• Journal of the Korea Society of Computer and Information
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• v.22 no.4
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• pp.41-49
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• 2017

Word sense disambiguation(WSD) that determines the exact meaning of homonym which can be used in different meanings even in one form is very important to understand the semantical meaning of text document. Many recent researches on WSD have widely used NNLM(Neural Network Language Model) in which neural network is used to represent a document into vectors and to analyze its semantics. Among the previous WSD researches using NNLM, RNN(Recurrent Neural Network) model has better performance than other models because RNN model can reflect the occurrence order of words in addition to the word appearance information in a document. However, since RNN model uses only the forward order of word occurrences in a document, it is not able to reflect natural language's characteristics that later words can affect the meanings of the preceding words. In this paper, we propose a WSD scheme using Bidirectional RNN that can reflect not only the forward order but also the backward order of word occurrences in a document. From the experiments, the accuracy of the proposed model is higher than that of previous method using RNN. Hence, it is confirmed that bidirectional order information of word occurrences is useful for WSD in Korean language.

• Journal of Distribution Science
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• v.17 no.7
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• pp.27-38
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• 2019

Purpose - This study analyzes effects of word of mouth intention of restaurant product via SNS on trust of products, purchase intention, and word of mouth intention targeting restaurant customers. Research design, data, and methodology - Targeting restaurant customers, 500 surveys were distributed in restaurants located in Seoul (where restaurants are clustered, such as Myeongdong, Dongdaemoon Station Shopping Center, and Sadangdong) between July 1st, 2016 and July 30th, 2016. Among those, 490 were collected, and 478 were used for analysis excluding those with no answer or insincere answers. Results - SNS word of mouth information characteristics had significant effects on trust of restaurant product in the order of vividness, neutrality, and timing. Trust on restaurant product has significant effect on perceived risks (-) and perceived benefits (+) by SNS. While perceived benefits of restaurant product on SNS has effect on purchase intention, perceived risks of restaurant product on SNS does not affect purchase intention. Perceived benefits of restaurant product on SNS has significant effect on word of mouth intention, whereas perceived risks of restaurant product on SNS does not have significant effect on word of mouth intention. Conclusions - As marketing through SNS can bring about a huge reduction effect in terms of marking cost, it can be utilized as an effective promotion by not only large restaurant corporations, but also small restaurants.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.137-147
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• 2021

We aimsto examine the determinants of visitors' positive word-of-mouth (WOM) in a web-based virtual reality contemporary art exhibition. We also examines the effects of 3 realms of experience (entertainment, esthetic, escapist) on emotional arousal, how this emotional arousal affects memory and positive word-of-mouth, how memory affects positive word-of-mouth and how age moderate all of the paths. We examined a total of 297 visitors and was conducted through an online survey focusing on Chinese users of ages 20-49. The analysis results showed that entertainment and esthetic have an effect on emotional arousal, but escapist did not. The results also showed emotional arousal has an effect on memory and positive WOM. Memory did not affect positive word-of-mouth. Finally, age has a moderate effect on all the paths, except for the path form escape towards emotional arousal and memory to positive word-of-mouth. The theoretical implications of this study are meaningful exhibition research. While, it also will be helpful to segment the web-based virtual reality art exhibition visitors by dividing into 3 groups (20s, 30s, 40s) and to provide marketing and operation strategies.

• Management & Information Systems Review
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• v.32 no.5
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• pp.193-231
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• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• Journal of Educational Research in Mathematics
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• v.14 no.3
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• pp.267-281
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• 2004

Many students feel the word problems are very difficult. This study analyzes the linguistic and cognitive factors that affect word problem solving so that we help students bring through the difficulty. There are a text base, a situation model, and a real world in the linguistic aspects. Students have a difficulty at the transition from text base to situation model(equation), and make lots of errors at the situation model. In the cognitive aspects, I investigated problem solving schemes, strategies, and complexity level. Students are likely to choose strategy by the contents which teacher instructed, but not by low complexity level, and mix up the amount of sugar and sugar water, and concentration. We can recognize how complex the types of word problems are to solve, which strategies students choose largely, and what errors that students make in the problem solving are.

• Korean Journal of Child Studies
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• v.14 no.2
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• pp.79-94
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• 1993

The purpose of this study was (1) to investigate whether linguistic contrast helps children map a new word into a specific semantic domain when a new word is introduced, (2) to examine the existence of a hierarchy of domains into which children will place a new word, (3) to examine whether children's existing lexicons affect how children map a new word. A total of 320 children from 3 to 6 years of age were drawn from Pusan, Korea. The children were divided into one of four age groups. There were 80 children in each age group. In each group, children were randomly assigned to one of four groups; the linguistic contrast group exposed to color, the linguistic contrast group exposed to shape, a label group and control group. All of the children were tested for production and comprehension of the new word. The results of this study were as follows; (1) The linguistic contrast helped children learn the meanings of a new word. Especially, children age 4 or more showed a significant effect for linguistic contrast; however, it was not sufficient to teach 3-year-old the correct, referent of a term. (2) There was a hierarchy of domains into which children mapped a new word. There was no significant effect for domains into which 3-year-old children mapped the new word, but from 4 years of age children showed a preference for assuming a new word refered to an object's shape rather than its color. (3) Children's existing lexicon had no effect, on how children comprehend a new word.

• The Mathematical Education
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• v.44 no.4 s.111
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• pp.525-534
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• 2005

The purpose of this study is to analyze difficulties in the density word problem solving process of seventh graders and to search for the way to increase their problem solving ability in the density word problem. The results of this study could help teachers diagnose students' difficulties involved in density word problem and remedy the understanding of the concept of density, algebraic expressions, and algebraic symbols.

• Phonetics and Speech Sciences
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• v.8 no.1
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• pp.9-17
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• 2016

The purpose of this work is to examine the voice onset times(VOTs) of the voiceless and voiced stops from the ten young male speakers of the Buckeye corpus[9]. The factors that are known to affect VOTs were also extracted, including the place of articulation, height of following vowels, location within word, presence of a preceding [s], status of the target word with respect to the content versus function word, presence of a syllabic stress, word frequency and speech rate. Findings from this work mostly agreed with those from earlier studies on English, but with some exceptions and new discoveries. We hope that this work can contribute to figuring out the nature and properties of the spontaneous speech of English.

• Korean Journal of Cognitive Science
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• v.27 no.3
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• pp.377-406
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• 2016

Current lists of the Korean emotion words either do not consider word frequency, or only include emotion expression words such as 'joy' while disregarding emotion inducing words like 'heaven'. Also, none of the current lists contains the concreteness level of the emotional words. Therefore, the current study aimed to develop a new Korean affect word list that makes up such limitations of the current lists. To do so, in experiment 1, valence, arousal and concreteness ratings of the 450 Korean emotion expression nouns and emotion inducing nouns were surveyed with 399 participants. In addition, in experiment 2, an emotional stroop task was performed with the newly developed word list to test the usefulness of the list. The results showed clear patterns of the congruency effects between emotional words and emotion expressing faces. Increased response times and more errors were found when the emotion of the words and faces are non-matched, than when they were matched. The result suggested that the newly developed Korean affect word list can be effectively adapted to studies examining the influence of various aspects emotion.