• Science of Emotion and Sensibility
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• v.8 no.1
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• pp.63-74
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• 2005

This research basically defines that relationship among simplicity/complexity, other product aesthetics and consumer preference. The goal of this research is to find answer 'How much the simplicity/complexity influence expressed functional shapes on products?' and 'What is relationship between simplicity/complexity and consumer preference?' This is process that first we make categorize products by analysis, and second we analyze each category group for fading propensity from consumers, and finally we verify through design process.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.272-273
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• 2005

• Archives of design research
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• v.14 no.4
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• pp.15-24
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• 2001

If environmental aesthetics contains the whole area of grand beauty of nature and the meaning of the urban landscape, the urban landscape is defined 'fine view of urban, or beautiful sight' therefore, we must look for the wary to introduce and solve the aesthetic problem with a new paradym of the urban landscape. Such environmental aesthetics as to seek a new planning for the urban landscape can provide a new meaning for urban environment design by extracting design elements of street furniture resulted form aesthetic evaluation in context of formation aesthetics to review the aesthetic value and substance, and explain aesthetic experience, and explain aesthetic experience of urban the landscape.

• Journal of Fashion Business
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• v.21 no.4
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• pp.73-89
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• 2017

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

• Archives of Plastic Surgery
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• v.37 no.4
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• pp.361-368
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• 2010

Purpose: Authors tried to analyze the influence of individual facial aesthetic subunits on the cognition of facial attractiveness in public and suggest a mathematical model which explain the facial attractiveness. Methods: Independent facial aesthetic subunits are extracted from facial photographs from three women (11 frontal and 7 lateral aesthetic subunits). Each facial subunits of three women are rated in terms of relative rank by 164 peoples (68 man and 96 woman, average age was 32.4, and ranged ${\pm}$ 9.8 years). $x^2$-test and categorical regression analysis were performed. Results: There was no difference in the aesthetic preference in terms of ages or sexes in large. Beautification of individual aesthetic subunits can predict the overall facial attractiveness up to 42.1% in frontal face (Adjusted $R^2$=0.421, F=6.39, p=0.000 < 0.05) and 22.7% in lateral face (Adjusted $R^2$=0.227, F=4.42, p=0.000 < 0.05). Aesthetic appearance of eyes (p=0.001), upper face (p=0.034) in frontal face and midface (p=0.000) in lateral face are statistically important factors in the cognition of facial attractiveness. Conclusion: Authors experimently proved that harmony and balance among facial aesthetic subunits are the most important factors, in embarking on facial aesthetic plastic surgery, for better enhancement of facial attractiveness.

• Archives of design research
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• v.19 no.1 s.63
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• pp.273-282
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• 2006

This study has evaluated the visual preference factor of Keum river sceneries which could vary according to the change of water level while other scenic environment near by the river did not change. 1) At Gap Cheon site, the variances of the visual preferences for river scenery at different water level are determined as emotional, physical, aesthetic and individual factor. At Mujoo site, the variances of the visual preferences are determined as only two factors such as emotional and physical factors. Those factors show significant relations. All of the visual preferences are increased as the increase of preference factors. Also decreasing of preference factors result in decreasing of visual preferences. 2) In multiple regression model, both the Gap cheon site and Mujoo site show that the increase of emotional factor affect most to visual preference when other conditions are fixed. The physical factor affect less than the emotional factor. At Gap cheon site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional, physical, aesthetic and individual factor. Emotional factor's importance level is 4.2 times greater than individual factor. At Mujoo site, the relative importance level which the preference factors contribute to the visual preference appears as the order of emotional and physical factor. The emotional factor's importance level is 1.1 times greater than physical factor. It is clearly indicate that the emotional factor is most important preference factor in both study sites. The factor analysis results of Keum river scenery at different water level using the visual evaluation method affect a lot to the quantification of river instream flow and water level.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.633-640
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• 2009

This study aimed to analyze man's hair style preference and lifestyle-related. A survey was made on 384 men aged 20 to 39 living in Seoul, Geonggi. Analysis of lifestyle showed that there were the most men preferring aesthetic sense-oriented lifestyles. They had a high preference for an western type face, middle length of hair, non-wave hair style in the all group by lifestyle. The long hair and wave hair style were more preferred by the fashion-oriented than the others. The plans by this study were as follows. Firstly, it is necessary to develop the hair style which complements into the western type face and the hair style by the length of growing hair. In addition, the internetmarketing by manly internet information-oriented group will be a help to marketing strategies.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.2
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• pp.62-72
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• 1998

The purpose of this study is to suggest objective basic data for environmental resource planning through the evaluation of the visual quality by GIS. For this, Landscape information system have been made up of topographical and superficial information and landscape values of Cheju Island have been evaluated by using Grass 4.1, degree of visual preferences have been measured mainly by questionnaires and finally these data have been analyzed by using the correlation. Result of this study can be summarized as fellows, in the landscape value, remarkable views play a role as the dominant landscape information. Also, LCPs including various, successive view or a lot of visibility amount have high Landscape value. Therefore, it is important to management landscape which can preserve values of landscape elements through the creation of visibility area. In the visual preference, remarkable scenes play a part as a dominant factor. Also, LCPs including a wide field of vision or successive view have high visual preference. Therefore, it is proved that the visual preference is related to a field of vision and remarkable scenes. Finally, these data have been analyzed by using the regression, in order to verify the method. The result is that a R\sup 2\ is 0.715. It means that correlation is significant at the 0.01 level. In conclusion, the results of this study reveal that visual preference has been evaluated by aesthetic variables and landscape values have been evaluated by GIS. And visual preference and landscape values are closely correlated. In other words, it is possible to evaluate the aesthetic value by physical variable. The method of evaluationi is used in Cheju Island, and it will be possible to apply this method to other places. And this method can be applied to other places by special quality and landscape informatioin system, made up of landscape elements. Also, it will be possible to keep up management and applicatioin that is evaluated by GIS and computer program. Recently, there is a tendency tat visual and aesthetic approach, based on planners' experiences and intuitioin is gradually changed to the scientific approach, based on a objective data. Therefore, it is important that the measuring system is based on objective data which are concerned with a special quality of landscape. It is also significant that the environmental planning is based on a spatial image of physical environment and major landscape elements.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.6
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• pp.47-59
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• 2012

In this study, species and seasonal scenery image were made using 3D simulation modeling to evaluate emotional image of street trees in the roads cape. Study site are set in Tongdaeguro, located in Daegu Metropolitan City and Cedrus deodara, Metasequoia glyptostroboides, Liriodendron tulipifera L., and Zelkova serrata were selected to evaluate the species. In the survey result, it appears that Zelkova serrata is the highest preference for summer landscape and Metasequoia glyptostroboides is the highest preference for fall and winter landscape. With regard to the factor analysis, in order to derive emotional evaluation factor, aesthetic factor, perception factor, individuality factor, natural factor, and spatial factor were derived and aesthetic factor is the greatest impact for preference common in all seasons. Preference and positive emotional image of Metasequoia glyptostroboides is evaluated as the highest in the winter and the aesthetic factor score reduction is less than the other species. This study will be used in offering objective data and landscape planning for making comfortable roads cape through the quantitative evaluation as each species and seasonal changes.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.33-46
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• 2011

This study is concerned with the effect of a brand symbol of a family restaurant on brand image, preference, and purchasing intention. With regard to analysis methods, the study carried out a reliability test and a validity test concerning a precedent research concept, ahead of verifying the hypothesis by using the SPSS Ver. 16.0. Also, the study conducted a frequency analysis, technical analysis, exploratory factor analysis, and regression analysis for verifying the hypothesis. As a result of the research, regarding a brand symbol as a visual symbol, three factors including a functional factor, a value factor, and an aesthetic factor were extracted, and of them, the functional factor and an aesthetic factor were discovered to influence of the brand image and preference which affected purchasing intention. In addition, consumers preferred a logo type that includes a company name or a brand name rather than a picture or a mark type of a symbol regarding a brand symbol, and they answered that outdoor advertising would raise awareness more than TV advertising. Based on these results, using a logo type symbol and the mix of outdoor advertising and TV advertising should be considered for brand launch.