• 유통과학연구
• /
• 제9권3호
• /
• pp.15-23
• /
• 2011

본 연구는 교육서비스 관련 상품 판매 요인이 교육서비스 만족에 미치는 영향을 파악하고, 이러한 만족이 재등록과 구전효과에 미치는 영향에 관하여 분석하였다. 입시학원에 수강 중인 학생들과 학부모들을 대상으로 실증분석 한 결과 교육서비스 관련 상품판매요인인 교육프로그램과 강사요인에 관한 가설들은 지지되었다. 그러나 물리적환경과 수강료가 교육서비스 만족에 미치는 영향에 대한 가설은 기각되었다. 또한 교육서비스 만족은 재등록과 구전효과에 미치는 영향에 관한 가설은 지지되었다. 이상의 연구결과를 종합해볼 때 교육서비스 만족에 미치는 영향에 있어 교육프로그램과 강사요인이 중요한 역할을 하며 물리적 환경과 수강료는 교육서비스 만족에 있어 중요한 요인이 아니다라는 결론이 도출되었다. 또한 교육서비스 만족은 재등록과 긍정적인 구전형성에 긍정적인 영향을 미친다는 결론이 도출되었다.

• 한국의류학회지
• /
• 제25권7호
• /
• pp.1353-1364
• /
• 2001

The purpose of the present study was to investigate the factors influencing the extent of satisfaction/dissatisfaction for the internet fashion shopping malls. Data were collected through a self-administered questionnaire survey from 503 netizen through internet by using the server of ECMiner Research Company. Data were analyzed by factor analysis, one-way ANOVA and Duncan's multiple range test. Regarding the satisfaction/dissatisfaction with internet shopping mall, 5 factors were found. Netizens wee divided into 3 groups based on purchase experiences: the less-purchased(1-6 times) the more-purchased(above 7 times) and the not-purchased. The respondents tended to be dissatisfied with the 5 factors. The more they purchased experiences through internet, the more satisfied they were with convenience of shopping and after-sales service factors. Gender and age were the factors influencing the most on the satisfaction/dissatisfaction with the internet shopping malls for the not-purchased. However, for the groups with purchase experiences, experiences, evaluative criteria for selecting shopping malls, the number of hours using internet per week, and the extent of experiences of using internet were the main variables.

• Agribusiness and Information Management
• /
• 제7권2호
• /
• pp.19-26
• /
• 2015

Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.

• 한국건축시공학회지
• /
• 제13권2호
• /
• pp.112-121
• /
• 2013

Korean overseas construction has been on the rise, and exceeded the 2011 goal of $50 billion by securing $59.1 billion in orders. However, these orders were heavily concentrated in the Middle East (50%) and plant construction contracts (75%). This study suggests that, to maintain growth in foreign markets, Korea construction companies should enter into the high value-added investment development business and aggressively seek ways to diversify their regions of activity and construction types. To secure the entry of Korean construction companies into lucrative markets and better understand the competitive factors facing Korean construction concerns, a survey of the literature and focus group discussions targeting relevant experts were carried out. From those efforts, a list of 44 competitive factors crucial to entering and competing in the international investment development business was developed. Survey responses were analyzed by applying IPA. The results revealed that while Korean concerns compete well in engineering/technical capabilities, maintaining a cooperative relationship with contractors, and warranty/after sales service capabilities, their ability to obtain business information on the target country, to form private/public cooperative systems, and to build international human networks require immediate improvement.

• 산업경영시스템학회지
• /
• 제30권1호
• /
• pp.25-32
• /
• 2007

Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, income) of consumers and automobile's attributes(engine performance, engine displacement, price, maintenance expenses, color, etc.) and preferred automobile(kind, size, company, price). For the relation research we established a model and related hypotheses and used a questionnaire survey, where 350 subjects were questioned. After the analysis, many statistically significant results are obtained : consumer's gender has relations with the preference for engine performance, engine displacement, price, color, and design; age has relations with the preference for engine displacement, maintenance expenses, free checking during A/S period, etc., occupation has relations with the preference for engine performance, engine displacement, price, maintenance expenses, fuel efficiency, etc. : income has relations with the preference for engine performance, engine displacement, price, maintenance expenses, mileage, reputation of car manufacturing companies, etc.; price and fuel efficiency has relations with the preference for car manufacturing companies. These results suggest the consumer-oriented sales of automobiles and are expected to be helpful for the effective strategy development of automobile marketing.

• 한국실내디자인학회논문집
• /
• 제17권4호
• /
• pp.23-31
• /
• 2008

Rapid change of the era has caused change to consumption. New concept of consumer means not consumer who is simply provided a product, but a consumer who lays emphasis on value. That is to say, it indicates a consumer who values both on service and information as well as a product itself when they purchase. Therefore, the purpose of this research is to analyze the changes of POPs and objets at domestic and foreign fashion lingerie shops in different periods, and to encourage the effective introduction of POPs and objets for display at fashion lingerie shops in the future. I have used 100 pictures of 6 domestic brands and 80 of 6 foreign brands to analyze, and the periods were divided into 2000-2003, 2004-2007, and after 2008. The result of analyzing is as follows. First, give much information and great satisfaction to customers through the various types of POP, which convey the image and the concept of the products. If current POP was used only for sales, there ! should be various kinds and types of POPs to present not only basic information of products but also the value beyond it. Second, advance the products value by the presentation of diverse object. Furniture, fixtures, Lighting, Gift Box, Poster and mannequins should be used not to show simple props and presentation of product in the past, but to show brand images and Design concept of products.

• 유통과학연구
• /
• 제22권2호
• /
• pp.95-102
• /
• 2024

Purpose: This study systematically examined the concept of digital selling readiness of salespeople. Additionally, this study empirically confirms the sequential mediating roles of digital literacy and salesperson self-efficacy in the impact of digital selling readiness on customer-oriented behavior. Research design, data, and methodology: We collected data from salespeople at a Bank and Financial Service firm in South Korea. A total of 254 salespeople were invited to participate, with 154 surveys returned. After removing the questionnaires with missing values, 150 complete surveys were employed for the analysis. Results: The empirical analysis indicates that digital selling readiness positively affects digital literacy. Digital literacy, in turn, is positively associated with self-efficacy, leading to increased customer-oriented behaviors among salespersons. This study also confirms the sequential mediating effects of digital literacy and self-efficacy in the impact of salespeople's digital selling readiness on customer-oriented behavior. Conclusions: Our research deepens the understanding of how digital selling readiness fosters customer-oriented behavior through the sequential mediating effects of digital literacy and self-efficacy. This study extends the previous model by sequentially involving digital literacy and self-efficacy to better understand the psychological processes of digital selling. The results highlight the role of digital selling readiness in preparing salespeople for digital sales.

• 약학회지
• /
• 제52권6호
• /
• pp.507-513
• /
• 2008

The purpose of this study is to analyze the factors affecting financial performance of community pharmacies after the implementation of the new drug policy in Korea: separation of drug prescription and dispensing (SPD). The online survey questionnaires were sent to the active pharmacists of the total 20,633 community pharmacies in Korea and 1,147 pharmacists responded to the survey (the response rate was 5.5%). The questionnaire asked simple financial data in order to compare their financial performances before and after the policy. With the SPSS package (version 12.0), two levels of data analysis were used: 1) descriptive statistics to see the financial status of the pharmacies; and 2) multiple regression analysis to find the factors. {or A multiple regression method was used for the data analysis.} The finding illustrated that the average net benefit of the pharmacies was 4,870 thousand won in August 2006, and the major factors affecting the net benefit were the location of pharmacy (geographical proximity to medical institutions), number of prescriptions, drug management services for patients, chain pharmacy membership. The findings of this study suggest that service improvement for patients, revitalization of non-prescription drug sales, professional management will contribute to promote community based pharmacy business.

• 서비스연구
• /
• 제2권1호
• /
• pp.29-37
• /
• 2012

대형마트의 시장규모는 국내유통시장에서 높은 비중을 차지하고 있다. 국내 유통시장은 지난 1996년 유통시장 개방 이후 대형마트의 확산과 성장에 힘입어 발전해왔다. 하지만 최근에는 업태 간 경쟁이 너무 치열해지면서 더 많은 고객을 유치하기 위해 가격경쟁을 넘어 시식행사와 같은 이벤트가 많아졌다. 이러한 상황에서 시식행사와 관련된 요인과 소비자 구매행동에 관한 관계를 규명하는 것은 중요한 일이다. 대형마트의 시식행사가 소비자 구매행동에 미치는 영향을 검증하기 위하여 시식행사기준을 제품요인으로 설정하여 변수들 간의 관계를 연구모형으로 설정하였다. 연구결과 여러 가지 제품에 대한 요인 중 원산지에 따라 추가 지불 가능한 금액이 증가한다는 가설 하나만이 유의성 있게 나왔다. 이것으로 보아 대형마트에서는 시식행사 시 상품의 원산지를 투명하고, 또한 최근에 수입산 식품의 대한 부정적인 생각을 가지고 있는 소비자에게는 국산 제품위주로 시식행사를 진행하는 것이 마트의 매출액을 높이고 고객을 더 끌어들이기 위한 하나의 방안이 될 것으로 본다.

• 유통과학연구
• /
• 제22권3호
• /
• pp.33-47
• /
• 2024

Purpose: Most emerging-market countries are concerned about the technology boom, which is accompanied by an increase in revenue from online sales and services. This finding has been demonstrated during the COVID-19 pandemic; however, is this tendency continuing in the new normal, and what factors are driving the increase in consumer decisions? The purpose of this research is to investigate how the decision to utilize online services will be affected in the new normal as well as propose a new research approach in this field. Research Design, Methodology and Approach: By following a deductive research method associated with positivist philosophy, a survey in South Vietnam with 426 respondents using a convenience sampling method was conducted. The reliability of the measurement scales was examined by using the SPSS program. The SmartPLS programme was utilised to assess the measurement and structural models as well as test hypotheses by using partial least squares structural equation modelling. Results: According to the research findings, decision-making has been impacted by social influences, perceived usefulness, perceived ease of use, perceived trust, perceived price, and perceived convenience. Conclusions: The research results also bring significant contributions not only in practice in providing management implications but also in theory. The research model has also demonstrated the feasibility of employing the stimuli-organism-response framework and combining the theory of perceived risk with the technology acceptance model via the explanation of decision-making.