• Asian-Australasian Journal of Animal Sciences
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• 제12권2호
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• pp.244-252
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• 1999

Intensive selection for muscle development and against fat deposition in pigs during the last 50 years has contributed to the increased incidence of porcine stress syndrome (PSS) and pale soft exudative pork (PSE). Genetics, nutrition and management, preslaughter animal handling, stunning, dehairing and carcass chilling influence the incidence and magnitude of the PSE condition. The normal incidence of PSE has been reported to range from 10 to 30%, but in some isolated instances is up to 60%. The elimination of halothane-positive pigs in breeding programs has reduced PSS and PSE. Further improvements in meat quality by terminal sire evaluation and selection can be achieved within halothane-negative populations because around 20% of the variation in meat color and water binding capacity seems to be genetically related. Pre-slaughter handling on the farm, during transit to the packing plant and at the packing plant can greatly influence the meat quality, contributing 10 to 25% of the variation. An effective stunning method, skinning instead of scalding/dehairing and rapid post-slaughter chilling further reduce the incidence of PSE pork. In addition to proper care and handling a carcass-merit based marketing system, that reflected the value differential between desirable and undesirable meat quality in the pricing system for pigs, would provide a great incentive to change pork production systems in order to improve meat quality, thus improving the image and usefulness of pork as food.

• 한국유기농업학회지
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• 제19권spc호
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• pp.78-81
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• 2011

This study compares and contrasts the Wales and England Organic Action Plans (WOAP and EOAP) and a Korean regional Life-Food Development Plan (KLFDP) in order to facilitate the development of the organic sector in Korea. Early action plans, for example, the first WOAP (1999) focused support on developing the supply of organic products whereas later action plans focused on marketing and consumer. OAPs may not only provide specific issue-solving roles by proposing new policy measures but also perform a regulatory role as a controller for organic sector development as a whole. The current KLFDP seems to stick to the former role but hardly has the latter role such as setting priorities, harmonizing various conflicting policy measures and factors and performing evaluation process for further progress. To secure better harmonized and sustainable development of Korean organic farming sector, constructing comprehensive national-level organic action plan, which has policy developing, implementing, regulating, evaluating and evolving functions, might be the most efficient choice.

• 한국산학기술학회논문지
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• 제20권2호
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• pp.190-199
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• 2019

본 연구는 농업 신기술의 효율적 확산을 위해 혁신저항이론과 부분회귀-구조방정식모형을 통해 신기술 도입의향의 구조관계를 분석하였다. 혁신저항에 영향을 미치는 요인으로 상대적 이점, 기술 적합성, 기술 복잡성, 시험 가능성, 위험성을 선정하였고, 혁신적 개인성향과 교육, 기술, 자금지원으로 구성된 농촌지도기관의 서비스를 영향요인으로 추가하였다. 본 연구는 33개 문항으로 신기술 도입의향을 포함하여 11개 요인을 측정하는 설문지를 구성하였다. 자료수집은 농촌진흥청에서 개발한 신기술을 보급하기 위하여 시행된 시범사업에 참여하지 않은 180농가를 대상으로 2017년 4월부터 10월까지 이루어졌다. 연구결과, 혁신저항에 양(+)의 영향을 미치는 요인은 기술 복잡성과 위험성으로 나타났다. 혁신적 개인성향은 혁신저항에 유의미한 영향을 미치지 않았지만, 신기술 도입의향에 양(+)의 영향을 미쳤다. 농촌지도기관의 서비스는 혁신저항에 음(-)의 유의미한 영향을 미쳤으나, 신기술 도입의향에는 영향을 미치지 않았다. 본 연구는 농업 신기술에 대한 반감을 최소화하기 위해 농촌지도기관은 신기술과 관련된 교육, 컨설팅, 홍보 및 시범사업과 같은 활동에 노력할 것을 제안했다.

• Agribusiness and Information Management
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• 제12권2호
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• pp.6-23
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• 2021

This study analyzes overall honey consumption and purchasing behavior, and in particular, seeks to identify factors that influence the willingness to pay (WTP) for native honey. A survey of 500 South Korean consumers was conducted to understand their purchasing experiences and perceptions related to honey. A multiple linear regression analysis was carried out to comprehend the effect of the following factors on the willingness to pay for native honey: 1) knowledge of honey, 2) health consciousness, 3) the unhealthy = tasty intuition (UTI), and 4) positive perception of sweetness. As a result, consumers with more knowledge about honey, higher health consciousness and more positive perception of sweetness were more willing to pay for native honey. On the other hand, past honey purchasing or consuming experience had no significant impact on the willingness to pay for native honey. Marketing strategies and implications were derived from the characteristics of native honey consumers identified in this study.

• 농촌계획
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• 제25권2호
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• pp.23-33
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• 2019

The study aims to measure the quality of consulting services for village-building projects in rural areas. To this end, the government wanted to analyze the impact of the quality of service on residents' satisfaction and business performance in villages that are receiving consulting services. As a result of the empirical analysis of the case areas, the five-dimensional tangibles, reliability, assurance and empathy of the quality of consulting services in rural villages had a defining influence on the residents' satisfaction. And the residents' satisfaction of consulting services had a defining influence on the business performance of the village with tangibles, reliability, and assurances. The main implications presented on the basis of these results were analyzed that it was necessary to universalize the assessment of service quality, to strengthen the burden of the village on the cost of consulting services, and to induce participation through a sufficient understanding of the villagers' business.

• 한국식품저장유통학회지
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• 제13권6호
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• pp.669-674
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• 2006

청과물의 품질 영양표시 모델을 개발하기 위하여 경북의성군 옥자두를 대상으로 품질 및 영양적 성분을 분석하고 품질 영양표시 모델을 확립하였다. 일반성분은 수분 92%, 조단백 0.74%, 조지방 0.64%, 조섬유 1.65%, 조회분 0.32%, 무질소물 4.29%로 확인되었으며, 열량은 32kcal/100g 으로 계산되었다. 당도는 $10.33{\pm}0.85Brix^{\circ}$로, 산도는 $1.08{\pm}0.12%$로 나타났으며, 자두의 비타민 C 함량은 $7.037{\pm}0.317mg%$로 나타났다. 무기질은 황, 칼륨, 칼슘, 나트륨, 마그네슘 등의 순으로 함량이 높았고, 주요 유리당으로는 과당, 포도당, 자당로 나타났다. 유기산으로는 호박산, 사과산, 구연산이 확인되었다. 총 페놀화합물의 함량은 과육과 과피 간에 현저하게 차이를 보였으며 전과로는 $75.55{\pm}0.73mg%$의 함량을 보였다. 품질 표시에는 당과 산 함량, 영양 정보 표시에는 열량, 미네랄, 비타민 C, 총 페놀 성분이 표기된 자두의 품질 영양 표시 모델을 개발하여 제시하였다.

• 한국지역지리학회지
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• 제2권2호
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• pp.113-131
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• 1996

본 논문은 최근에 대도시에 출현한 새로운 정기시장인 도사 요일장의 형성원인, 시장이용자(상인과 소비자)의 속성과 이용행태, 그리고 시장의 기능 등을 밝히기 위하여, 대구시에 개설되고 있는 4곳의 요일장(성서월요장, 칠곡수요장, 시지목요장, 칠곡금요장)을 대상으로 양적이고 질적인 분석을 하였다. 대구의 도시 요일장은 칠곡농협의 금요장에서 본래 기원하였으나, 그것이 본격적으로 형성되고 다른 장소로 확산 발전된 것은 생계를 목적으로 소자본으로 장사하려는 상인(이동상인)들이 중합시장이 없는 신개발 아파트 주거지역에 요즘의 생활리듬(1주일 주기)에 맞는 정기시장을 개설하려고 노력하였기 때문인 것으로 해석된다. 요일장음 이용하는 상인과 소비자의 계속성과 이용행태를 분석 논의하고, 이를 기초로 요일장의 시장기능을 파악해 본 결과, 요일장은 수직적 교환기능이 강하고, 상업기회와 영세민에게 생계유지기능을 제공하며, 농민의 소득중대에 기여하고 있을 뿐만 아니라, 인근주민(소비자)들에게 종합식품 시장으로서 중요한 기능도 수행하고 있는 것으로 밝혀졌다.

• 한국조경학회지
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• 제36권1호
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• pp.28-37
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• 2008

This study intends analyzes the experience urbanites need regarding rural amenities when visiting rural areas for leisure. For this purpose, 18 rural amenities that can be experienced at 65 traditional rural villages and are designated by the rural development administration(RDA) were selected. Based on rural amenity selection, a questionnaire survey was conducted in 10 cities with 1,052 urban residents. The cities were divided into 5 metropolitan cities(Seoul, Busan, Daegu, Kwangju and Daejeon) and 5 small cities in each province(Chuncheon, Suwon, Jeonju, Chungju and Pohang). The study results suggest that of the 18 rural amenities, urbanites want greater experience with landscape resources near water and forests, health resources related to food and traditional resources such as traditional architecture and culture. Those amenities not chosen were animals, famous people and agricultural landscapes. In addition, women indicated more experience needs than men. Specifically, women want to experience the rural amenities dealing with tradition and health. In addition, people under 40 want to experience active program related festivals(events) and arts and crafts, whereas the group over 40 prefers a non-active program, such as observing the rural landscape and planting. College graduates want to experience the landscape while college students prefer arts and crafts and festivals(events). Those with below average salaries want to experience the most rural amenities. There were no differences in experience needs between those surveyed in metropolitan cities and those in small cities. Finally, the people who visited rural areas within the last year want to experience water, plants, agricultural landscape, health and rural life resources more than other groups, and there is correlation between plans to visit rural villages and experience needs. The results of this study provide insightful information for rural planning strategies such as selection of the type of marketing segments.

• 농촌계획
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• 제12권3호
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

• 산경연구논집
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• 제10권6호
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• pp.39-50
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• 2019

Purpose - Since the local liquor industry uses the agricultural products produced in the region as the main raw material, cultivation of the industry can be a way to expand the demand for domestic agricultural products and can contribute to the income increase of the farmers. In addition, the local liquor industry can be developed into a region-specific industry differentiated from other regions by linking with the region's tourism resources. Therefore, in order to achieve various derivative effects through promotion of the local liquor industry, it is necessary to precisely understand the factors related to the purchase and consumption of local liquor which then will lead to an increase in consumption. This study analyzes the current status and problems of local liquor industries and examines the determinants of consumers' purchasing decisions of regional specialties through questionnaires. We will then propose a strategy to promote consumption of locally produced alcoholic beverages. Research design, data, and methodology - An online Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for 500 consumers nationwide. Based on the questionnaire results, the analysis uses an ordered probit model. Results - As a result of analyzing the effect of consumer characteristics on the purchase of local liquors, it was found that the average cost of drinking, income, local specialty, brewery experience, and health concerns have a significant effect on gender, drinking frequency. All the variables except the participation in the training of the special provincial manufacturing method were found to be statistically significant. The statistical significance was at a 1% significance level for the remaining factors excluding the bottle design. This shows that the higher taste, quality, price, and harmony with food, the higher the probability of purchasing local liquors. Conclusions - In the analysis of factors influencing the purchase intention of local liquors, it was found that factors such as taste, quality, price, and harmony with food had a significant effect. Given the diversity of purchasing factors, the importance of diversification strategies is emphasized again. In particular, it will be important to secure wide publicity for local liquors through various PR strategies.