• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.35
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• pp.147-178
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• 2007

This study clarified a study of relationship of strategic alliance structure factor, partner selection criteria and performance awareness on the container liners alliance. In order to obtain such objective of study existing literature variables suitable to the container liner were perused and extracted. Research models for research development and three study hypothesis were set out and scope of investigation and samples were chosen. The research hypothesis are followings. H1: The factors of strategic alliance motivation influence the performance awareness. H2: The strategic alliance structure factors influence the performance awareness. H3: The factors of partner selection criteria influence the performance awareness. In the result of the empirical study, the hypothesis 1, hypothesis 2 were supported completely and hypothesis 3 was partially supported.

• Journal of Fashion Business
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• v.15 no.3
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• Anxiety and mood
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• v.13 no.2
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• pp.132-140
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• 2017

Objective : The Working Alliance Inventory-Short Revised (WAI-SR) has been reported as a reliable, valid and widely used tool for measuring therapeutic alliance. The aim of this study was to assess the reliability and validity of the Korean version of WAI-SR (WAI-SR-K). Methods : A sample of 196 outpatients completed the WAI-SR-K and the data were analyzed for internal consistency and factor structure. Additionally 51 outpatients re-filled WAI-SR-K after two weeks for the test-retest reliability. To test for the validity, questionnaires of treatment satisfaction, and scales including the Korean version of Drug attitude inventory-10 (K-DAI-10) and Hospital anxiety and depression scale (KHADS) were administered. Results : Internal consistency of WAI-SR-K was good (Cronbach's alpha=0.928) and an exploratory factor analysis revealed a two-factor structure. The WAI-SR-K showed a reasonable test-retest reliability (r= 0.810, p<0.01). The total score of WAI-SR-K was positively correlated with K-DAI-10 (r=0.276, p<0.01), and negatively correlated with scores of K-HADS-D (r=-0.217, p<0.01) and K-HADS-A (r=-0.159, p<0.05). Conclusion : The Korean version of Working Alliance Inventory-Short Revised proved to be a reliable and valid instrument for measuring therapeutic alliance in Korean patients with depressive symptoms.

• The Korean Journal of Air & Space Law and Policy
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• v.21 no.2
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• pp.181-205
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• 2006

After introduced in 1980's, the Frequent Flyer Program(FFP) was one of the most successful marketing tools in the airline industry and it has become a major linkage pin of strategic alliances for airlines despite of legal constraint. Further, the world air transport market progresses rapidly from a one-to-one alliance to a global alliance among groups due to fierce competition of the markets. In this study, I first examine the trends and the characteristics of global alliance groups. Further, I analyze the types of airline strategic alliances in the FFP, and present management strategy of the FFP for national flag carriers based on the collected data. It is suggested that airlines, including the two major Korean airline companies, consider the advantages of strategic alliances on the FFP in a rapidly changing management environment.

• The Journal of Information Technology
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• v.2 no.1
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• pp.65-78
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• 1999

Nowadays, SCM(supply chain management) is recognized as a efficient way to overcome the limits of asset and capability of one fun through the synergy effects comes from strategic alliance. Traditionally material management and logistics are recognized as a simple functional activity. But as the importance and needs of customer service are increased, gradually these activities are given to strategic role of cutting off the cost and increasing the sales. But unlike traditional alliance, for example technology alliance or holding facility in common, SCM has many difficulties in action because of differences in organization structure and management system between two firms. So in this paper, I will review literatures about the concept and constructing factor of SCM, the conditions for effective doing and strategic implications.

• The Korean Journal of Ecology
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• v.17 no.3
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• pp.391-413
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• 1994

The northernmost type of the monogolian oak forests in the Russian Far East was studied in terma of syntaxonomy and synchorology. Hand-sorting method, computer program TWIN-SPAN, CANOCO and SYN-TAX III were engaged for the classification and data analysis. Correlation between plant communitie and environmental factors was analyzed by DCA (Detrended Correspondence Analysis) using NeCD (Net Contribution Degree) of species. Three plant communities were recognized: the Abieti holophyllae-Quercetum mongolicae, the Lespedezo-quercetum mongolicas and the Rosa ussuriensis-Quercus mongolica communit. They were included into the alliance Jeffersonio-Quercion monogolicae which is representative to the cool-Temperate forests mixed by conierous and broadleaved trees in southern Sikhote Alin. Human impact was signified as the most important factor to interpret the disjunction of plant communities of which DCA ordination yielded sharp contrasting objects (i.e. stands and species). In the amhi-Tonghae region, alaogous vegetation types such as the Jeffersonio-Quercion monogolicae of Russian Far East, the Quercion grosseserratae of Japanese Hokkaido and the Pino koraiensis-Quercion monogolicae of Koream peninusula were reviewed in terms of similarity of species composition and stratum structure. It is signified that the Jeffersonio-Quercion monogolicae was one of the continental types more similar to Korean alliance that to Japanese one.

• Journal of Navigation and Port Research
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• v.33 no.2
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• pp.135-141
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• 2009

The circumstances surrounding world ports have changed rapidly and port competition to attract cargoes has been increasing fiercely. Specifically, deploying large container vessels resulted fewer port visits and strategic alliance among liner shipping companies. Recently, many studies have worked for improving port competitiveness. However, these studies were limited to evaluation of only port competitiveness and few studies suggested strategies for reinforcing port competitiveness. Although implications of these previous studies are practically available to build policies for port, there have been very few academic studies such as identifying port competitiveness and port selection with related attributes for reasonable evaluation and analysis. Therefore, this study aims to classify the existing studies, which dealt with port selection problem, based on basic structure that was suggested by Murphy (1992). Furthermore, the conceptual definition will be carried out by comparison analysis in terms of time of study, type of data and methodology and decision factor of each study.

• Journal of Korean Neuropsychiatric Association
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• v.56 no.2
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• pp.89-97
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• 2017

Objectives The Behavioral Activation of Depression Scale (BADS) has been reported to be a valid tool for assessing the different behavioral aspects of depression, such as activation, rumination or avoidance, and functional impairment. The aim of this study was to assess the reliability and validity of the Korean version of BADS (K-BADS). Methods A sample of 196 outpatients completed the K-BADS and the data were analyzed for internal consistency and factor structures. An additional 51 outpatients re-filled the K-BADS after two weeks for the test-retest reliability. To test for the validity, the Hospital Anxiety and Depression Scale (HADS), Working Alliance Inventory (WAI), Drug Attitude Inventory-10 (DAI-10), and Mindfulness Attention Awareness Scale (MAAS) were administered. Results Internal consistency of K-BADS was good (Cronbach's alpha=0.843) and principal component factor analysis revealed the four-factor structure. The K-BADS showed a reasonable test-retest reliability (r=0.863, p<0.001). The total score of K-BADS correlated significantly with the total scores of the HADS depression (r=-0.694) and HADS anxiety (r=-0.681). No correlations were found between the K-BADS and the K-WAI (r=0.170) and between the K-BADS and the K-DAI-10 (r=0.311). Conclusion The K-BADS is a reliable and valid instrument for measuring the behavioral activation for depression in Korean patients with depressive symptoms.

• 한국체육학회지인문사회과학편
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• v.55 no.1
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• pp.221-233
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• 2016

The purpose of this study was to prove a development and initial validation of the korean version of coach-athlete relationship maintenance scale that originated from the work of Rhind & Jowett(2012) in pro baseball. The items were then administered to 132 Participants(29 coaches and 103 athletes) completed the questionnaires of the coach-athlete relationship maintenance in First preliminary investigation. Maximum likelihood estimate was used to identify the latent underlying structure. In order to verify the validity of Korean version of coach-athlete relationship maintenance was administered to an independent sample of 273 coaches and athletes. Pro baseball coach-athlete relationship maintenance is consisted of six factors(25 items) with conflict management, motivational, preventative, openness/assurance, support, and social network. SPSS18.0 and AMOS16.0 were used to analyze the exploratory factor analysis, confirmatory factory analysis and internal consistency, test-retest with bootstrapping using of the data in this study. The results of the pro baseball coach-athlete relationship maintenance scale had six factors with 25 items, and each six factor was positively correlated. Overall, this study verified pro baseball coach-athlete relationship maintenance questionnaire. Thus, suggest that path of comparing the differences between the first division and farm team by using the test of the structural model invariance across the groups.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.127-142
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• 2016

The purpose of this study was to clarify the casual effects among participants'curiosity, the perceived exertion and the exercise emotion on the exercise adherence behavior in marine leisure sports. The subjects for the study was 491 students who registered for the curriculum on marine leisure sports(SCUBA diving, Windsurfing, Yacht). They answered to 4 kinds of questionnaires. The descriptive analysis and the reliability analysis were accomplished through SPSS 18.0. The correlation analysis and the confirmatory factor analysis were conducted for verifying the validity of the research model with AMOS 18.0. The verification for the structure equation modeling was conducted to investigate the casual relationship among factors. The results was as follows. First, there was the causality between the participants'curiosity on the marine leisure sports and the exercise emotion, the emotion and the exercise adherence behavior, the curiosity and the behavior. Also, the exercise emotion was the partial mediating variable of the causality between the curiosity and the exercise adherence behavior. Seconds, when the exercise intensity was heavy, the rate of the positive emotion was low and the opposite was high. When the exercise intensity was heavy, the probability, predisposing and reinforcing were low. A strong will for doing exercise showed in case the exercise emotion was positive with high probability, predisposing and reinforcing. The exercise emotion was the partial mediating variable of the causality between the perceived exertion and the exercise adherence behavior.