• Asia Marketing Journal
• /
• 제18권1호
• /
• pp.55-73
• /
• 2016

With continuous news headlines related to patents in the public media, awareness of patents' value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study's findings, PIL's outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which contributes to higher brand equity. However, in regards to PIL's direct effect on CBBE, there are some differences between Apple and Samsung. In the case of Apple, the winner image positively affects only one dimension of CBBE, brand loyalty, while for Samsung, the plaintiff's image negatively affects brand loyalty.

• 유통과학연구
• /
• 제15권12호
• /
• pp.73-84
• /
• 2017

Purpose - Over recent years, O2O and shared economy have been an eye-catching topic. Many researches on O2O and shared economy have been published gradually. The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. Through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Research design, data, and methodology - After collecting 324 respondents in China with questionnaires, this study begin the empirical research with users of Chauffeured Car Services, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. Results - Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users' use intention. Social Influence also significantly affects the use intention of chauffeured car services users. Conclusions - First, Initial Trust significantly affects the use intention of chauffeured car services users. Thus, the enterprise should make efforts to improve users' initial trust in order to attract their attention. For this reason, chauffeured car services enterprises should conduct questionnaires to deeply explore what needs can improve users' initial trust. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users' use intention. When users enjoy chauffeured car services, they attach great importance to the convenience, simplicity and efficiency, which reflects that chauffeured car services' desire for greater development in the O2O and shared economy market. Therefore, they need to grasp users' needs (convenience, simplicity and efficiency) and carefully improve the quality of chauffeured car services. Finally, social influence also significantly affects the use intention of chauffeured car services users. It means friend recommendation or mass media influences users' intention. So, it is more important to increase differentiated benefits, advertising and publicity of chauffeured car services.

• 한국콘텐츠학회논문지
• /
• 제21권3호
• /
• pp.720-729
• /
• 2021

본 연구에서는 생태순간평가(Ecological Momentary Assessment; EMA) 일기법을 통해 일상생활에서 비자살적 자해경험자의 개인 내 변화과정을 반복 측정하고자 하였다. 본 연구의 대상은 만 19세 이상 만 29세 이하의 성인 17명으로, 휴대폰 문자로 전송된 링크에 접속하여 2주간 하루에 한 번씩 그날의 정서, 대인관계갈등, 자해사고 및 행동에 대한 전자일기를 기록하였다. 총 238건의 엔트리를 활용하여 비자살적 자해의 맥락요인을 살펴보고, 정서와 대인관계갈등이 비자살적 자해에 미치는 영향을 다층 수준 모델을 통해 분석하였다. 그 결과, 그 날의 부정정서는 개인 내 수준에서 자해행동과 관련성이 유의하였고, 긍정정서는 개인 간 수준에서 자해행동과 관련성이 유의하였다. 이러한 결과는 전반적으로 긍정정서가 낮은 개인이 높은 개인에 비해 자해행동 위험성이 높고, 한 개인 내에서 그 날 부정정서가 증가하는 것이 그 날의 자해행동 위험성을 높인다는 것을 의미한다. 즉, 비자살적 자해경험자의 정서조절 개입에 있어 그 날의 부정정서 관리와 전반적 긍정정서 강화가 중요하다는 것을 시사한다. 본 연구는 단기 종단적 방법을 통해 일상생활에서 비자살적 자해의 위험요인을 탐색했다는 것에 연구의 의의가 있다.

• BMB Reports
• /
• 제30권1호
• /
• pp.41-45
• /
• 1997

The present study was performed to analyze the molecular mechanism which dictates the transcription regulation of the $O^6$-methylguanine-DNA methyltransferase (MGMT) gene in Saccharomyces cerevisiae. Previously we identified one possible upstream repressing sequence (URS) in MGMT promoter by promoter deletion and competition analysis. In this paper we report another regulatory element (UAS: upstream activating sequence. -213 to -136) which affects the transcription activity of MGMT promoter. Gel mobility shift assay and Southwestern blot analysis using UAS probe showed several specific proteins which were able to bind to this sequence.

• Journal of Yeungnam Medical Science
• /
• 제17권2호
• /
• pp.99-107
• /
• 2000

Kawasaki disease, an acute febrile illness which primarily affects in children under the age of six, was first described by Tomisaku Kawasaki in 1967. It has been reported that Kawasaki disease is probable driven by abnormalities of the immune system after an infectious insult, but this has not been confirmed. It mainly affects small and medium-sized arteries, particularly the coronary arteries. Deaths may occur at any time with cardiovascular complications. The early recognition and treatment with follow-up evaluation for the coronary arterial lesion is very important in a case of Kawasaki disease.

• 한국산업정보학회논문지
• /
• 제11권1호
• /
• pp.1-6
• /
• 2006

Queueing models are good models for fragments of communication systems and networks, so their investigation is interesting for theory and applications. Theses queues may play an important role for the validation of different decomposition algorithms designed for investigating more general queueing networks. So, in this paper we illustrate that the batch size distribution affects the loss probability, which is the main performance measure of a finite buffer queues.

• Asia pacific journal of information systems
• /
• 제25권3호
• /
• pp.597-625
• /
• 2015

Prior research has emphasized the significant effect of service orientation on organizational performance. However, little research on service orientation has been conducted in the financial field, including the investment management service industry in which high quality service for clients is required. In this paper, we propose a research model that centers on the concept of service orientation as a type of dynamic capability affecting firm performance. The research variables include job competency, risk management capability, operational capability, service orientation, and service performance. We assume that service orientation partially mediates the effects of risk management capability and operational capability on service performance. To test the model, we collected data from 391 fund managers in 86 teams (37 investment management companies) and analyzed it with partial least squares (PLS) method. Each of the 391 fund managers was asked to answer team level measures, which is effective for team level analysis. We find that job competency positively affects both risk management capability and operational capability, which in turn affect service orientation. Risk management capability and operational capability are assumed to directly affect service performance. However, risk management capability does not influence perceived service performance, whereas operational capability does affect it. This result indicates that risk management capability does not directly affect service performance. However, via service orientation, considering that risk management inconveniences customers and is geared to enhance service orientation, service performance is positively affected. Operational capability does not influence service orientation, whereas it affects perceived service performance. This result reveals that operational capability directly affects firm performance. As expected, service orientation significantly affects the service performance perception of fund managers. This study contributes to the literature by introducing service orientation to the financial industry and measures and tests team-level service performance. Our findings also provide insights to practitioners because to enhance team performance, managers must focus on service orientation in addition to operational capability.

• 한국정밀공학회지
• /
• 제19권10호
• /
• pp.156-162
• /
• 2002

There are many factors affecting the results of CMP (Chemical Mechanical Polishing). Among them, the temperature is related to the removal rate and WIWNU (Within Wafer Non-Uniformity). In other words, the removal rate is proportional to the temperature and the variation of temperature distribution on a pad affects the non-uniformity within a wafer. In the former case, the active chemistry improves the rate of chemical reaction and the removal rate becomes better. But, there are not many advanced studies. In the latter case, a kinematical analysis between work-piece and pad can be obtained. And such result analysed from the mechanical aspect can be directly related to the temperature distribution on a pad affecting WIWNU. Meanwhile, the temperature change affects the quantities of both slurry and pad. The change of a pH value of the slurry chemistry due to a temperature variation affects the surface state of an abrasive particle and hence the agglomeration of abrasives happens above the certain temperature. And the pH alteration also affects the zeta potential of a pad surface and therefore the electrical force between pad and abrasive changes. Such results could affect the removal rate and etc. Moreover, the temperature changes the 1st and 2nd elastic moduli of a pad which are closely related to the removal rate and the WIWNU.

• 한국콘텐츠학회논문지
• /
• 제11권2호
• /
• pp.287-302
• /
• 2011

본 논문에서는 공연분야 중에서 뮤지컬이란 경험재를 대상으로 사용자가 만족을 느끼는 과정을 기대불일치 관점에서 규명하고자 하였다. 기대와 성과를 시간의 흐름에 따라 분석하여, 주변적인 요소에 대한 기대와 성과를 1차적 기대와 성과로, 공연자체의 콘텐츠, 관람상황에 대한 기대와 성과를 2차적 기대와 성과로 구분하여 관람객들의 만족에 미치는 과정을 동적으로 분석하였다. 연구결과 공연을 보고나서 느끼는 만족에 최종적으로 영향을 미치는 요인이 2차적 성과 즉, 공연콘텐츠와 관람상황이라는 것을 밝혀냈다. 동시에 공연장이나 서비스 등의 주변적 요인들에 대한 기대는 2차적 기대에 영향을 미치고, 이는 곧 2차적 성과에 영향을 줌으로써 만족에까지 영향이 미쳤다. 그러나 실질적으로 1차적인 성과는 2차적 기대에 영향을 주지 않음으로 공연장이나 기타 공연을 보기 전의 서비스들은 크게 관람객의 만족에 영향을 주지 않는 것을 밝힘으로서 공연장 경영을 위한 단초를 제공 할 것으로 기대된다.

• 한국콘텐츠학회논문지
• /
• 제13권10호
• /
• pp.189-199
• /
• 2013

이 연구는 무용사회화 주관자가 무용전공생의 무용참가 및 무용성취에 미치는 영향을 규명하는데 목적이 있다. 이 연구는 2013년 현재 4년제 대학 무용학과에 재학 중인 무용전공생들을 모집단으로 선정한 다음, 유의표집법(Purposive sampling)을 이용하여 265명을 표집 하였다. 타당도 및 신뢰도는 요인분석 및 신뢰도분석을 통해 검증하였으며, 신뢰도는 계수는 .779이상으로 나타났다. 자료처리는 SPSSWIN 18.0 프로그램을 활용하여 요인분석, 신뢰도분석, 회귀분석 등이 활용되었다. 결론은 다음과 같다. 첫째, 무용사회화 주관자인 부친, 모친, 형제자매, 친구, 학교교사는 무용전공생의 무용참가에 영향을 미친다. 둘째, 무용사회화 주관자인 부친, 모친, 형제자매, 친구, 학교교사는 무용성취에 영향을 미친다. 셋째, 무용전공생의 무용참가는 무용성취에 영향을 미친다.