• Journal of Animal Science and Technology
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• 제51권1호
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• pp.69-74
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• 2009

본 연구는 도체 등급판정을 받은 비육돈 LY 및 LYD 교잡종 중 암퇘지 128두와 거세돈 528두, 총 656 두를 공시돈으로 교배조합, 도체등급 및 출하일령별 도체 및 육질특성을 조사하여 고급돈육생산에 필요한 기초적 자료를 얻고자 실시하였다. 교배조합별 도체특성의 변화에서 근내 지방도와 보수력은 두 교배조합 간에 각각 통계적으로 유의한 차이(p<0.05)를 보였으나, 도체중, 등지방 두께, 육색, 도체등급 및 출하일령은 두 교배조합 간에 유의차가 나타나지 않았다. 도체등급별 도체특성 분석에서 도체중은 도체등급이 떨어질수록 유의하게(p<0.05) 무거웠다. 등지방 두께는 도체등급이 높을수록 유의하게(p<0.05) 얇은 성적을 나타났으나, 육색도에서는 도체등급간에 통계적 유의차는 없었다. 보수력은 도체등급 간에 유의한 차이(p<0.05)를 보인 반면에, 출하일령은 유의성 있는 차이는 나타나지 않았다. 출하일령별 도체특성에서 도체중과 등지방 두께는 출하일령 간에 통계적으로 유의하게(p<0.05) 일령이 많을수록 무겁게 나타났으나, 육색은 일령간에 유의한 차이를 보이지 않았다. 근내 지방도는 출하일령이 많을수록 유의하게(p<0.05) 높았으나, 도체등급과 보수력에서는 출하일령이 적을수록 유의하게(p<0.05) 높게 나타났다. 그리고 A 등급 출현율은 출하일령이 높은 돈군보다 166~170 일령 돈군에서 53.5%로 가장 높게 나타났다. 도체형질 간의 상관계수 추정에서 도체중은 등지방 두께와 정(+)의 중등 상관이었으나, 도체등급과는 부(-)의 상관이 존재하였으며, 등지방 두께와 도체등급 간에는 부(-) 상관, 육색과 보수력 간에는 고도의 부(-)의 상관, 그리고 근내 지방도와 보수력은 정(+)의 중등 상관이 각각 존재하였다.

• Asian-Australasian Journal of Animal Sciences
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• 제7권2호
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• pp.249-254
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• 1994

An experiment was conducted to investigate the performance and production cost of Pekin ducklings fed varying levels of dietary protein. One hundred and twenty ducklings in four separate groups received either 16, 18, 20 or 22% CP in the starter period (day-old to 3rd week of age). These four groups ate either 12, 14, 16 or 18% CP respectively during the grower-finisher period (4th week to 12th week of age). The results of the study indicated that in a tropical country like Bangladesh, the protein needs of Pekin ducklings should be satisfied depending on the age at which the birds are to be marketed. If the ducklings are to be marketed at 6 weeks, 22/18% CP would be sufficient. When the marketing is aimed at 9 weeks of age, 20/16% would be adequate. For ducklings which are to be marketed at 12 weeks of age, a protein level of 18/14% would be required. All these results should help the producers to keep production cost to a minimum. The exceptional capacity of ducklings for compensatory growth would help keep birds on low protein levels if they are reared upto 9 or 12 weeks before marketing.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.193-203
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• 2019

The issue of health risks from consuming unhealthy product is an important issue that is happening right now. Both developed and developing countries are already aware of the need for attention to the health-risk products. One tool that is believed to be able to change the consumption behavior of the health-risk products is the use of warning label on product packaging. As a persuasive act, both visual and textual warning label are believed to be able to change people's consumption behavior. In addition to the labels that contain health hazards, this research also uses social consequence contents. The main targets of such unhealthy product marketing are children and adolescents. Correspondingly, this study targets the age groups of kids and tweens. The method used in this research is experiment, involving 180 participants from two age groups namely kids and tweens. As a result, the study found that the influence of warning label on the age of tweens is greater in the age of the children. Meanwhile, the use of visual and textual warning label using social consequences contents, proved to be effective at the age of tweens. These results are useful for enrich social marketing subjects, especially within warning label research.

• 한국컴퓨터정보학회논문지
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• 제6권1호
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• pp.90-94
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• 2001

소비자가 자신이 구입할 상품은 개발, 생산 단계에서부터 On Line을 통해 실시간으로 개입한다는 의미를 지닌 Prosumer가 이미 등장했다 소비자가 이젠 더 이상 제조 기업이 공급한 상품을 단순히 선택하는 입장에 서 있지 않는다. 그들은 이미 생산 과정에 개입을 시작했고 구매 조합을 형성했고 역 경매를 통해 세계에서 제일 좋고 제일 값 산 상품을 완벽한 보증제도 아래서 구입하려 든다. 디지털 마케팅에서 일어나는 소비자의 의식 구조가 결국 오너나 몇몇 CEO의 독선적 의사 결정방식 하에서는 기업은 올바른 디지털 마케팅 시대의 흐름을 따라가지 못하게 되어 결국 기업은 망하게 될 것이다. 본 논문에서는 디지털 시대의 마케팅 환경 변화와 그에 따른 새로운 마케팅 전략과 인터넷 마케팅의 구현에 대해 제시하고자 한다

• International journal of advanced smart convergence
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• 제12권3호
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• pp.175-185
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• 2023

As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.

• 패션비즈니스
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• 제10권1호
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• pp.132-147
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• 2006

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the foundation garment befitting adult women's shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean women aged between 20-59 were sampled to survey their recognition and actual wearing condition of foundation garments and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. The raw data of this study is processed by SPSS Win(10.1) and analyzed by using frequency, percentage, $x^2$-test, ANOVA, Duncan-test. The most of adult women were aware of their foundation size and the absolute majority of them wore brassieres, while a half of them used the girdles. The adult women had 5.7 Brassieres and 2.2 Girdles. The use of the foundation depended much on user's age or seasons. They had begun to wear Brassieres at their age of 15 on an average and Girdle around their age of 19 depending their individual needs. It has been found through this study that adult women's is actual wearing condition of foundation garments differ by age group, which may well suggest that foundation production need to consideration this age-wise practices when setting up their foundation production and marketing strategies.

• 한국수정란이식학회지
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• 제31권3호
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• pp.267-272
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• 2016

Wholesale beef price is the critical factor for determining Korean native cattle, Hanwoo, farm's income in short-term. Wholesale beef price has seasonality due to high demand in Korean traditional holidays such as Korean thanksgiving day and lunar new year's day. Therefore, it is important to make reproduction and marketing plans for Korean Hanwoo farmers, in order to increase their farm income. However, there is no study available on changes in the expected farm income depending on reproduction and marketing schedules. This study analyzed the expected farm income per head depending on the monthly-based marketing schedules. The analysis was conducted based on the seasonality of wholesale beef price, reproduction efficiency, operating costs, relationship between carcass grade and slaughter age. The result shows that slaughter Hanwoo at the age of 29 months-old in August and January generating the highest expected farm income per head.

• 한국의류학회지
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• 제31권3호
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• 한국의류학회지
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• 제25권4호
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• pp.685-696
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• 2001

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

• 디지털융복합연구
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• 제20권2호
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• pp.185-190
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• 2022

이 연구의 목적은 COVID19이라는 팬데믹 재난 상황에 직면한 국내 대학도서관이 지속가능한 서비스를 제공하기 위한 도서관마케팅 전략을 제시하기 위한 것이다. 이를 위하여 국내외 대학도서관들에 대한 자료를 수집하고 비교하였다. 자료조사를 위하여 국내 대학도서관의 경우 발전계획 문서를 수집하고 도서관 홈페이지를 분석하였고, 외국 대학도서관의 경우 도서관 홈페이지를 분석하였다. 이를 통해 팬데믹 상황에 직면한 국내외 대학도서관이 기존의 서비스를 지속하거나 조정하고 새로운 서비스를 전개하는 양상을 분석하고 시사점을 도출하였다. 분석 결과, 국내외 대학도서관들은 전지구적 전염병 확산이라는 재난 상황에서도 도서관의 장서, 시설, 서비스, 프로그램을 이용자들이 단절되지 않고 이용할 수 있도록 다각도의 대책을 강구하고 서비스를 지속하고 있음을 발견하였다. 연구의 결과, 뉴노멀시대 대학도서관의 지속가능한 서비스 제공을 위한 마케팅전략으로 기본의 강화와 가치마케팅 전략, 공간마케팅 전략, 블루오션 마케팅 전략을 제시하였다. 이 연구의 의의는 국내 대학도서관과 사서들이 도서관이 팬데믹 위기 상황을 극복하고 서비스를 지속하거나 확대할 수 있는 도서관마케팅 전략을 제시하였다는 점이다. 후속연구로 뉴노멀 시대에서의 국내외 대학도서관이 개발하는 서비스 및 프로그램 사례에 대한 심층 분석, 뉴노멀시대 대학도서관의 서비스 안정을 위한 주제별 도서관 마케팅 심화 전략 개발에 대한 연구 등이 필요하다.