• Journal of the Korean Society for Aviation and Aeronautics
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• v.19 no.3
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• pp.83-95
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• 2011

This research is the ever first trial to demonstrate how consumer perceives price fairness of airfare. That, I did research on airline's flexible price changes and its effects on consumer's perceiving price fairness, proved the causality between before and after of airline service experience and examined the interest in moderating role of airline service. In addition to this, you also can see a markdown can have effects on consumer's perceiving price fairness. The main results are: Perceived price fairness before experience airline service had positive effects on perceiving price as fair. Since the direction of perceived price fairness coincides with in the context of the consumer's experience, so the preliminarily evaluated fairness had positive effects on the post fairness acceptance. With the second result, when you see consumer's perceived price fairness beforehand service experience has effects on post service experience in perceiving price fairness, you see the activation of a markdown, in-flight service, after-flight service as moderating roles as they strengthen the tie between the two perception modes and exhibited interaction with the price fairness beforehand service experience the independent variable. As the last one, a markdown of airfare had positive influence on consumer in perceiving price fairness. So, even if he/she becomes aware of overcharging, he/she will not pursue price being unfair. With these results, you can tell a markdown of airline service could have positive influence on both new and established consumers in the aspect of perceiving price fairness.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.344-354
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• 2020

The purpose of this study was to examine the moderating effect of service value in the effect of service fairness on service quality and structural causal relationship between service quality and reuse intention of domestic airlines. The impact between the variables was analyzed using SPSS 21.0 and AMOS 21.0 based on a survey of 320 airline users. The results are as follow. First, all the three factors of airline service fairness had a significant effect on service quality. Second, out of the three service fairness factors, distribution fairness and interactivity, had a positive effect on reuse intention. On the contrary, interactive fairness had no significant effect on reuse intention. Third, airline service quality had a significant effect on reuse intention. Finally, there was a moderating effect of value orientation in the relationship between service fairness and service quality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.520-529
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• 2019

This paper has made an empirical research on airline staff working at Incheon international airport, who perceived safety culture in their organization and delivered safety information while the staff were providing service against passengers. The purpose of this paper was to analyze the relationship among safety culture, service quality and service provider efficacy to find out which factor of safety culture had a significant effect on both service quality and service provider efficacy. Following the results from empirical research, this paper would provide administrative implications which could be applied to improve airline's service quality and to manage effectively the airline staff at field. According to research, it was found fairness culture among safety cultures had a positive and significant effect on both service quality and service provider efficacy. However, reporting/studying culture had a negative effect on them. In other words, it would decrease airline service quality and prevent active service provider's efficacy at airport if a airline management focused reporting/studying culture of safety. It is important to settle down fairness culture of safety to motivate and improve service quality.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.325-326
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• 2023

본 연구에서는 서비스산업종사원들의 조직공정성이 이직의도에 어떤 영향을 미치는지를 분석하였다. 또한 조직공정성과 이직의도에서 조직신뢰의 매개역할을 알아보고자 한다. 서비스산업 종사원들의 직무 및 역할과 이직의도와 관련한 연구들을 살펴보면 서비스산업 종사원들은 보다 나은 업무결과를 위하여, 업무 스트레스를 경험하게 되고 이 업무 스트레스는 이직의도를 높게 하는 변수로 작용하게 된다. 따라서 본 연구에서는 서비스산업 종사원들의 조직공정성이 이직의도에 어떤 영향관계에 있는지를 실증적으로 분석해보고 그 영향관계에서 조직신뢰는 어떤 매개역할을 하는지를 알아보고자 한다.