• 보건의료산업학회지
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• 제2권1호
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• pp.155-165
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• 2008

This study is aims finding out characteristics and change levels of medical advertizing between before and after revised medical laws. We investigated to medical advertizing of 3 major newspaper(Josen, Joongang, Donga) to achieve study purpose. After revised medical laws, major change is seen below. 1. Increase rates of medical advertizing was 65.5%. Specially, increase rates of medical advertizing by each department were differently each department; Dermatology was 450%, dentist's clinic was 342%, orthopedic surgery was 171%, and plastic surgery was 133%. In spite of increasing trends of most departments, urology decreased to 50% than before revised medical laws. 2. Of types of medical advertizing, Question and Answer type increased to 230% than before. Illegal level of medical advertizing was 10.4%. 3. The contents of medical advertizing were hospital location, photograph before and after treatments, and carrier, name and introduction of medical staffs. 4. The size of medical advertizing increased 1.73 column then before. The size of medical advertizing in clinics was shown statistically increase than hospital level. With above results, it is cleared that increase rates and trends of medical advertizing are more increased and complicated before revised medical laws. We try to be better situations for patients to get more exactly information and facts.

• Spatial Information Research
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• 제19권2호
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• pp.65-70
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• 2011

홍보우편 서비스의 활성화와 효율적인 마케팅 캠페인을 위해서 GIS 및 시간/공간마이닝을 접목한 홍보우편 시스템을 개발하였다. 이 시스템은 정확한 고객선정을 위해서 순차/주기패턴을 이용한 구매 성향 정보와 RFM 분석 및 군집화 기법을 이용한 라이프스타일 군집 정보를 제공한다. 제안한 홍보우편 시스템을 통해 원청업체는 고객의 요구사항에 맞는 마케팅 캠페인이 가능하며, 온라인상에서 고객 선정, 홍보물 제작 및 배달까지의 "one-stop" 서비스가 가능하다.

• 한국지역지리학회지
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• 제9권2호
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• pp.217-231
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• 2003

본 연구는 주요 일간지 중의 하나인 중앙일보에 1966년부터 2000년까지 게재된 광고지도의 특성을 지도학적 관점에서 분석한 것이다. 광고지도의 이용빈도는 해를 거듭할수록 증가하였으며, 계절로는 봄과 가을에, 월별로는 10월에, 요일별로는 토요일라 수요일에 많이 나타난다. 이는 주로 부동산 광고와 깊은 관련이 있는 것으로 분석되었다. 광고지도를 가장 많이 이용하는 업종으로는 부동산 광고(62%), 의복 광고(7%), 대기업 홍보광고(3%) 순인데, 전자의 두 업종에서는 주로 위치지도를 이용하고 있으며 대기업 광고에는 주로 배경지도가 이용되고 있다. 지도에 나타나는 기호는 지도제작자나 광고주의 관습, 관심, 선호 때문에 일반 지도와 다르게 나타나고, 일반 지도학에서 요구하는 기본적인 기호는 거의 볼 수 없었다. 이는 소비자에게 시각적으로 호소하는 것이 광고의 목적이므로 지도제작자의 독창성이나 소비자의 흥미가 더 중요하게 작용하기 때문이다. 결론적으로 광고지도는 나름의 가치를 지닌것이므로 지도학에서 특수한 분야로 인식해야 할 것이다.

• 한국의류학회지
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• 제34권5호
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• pp.784-796
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• 2010

Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study examines two additional moderating effects, which are 'product type' and 'message type'. For the experiment, four advertizing type factorial designs were performed. A total of 320 undergraduate female students in Korea participated in the experiment. This study captured the subjective judgments of consumers on these three comparisons in terms of advertizing attitude, brand attitude, and purchase intention. The results are as follows: First, the greater the self-congruity on cosmetic advertising, then the greater the effectiveness on advertizing attitude. Second, the increased self-congruity on cosmetic advertising did not create greater effectiveness on brand attitude. Third, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image increased the effectiveness on brand attitude. Fourth, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image improved the effectiveness on purchase intention. Fifth, the greater the brand attitude (on the congruence between the cosmetics advertising image and the self-image produced)increased the effectiveness for purchase intention. The results show a significant moderating role of the product type. Marketers can use the results of this study to understand the market of cosmetic products for promotion.

• 전기저널
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• 10호통권118호
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• pp.44-47
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• 1986

• 한국시뮬레이션학회논문지
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• 제13권1호
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• pp.41-50
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• 2004

The purpose of this paper is to analyse the manager's policy to maximize the profit in a multiple-server queueing facility with a limited queue capacity. We assume that the level of advertizing effects on the arrival rate of customers to the facility. The model without ‘word of mouth effect’ is assumed that the arrival rate is independent on the qualify of service level. We estimate the service quality by the balking rate of customers from system. We extend this to the model with ‘word of mouth effect’. To achieve the maximum profit, the most important factor is the considerably high utilization of facility for both models. Given service rate, we should maintain an effective arrival rate to some extent. To this end, among the available options, an increase of advertizing effort is more desirable than reducing the fee if the service value of customers remains unchanged. We also investigate whether the variability of service time has a significant impact on determining the optimal policy. The cost of service variability is not so expensive as that in a single server model due to the reduced variability of service times in a multiple-server model.

• 한국경영과학회지
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• 제19권1호
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• pp.99-112
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• 1994

An important modelling requirement for multimedia systems is the representation of temporal constraints among several different media that ordinarily arise in multimedia application. The multimedia system which integrates various types of data is required to express voice, image, text and graphic data with simultaneousness or an arbitrary time intervals. The purpose of this study is to analyze the temporal reationships and synchronization among several different kinds of medium. Moreover, it proposes a Multimedia Display-Time Composition Model (MDTC Model) which guarantees a representation of any kind of temporal synchronization among more than two kinds of medium. The proposed model is applied to a company advertizing system. Finally, a multimedia authoring tool based on the MDTC Model is implemented.

• 한국생활과학회지
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• 제8권2호
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• pp.339-353
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• 1999

This research was to identify the relationships between sex role attitude and the preference of fashion advertising formatted by sex role expression, and to examine the relationships among sex role attitude and sociographic variables. This research has been done for 618 university students and working group who are living in Cheongju and Seoul. For data analysis, descriptive analysis, ANOVA, and t-test were used. The results are the following: 1. In the view of the preference of fashion advertising, the stereotypical fashion advertising has more point than the androgynous fashion advertising. 2. The advertising formation preference showed a little difference significantly by sex role attitude. The group with conservative sex role preferred the stereotypical fashion advertising. The group with open-minded sex role preferred the androgynous fashion advertising. 3. Women preferred the androgynous advertising. As the aged, they preferred the stereotypical fashion advertising and have the conservative sex role. University students have more intention to buy with an androgynous fashion commercial than working group have and they have the open-minded about sex. The group subscribed the fashion magazine has more preference for androgynous fashion advertising, as they have more open-minded sex role than other group not subscribed the fashion magazine. This results imply that the androgynous formatted advertizing is still hard to get the influence of a general market promotion because most consumers have a low androgynous fashion advertizing preference. The preference of the fashion advertizing which expressed a sex role showed significant differences as social demographics, and a sex-role attitude. Therefore, the market segment and advertising strategies which are based on sex role and consumer characteristics would be very effective.

• 한국산학기술학회논문지
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• 제11권1호
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• pp.13-20
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• 2010

본 연구의 목적은 Display 산업의 중요성에 주목하여 옥외 광고를 위한 LCD 패널용 콘솔(이하 'LCD 콘솔'이라 한다.)을 개발하는데 있다. 본 연구의 핵심 과제는 LCD 콘솔의 내부온도를 제어할 수 있도록 해주는 냉각시스템(Cooling System)을 개발하는 것이다. 냉각시스템은 상용화되어 있는 냉각휀(Cooling Fan), 히트싱크(Heat sinks), 열전소자(Thermo Electronic Module) 등의 제품들을 시스템적으로 통합시키는 응용기술로서 통계적 검정기법을 적용하여 개발되었다. 본 연구는 먼저 냉각시스템을 설계/제작한 후 실험을 통하여 냉각시스템 제어에 필요한 인자들의 설정 값들을 구하는 과정을 보였다. 이어서 개발된 냉각시스템을 이용하여 46인치 LCD Panel이 탑재된 LCD 콘솔을 설계/제작하고 실험을 통하여 완성품 LCD 콘솔의 성능을 확인하는 과정을 보였다.

• 부모자녀건강학회지
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• 제6권1호
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• pp.1-17
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• 2003

Thus, I studied Health services supplied by local health centers and the requirements of the inhabitants visiting the health care facilities. The purpose of this study was to provide basic material for the establishment of Health care policy and the development of health care businesses. The target places for this study were 4 health centers; Chungrang-Gu, Nowon-Gu, Eunpyung-Gu, Songpa-Gu, with 509 mothers who were visiting the Centers. The question items of this study concerned a total of 124 health-related services provided by the Health Centers. The data was collected for a total of 92 days; July 1st~September 30th, 1999. 800 questionaries were distributed and 559 answered, 509 were analyzed finally. The collected data were processed using the SAS program to get mean, standard deviation, percentage. Open questions were made to reveal the opinions of mothers using the health care center. The results were as follows : 1. Among the participants of the study, 49.7% were 25~29 years of age, 84.3% were house wives by current occupation, 56.2% were from 4~6 person households. 52.1 were educated at a high school level, and 43.6% were educated at a collage level. 2. The highest percentage(53.6%) of the users were spontaneous in their utilization of health care center. The major reason for using the Health care center is that it is free to 65.8% of those covered and of low cost to 19.3% of those covered. 3. The satisfaction level of those using the health care center appeared to be generally high. The general average value showed up as $3.027{\pm}0.519$. 4. The level of recognition of the value of the heath care center services was high, particularly in the basic item of diagnoses of pregnancy, particularly in the basic item of diagnoses of pregnancy. However, the satisfaction level of health care education In pregnancy is low at 20~40%. In the meantime, the level of recognition in breast- feeding benefits is high at 76.8%. 5. The rate of realizing health care center's service campaign was generally low at 10~20%. 41.3 of the people knew the advertizing material of the health care centers. 32.4% of the people knew the advertizing material of the health care centers. 32.4% of the people knew the campaign of health care center for importance of breast-feeding benefits. 30.1% of the people knew the campaign for testing congenital mechanism disease. In the meantime about 50% was recognised the health care centers campaign for the importance and time of infants vaccination. 6. The need for enhancement of health care center services was shown to be high as $3.266{\pm}0.676$ as an average, chicken pox vaccination being the most highly requested at $3.565{\pm}0.587.$. 7. Among the open questions, the additional service to be provided were as follows ; increase of campaign of health care center services, furnishing advertizing books in public locations, providing shuttle bus service to the health care centers, extension of desire for preventative injections, rest and play areas for the children of the families serviced, consultation rooms, etc.