• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.193-206
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• 2020

Despite recent changes in life style, the content called bookstore has steadily stood by our side, changing its shape. In this environment, This manuscript is a quantitatively empirical study that individual innovation affects a combined bookstore's service design factors and the user's intention to word of mouth. Researchers believed that individual innovation would affect a combined bookstore's service design factors. It was also assumed that there would be considerable causality between the combined bookstore's service design factors deduced through prior study. Furthermore, the assumption that these parameters would affect internal variables, perceived ease of use, perceived usefulness and satisfaction, word of mouth intentions was presented, and verified using An Integrated Model of Extended Technology Acceptance Model and Post Acceptance Model. Researchers expect that this research will contribute significantly in that it is a developer's approach to the combined bookstore that are seen as major tenants in large retail facilities.

• Proceedings of the Korean Society for Language and Information Conference
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• 2002.02a
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• pp.28-35
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• 2002

Automatic identification of Chinese personal names in unrestricted texts is a key task in Chinese word segmentation, and can affect other NLP tasks such as word segmentation and information retrieval, if it is not properly addressed. This paper (1) demonstrates the problems of Chinese personal name identification in some If applications, (2) analyzes the structure of Chinese personal names, and (3) further presents the relevant processing strategies. The geographical differences of Chinese personal names between Beijing and Hong Kong are highlighted at the end. It shows that variation in names across different Chinese communities constitutes a critical factor in designing Chinese personal name Identification algorithm.

• Phonetics and Speech Sciences
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• v.5 no.4
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• pp.145-155
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• 2013

This study investigated the articulatory characteristics of Korean singleton and geminate sonorants in the word-medial position, effects of the duration of the sonorant consonant and the preceding vowel on perception, and the difference between native Korean speakers and foreign learners of Korean in perceiving the singleton and geminate consonant contrast. The Korean sonorant consonants(/m, n, l/) are examined from the VCCV, VCV sequences through speech production and perception experiments. The results suggest that the duration of the sonorant consonant is the most important factor for native Korean speakers to recognize whether sonorants are overlapped, and the duration of preceding vowel and other factors affect the recognition of singleton/geminate consonant contrast if the duration is not obvious. A perception experiment showed Chinese Korean language learners did not clearly distinguish singleton consonants from geminate consonants. The results of this study provide basic data for recognition of singleton/geminate consonant contrast in word-medial of Korean language, and can be utilized for teaching Korean pronunciation as a foreign language.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.36-48
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• 2020

App market has continuously been growth since its launch. The market revenues will reach about 1,000 billion US dollars in 2019. App is a core service for smartphone. Currently, there are more than 1.5 million mobile apps in App platform calling out for attention. So, if you are looking at developing a successful app, you need to have a solid marketing and distribution strategy. Online word of mouth(eWOM) is one of the most effective, powerful App marketing method. eWOM affect potential consumers' decision making, and this effect can spread rapidly through online social network. Despite the increasing research on word of mouth, only few studies have focused on content analysis. Most of studies focused on the causes and acceptance of eWOM and eWOM performance measurement. This study aims to content analysis of mobile apps review In 2013, Google researchers announced Word2Vec. This method has overcome the weakness of previous studies. This is faster and more accurate than traditional methods. This study found out the relationship between mobile app reviews and checked for reactions by Word2vec.

• Phonetics and Speech Sciences
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• v.12 no.1
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• pp.1-9
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• 2020

The perceptual assimilation of a nonnative phonological contrast can change with linguistic experience, resulting in naïve listeners and novice second language (L2) learners potentially assimilating the members of a nonnative contrast to different native (L1) categories. While it has been shown that this sort of change can affect the discrimination of the nonnative contrast, it has not been tested whether such a change could have consequences for the production of the contrast. In this study, L1 speakers of Mandarin Chinese who were (1) naïve to Korean, (2) novice L2 learners, or (3) advanced L2 learners participated in a Korean non-word repetition task using word-initial sibilants. The initial CVs of their repetitions were then played to L1 Korean listeners who categorized the initial consonant. The naïve talkers were more likely to repeat an initial /s^ha/ as an affricate, whereas the L2 learners repeated it as a fricative, in line with how these listeners have been shown to assimilate Korean sibilants to Mandarin categories. This result suggests that errors in the production of new words presented auditorily to nonnative listeners may be driven by how they perceptually assimilate the nonnative sounds, emphasizing the need to better understand what drives changes in perceptual assimilation that accompany increased linguistic experience.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.207-216
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• 2011

This paper is for the influence of consulting character how to affect on the word-of-mouth intention and repurchase. Consulting characters consist of expertise, reliability and application. The results of this study are as follows: Firstly, Application except expertise and reliability have a positive effect on word-of mouth intention influence. Secondly, expertise and application except reliability have a positive effect on repurchase intention influence. This study shows that the company marketing performance would be greatly improved by an application of consulting experience and an expertise of consulting need.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.76-93
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• 2010

The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

• Journal of the Ergonomics Society of Korea
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• v.30 no.1
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• pp.187-193
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• 2011

Objective: The aim of this study was to investigate the association between conceptual metaphors of affect and physical dimensions. Background: The evidence that affect is unconsciously linked to physical dimensions(e.g., position and color) has been obtained in western cultures. However, in eastern cultures, especially, in Korea, it has been seldom tested. It is indispensable to examine whether or not cultural differences exist for better understanding of the conceptual metaphors. Method: 50 positive and 50 negative words were adopted from previous studies in order to determine the relationship between physical domains and abstract affect. Three hypotheses were tested in this study: (1) Good is up. (2) Good is bright. (3) Good is right(for right-handers). The automatic association between valence(positive vs. negative) and vertical position (up vs. down) was investigated in experiment 1, in which 100 words were randomly presented on either the top or the bottom of a LCD screen and the evaluation time of the presented word was recorded. The unconscious association between valence and color(white and black) was examined in experiment 2, where each word was randomly presented in either white or black. Lastly, we tested whether right-handers tend to associate rightward space with positive ideas and leftward space with negative ideas. Results: Reaction time was faster when words were presented in metaphor congruent domains(e.g., 'positive words on the top, in bright color, and on right space vs. negative words on the bottom, in dark color, and on left region) than when they were shown in metaphor incongruent domains. Conclusion: The results might give the groundwork for various directions in further understanding perception, emotion, and behavior. Application: This study may provide useful points to GUI designers and service developers if further studies enhanced in validity and reliability are followed.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of Distribution Science
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• v.21 no.1
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• pp.85-93
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• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.