfort and practicality in pants. These experiences contributed to paving the way for more women to adopt pants and helped establishing a new definition of femininity after the war.

• Nutritional Sciences
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• v.2 no.2
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• pp.107-112
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• 1999

Diet quality index DQI) offers a new way of comparing eating habits across populations and across countries. Nutrients and food consumption data from 100 elderly Korean women aged 65 and older were collected in Seoul or Kyunggi-do, Korea by the 24 hour recall method. Diet quality index (DQI) was computed for 1049 elderly women (65 and older) from the 1994-1996 Continuing Survey of Food Intakes by Individuals (CSFII) in the US according to US dietary guidelines, and applied to the diet of elderly Korean women for purposes of comparison. A modified 16-point DQI awarded 2 points each for moderate consumption of fat ($\leq$ 30% energy), saturated fat ($\leq$ 10%), cholesterol ($\leq$ 300 mg/day), sodium ($\leq$ 2400 mg/day), and protein ($\leq$ 100% RDA), adequate intakes of carbohydrate ($\qeq$50% energy) and calcium ($\qeq$ 100% RDA), and plenty of fruits and vegetables ($\qeq$ 5 servings). Criteria were based on US dietary guidelines. Partial scores were given if subjects were close to meeting these cutoff points. Diets with $\leq$ 300 mg cholesterol/day were reported by 97% or the Korean sample and 82% of the American sample, while 90% of the Koreans and 42% of the Americans met the goal of $\leq$ 30% of energy from fat, and 98% of the Koreans and 47% of American met the recommendation of $\leq$ 10% of energy from saturated fat. In contrast, only 8% of the Korean sample met the sodium recommendation of $\leq$ 2400 mg sodium per day, whereas 54% of the American subjects met this goal. The mean DQI scores were 10.1 for the elderly American women and 11.3 for the elderly Korean women. Overall, the elderly Korean diet was more consistent with the US dietary guidelines than the elderly American diet.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.825-836
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• 2005

The purpose of this research is to analyze the harmony of contrast coloration of the traditional Korean dress as the subject of the study for women's college students in Korea and America. The sense of harmonious coloration for 64 colorations was evaluated based on a yellow and a green Korean jackets, to be contrast colorization, by combining four different tones, vivid, light, dull, and dark tones in a purple and a blue skirt with a yellow jacket, a red and a purple skirt with a green jacket. We tried to make sure of the cultural difference by the distinction in the perception of women's college students. in Korea and America. The result of the study is as follows. In the contrast coloration of a yellow jacket with a purple and a blue skirt, Korean women students, generally, perceived that the coloration that skirt is more dark than jacket, dull and dark tone is harmonious. On the other hand, American women students perceived harmonious skirt tone is various depending on the jacket tones. In the coloration of a green jacket and a red skirt, the women students of two countries are in common that the coloration of a vivid skirt with a vivid, a dull, and a dark jacket are harmonious. However, Korean women students indicated that a light jacket with a dark tone skirt as a harmonious coloration. American women students evaluated that various tones of coloration as a harmonious coloration. In the coloration of a green jacket and a purple skirt, Korean women students perceived that the coloration is incompatible coloration. American women students perceived the coloration is congruous in the coloration of a dull and a dark tone jacket and skirt. In the response of the perception for 64 contrast coloration, Korean students evaluated 14 sets and American students judged 28 sets as harmonized colors. Therefore, it drew the conclusion that Korean students had the sense of harmonious coloration of more narrow range than American students. There was a difference between two cultures in the standard far contrast coloration.

• Journal of the Korean Society of Costume
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• v.15
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• pp.217-231
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• 1990

The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.