• Journal of Distribution Science
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• v.14 no.5
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• 한국신재생에너지학회:학술대회논문집
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• 2010.06a
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• pp.252.2-252.2
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• 2010

Biomass is considered to be a major potential fuel and renewable resource for the future. In fact, there is high potential to produce the large amount of energy from biomass around the world. In this study, to obtain basic data for practical application of wood pellet and wood pellet boiler system as heating system in agriculture, agricultural biomass resources were surveyed, pellet was made of agricultural by-product such as stem of rape, oat and rice, ricehusk and sawdust and wood pellet boiler system with capacity of 116 kW was manufactured and installed in greenhouse of $38.5m{\times}32m$. High heating value, bulk density and ash content of pellet made of agricultural by-product and efficiency and heating performance of this system was estimated. Rice straw was the largest agricultural biomass in 2005 and the total amount of rice straw converted into energy of $131.71{\times}10^{11}$ kJ. And in 2005, total amount of forest' by-product converted into energy of $29,277.05{\times}10^{11}$ kJ. High heating values of pellets made of agricultural by-products of stem and seed of rape, stem of oat, rice straw and rice husk were 16,034, 16,026, 16,089, 15,650, 15,044 kJ/kg respectively. High heating values of pellets made of agricultural by-products were 83.6% compared to that of wood pellet. Average bulk density of pellets made of agricultural by-products of stem and seed of rape, stem of oat, rice straw and rice husk was 1,400 $kg/m^3$. Ash contents of the pellets were 6.6, 7.0, 6.2, 5.5, 33% respectively. Ash content of rice husk pellet was the largest compared to other kind of pellets. To increase efficiency of agricultural pellet boiler, the boiler adopted secondary heat exchanger. The agricultural pellet boiler designed and manufactured in this study had high efficiency of 84.2% compared to the conventional agricultural pellet boiler, when water flow rate, exhaust gas temperature and average combustion furnace temperature were 39L/min, $180^{\circ}C$, $680^{\circ}C$ respectively. And pellet supplying and pausing time were 13, 43 seconds respectively. In March of 2010, prices of wood pellet, agricultural tax free diesel, diesel, kerosene were 350 won/kg, 811 won/L, 1,422 won/L, 976 Won/L respectively. Also in terms of energy, prices per same heating value were 77.8, 90.1, 158, 108.4 Won/Mcal. Energy saving rate of wood pellet was 16, 50, 39% compared to agricultural tax free diesel, diesel and kerosene respectively.

• Journal of Environmental Science International
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• v.21 no.4
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• pp.461-470
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• 2012

Agriculture is more influenced by environmental factors rather than other industries. Among the environmental factors, the meteorological conditions mainly impact the output of agricultural products. Hence, the purpose of this study is to analyze the impact of meteorological factors on the output of elemental agricultural products. As a first step, we obtained the data of the meteorological factors (i.e., precipitation, humidity, temperature, insolation, snowdrifts, wind velocity) and the output of the various agricultural products (i.e., grain, fruits and vegetables, root crops, green vegetables, seasoned vegetables, fruits, special crops) from the year 1990 to 2009 (20 years) of Seoul and the six metropolitan cities in Korea. Then, the analysis of the correlation between the agricultural product with the largest output and the meteorological factors of the place where the corresponding agricultural product is most produced, was carried out in order to determine the core meteorological factor that most impacts the output of agricultural product. The correlation analysis revealed that humidity, insolation and wind velocity have been the crucial meteorological factors to influence the output of the agricultural products. From the result, we can induce that the meteorological forecast information about the vital meteorological factors, i.e., humidity, insolation and wind velocity, facilitates the optimized cultivation plan to maximize the output of agricultural products.

• Korean Journal of Agricultural Science
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• v.32 no.1
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• pp.95-106
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• 2005

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

• Korean Journal of Agricultural Science
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• v.44 no.2
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• pp.283-295
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• 2017

This study analyzed the effect of the intrinsic and extrinsic attributes of gochujang, Korean red chili paste, on purchasing intention and recommendation intention for consumption. Survey participants were female, married, aged 30 - 39 years, and highly educated with graduation from a university. Most participants purchased gochujang 1 - 2 times per year, most commonly at a shopping mall, and acquired information on the gochujang product from an advertisement or sponsored TV shows. For the factor analysis, five variables for intrinsic quality were considered: namely, healthiness, economics, convenience, diversity, and sense, whereas three variables were considered for extrinsic quality: trust, external appearance, and image. The factor analysis also confirmed the correlation between the validity and the reliability of the purchasing and recommendation intentions. The effect of intrinsic quality of gochujang on purchasing and recommendation intentions was tested through a multiple regression analysis. The purchase intention was most significantly affected by healthiness, cost, and convenience. On the other hand, the recommendation intention was most significantly affected by the diversity and, to a lesser degree, by the healthiness of the product. Among the extrinsic qualities, trust of consumers and the product appearance had a significant effect on purchasing intention. Recommendation intention was significantly affected by the appearance. And trust significantly influenced the recommendation. Therefore, a concrete and systematic marketing approach considering these factors.

• Journal of Applied Biological Chemistry
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• v.49 no.3
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• pp.101-105
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• 2006

Degradation of the herbicide butachlor was investigated using laboratory-synthesized zerovalent iron ($Fe^0$). The synthesized zerovalent iron was determined to be nanoscale powder by scanning electron microscopic analysis. To investigate degradation of butachlor using the synthesized nanoscale zerovalent iron, time-course batch experiments were conducted by treating the solution of butachlor formulation with the iron. More than 90% degradation of butachlor was observed by iron treatment within 24 h. The synthesized nanoscale zerovalent iron showed an increase in particle aggregation in the batch tests. Green rust formation and a pH drop in solutions were observed, suggesting that the oxidation of the iron occurred. When the iron was extracted with dichloromethane, a negligible concentration was found in the extract, suggesting that butachlor did not bind to the iron particles. GC/MS analysis detected the dechlorinated product as a major degradation product of butachlor in the solutions. The data indicate that laboratory-synthesized zerovalent iron functioned as a reductant to remove electron-withdrawing chlorine, giving the dechlorinated product.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.47
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• pp.357-377
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• 2010

The Ministry of Agriculture, Forestry and Fisheries(MAFF) of Japan established the aim which exports the agriculture, forestry and Fisheries products amounting to a trillion Yen until 2013 in 2004, endeavoring to realize the aim in strengthening both overseas publicity activities and domestic product system. Such changes means that the Japanese agriculture is exchanging defence into attack and gives a important meaning to our agricultures which have a similar agriculture base as Japan. The countermeasures for agricultural products export promotion by MAFF is greeting a 5th year now and obtains a considerable result in agricultural products exports and the export item. Meantime, There are also opinions that the Japanese agriculture has to make efforts to cut the product cost by a large margin in order to prepares a competitive power. we have to consider the counter-measure which will be able to accommodate harmoniously both of two facts that first, Japanese Export Promotion Strategy for agricultural products is giving a hope in the Japanese rural society which have been considered that remaking will be impossible until now, and secondly, the agricultural reform which the cutting of cost and price of agricultural products will be possible in has to be promoted.

• Korean Journal of Organic Agriculture
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• v.30 no.3
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• pp.313-333
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• 2022

In Muju County, one of Korea's major apple producers, the regional agricultural cooperatives united together and invested to establish a cooperative joint business corporation in charge of the sales business. The corporation carried out the sales business transferred from the participating regional agricultural cooperatives. While the two participating cooperatives showed a marked difference in the degree of participation at the beginning of the business, the introduction of the agricultural product processing centers (APCs) and the participation of co-selection and shipment organizations and general farms helped settle this gap. In addition, commercialization through the APCs enhanced the market competitiveness of apples, which led to the stable securing of sales outlets. The corporation integrated the sales business in the county and this resulted in increased sales volume and sales revenue. Playing a leading role in introducing and cultivating new crops on a trial basis, the corporation demonstrated its potential as the main body of the joint sales business.

• International Commerce and Information Review
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• v.11 no.2
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• pp.49-66
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• 2009

The DDA negotiations, in 9th multilateral trade round, has focused on nine sectors including agriculture, non-agricultural market access, and service. After August 2004, member countries have intensified negotiations in order to reduce gaps between countries perspective. So most attention of members countries has been focused on agricultural trade and non-agricultural market access. Agricultural negotiation confront tough challenges because of different positions among members countries, and are not expected to reach perfect forms of modalities. Nevertheless based on the fact that many countries nearly reached agreement on some core. Under this circumstance, Korea has to prepare more practical strategics and more effective individual commitments to minimized the agricultural market opening. The other way, some Korean agricultural products will be exported by the DDA negotiation. Recently the understanding of Third-Party Logistics and Logistics Outsourcing are receiving increased attention as means of becoming competitive in agricultural products export improvement. So this paper presents a in-depth analysis for third-party logistics and its implications for Korea agricultural product export system improvement in E-trade Era.

• Asian-Australasian Journal of Animal Sciences
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• v.12 no.4
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• pp.573-578
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• 1999

An experiment was conducted to investigate the effect of diet for growing-finishing pigs with high level of non-starch polysaccharides (NSP) from by-products on nitrogen excretion and nitrogen losses from slurry during storage. Sixteen commercial crossbred barrows of about 68 kg BW were randomly allotted to one of four diets. The control diet was formulated using tapioca and rice as basal energy sources. In the other diets, tapioca was replaced by either coconut expellar, rice bran or beer by-product. The diets differed mainly in the amount and compostition of NSP. After a 12-day adaptation period, urine and faeces were collected separately in metabolism cages for 9 days. Urine and faeces from the first four days were used to analyse the nitrogen partitioning. Urine and faeces from the last 5 days were mixed as slurry. The slurry was sampled at the end of the collection period and again after 30 days storage, to analyse for nitrogen to calculate the losses. Increasing dietary NSP reduced urinary nitrogen and nitrogen losses from the slurry during storage. The pigs fed the diet based on beer by-product excreted the most nitrogen via faeces and the least nitrogen via urine. Nitrogen losses from slurry of pigs fed the beer by-product were from 34 to 65% lower than from the other three diets. It is concluded that including NSP-rich by-products in the diet of growing-finishing pigs reduces urinary nitrogen excretion and nitrogen losses from slurry during storage.