• 한국유기농업학회지
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• 제21권2호
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• pp.171-187
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• 2013

The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

• 농업과학연구
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• 제49권3호
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• pp.667-678
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• 2022

A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

• Journal of Biosystems Engineering
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• 제21권2호
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• pp.182-190
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• 1996

A macerating technique which can apply to the mechanical production system of the agricultural by-product was developed to increase the utilization of agricultural waste and solve the shortage problem in the forage supply for the livestock production. The macerating method is to shred the agricultural by-product by the two rolls which rotate at different speeds each other. The testing macerator was built and the optimum operating conditions are suggested. Results of this research are as follows: 1. The increase of the base roll speed and speed ratio between two rolls shows the better shredding index but decrease the drying rate. The optimum conditions of the base roll speed and the speed ratio between two rolls for the rice straw are 1200 rpm and 1.7-2.0 respectively. 2. The macerated alfalfa was dried to the 15%(w.b.) within 3 hrs in a field at speed ratio of rolls, 2:1 and base roll speed, 1800rpm. 3. The milled surface and straight knurled surface for the macerating roll have same effect on the drying rate of material. Both rolls have self-cleaning functions during operation.

• 한국유통학회지:유통연구
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• 제5권2호
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• pp.106-129
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• 2001

본 연구는 농산물 직거래에서 큰 비중을 차지하는 농협 상설매장에 대한 소비자의 이용실태와 평가에 대해서 분석해 보고, 농협 상설매장의 활성화 방안을 모색해 보고자 하였다. 농협 상설매장을 이용하는 소비자 257명을 대상으로 설문조사를 실시한 결과 하나로마트는 근린 생식품 매장으로, 하나로클럽은 농산물 및 식품류 할인매장으로 고객들에게 인식되고 있었다. 전반적으로 도시의 소비자들은 거리가 가깝거나 농협이라는 이름이 주는 신뢰성 때문에 농협의 상설매장을 이용할 의사는 높은 편이었다. 농협 상설매장이 믿을 수 있는 농산물의 전문소매점으로서 확실히 자리잡을 수 있다면 경쟁력 있는 농산물 직거래의 경로가 될 수 있을 것이다. 그러나, 조사의 결과에서도 드러났듯이 다른 소매점에 비해 투자가 적고 전문인력이 부족하여 농협매장에 대한 고객만족도는 그리 높지는 않았다. 매장 속성별로 매장의 소프트웨어적인 면(예: 판매원의 친절, 영업시간, 점포의 명성 등)에서는 고객들이 만족하고 있지만 하드웨어적인 면(예: 주차, 편의/부대시설, 셔틀버스 등)에서는 상대적으로 고객만족도가 낮거나, 타 점포와의 비교 우위도가 낮은 것으로 나타났다. 농협에서 이왕 소매사업에 뛰어들었다면 농협 상설매장의 활성화를 위해 많은 노력이 필요할 것으로 보인다. 본 연구에서는 농협 상설매장 활성화를 위한 전략적 시사점과 개선방안을 제시하였고, 연구의 한계와 향후 연구방향을 끝으로 제시하였다.

• Asian-Australasian Journal of Animal Sciences
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• 제31권5호
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• pp.696-704
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• 2018

Objective: This study was conducted to evaluate various levels of milk by-product in weaning pig diet on growth performance, blood profiles, carcass characteristics and economic performance for weaning to finishing pigs. Methods: A total of 160 weaning pigs ([Yorkshire${\times}$Landrace]${\times}$Duroc), average $7.01{\pm}1.32kg$ body weight (BW), were allotted to four treatments by BW and sex in 10 replications with 4 pigs per pen in a randomized complete block design. Pigs were fed each treatment diet with various levels of milk by-product (Phase 1: 0%, 10%, 20%, and 30%, Phase 2: 0%, 5%, 10%, and 15%, respectively). During weaning period (0 to 5 week), weaning pigs were fed experimental diets and all pigs were fed the same commercial feed during growing-finishing period (6 to 14 week). Results: In the growth trial, BW, average daily gain (ADG), and average daily feed intake (ADFI) in the nursery period (5 weeks) increased as the milk by-product level in the diet increased (linear, p<0.05). Linear increases of pig BW with increasing the milk product levels were observed until late growing period (linear, p = 0.01). However, there were no significant differences in BW at the finishing periods, ADG, ADFI, and gain:feed ratio during the entire growing-finishing periods. The blood urea nitrogen concentration had no significant difference among dietary treatments. High inclusion level of milk by-product in weaner diet decreased crude protein (quadratic, p = 0.05) and crude ash (Linear, p = 0.05) of Longissimus muscle. In addition, cooking loss and water holding capacity increased with increasing milk product levels in the weaner diets (linear, p<0.01; p = 0.05). High milk by-product treatment had higher feed cost per weight gain compared to non-milk by-products treatment (linear, p = 0.01). Conclusion: Supplementation of 10% to 5% milk by-products in weaning pig diet had results equivalent to the 30% to 15% milk treatment and 0% milk by-product supplementation in the diet had no negative influence on growth performance of finishing pigs.

• 농촌계획
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• 제22권3호
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• pp.107-118
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• 2016

In order to ensure revenue of agricultural products which have encountered the dramatic decline of prices in distribution, the export of the domestic farm produce was started and it has been considered to play the significant role to make fundamentals for securing the stable revenue of farms and future of agricultural industries. The Korean government has endeavored to increase scale and volume of export and make the stable structure for export transaction by supporting government policies. Since the export of the agricultural products was influenced by multiple and uncertain factors such as the gap of GDP, distance, the difference of climatess between countries, in this study of agricultural exports, the attributes of export according to changed factors are derived by using RCA and gravity model. As the complexity of export environment has been increased compared to the past, it is necessary to analyze the attributes of agricultural exports. In this study, by using network theory, trade network of agricultural product, the periodic changes of relations, the changes of centrality and maxium flow are derived. Even though the trade quantity of existing agricultural fresh products are still small, the study derived the need to vertical integration for expanding agricultural product export by applying network theory.

• 한국농공학회논문집
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• 제54권2호
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• pp.7-14
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• 2012

To analyze any given situation, it is necessary to have information on elements which affect the situation. Particularly, there is greater variability in both frequency and magnitude of agricultural product prices as they are affected by various unpredictable factors such as weather conditions etc. This is the reason why it is difficult for the farmers to maintain their stable income through agricultural production and marketing. In this research, attempts are made to quantify the entropy of various situations inherent in the price changes so that the stability of farmers' income can be increased. Through this research, we developed an entropy model which can quantify the uncertainties of price changes using the probability distribution of price changes. The model was tested for its significance by comparing its simulation outcomes with actual ranges and standard deviations of price variations of the past using monthly agricultural product prices data. We confirmed that the simulation results reflected the features of the ranges and standard deviations of actual price variations. Also, it is possible for us to predict standard deviations for changed prices which will occur after a certain time using the information entropy obtained from relevant agricultural product price data before the time.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 2017년도 춘계공동학술대회
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• pp.108-108
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• 2017

In this study, biocomposite filaments with agricultural by-products can be used in extrusion-based 3D (Three-dimensional) printing. Extrusion-based 3D printing stands as a promising technique owing to its versatility. We hypothesized that bio-filament composite consisted of something derived from agricultural by-products could be used as 3D printing materials that could overcome the drawbacks of PCL (poly-caprolactone). Bio-filament mixed with PCL and agricultural by-products was defined as r-PCL in this study. In order to find it out the optimal mixing ratio of filaments, we had investigated PCL, r-PCL 10%, r-PCL 20%, r-PCL 50% separately. The morphological and chemical characteristics of the filaments were analyzed by FE-SEM (Field emission scanning electron microscope) and EDX (Energy-dispersive X-Ray spectroscopy), and the mechanical properties were evaluated by stress-strain curve, water contact angle, and cytotoxicity analysis. Results of this study have been shown as a promising way to produce eco-friendly bio-filaments composite for FDM (Fused deposition modeling) method based 3D printing technology. Thus, we could establish biomimetic scaffolds based on bio-printer filaments mixed with agricultural by-product.

• 한국정보통신학회논문지
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• 제10권7호
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• pp.1246-1252
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• 2006

최근 정보 매체들의 발달로 인해 소비자들이 식품문제에 대한 다양한 정보를 접하게 되면서 농산물의 안전성에 대한관심이 점차 높아지고 있다. 이런 가운데 국내의 농업환경은 농산물의 안전을 인증할만한 체계를 갖추지 못하고 있으며, 이런 상황이 계속 된다면 우리 농산물은 경쟁력을 잃고 외국 농산물들에게 시장을 내어주게 될 우려가 있다. 이에 본 논문에서는 농업환경을 개선하여 안전성이 높은농산물을생산하고투명한정보를제공하여 소바자들의 신뢰성을 높일 수 있도록 AIGT(Agricultural Information Gathering and Tracking) 시 스템을 설계 및 구현하였다. 또한, 국내 농업환경에 맞는 데이터 구조를 정의 하였으며, 효율적인 환경개선을 위해 모니터링과 화상회의를 도입하였다.

• 유통과학연구
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• 제21권9호
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• pp.35-42
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• 2023

Purpose: The research aims at examining the impact of marketer capabilities and persistence on marketer performance and distribution of agricultural product facilities. Research design, data, and methodology: The research employs quantitative methods using a cross-sectional design survey by analyzing the marketer of agricultural production facilities. Sampling was done using the purposive sampling technique and data were taken from 235 respondents. The data were then processed using SEM-PLS. Results: The findings reveal that both marketer capabilities and marketer persistence significantly impact the performance of agricultural product facility marketers. Notably, marketer persistence exerts a more dominant influence on marketer performance than marketer capabilities. Effective communication and coordination between the sales team and the distribution center emerge as crucial factors determining the success of distributing agricultural equipment to reach farmers' land at the optimal time. Conclusions: The findings offer valuable managerial insights for agricultural product facility companies seeking to enhance marketer performance. To achieve this, companies should focus on increasing marketer persistence, with an emphasis on nurture-focused persistence rather than closure-focused persistence. Additionally, improving marketer capabilities is crucial, starting with relationship development, followed by trust building, customer retention, responsiveness, and acquisition. These strategies can collectively contribute to boosting marketer performance within the organization.