• 제목/요약/키워드: Alliance Structure Factor

검색결과 10건 처리시간 0.027초

전략적 제휴 구성요인과 파트너 선정기준 및 성과인식간의 관계분석 - 컨테이너 정기선사를 중심으로 - (An Empirical Analysis about the Relationship of Alliance Structure Factor, Partner Selection Criteria and Performance awareness - Focused on the Container Liners -)

  • 송선옥
    • 무역상무연구
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    • 제35권
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    • pp.147-178
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    • 2007
  • This study clarified a study of relationship of strategic alliance structure factor, partner selection criteria and performance awareness on the container liners alliance. In order to obtain such objective of study existing literature variables suitable to the container liner were perused and extracted. Research models for research development and three study hypothesis were set out and scope of investigation and samples were chosen. The research hypothesis are followings. H1: The factors of strategic alliance motivation influence the performance awareness. H2: The strategic alliance structure factors influence the performance awareness. H3: The factors of partner selection criteria influence the performance awareness. In the result of the empirical study, the hypothesis 1, hypothesis 2 were supported completely and hypothesis 3 was partially supported.

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Attitude Transfer Model in Fashion Co-marketing Alliance: Controlling Product Tangibility/Intangibility

  • Ahn, Sook-Young
    • 패션비즈니스
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    • 제15권3호
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    • pp.142-155
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    • 2011
  • By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

한글판 치료 동맹 척도 단축개정판(WAI-SR-K)의 표준화연구 : 신뢰도와 타당도 (The Reliability and Validity of the Korean version of Working Alliance Inventory-Short Revised (WAI-SR-K))

  • 염지연;홍승철;정종현;김태원;엄유현;김성민;서호준
    • 대한불안의학회지
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    • 제13권2호
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    • pp.132-140
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    • 2017
  • Objective : The Working Alliance Inventory-Short Revised (WAI-SR) has been reported as a reliable, valid and widely used tool for measuring therapeutic alliance. The aim of this study was to assess the reliability and validity of the Korean version of WAI-SR (WAI-SR-K). Methods : A sample of 196 outpatients completed the WAI-SR-K and the data were analyzed for internal consistency and factor structure. Additionally 51 outpatients re-filled WAI-SR-K after two weeks for the test-retest reliability. To test for the validity, questionnaires of treatment satisfaction, and scales including the Korean version of Drug attitude inventory-10 (K-DAI-10) and Hospital anxiety and depression scale (KHADS) were administered. Results : Internal consistency of WAI-SR-K was good (Cronbach's alpha=0.928) and an exploratory factor analysis revealed a two-factor structure. The WAI-SR-K showed a reasonable test-retest reliability (r= 0.810, p<0.01). The total score of WAI-SR-K was positively correlated with K-DAI-10 (r=0.276, p<0.01), and negatively correlated with scores of K-HADS-D (r=-0.217, p<0.01) and K-HADS-A (r=-0.159, p<0.05). Conclusion : The Korean version of Working Alliance Inventory-Short Revised proved to be a reliable and valid instrument for measuring therapeutic alliance in Korean patients with depressive symptoms.

항공사 제휴의 법적 규제 (Legal Constraint of Airline Alliance)

  • 서명선
    • 항공우주정책ㆍ법학회지
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    • 제21권2호
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    • pp.181-205
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    • 2006
  • 1980년대 도입된 항공사 상용고객우대제도는 항공운송산업에서 가장 성공적인 마케팅 도구였으며, 법적인 규제에도 불구하고 오늘날 항공사들 간 전략적 제휴의 주요수단이 되었다. 또한 세계항공운송시장의 극심한 경쟁으로 항공사들의 제휴 형태가 양자 간 제휴에서 그룹 간 범세계적 제휴로 변모해나가고 있다. 이에 본 연구는 범세계적 제휴 그룹들의 추세와 특성을 살펴보면서 항공사 상용고객우대제도의 제휴 유형을 분석하였다. 그리고 이를 통해 급변하는 경영환경에 처한 국내 양항공사들에게 상용고객우대제도 제휴의 이점과 함께 경영시사점을 제시하고자 한다.

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통합적 공급체인관리의 개념과 전략적 의의에 관한 이론적 연구 (A theoretical study on the concept of supply chain management and strategic implications)

  • 장경수
    • 정보학연구
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    • 제2권1호
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    • pp.65-78
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    • 1999
  • 통합적 공급체인관리는 오늘날과 같은 치열한 경쟁환경에서 다른 기업과의 제휴를 통한 시너지 효과를 통해 한 기업이 가진 자원과 능력의 한계를 극복하는 효과적인 방법으로 인식되고 있다. 전통적으로 자재관리나 물류관리는 기업 내에서 단순한 기능적인 활동의 하나로 인식되어 왔으나, 시장에서 고객서비스의 중요성과 요구가 증대됨에 따라 점차 비용을 절감하고 매출을 증가시킬 수 있는 전략적 역할을 부여받고 있다. 그러나 기술제휴나 설비의 공유와 같은 전통적인 제휴관계와는 달리 통합적 공급체인관리는 상호 이질적인 조직구조와 운영시스템을 가진 기업간의 포괄적인 제휴라는 점에서 그 실행에 있어 많은 어려움이 따르며 실패의 가능성이 높은 전략적 수단이라고 할 수 있을 것이다. 따라서 본 글에서는 통합적 공급체인관리의 개념과 구성요소를 명확히 살펴보고 효과적 실행을 위한 조건과 전략적 의의를 살펴보고자 한다.

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극동러시아 남연해주의 냉온대 침활혼합림의 군락분류 및 분포적 특성 (Syntaxonomical and Synchorological Characteristics of the Cool-temperate Mixed Forest in the Southern Sikhote Alin, Russian Far East)

  • Kim, Jong-Won;I. Manyko
    • The Korean Journal of Ecology
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    • 제17권3호
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    • pp.391-413
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    • 1994
  • The northernmost type of the monogolian oak forests in the Russian Far East was studied in terma of syntaxonomy and synchorology. Hand-sorting method, computer program TWIN-SPAN, CANOCO and SYN-TAX III were engaged for the classification and data analysis. Correlation between plant communitie and environmental factors was analyzed by DCA (Detrended Correspondence Analysis) using NeCD (Net Contribution Degree) of species. Three plant communities were recognized: the Abieti holophyllae-Quercetum mongolicae, the Lespedezo-quercetum mongolicas and the Rosa ussuriensis-Quercus mongolica communit. They were included into the alliance Jeffersonio-Quercion monogolicae which is representative to the cool-Temperate forests mixed by conierous and broadleaved trees in southern Sikhote Alin. Human impact was signified as the most important factor to interpret the disjunction of plant communities of which DCA ordination yielded sharp contrasting objects (i.e. stands and species). In the amhi-Tonghae region, alaogous vegetation types such as the Jeffersonio-Quercion monogolicae of Russian Far East, the Quercion grosseserratae of Japanese Hokkaido and the Pino koraiensis-Quercion monogolicae of Koream peninusula were reviewed in terms of similarity of species composition and stratum structure. It is signified that the Jeffersonio-Quercion monogolicae was one of the continental types more similar to Korean alliance that to Japanese one.

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Review of Theoretical Aspects on the Studies of Port Selection Criteria

  • Kim, Yul-Seong;Yur, Yun-Su;Shin, Chang-Hoon
    • 한국항해항만학회지
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    • 제33권2호
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    • pp.135-141
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    • 2009
  • The circumstances surrounding world ports have changed rapidly and port competition to attract cargoes has been increasing fiercely. Specifically, deploying large container vessels resulted fewer port visits and strategic alliance among liner shipping companies. Recently, many studies have worked for improving port competitiveness. However, these studies were limited to evaluation of only port competitiveness and few studies suggested strategies for reinforcing port competitiveness. Although implications of these previous studies are practically available to build policies for port, there have been very few academic studies such as identifying port competitiveness and port selection with related attributes for reasonable evaluation and analysis. Therefore, this study aims to classify the existing studies, which dealt with port selection problem, based on basic structure that was suggested by Murphy (1992). Furthermore, the conceptual definition will be carried out by comparison analysis in terms of time of study, type of data and methodology and decision factor of each study.

한글판 행동활성화 척도의 신뢰도와 타당도 (The Reliability and Validity of the Korean Version of Behavioral Activation for Depression Scale)

  • 오지혜;황나리;차윤지;이은별;최기홍;서호준
    • 신경정신의학
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    • 제56권2호
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    • pp.89-97
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    • 2017
  • Objectives The Behavioral Activation of Depression Scale (BADS) has been reported to be a valid tool for assessing the different behavioral aspects of depression, such as activation, rumination or avoidance, and functional impairment. The aim of this study was to assess the reliability and validity of the Korean version of BADS (K-BADS). Methods A sample of 196 outpatients completed the K-BADS and the data were analyzed for internal consistency and factor structures. An additional 51 outpatients re-filled the K-BADS after two weeks for the test-retest reliability. To test for the validity, the Hospital Anxiety and Depression Scale (HADS), Working Alliance Inventory (WAI), Drug Attitude Inventory-10 (DAI-10), and Mindfulness Attention Awareness Scale (MAAS) were administered. Results Internal consistency of K-BADS was good (Cronbach's alpha=0.843) and principal component factor analysis revealed the four-factor structure. The K-BADS showed a reasonable test-retest reliability (r=0.863, p<0.001). The total score of K-BADS correlated significantly with the total scores of the HADS depression (r=-0.694) and HADS anxiety (r=-0.681). No correlations were found between the K-BADS and the K-WAI (r=0.170) and between the K-BADS and the K-DAI-10 (r=0.311). Conclusion The K-BADS is a reliable and valid instrument for measuring the behavioral activation for depression in Korean patients with depressive symptoms.

프로야구 코치-선수관계 유지 척도 재검증 (Reexamination of Coach-Athlete Relationship Maintenance Scale in Pro Baseball)

  • 허진영;최헌혁
    • 한국체육학회지인문사회과학편
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    • 제55권1호
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    • pp.221-233
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    • 2016
  • 본 연구는 Rhind & Jowett(2012)이 개발한 코치-선수관계 유지 척도(CARM-Q)를 국내 프로 스포츠 상황에서 활용될 수 있도록 프로야구 코치-선수관계 유지 척도를 재검증하는 것이다. 1차 예비조사는 2014년 국내 프로야구 1군에 등록된 프로야구 코치(29명)와 선수(103명) 총 132명을 대상으로 코치-선수관계 유지에 대한 자료를 수집하였다. 수집된 자료는 최대우도추정법을 사용하여 잠재적 기본구조를 확인하였다. 코치-선수관계 유지 척도의 타당도를 검증하기 위해 최종 273명(코치 62명과 선수 211명)을 연구대상자로 선정하였다. SPSS 18.0과 AMOS 16.0 프로그램을 이용하여 탐색적 요인분석(EFA), 확인적 요인분석(CFA), 내적일관성, 검사-재검사 신뢰도 분석 그리고 상관관계 분석을 통해 6요인 25문항 프로야구 코치-선수관계 유지 척도가 완성되었다. 분석결과 6요인으로 구성된 한국형 프로야구 코치-선수관계 유지 척도가 재검증되었다. 전반적으로 본 연구에서 확인된 프로야구 코치-선수관계 유지 척도를 다 집단 분석을 통해 드림과 나눔 팀, 또는 1군과 2군 간 경로의 차이를 비교하여 결과를 제공해 보는 것도 의미가 있을 것이다.

해양레저스포츠의 참여자 호기심, 운동강도, 운동정서가 운동지속행동에 미치는 영향 (The Causal Effects Among Participants' Curiosity, Perceived Exertion, and Exercise Emotion on Exercise Adherence Behavior in Marine Leisure Sports)

  • 김성문;최만식
    • 한국체육학회지인문사회과학편
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    • 제55권5호
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    • pp.127-142
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    • 2016
  • 본 연구는 해양레저스포츠 참여자의 호기심, 운동강도, 운동정서가 운동지속행동에 어떤 영향을 주는지를 규명하는데 목적이 있었다. 연구대상은 대학교 해양레저스포츠 교과목(스쿠버다이빙, 윈드서핑, 요트) 수강자 491명을 편의표집 하였다. 그들은 4종류의 설문지에 응답하였으며, 자료처리는 SPSS 18.0을 이용하여 기술분석, 신뢰도 분석이 실시되었으며, 연구모형의 타당성 검증을 위해 AMOS 18.0을 이용하여 상관관계분석, 확인적 요인분석이 실시되었으며, 변인 간 인과적 관계 규명을 위해 구조방정식 모형 검증이 실시되었다. 구체적인 연구결과로는 첫째, 해양레저스포츠 최초 참여자의 호기심은 운동정서에 정적인 인과관계가 나타났으며, 운동정서는 운동지속행동에 정적인 인과관계가 확인되었으며, 호기심은 운동지속행동에 정적인 인관관계가 확인되었다. 또한, 운동정서는 호기심과 운동지속행동의 부분적인 매개변인으로 판명되었다. 둘째, 해양레저스포츠 최초 참여자의 운동강도가 높으면 긍정적 정서는 낮고, 부정적 정서는 높게 나오며, 운동강도가 높으면 운동지속행동의 가능성, 경향성, 강화성이 낮게 나타났으며, 운동정서가 긍정적이면 운동지속행동의 가능성, 경향성, 강화성이 높아 운동지속 의지가 높은 것으로 확인되었으며, 운동정서는 운동강도와 운동지속행동의 부분적인 매개변인으로 판명되었다.