• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.715-725
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• 1999

The purpose of this study is to understand the Korean consumers' socially responsible clothing acquisition behavior respond to altruistic and economic incentives toward recycling of clothing and the relations between demographic variables and acquisition behavior. Data were collected from the adult females residing in Seoul. Judgement Sampling were performed twice and total 549 sets of answers were used for final analysis. The results are as follows : First the consumers of favoring altruistic and economic incentive prefer to acquire clothing with free cost and the consumers favoring altruistic incentive tend to acquire clothing through unknown persons,. Second the analysis of relationship between the attitude toward recycling incentives and the demographic variables shows that the consumers with relatively higher education have strong will for recycling by altruistic incentive. Third the analysis of relationship between acquisition behavior and the demographic variables shows that consumers with relatively lower education normally acquire clothing from unknown persons and from acquaintance. In addition married persons tend to acquire clothing at free of cost.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.361-372
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• 2016

The purpose of this study was to examine the mediating effect of moral elevation and self control on the relationship between moral identity, character strengths, family strengths, and altruistic behavior in the times of convergence. The collected data were analyzed by SEM. The results of this study were as follows: First, moral self has indirect effect on altruistic behavior through moral elevation and self control in turn, and character strengths, have indirect effect on altruistic behavior through moral elevation and self control and moral elevation, self control in turn, and family strengths have indirect effect on altruistic behavior through self control. Second, it was found that there was a significant gender difference in the structural weights of character strengths and moral elevation.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.445-452
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• 2015

The purpose of this study was to examine the mediating effect of moral elevation on the relationship between character strengths(humanity), self-control and altruistic behavior in the times of convergence. 647 college students in Cheongju were sampled. Four measurement instruments were employed; a Character Strengths(Humanity) Scale, Self-Control Scale, Moral Elevation Scale, and Altruistic Behavior Scale. The Collected data were analyzed with SPSS program and Structural Equation Modeling(SEM). Fitness of the final model were CFI=.937, TLI=.917, RMSEA=.077. The results of this study were as follows: First, there were significant positive correlations among character strengths(humanity), self-control, and altruistic behavior. Second, according to the structural equation modeling, the results showed that moral elevation had a mediating effect in relationship between college student's character strengths(humanity), self-control and altruistic behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.653-661
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• 2018

This study was conducted to determine the impacts of perceived stress and empathy ability on altruistic behavior of freshman nursing students. Data were collected from 160 freshman nursing students between 24 November and 9 December 2016. A total of 154 questionnaires were analyzed using descriptive statistics, t-tests, one-way ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression. The results showed that perceived stress had significant negative correlations with altruistic behavior (r=-0.178, p=0.028) as did positive perception, a subfactor of perceived stress (r=-0.347, p<0.001). However, empathy ability was significantly positively correlated with altruistic behavior (r=0.607, p<0.001). The factors influencing altruistic behavior included emotional empathy, cognitive empathy and positive perception, with emotional empathy being the most influential factor (${\beta}=0.320$), followed by cognitive empathy (${\beta}=0.312$), which together had an explanatory power of 41.6%. Moreover, there was a mediating effect of empathy ability in the relationship between positive perception and altruistic behavior. Overall, the results of this study indicate that the management of curricula for nursing college students should search for ways to reduce their perceived stress as well as increase their empathy ability in order to improve their altruistic behavior.

• Korean Journal of Child Studies
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• v.11 no.1
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• pp.87-99
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• 1990

The present study was designed to investigate the effect of altruistic TV viewing and verbal training on the altruistic behavior of preschoolers. The subjects of this study were a total of 56 boys and 57 girls from a kindergarten in Kwachon, Kyung-gi do. The subjects were assigned to one of three conditions: in the first condition subjects were shown video tapes designed to portray prosocial themes (TV modeling group) ; in the second condition subjects saw the video tapes in addition to verbal training (TV modeling plus verbal training group); in the third condition subjects received neither TV modeling nor verbal training (control group). Statistical analysis was by ANOVA and $Scherr\acute{e}$ test. Significant differences were found in altruistic behavior between the TV modeling and the TV modeling with verbal training groups.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.123-135
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• 2018

The purpose of this study is to develop an altruistic behavior enhancement program for middle school students based on the Maumgram. To do this, we conducted basic research on the altruistic behavior program by collecting and analyzing related literature. The contents of the survey are related to the factors necessary for program analysis and content analysis. It has been validated twice in total by eight experts on the composition and content of the program. The program design consisted of three stages of observation, conversion, and relationship orientation, and selected contents suitable for altruistic programs and conducted them once a week for middle school students, self-inspection, understanding, empathy and communication. However, further study is needed to verify the effect of applying the program in the future. This study will provide basic data on the character education of middle school students by promoting the tendency of altruistic behavior through adjusting training of selfishness.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.55-76
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• 2007

This study investigated the relationship between emotional contagion and altruistic behaviors and also examined the moderating effect of self-construals(independent and interdependent self) in this relationship. It was hypothesized that the emotional expression of people in need would be caught by others through automatic mimicry, that emotional information would be internalized through the facial-feedback process and that the transferred emotion would eventually result in a motive to call for altruistic behaviors. In Study 1, participants watched a video clip about a disabled student reporting difficulties in school life but showing facial expression opposite to the contents of message to separate emotional contagion and empathy. Participants' decision to participate in voluntary works for the disabled student was measured. As a result, it was found that the more participants experienced emotional contagion, the more they participated in altruistic behaviors. Study 2 measured the vulnerability to emotional contagion, actual experiences of altruistic behaviors, and self-construals. The results of hierarchical regression showed that interdependent self moderated the influence of emotional contagion on altruistic behaviors whereas independent self moderated the relationship in an opposite direction. The implications of emotion and altruistic behaviors in human evolution process are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.795-805
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• 1997

The purpose of this study is to clearly understand the Korean consumer's socially responsible consumption attitude and disposition behavior through revealing by use Fishbein's Multi-Attributes Model as a conceptual frame, the relationship between the socially responsible clothing consumption attitude factors and disposition behavior pattern, and relations of demographic variables. Data were collected from the adult females residing in Seoul. Judgment Sampling were. performed twice during March of 1996 and total 549 sets of answers were used for final analysis. The result are following. First, by looking at the relationship between intrinsic side of socially responsible consumption attitude and disposition behavior, the attitude shows more economical disposition when consumers are in considerate about preservation of natural resources and clothing consumption and when consumers favor purchasing a second hand product, On the other hand, consumers' behavior shows more altruistic disposition, when they favor recycling and acquisition of second hand clothing and when not favor fashion. The result of analysis of relationship between the socially responsible clothing consumption attitude and demographic variables shows that income, age and education level relates to some intrinsic side of socially responsible clothing consumption attitude. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.149-156
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• 2006

The followings are the findings of a study on university student's clothing disposition behavior depending on their personality and environmental consciousness: 1. University student's personality factors were classified into perceived consumer effectiveness, globalism, alienation, conservatism, and a sense of social responsibility. 2. The personality factors are found to have significant influences on both economic and altruistic disposition behavior. 3. In terms of the economic disposition behavior, people in the groups with high environmental consciousness tend to trade unused clothing with other things rather than to sell them for the benefit of economic gains. With regard to the altruistic disposition behavior, they also tend to give the clothing to their close people, for example family members or relatives, rather than to donate them to churches or charitable organizations.

• Culinary science and hospitality research
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• v.12 no.4 s.31
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• pp.154-169
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• 2006

This study examined the effects of organizational citizenship behavior (OCB) upon perception of service quality as well as evaluation of customers. 300 copies of questionnaires were distributed to the employees as well as the customers respectively, and 276 copies and 282 copies were collected from each group. There remained 265 copies each to investigate after excluding each 11 and 17 copies of noneffective questionnaires. As a result, the effects of organizational citizenship behavior upon service quality such as altruistic behavior, citizens' consciousness and sportsmanship, etc had significant influence upon the customers' perception of service quality.