• 한국식품과학회지
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• 제24권5호
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• pp.492-496
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• 1992

국내에서 런천미트라고 통칭되는 돈육통조림의 품질 비교를 위하여 시중에서 유통되는 4개국 8개회사의 제품 12가지를 분석하였다. 아질산염 함량은 제품간에 다양한 수준을 보여주었으나 모두 낮은 수준이었으며, 소디움은 한두개의 제품을 제외하고는 비슷한 수준이었다. 사용된 원료육의 품질비교를 위하여 콜라젠 함량과 총육색소 함량을 분석하고 전기영동으로 순수한 돈육과 비교하였다. 수입품에서는 런천미트와 chopped meat 사이에는 차이가 있었으며, 국내산에서는 대부분 비슷하였다. 수입품과 국내산 비교시에는 국내산은 콜라젠 함량이 수입품의 chopped meat와 비슷한 수준이었으나 총육색소 함량은 월등히 높았다. 전기영동상으로는 런천미트나 chopped meat 제품 혹은 기타제품 모두의 돈육함량을 정량적으로 비교하기가 매우 곤란한 것으로 보인다. 일반성분상으로는 국내산이나 수입품 모두 런천미트가 다른 제품보다 탄수화물 함량이 높고, 국내산 런천미트의 품질은 수입품 런천미트나 chopped meat 제품의 혼합상태로 판단된다. 따라서 국내에서도 런천미트라는 저가제품의 품질규격이 확립되어야 수입품과의 가격경쟁력을 가질 수 있을 것이다.

• 마케팅과학연구
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• 제18권4호
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• pp.33-59
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• 2008

This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.63-70
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• 2017

The purpose of the study is to analyze the effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in luxury hotel Chinese restaurants on hotel image and customer loyalty (repurchase intention). To analyze what kind of effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in Chinese restaurants have on hotel image and behavior intention (loyalty), the study identified eco-friendly ingredients awareness factors. The study aims to suggest implications on service strategies and marketing strategies in luxury hotel Chinese restaurants based on the influence of customer satisfaction on hotel image and behavior intention (loyalty) using the identified factors.

• Journal of Forest and Environmental Science
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• 제27권3호
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• pp.183-194
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• 2011

This study reviewed on the research trend of sources and utilization of the byproducts(Lignin) from bioethanol production process with lignocellulosic biomass such as wood, agri-processing by-products(corn fiber, sugarcane bagasse etc.) and energy crops(switch grass, poplar, Miscanthus etc.). During biochemical conversion process, only Cellulose and hemicellulosic fractions are converted into fermentable sugar, but lignin which represents the third largest fraction of lignocellulosic biomass is not convertible into fermentable sugars. It is therefore extremely important to recover and convert biomass-derived Lignin into high-value products to maintain economic competitiveness of cellulosic ethanol processes. It was introduced that lignin types and characteristics were different from various isolation methods and biomass sources. Also utilization and potentiality for market of those were discussed.

• 한국유기농업학회지
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• 제29권3호
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• pp.301-315
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• 2021

This study investigated the effect of the level of ethics in food manufacturing of agricultural products processing companies on food safety and product trust. In general, a company's food manufacturing ethics is complex, includes social responsibility, and has a potential impact on stakeholders. The main implications summarized based on the analysis results are the expansion of the HACCP application of the agricultural product processing system, the production of safe agri-food that fulfills social responsibilities with an ethical awareness, including entrepreneurial awareness, from raw materials to processing, packaging, and distribution from a long-term perspective. It was found that it was necessary to secure product trust and to provide education, consulting and management on ethical awareness.

• 벤처창업연구
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• 제16권4호
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• pp.153-165
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• 2021

온라인과 오프라인의 경계가 사라지면서 O2O(온라인에서 오프라인으로) 서비스가 급속히 증가하고 있다. 일반 제품과 달리 농식품은 신선도가 중요한 의사결정 요인이며, 다름 품목에 비해 환불 및 교환이 어려운 특성과 새로운 거래 방식으로 인해 O2O의 플랫폼 중 오픈 마켓으로 성장하는데 제한적인 요소가 많다. 이러한 장애를 극복하기 위해서는 소비자의 혁신성이 고려되어야 한다. 본 연구는 O2O(online to offline) 특성 중 빠르게 성장하고 있는 오픈 마켓을 중심으로 쇼핑몰 특성이 농식품 재구매 의도에 미치는 영향을 파악하는데 목적이 있다. 그리고 농식품 쇼핑몰 특성과 재구매 의도에 미치는 영향력에서 혁신성의 조절 효과를 분석하고자 한다. 이를 위해 편의표본추출기법을 이용하여 2021년 3월 1일부터 3월 30일까지 구글 설문을 통해 온라인 설문을 실시하였다. 농식품 오픈 마켓에서 구매경험자 총 270개의 분석 자료를 수집하였다. 분석방법은 spss 프로그램을 사용하였으며, 가설검증을 위해 다중회귀분석을 사용하였다. 분석결과 O2O(online to offline) 쇼핑몰 특성인 경제성, 상호작용성, 유희성은 농식품 재구매 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 상호작용성×혁신성, 유희성×혁신성은 재구매 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과 혁신성은 새로운 시스템이나 모바일 거래에 대하여 소비자의 부담을 줄여주고 있음을 알 수 있다. 본 연구의 결과를 통해서 농식품의 O2O 거래 활성화를 위해서는 혁신성이 낮은 소비자들의 거래를 활성화하기 위한 편리한 인터페이스 설계가 중요하다고 할 수 있다. 더불어 농업인들의 IT 역량강화를 위한 교육과 지원이 필요하다. 본 연구의 결과는 농식품 오픈마켓 쇼핑몰의 인프라 구축 등에 기여할 수 있을 것이다.

• 농촌지도와개발
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• 제2권2호
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• pp.117-128
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• 1995

Korean agriculture now faces a historic challenge due to globalization and decentralization. Agricultural cooperatives should be reborn to lead regional agriculture by reorganizing the regional agri-business and strengthening the competitive power of regional agriculture. It also needs to establish an integrated agricultural development plan and to expand the vision for future agriculture. To pursue these objectives, Agricultural Cooperatives should work together with the regional government and develop an enterprise with a competitive advantage in the region.

• 한국유기농업학회:학술대회논문집
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• 한국유기농학회 2011년도 상반기 국제 심포지엄
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• pp.117-127
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• 2011

The paper outlines farming systems, including organic, in the UK, and provides a context for the use of biological nitrogen (N) from legumes, especially clovers, and manure in organic grassland systems. As N is dynamic within organic ruminant/grassland systems its pathway is described, including its loss and resultant environmental impact. Improvements in the predictability of response to biological N, its role in reducing the carbon footprint of ruminant products and potential to improve its efficiency are discussed.

• Mycobiology
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• 제43권2호
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• pp.93-106
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• 2015

Alternaria species are common saprophytes or pathogens of a wide range of plants pre- and post-harvest. This review considers the relative importance of Alternaria species, their ecology, competitiveness, production of mycotoxins and the prevalence of the predominant mycotoxins in different food products. The available toxicity data on these toxins and the potential future impacts of Alternaria species and their toxicity in food products pre- and post-harvest are discussed. The growth of Alternaria species is influenced by interacting abiotic factors, especially water activity ($a_w$), temperature and pH. The boundary conditions which allow growth and toxin production have been identified in relation to different matrices including cereal grain, sorghum, cottonseed, tomato, and soya beans. The competitiveness of Alternaria species is related to their water stress tolerance, hydrolytic enzyme production and ability to produce mycotoxins. The relationship between A. tenuissima and other phyllosphere fungi has been examined and the relative competitiveness determined using both an Index of Dominance ($I_D$) and the Niche Overlap Index (NOI) based on carbon-utilisation patterns. The toxicology of some of the Alternaria mycotoxins have been studied; however, some data are still lacking. The isolation of Alternaria toxins in different food products including processed products is reviewed. The future implications of Alternaria colonization/infection and the role of their mycotoxins in food production chains pre- and post-harvest are discussed.

• Preventive Nutrition and Food Science
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• 제9권1호
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• pp.98-106
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• 2004

Tomatoes and tomato products are the major source of lycopene in the diet. The bioavailability of lycopene is different in raw tomatoes compared to processed tomato products. This is due to the chemical and physical properties of the different lycopene isomers. All-trans-lycopene is found in raw tomatoes and is a poor bioavailable source, whereas, processed tomato products are more bioavailable because they contain more cis-isomers. Heat and mechanical processing of tomatoes induces rupture of the cell walls, thereby releasing lycopene from its food matrix. Heat processing also induces cis-trans isomerization and disrupts protein-carotenoid complexes. Many dietary components also impact lycopene bioavailability, like the amount and type of fat present with the intake and processing of tomato products, the amount and type of fiber present, and the interaction between carotenoids. Fundamentally, anything that enhances formation and incorporation of lycopene in bile acid micelles increases bioavailability, and the opposite is true in that anything that interferes with micelle formation decreases bioavailability.