• 제목/요약/키워드: Alcohol Drinking

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주류광고, 주류 판촉 마케팅이 성인 음주폐해에 미치는 영향: 음주동기와 음주수준의 이중매개효과 (The Effect of Alcohol Advertising and Alcohol Sale Promotion Marketing Exposures on Alcohol-related Harms in Adult : Dual Mediating Effects of Drinking Motivation and Drinking Level)

  • 박가영;이희종
    • 한국콘텐츠학회논문지
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    • 제21권8호
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    • pp.559-570
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    • 2021
  • 음주를 유발하는 사회환경요인 중 하나인 주류광고와 마케팅 규모는 매년 확대되고 있으며, 음주폐해 또한 그 심각성이 증가하고 있다. 본 연구는 성인 2000명을 대상으로, 주류광고, 주류 판촉마케팅 노출 경험이 음주동기, 음주수준을 매개로 음주폐해에 끼치는 영향에 대해 살펴보았다. 연구 결과 주류광고와 주류 판촉마케팅 노출 경험은 여성보다 남성이 더 높았으며, 음주동기, 음주수준, 음주폐해 또한 남성이 더 높게 나타났다. 주류광고와 주류 판촉마케팅 노출 경험은 음주폐해에 직접적으로 영향을 끼치며, 경험이 많을수록 음주폐해도 큰 것으로 나타났다. 또한 음주동기와 음주수준은 주류광고와 주류 판촉마케팅의 노출 경험이 음주폐해에 끼치는 영향을 부분적으로 매개하는 것으로 나타났다. 따라서, 음주폐해예방을 위해 음주 폐해를 발생시키는 사회 환경인 주류광고와 주류 판촉마케팅에 대한 규제를 강화하고 음주폐해예방을 위해 개인의 인식 개선 접근과 함께 환경적·제도적 차원에서의 개입이 유기적으로 이루어져야함을 제언하였다.

초등학생들의 음주기대에 관한 연구 (A Study on Alcohol Expectancy of Elementary Schoolchild)

  • 임미숙;박영수
    • 한국학교ㆍ지역보건교육학회지
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    • 제3권
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    • pp.15-33
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    • 2002
  • Researchers' common findings is that there are positive or negative effect of alcohol expectancy on drinking behavior. Therefore we would effectively prevent troublesome drinking of the youth and university students by inquiring and controlling critical factors affecting alcohol expectancy. The purposes of this thesis are, first, to empirically test factors affecting the alcohol expectancy level of elementary schoolchild(potential drinker).; second, to suggest the necessity for development of pre-alcohol prevention programs. On the basis of previous research, eighteen factors included in four categories(general characters, environmental characters, alcohol knowledge, drinking experience) affecting alcohol expectancy level were found out. 623 subjects used in this study were drawn from 8 elementary schools in Daegu, Korea. The empirical results suggested that the alcohol expectancy level of elementary schoolchildren was negative in general. And it was proved that 9 factors were significantly correlated with alcohol expectancy level. To put it concretely(see Fig.), (1) It was proved that schoolchildren with bad environment(live in oneself, displeased drinking feeling) rather than good environment(live with parents, nice drinking feeling) for drinking had more negative alcohol expectancy. (2) Korean traditional culture that partakes of sacrificial food and drink have an influence on the first drinking of most elementary schoolchildren. And it was proved that schoolchildren with this drinking experience rather than any other motives had less negative alcohol expectancy. (3) It was proved that schoolchildren adapting themselves rather than being difficult in school life had more negative alcohol expectancy. And the more knowledge about alcohol or drinking schoolchildren had, the more they had negative alcohol expectancy (4) It was proved that schoolchildren having drinking experience or drinking at present rather than having no drinking experience or not-drinking at present had less negative alcohol expectancy. (5) It was proved that schoolchildren having strong drinking intention rather than having weak or no drinking intention in the future had more positive alcohol expectancy. Based on previous results, guideline for development of pre-alcohol prevention programs can be represented: discriminated programs development on educatee, drinking education programs development increasing the power of self-control about alcohol and drinking, social education or continuing education programs development on drinking, open preschool education to substantially prevent drinking or alcoholism etc. The findings, however, should be interpreted with caution, because this study has several limitations in measurement and sampling as follows. First, selection bias because of limited selection of sampling. It is because the subjects are drawn from only 8 elementary schools in Daegu. Second, less refined measurement ; Therefore, it is necessary to develop more detailed measures on alcohol knowledge, alcohol expectancy level especially. Further researches should be suggested and encouraged with more refined methodologies.

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가족이 지각한 성인 정신지체인의 음주행위와 음주문제 (Drinking Behaviors arid Drinking Problems of Adult Mentally Retarded Persons as Perceived by Family)

  • 김오남
    • 대한가정학회지
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    • 제43권3호
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    • pp.27-43
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    • 2005
  • The purpose of this study was to determine the drinking behaviors and drinking problems of adult, mentally retarded persons over 18 years old. It was also investigated whether gender, age, and pattern of employment create different result of drinking behaviors and drinking problems, and the variables explaining drinking problems were analyzed. One hundred forty adults, mentally retarded persons were surveyed in Seoul and KyeongGi area. The major findings were as follows; The majority of respondents ($58.2\%$) reported that they had consumed alcohol beverages sometimes prior to their having been interviewed. The average age of respondents who had consumed alcohol was 26.4 years and average age of first-use of alcohol was 22 years. For consumption frequency, $39.2\%$ of respondents reported that they drink alcohol once a month. Average alcohol consumption per occasion was 1.5 cups, and $10.9\%$ of respondents answered more than 5 cups per occasion. Regarding problems associated with drinking, $16\%$ of respondent of AUDIT and $51.4\%$ of Family CAGE answered that their children have drinking-related problems. Men drink more than women and experience more alcohol problems. Supervised employment group was the group with the greatest prevalence for drinking. For the amount of drinking, gender and employment pattern showed significant differences. Drinking problems (AUDIT and Family CAGE) of adult, mentally retarded persons were influenced by age of first-use of alcohol, frequency of alcohol use, and alcohol consumption.

알코올 교육 프로그램이 음주문제를 가진 노인의 음주관련 지식과 행동에 미치는 효과 (The Effect of an Alcohol Education Program on Behavior Related Drinking by the Elderly with Drinking Problems)

  • 오숙희;선정주
    • 한국보건간호학회지
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    • 제23권1호
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    • pp.17-26
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    • 2009
  • Purpose: In this study, the effects of an alcohol education program for elderly persons with drinking problems and the effects of knowledge of the behavior associated with alcohol use by elderly individuals with drinking problems were evaluated. Method: A single-group repeated study was conducted to evaluate 19 elderly individuals with drinking problems who used the G-city Elderly Welfare Center, with more than eight points in AUDIT results. The changes in drinking knowledge and alcohol behavior following an alcohol education program were evaluated. The effectiveness of the program was analyzed by a Wilcoxon signed rank test. and the relationship between drinking knowledge and changes in alcohol behavior was measured by Spearman's rank correlation coefficient. Results: The results indicated that drinking knowledge after conducting education increased significantly(Z=-3.826, p<.001), and that this increased knowledge resulted in significant changes in alcohol behavior(Z=-3.830, p<.001). There was a significantly positive relationship between drinking knowledge and changes in alcohol behavior(r=.464, p=0.013). Conclusion: Alcohol education programs effectively educate the elderly with drinking problems regarding alcohol, which influences their alcohol behavior.

대학생의 음주와 문제음주에 관한 연구 - 제주도 소재 대학 재학생을 중심으로 - (A study on alcohol use & problem drinking among college students)

  • 이영아
    • 한국응급구조학회지
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    • 제8권1호
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    • pp.57-70
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    • 2004
  • This is an exploratory study to describe drinking patterns and problem drinking and alcohol-related problem in college students. The major purpose of this study is to describe the prevalence of drinking styles, the quantity of alcohol getting drunken and the describe the frequency of drunkenness in the previous 12months prior to the survey, and to examine the patterns of how various drinking behaviors are different by drinking style. We used the scale for measuring problem drinking NAST(1), AUDIT, indicated that males drank more and more and more frequently, and had episodes of drunkenness and more accepting of drinking than females, the amount of alcohol becoming intoxicated, the frequency and quantity of alcohol consumed in the month, and the frequency of intoxicated were significantly different by drinking styles in both sexes. A problem drinking rate, danger drinker 49.3% dependence drinker 3.5% in ADULT and alcohol dependency 9.7% in NAST(1) It will be necessary to discuss about adequate policy and eucation protrams to be able to curb collegiate's alcohol abuse.

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원주지역 대학생들의 음주실태 및 음주문화에 대한 인식 (Alcohol Consumption Rates and the Perception of Drinking Cultures Among College Students in the Wonju Area)

  • 오혜숙
    • 한국식생활문화학회지
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    • 제26권2호
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    • pp.101-112
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    • 2011
  • The objective of this study was to examine alcohol consumption rates and the perception of drinking cultures among college students in the Wonju area. An examination of factors such as frequency of drinking, average quantity consumed, and frequency of heavy drinking suggested that the drinking rates were relatively high. Over 70% of subjects drank at least once a week, 66.2% typically drank more than 5 servings at a time, and 19.2% of males and 13.0% of females were heavy drinkers. It was revealed from an AUDIT (Alcohol Use Disorder Identification Test) assessment that 71.3% of the subjects tested had various levels of alcohol-related problems. These problems were more severe in subjects that were male, selfboarding, or overweight. Alcohol related knowledge was not high because the subjects didn't know or incorrectly recognized some contents such as blood alcohol concentration, the energy content of alcohol, and the empty caloric characteristics of alcohol. Generally male, self-boarding, and overweight persons were not critical of the undesirable characteristics associated with drinking culture. Two opinions that were generally considered to be permissible were: 'Men should be able to drink' and 'Drinking is essential for a smooth human relationship'.

또래압력, 부모감독과 음주기대 및 청소년 음주행동의 변화추이 -청주지역 고등학생을 중심으로- (Study on Peer Pressure, Parental Supervision, Alcohol Expectancy and Adolescents' Drinking Behaviors of 2001 & 2006 -Focusing on the High School Students of Cheong Ju-)

  • 류나미;윤혜미
    • 한국생활과학회지
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    • 제15권6호
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    • pp.891-903
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    • 2006
  • The purpose of this study was to identify relationships among peer pressure, parental supervision, alcohol expectancy and adolescent drinking behaviors between year 2001 and 2006. Three hundred high school students were given questionnaires each year on their drinking behavior. Findings of this study were; first, a adolescent drinking and the amount drinking has increased during the years. adolescent drinker ratio as adolescent drinkers were 91.3% in 2006 compared to 75.9% in 2001. The average drinking amounts were 40.82 units in 2006 and 24.9 units in 2001. Second, differences were found in adolescent drinking behaviors such as the amount of alcohol consumption, drinking frequency, & problem drinker ratio by gender, and grade. Male students over female students. Third, peer pressure, parental supervision, alcohol expectancy showed significant impacts on adolescent drinking behaviors through 2001 and 2006. Students who lack parental supervision with much higher drinking-related peer pressure along with a higher level of positive alcohol expectancy were observed to be heavy drinkers and problem drinkers. Especially, students who showed belief in alcohol's tension-relieving function and sociability function tended to over-drink, drink more frequently and as a result, experienced more drinking problems. Intervention strategies were discussed.

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사업장 절주 프로그램 분석 - 사업장 건강증진운동 우수사례집을 중심으로 - (Analysis of Alcohol Drinking Cessation Programs on Worksites)

  • 김영임;김현숙;김숙영;최은숙
    • 한국직업건강간호학회지
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    • 제17권1호
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    • pp.96-105
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    • 2008
  • Purpose: The purpose of this study was to analyze alcohol drinking cessation programs to promote health status for workers on worksites. Method: Data were collected from the excellent 10 cases which were selected from "competition of health promotion programs on worksites" from 1999 to 2007 held by Korean Occupational Safety and Health Agency. Result: There were three main alcohol drinking cessation programs on worksites: health education, individual health services to change life style, and formation of supportive environments. Health education and individual health services were intervened in nine worksites. Building supportive environments for alcohol drinking cessation were implemented in 10 worksites. The most popular indicators for program evaluation were health diagnosis and percentage of alcohol drinkers. Problems to implement alcohol drinking cessation programs were low voluntary participation of labors, difficulty of applying programs to labors that had a shift duty, and complexity to evaluate the effectiveness of alcohol cessation programs due to deficits of standard instruments. Conclusion: These findings suggest that many worksites did not have alcohol drinking cessation programs and also these programs were not implemented effectively. Thus, employers, professionals and policy makers of occupational health should develop and support effective alcohol drinking cessation programs for l workers on worksites.

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청년기의 음주로 인한 신체적 고통, 음주 결과기대, 금주 자신감과의 관계 (Correlation Study on Physiological Stress from Drinking, Alcohol Abstinence Self-efficacy and Outcome Expectancy in Youths)

  • 김경희;김종임;김종성;전현숙
    • 기본간호학회지
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    • 제16권1호
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    • pp.73-82
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    • 2009
  • Purpose: The purpose of this study was to identify the relationships among distress from drinking, alcohol abstinence self-efficacy and outcome expectancy in youths. Method: The participants in this study were 174 university students who were enrolled by convenience sampling. The data were collected from March to August, 2005. Descriptive statistics and Pearson's correlation coefficients with SPSS 12.0 were used to analyze the data. Results: There were significant differences in the physical distress from drinking according to gender, age, residence, drinking frequency and drinking capacity. There were significant differences in alcohol abstinence self-efficacy by drinking frequency and drinking capacity. There were significant differences in drinking outcome expectancy according to gender, drinking frequency and drinking capacity. The physical distress from drinking showed a significant positive correlation with alcohol abstinence self-efficacy (r=.312, p=.000) and negative correlation with drinking outcome expectancy (r=-.353, p=.000). Alcohol abstinence self-efficacy showed a significant negative correlation with drinking outcome expectancy (r=-.387, p=.000). Conclusion: There were relationships among physical distress from drinking, alcohol abstinence self-efficacy, and drinking outcome expectancy. These findings provide the basis to prevent problems of drinking by developing alcohol control program for university students.

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부모의 문제음주가 대학생 자녀의 문제음주에 미치는 영향: 음주결과기대와 우울의 매개 효과 (Impact of Parents' Problematic Drinking on the Problematic Drinking of Their Collegiate Children: Mediating Effects of Alcohol Outcome Expectancy and Depression)

  • 이은숙;봉은주
    • 한국간호교육학회지
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    • 제20권3호
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    • pp.392-401
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    • 2014
  • Purpose: The purpose of this study was to examine the mediating effects of alcohol outcome expectancy and depression on the relation between parents' problematic drinking and their collegiate children's problematic drinking. Methods: This study was conducted using a descriptive survey design. Subjects were 342 university students from three universities in Gwangju city and Jeollanamdo. Data were collected from November to December 2013 using self-report questionnaires. Data were analyzed using SPSS 19.0. Results: Of the participants, 31.0% were in the adult children of alcoholics (ACOA) group. The ACOA group scored significantly higher on problem drinking, alcohol outcome expectancy, and depression measures than did the non-ACOA group. There were significant positive correlations between parent problematic drinking and university students' alcohol outcome expectancy, depression and, problematic drinking. It was also found that alcohol outcome expectancy partially mediated the relationship between parent problematic drinking and their children's problematic drinking. This was not found for depression. Conclusions: Based on the present findings, nursing interventions should be developed to decrease alcohol outcome expectancy, with additional consideration regarding depression, in order to prevent problematic drinking among ACOA.