• 디지털산업정보학회논문지
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• 제13권2호
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• pp.99-111
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• 2017

Although smartwatches are different from smartphones in shape and carried method, they are also highly relevant to smartphones and have similar characteristics. This paper studied the impact of using smartphones on the intention to use smartwatches from the perspective of brand extension. The hypotheses were that the major factors of the attitude formed in the process of using smartphones affect the intention of using them and affect the trust of smartwatches. As a result of testing the hypotheses, trust in smartphonees affected trust in smartwatches. And the intention to use smartphones and the trust of smartwatches affected the intention to use smartwatches. However, the satisfaction, familiarity, and favorability of smartphones did not affect the trust of smartwatches. Smartwatches were associated with smartphones but they had independent characters. Based on the results of the study, the trust of smartwatches is very important, so the corporate managers need to find ways to improve their trust. And they should find strategies to improve the value of the product by finding out the factors that can increase the intention of using smartwatches.

• Asia pacific journal of information systems
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• 제33권4호
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• pp.1156-1170
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• 2023

Various corporates have launched products and brands to meet the diverse needs of consumers. However, an excess of information and products could be collapsed into a choice paradox far from the intention. As an alternative to these problems, curation-based services have recently been in the limelight and can be adopted into e-commerce sites. As one of the earlier studies on the considerable factors of curation services, this study focuses on the online fashion recommendation system in which design quality, interactivity, and perceived usefulness will affect trust, satisfaction, and continued intention to use. In the result, the design quality factor shows a positive effect on satisfaction, but not on the trust. Also, interactivity doesn't demonstrate a significant positive effect on both the satisfaction and the trust factors far from the previous ones but the perceived usefulness had a positive effect on those. In addition, the personalization does not affect a significant effect on the satisfaction factor but on the trust factor. Subsequently, the trust affects the satisfaction, and the satisfaction on the continued intention to use factor, but trust does not significantly affect the continued intention to use directly.

• 지식경영연구
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• 제10권1호
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• pp.33-51
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• 2009

This study is concerned with exploring how much initial trust transfers between the two websites based on their design levels. Internet users tend to perceive trust towards websites when their design factors look persuasive. For example, well-designed websites can arouse more trust in users than poorly-designed websites. Online trust transfer between websites has been studied among several researchers. However, there is no study investigating how much initial trust transfers from well-designed websites to poorly-designed websites or vice versa. In this sense, this study fills this research void by empirically analyzing initial trust transfer between the two websites based on their design levels. Empirical results prove that design levels of websites affect initial trust transfer between websites significantly.

• Journal of Information Processing Systems
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• 제17권1호
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• pp.136-150
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• 2021

The modern market is highly competitive. It has progressed from traditional competition between enterprises to competition between supply chains. To ensure that enterprise can form the best strategy consistently, it is necessary to evaluate the trust of other enterprises in the supply chain. First, this paper analyzes the background and significance of supply chain trust research, analyzes and expounds on the qualitative and quantitative methods of supply chain trust evaluation, and summarizes the research in this field. Analytic hierarchy process (AHP) is the most frequently used method in the literature to evaluate and rank criteria through data analysis. However, the input data for AHP analysis is based on human judgment, and hence there is every possibility that the data may be vague to some extent. Therefore, in view of the above problems, this study improves the global trust method based on chain iteration. The improved global trust evaluation method based on chain iteration is more flexible and practical, hence, it can more accurately evaluate supply chain trust. Finally, combined with an actual case of Zhaoxian Chengji Food Co. Ltd., the paper qualitatively analyzes the current situation of supply chain trust management and effectively strengthens the supervision of enterprises to cooperative enterprises. Thus, the company can identify problems on time and strategic adjustments can be implemented accordingly. The effectiveness of the evaluation method proposed in this paper is demonstrated through a quantitative evaluation of its trust in downstream enterprise A. Results suggest that the subjective preferences of and historical transactions together affect the final evaluation of trust.

• 한국정보시스템학회지:정보시스템연구
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• 제16권3호
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• pp.21-44
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• 2007

Internet privacy is named as one of the major barriers to the expansion and further development of e-commerce. This study is to identify the antecedents to Internet privacy concerns, to investigate the relationship of the antecedents and the perceived trust and to validate Internet privacy's effect on the perceived trust. A conceptual model which identifies Internet literacy and perceived vulnerability as antecedents to Internet privacy concern is proposed and tested based on the sample of 276 Internet users. Empirical findings show that Internet literacy affect Internet privacy concern negatively while perceived vulnerability affect positively. Also perceived vulnerability's effect on and privacy concern's effect on perceived trust has both directional negative support. Implications and further research agenda are provided with the limitation of the study.

• 경영과정보연구
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• 제31권2호
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• pp.199-230
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• 2012

조직구조의 수평화 경향으로 기업들이 팀제 운영을 확대하고 있다. 팀에서의 상호작용 측면에서 볼 때 구성원들의 팀장에 대한 감성경험은 중요하며 부하의 태도 및 행동에 영향을 미치게 된다. 그동안 신뢰형성에 합리적인 측면이 미치는 영향에 관련된 연구는 많이 진행된 반면, 감성적 관점에 대한 연구는 미흡하다. 이에 본 연구에서는 팀장의 감성지능이 부하의 정서적 몰입 및 조직시민행동에 미치는 프로세스에서 상사신뢰를 매개변수로 선정하여 분석하였다. 실증분석결과 첫째, 팀장의 감성지능은 부하의 정서적 몰입 및 조직시민행동에 유의한 정의 영향을 미치는 것으로 나타났다. 둘째, 신뢰의 매개효과 분석결과 팀장의 감성지능과 정서적 몰입의 관계에서 인지기반신뢰와 정서기반신뢰 모두 완전매개역할을 하는 것으로 나타났다. 반면, 팀장의 감성지능과 조직시민행동의 관계에서 인지기반신뢰와 정서기반신뢰는 부분매개역할을 하는 것으로 나타났다. 이러한 분석결과는 조직에 대한 부하의 심리적 몰입을 유도하기 위해서는 리더에 대한 신뢰가 반드시 필요한 반면, 부하의 조직시민행동은 신뢰라는 메커니즘을 반드시 거치지 않아도 유발될 수 있다고 해석할 수 있다. 또한 팀장에 대한 정서적 신뢰 뿐 아니라 인지적 신뢰에 리더의 감성관리능력이 영향을 미치는 것으로 나타났다. 본 연구의 시사점으로는 첫째, 선행연구에서 그동안 미흡했던 신뢰형성의 감성적 측면에 대한 이해를 높이고, 팀장 감성지능과 부하의 정서적 몰입 및 조직시민행동간의 관계에서 신뢰(인지기반신뢰, 정서기반신뢰)의 메커니즘 검증에 의의가 있다. 둘째, 방법론적인 의의로 팀장자신의 감성지능을 직접 측정한 점과 부하의 조직시민행동을 팀장이 평가하는 설문응답방식을 시도하여 동일응답자 편의의 문제에서 벗어나기 위한 연구노력을 하였다는 점이다.

• 유통과학연구
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• 제16권11호
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• pp.57-64
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• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• 산업융합연구
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• 제2권1호
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• pp.139-158
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• 2004

The purpose of this study is to examine antecedents and outcomes of trust toward supervisor in organization. The model is developed by reviewing previous research providing various perspectives. Antecedents consisted of three trustworthy behaviors - ability, benevolence, integrity - and three transformational leader behaviors - performance management, motivation, team-orientation -, and job satisfaction and organizational commitment is used outcome variables of trust. Data was collected from 206 employees in 6 organizations in broadcasting industry, using self-report questionnaire. Study finding is as following. First, trust in model was composed by 2 type - affect-based trust and cognition-based trust -, not divided in empirical analysis. Second, regression analysis for trust carry out independently, jointly with trustworthy behaviors and leadership behaviors. In antecedents of trust trustworthy behaviors, ability and benevolence has positive effects to trust, integrity has negative relationship with trust. It was high correlation between trustworthy behavior and leadership behavior. Especially, it has highly correlate(correlation efficient 0.69) between ability and team-orientation that influences trust strongly. Third, trust was not significant relationship with individual variables such as age, period with supervisor. Only, it found significant gap in variables and found out different relationship between variables among organizations distinctly. Fourth, job satisfaction and organizational commitment was positive influenced by trust and found out strong relationship between trust and organizational commitment.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2005년도 추계학술대회
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• pp.418-422
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• 2005

Electronic commerce has provided another access for consumers to purchase products, but some researches have pointed out that there are difficulties for companies to do business on web. For lack of trust, many people not prefer purchasing through virtual channels. Based on the literature review, this study aims at empirically testing the impact of website design on individual trust in internet firms. From statistic analysis, we will conclude that security, interaction, and navigation functionality will affect on-line trust.

• 정보화정책
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• 제20권4호
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• pp.23-50
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• 2013

이 연구는 공공조직 구성원의 신뢰기반에 따른 신뢰유형이 지식공유(암묵지식과 명시지식)에 미치는 영향관계를 경험적으로 살펴보고 최적모형을 도출하는데 목적을 두었다. 분석모형의 구성변수로는 신뢰기반에 따른 신뢰유형을 조직의 절차적 및 분배적 공정성에 기인한 타산적 신뢰, 조직과 상사 그리고 동료에 대한 인지적 신뢰, 동료에 대한 감성적 신뢰 요인 등을 독립변수로 설정하였으며, 종속변수로는 지식내용을 중심으로 암묵지식 공유와 명시지식 공유로 구분하였다. 분석 과정에서는 신뢰기반에 따른 신뢰유형과 지식공유를 구성하는 개별요인은 물론 이들 개별 요인들의 상위개념을 통합요인으로 구분하여 분석하였다. 분석결과 각 모형의 적합도는 요구수준에 근사하게 도달되었으며, 가설적 영향관계에서는 통합요인 및 개별요인 모두에서 '동료에 대한 감성적 신뢰'가 지식공유에 유의적 영향을 미치는 것으로 파악되었다. 연구결과의 정책적 함의로는 첫째, 지식공유에 영향을 미치는 신뢰 개념을 구체적으로 구분하여 유형화하고 유형별로 지식공유의 영향모형을 도출함으로써 상황에 적합한 지식공유 활성화 방안을 마련할 수 있는 토대를 제공했다는 점과 둘째, 지식공유를 암묵지식과 명시지식으로 구분함으로써 지식공유의 내용에 따른 차별화된 지식공유의 촉진 방안을 모색하는 토대를 제공했다는 점 등을 제시하였다.