• Title/Summary/Keyword: Agricultural product distribution

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Study on Influence of Standardization of Agricultural Product Packages on Cost in Hypermarekts

  • Shin, Hyeong-Jin;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.8 no.4
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    • pp.35-41
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    • 2010
  • Although dictionary definition of standardization is 'to prevent disordered complexity and to make and use rules for reasonable simplification or unification, from a position of shop-floor operations of distribution, it is directly connected to efficiency, that is 'productivity equals cost savings'. This study analyzed influence of standardization of agricultural product packages in hypermarkets on costs in stakeholders of distribution channel such as suppliers, distribution centers and hypermarkets. The research findings demonstrated that it would influence manufacturing costs of suppliers and improve shop productivity of hypermarkets.

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Impact of Marketer Capabilities and Marketer Persistence on Marketer Performance and Distribution of Agricultural Product Equipment: Evidence from East Java, Indonesia

  • Herry KRISTANTO;Margono SETIAWAN;Sunaryo;Dodi Wirawan IRAWANTO
    • Journal of Distribution Science
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    • v.21 no.9
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    • pp.35-42
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    • 2023
  • Purpose: The research aims at examining the impact of marketer capabilities and persistence on marketer performance and distribution of agricultural product facilities. Research design, data, and methodology: The research employs quantitative methods using a cross-sectional design survey by analyzing the marketer of agricultural production facilities. Sampling was done using the purposive sampling technique and data were taken from 235 respondents. The data were then processed using SEM-PLS. Results: The findings reveal that both marketer capabilities and marketer persistence significantly impact the performance of agricultural product facility marketers. Notably, marketer persistence exerts a more dominant influence on marketer performance than marketer capabilities. Effective communication and coordination between the sales team and the distribution center emerge as crucial factors determining the success of distributing agricultural equipment to reach farmers' land at the optimal time. Conclusions: The findings offer valuable managerial insights for agricultural product facility companies seeking to enhance marketer performance. To achieve this, companies should focus on increasing marketer persistence, with an emphasis on nurture-focused persistence rather than closure-focused persistence. Additionally, improving marketer capabilities is crucial, starting with relationship development, followed by trust building, customer retention, responsiveness, and acquisition. These strategies can collectively contribute to boosting marketer performance within the organization.

A Study on the Direct Marketing of Agricultural Product through the Outlet Store Owned by Agricultural Cooperative (농협 상설매장을 통한 농산물 직거래 활성화 방안에 관한 연구)

  • Park, Cheol;Kim, Hyung-Tak
    • Journal of Distribution Research
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    • v.5 no.2
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    • pp.106-129
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    • 2001
  • In order to improve the agricultural products distribution, many devices have been suggested. Recently, direct marketing channel of agricultural product is one of the best solution for the problems of agricultural product distribution. The largest farmers cooperative association in Korea, Agricultural Cooperative(AC) have tried to promote direct marketing channel of agricultural product. Especially, the Agricultural product outlet store owned by Agricultural Cooperative(AC) is developed as an attractive alternative. Agricultural product outlet store owned by AC classify two types; small & medium sized supermarket style and large discount store style. In this study, direct marketing through the agricultural product outlet store owned by AC was examined because it leads direct agricultural distribution and shares over 70% of direct agricultural distribution in Korea. Though a survey about consumer perception & evaluation on establishing agricultural product outlet store owned by AC in Busan, the success factor of the store were identified. The results indicate that price, kindness of sales people, quality of products are main factor of the agricultural products outlet store. Theorefore Agricultural Cooperative should develop the retailing & marketing strategies focusing these findings.

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The Standardization Direction on the Metadata of Agricultural Product Distribution (농산물 유통 메타데이터 표준개발 방향)

  • Min, J.H.;Huh, M.Y.;Park, J.Y.
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.607-610
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    • 2015
  • Agricultural product distribution means all economic activities ranging from farmers(agricultural products producers) to consumers. In general, as the domestic agricultural product distribution channel is complicated and many distribution agents are involved in the distribution process, it takes a lot of distribution costs and is characterized by a relatively high distribution margin. Therefore distribution agents involved in the distribution channel requires an integrated, unified information system based on an accurate and seamless information exchange and mutual information sharing to integrally manage information. In this paper, we propose a standardization plan for database structures to use and share the distribution information among distribution agents and to implement an integrated distribution information system.

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Uncertainty of Agricultural product Prices by Information Entropy Model using Probability Distribution for Monthly Prices (월별 가격의 확률분포를 이용한 정보엔트로피 모델에 의한 농산물가격의 불확정성)

  • Eun, Sang-Kyu;Jung, Nam-Su;Lee, Jeong-Jae;Bae, Yeong-Joung
    • Journal of The Korean Society of Agricultural Engineers
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    • v.54 no.2
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    • pp.7-14
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    • 2012
  • To analyze any given situation, it is necessary to have information on elements which affect the situation. Particularly, there is greater variability in both frequency and magnitude of agricultural product prices as they are affected by various unpredictable factors such as weather conditions etc. This is the reason why it is difficult for the farmers to maintain their stable income through agricultural production and marketing. In this research, attempts are made to quantify the entropy of various situations inherent in the price changes so that the stability of farmers' income can be increased. Through this research, we developed an entropy model which can quantify the uncertainties of price changes using the probability distribution of price changes. The model was tested for its significance by comparing its simulation outcomes with actual ranges and standard deviations of price variations of the past using monthly agricultural product prices data. We confirmed that the simulation results reflected the features of the ranges and standard deviations of actual price variations. Also, it is possible for us to predict standard deviations for changed prices which will occur after a certain time using the information entropy obtained from relevant agricultural product price data before the time.

Performance Analysis of the Agricultural Product-Oriented Internet Shopping Mall and Its Effective Operation Strategy (농산물 전문 인터넷쇼핑몰의 성과분석과 효과적인 운영전략수립을 위한 연구)

  • 이건창;김진성;신형철
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.73-95
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    • 2000
  • In Korea, the distribution channel for agricultural products is notorious for its complexity and ineffectiveness. In this sense, the Agricultural Cooperative has tried to clarify the distribution channel and reduce its length. However, there still exist much room for improvements. The Internet shopping mall specific for agricultural product, therefore, is drawing much attention because it can reduce the length of distribution channel drastically and improve effectiveness from the distribution perspective. To test the validity of such Internet-driven shopping mall, we gathered questionnaire data from the Internet based Hannaro Shopping Mall which is run directly by the Agricultural Cooperative. We performed experiments respectively for the two groups of operating personnel and consumers. Experimental results showed that several important factors can be identified which are significant statistically and deemed to have meaningful relationship with performance variables. Our results also showed that the Internet shopping mall has a great potential for improving the effectiveness of the distribution channel of the agricultural products.

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Receipt Area and Regional Types of Delivery in Agricultural Products Physical Distribution Center : A Case Study on Agricultural Products Physical Distribution Center of Cheongju Agricultural Co-operation (농산물 물류센터의 입하지와 배송의 지역유형 - 농협 청주 농산물 물류센터를 사례로 -)

  • 김선희;한주성
    • Journal of the Korean Geographical Society
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    • v.38 no.1
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    • pp.104-126
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    • 2003
  • This study found that was done to find the commercial and physical distribution system of the agricultural physical distribution center of the agricultural co-operation and considers the receipt region of agricultural, livestock and marine products of the agricultural physical distribution center established for the efficiency and integration of physical distribution by season. And this study clarified the relationship between regional characteristics and regional types of distribution in accordance with the sales of each product. According to the research, the agricultural physical distribution center of Cheongju agricultural co-operation receives agricultural, livestock and marine products from all over the country as the core region in Chungcheongbuk-do and deliveries mainly to some regions in Chungcheongbuk-do, Chungcheongnam-do and Daejeon city. That's e agricultural, livestock and marine products that the agricultural physical distribution center of the agricultural co-operation deals with the required freshness. Therefore, the physical distribution center forms the regional physical distribution system to mainly receive products from the regions where are relatively near the center and to delivery to the nearby region. This delivery of agricultural, livestock and marine product significantly influences the sales strategy as well as the economic principles of demand and supply.

Strategies to Enhance the Linkage between Retailers and Agricultural Product Wholesale Markets (소매업체와 농산물 도매시장의 연계성 강화 방안 - 청과물을 중심으로 -)

  • Kim, Dong-Hwan
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.273-285
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    • 2010
  • This paper analyzes retailers' purchasing patterns of fruits and vegetables and the problems with purchasing from agricultural product wholesale markets. While large-scale retailers purchase fruits and vegetables from various sources, medium and small-scale retailers and food service companies buy them mostly from agricultural product wholesale markets. The retailers point out the problems with purchasing from agricultural product wholesale markets as a lack of quality uniformity, not sufficient cooling storage facilities, not sufficient space for shipping area, high distribution cost, unnecessary price fluctuation, and etc. In order to enhance the linkage with retailers, agricultural product wholesale markets, first of all, have to adopt more flexible trading methods such as private treaty besides auctions which are exclusively legitimate trading methods in the market. Necessary are enlargement of jobbers' operating scale, securing shipping space for retailers, adoption of inspection service, introduction of methods to stabilize auction prices, saving of loading and unloading costs, implementation of marketing strategies.

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Information system design based on crowdsourcing for export expansion of Agrifood (농식품 수출 확대를 위한 크라우드소싱 기반의 정보 시스템 설계)

  • Eun, Sangkyu;Bae, Yeonjoung;Bae, Seungjong;Kim, Soojin;Bae, Wongil
    • Journal of Korean Society of Rural Planning
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    • v.21 no.3
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    • pp.33-45
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    • 2015
  • The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

A Study on the Effects of Meterological Factors on the Distribution of Agricultural Products: Focused on the Distribution of Chinese Cabbages (기상요인이 농산물 유통에 미치는 영향에 관한 연구: 배추 유통 사례를 중심으로)

  • Lee, Hyunjoung;Hong, Jinhwan
    • Journal of Distribution Research
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    • v.17 no.5
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    • pp.59-83
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    • 2012
  • Agriculture is a primary industry that influenced by the weather or meterological factors more than other industry. Global warming and worldwide climate changes, and unusual weather phenomena are fatal in agricultural industry and human life. Therefore, many previous studies have been made to find the relationship between weather and the productivity of agriculture. Meterological factors also influence on the distribution of agricultural product. For example, price of agricultural product is determined in the market, and also influenced by the weather of the market. However, there is only a few study was made to find this link. The objective of this study is to investigate the effects of meterological factors on the distribution of agricultural products, focusing on the distribution of chinese cabbages. Chinese cabbage is a main ingredient of Kimchi, and basic essential vegetable in Korean dinner table. However, the production of chinese cabbages is influenced by weather and very fluctuating so that the variation of its price is so unstable. Therefore, both consumers and farmers do not feel comfortable at the unstable price of chinese cabbages. In this study, we analyze the real transaction data of chinese cabbage in wholesale markets and meterological factors depending on the variety and geography. We collect and analyze data of meterological factors such as temperatures, humidity, cloudiness, rainfall, snowfall, wind speed, insolation, sunshine duration in producing and consuming region of chinese cabbages. The result of this study shows that the meterological factors such as temperature and humidity significantly influence on the volume and price of chinese cabbage transaction in wholesale market. Especially, the weather of consuming region has greater correlation effects on transaction than that of producing region in all types of chinese cabbages. Among the whole agricultural lifecycle of chinese cabbages, 'seeding - harvest - shipment - wholesale', meterological factors such as temperature and rainfall in shipment and wholesale period are significantly correlated with transaction volume and price of crops. Based on the result of correlation analysis, we make a regression analysis to verify the meterological factors' effects on the volume and price of chines cabbage transaction in wholesale market. The results of stepwise regression analysis are shown in

    and
    . The type of chinese cabbages are categorized by 5 types, i.e. alpine, gimjang for winter, spring, summer, and winter crop, and all of the regression models are shown significant relationship. In addition, meterological factors in shipment and wholesale period are entered more in regression model than those in seeding and harvest period. This result implies that weather in consuming region is also important in the distribution of chinese cabbages. Based on the result of this study, we find several implications and recommendations for policy makers of agricultural product distribution. The goal of agricultural product distribution policy is to insure proper price and production cost for farmers and provide proper price and quality, and stable supply for consumers. Therefore, coping with the uncertainty of weather is very essential to make a fruitful effect of the policy. In reality, very big part of consumer price of chinese cabbage is made up of the margin of intermediaries, because they take the risk. In addition, policy makers make efforts for farmers to utilize AWIS (Agricultural Weather Information System). In order to do that, it should integrate the relevant information including distribution and marketing as well as production. Offering a consulting service to farmers about weather management is also expected to be a good option in agriculture and weather industry. Reflecting on the result of this study, the distribution authorities can offer the guideline for the timing and volume of harvest, and it is expected to contribute to the stable equilibrium of supply and demand of agricultural products.

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