• 디지털융복합연구
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• 제18권3호
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• pp.299-304
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• 2020

과거 상업광고는 제품이 가지고 있는 기능, 설명, 또는 브랜드를 소개하는 식의 위주로 광고로 제작되었다. 그러나 지금의 광고시장은 스토리텔링 역할이 확대된 소비자의 감성에 맞추어 제품에 감성을 투영시켜 상품을 어필하고 있다. 넛지효과는 경제 행동학적 의미로 올바른 선택에 도움을 줄 수 있다. 이러한 넛지효과가 포함되어있는 스토리텔링에는 사람과 사람들을 소통하게 하고, 그로 인해 소비자와 기업을 소통하게 해주며, 기업이 원하는 방향으로 유도하게 한다. 본 연구는 서울우유의 상업광고를 통하여 넛지효과의 개념을 이해하고 광고 속의 넛지효과와 스토리텔링 사이 상호작용의 분석에 대한 기업의 상업광고가 소비자로 하여 기업의 인식변화에 준 영향을 연구한다. 본 연구는 넛지효과가 가진 영향력에 대한 연구를 목적으로 한다. 본 연구의 결론은 소비자는 넛지효과의 파급력에 영향을 받아 기업의 인식에 어떤 영향을 주었는지에 관한 결과를 보여준다.

• 한국식품영양학회지
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• 제27권1호
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• pp.136-146
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• 2014

A study was performed on the consumption of prepackaged meals (Dosirak) sold by food service providers through Importance-Satisfaction Analysis (ISA) to determine the factors that consumers seek in quality Dosirak. According to the analysis, food service providers need to concentrate on food freshness and temperature while maintaining food taste. As for food packaging, consumers were found to prefer microwaveable plastic containers the most (29.3%). Nonetheless, they found that packaging needed improvements in securing food content during transportation and in food labeling, especially for expiration dates. The study also investigated which factors, including menu selection and advertising, affected the sales of food service provider Dosirak the most. The most important factor was determined to be price. Regarding menu selection, the quality of food seasoning and ingredients, daily specials and the variety of combination sets were found to be important. Availability of delivery (3.83/5.00), advance ordering (3.82/5.00) and discounts (3.75/5.00) were important factors in advertising. The conclusions of the study point to a consumer base that recognizes the ease and benefits of Dosirak but desires high quality food items at low cost. To expand the consumer base, food service providers must continually develop new menu items that satisfy consumer tastes and trends, maintain sanitary conditions and improve food labelling.

• 문화기술의 융합
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• 제7권3호
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• pp.223-229
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• 2021

본 연구는 현대 사회에 발생하는 많은 문제적 상황이 개인감정에 심각한 손상을 입히고, 이러한 현상이 개인과 사회의 불안감을 조성할 수 있다는 전제에서 출발한다. 이러한 개인과 사회의 불안감을 해결하기 위해 감정치유의 방안을 제시하고자 한다. 이에 2005년부터 2020년까지 연구된 감정과 관련되는 치유 논문 270건의 연구 동향을 분석하여, 향후 감정치유의 연구 방향을 설정하고자 한다. 치유 논문의 동향을 분석한 결과 2010년부터 적극적인 치유 연구가 진행되었지만, 특정 학회를 통한 독서와 글쓰기 치유가 주를 이루었다. 이론적 연구가 많은 비중을 차지하였으며, 정서적 연구가 꾸준히 이루어지고 있었다. 다양한 주제로 치유의 방법이 확대되고 있지만, 구체적인 방안으로 상용화되지는 못하고 있다. 이에 개인의 감정을 치유할 수 있는 구체적인 연구가 확대되어 안정된 미래사회를 구현하는 방안이 제시되길 바란다.

• 한국가구학회지
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• 제22권1호
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• pp.34-41
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• 2011

Surrealism is 20th century avant-garde art movement that gave the greatest impact. Surrealism art as Visual us consciousness that exists or is worth checking out. 1920 around the concept of the surreal appears on the Visual language is fine art molding, including design, fashion, advertising, etc, all of the art field. In addition, their artistic concept is limited to pure art without the commercialization and product as the transition you want to find a way to be. As a result, the concept of the surreal fine art as well as the design sector in particular, furniture design, but many more impact art trends. Therefore, this study examines the concept of the surrealism, appeared in the furniture design based on surrealism representation of research aims. And how these representations are modern furniture design in any affected for research. Representation and features about the analysis is largely four separated by the survey, and classified representation of research and analysis features.

• 기술사
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• 제43권3호
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• pp.23-27
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• 2010

Since 3DTV was introduced, the market could not grow further due to the several causes such as the lack of content, technology for production and display and eyestrain. However, the rapid advances of the technologies on digital broadcasting, consumer electronics and computer enabled the commercialization of 3D animation, computer graphic, 3D advertising as well as 3D movies, and since then the international technical competition is growing fiercer. Since much more companies introduced the solutions for 3D in NAB 2010 than 2009, the expected size of the market will be bigger than ever before. This article describes the recent trends and the prospect of the 3D technologies including national defence strategy, content, construction, consumer electronics, advertisement, and terrestrial 3D1V pilot project in Korea.

• 한국의류학회지
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• 제15권3호
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• pp.251-262
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• 1991

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

• 한국식생활문화학회지
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• 제12권3호
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• pp.309-321
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• 1997

To observe trends over time in the consumers' preference for food purchasing, a content analysis of food advertising in Women's Dong-A was conducted with the five-year intervals from 1968 to 1995. Advertisements for food were classified with the types of foods represented, the types of food products sold, and the types of promotional statements. The results of this study can be summarized as follows: 1. The percentages of advertisements for Ingredients &Condiments group; Fats, Sugars & Desserts group; and Beverages group were peaked in the 1970s; advertisements for Protein foods, Dairy products, and Fruits & Vegetables began to increase in early 1980s; and advertisements for Starch & Cereals stabilized over time. 2. The percentages of advertisements for products classified as Fresh, Frozen and Bottled foods increased linearly; and Canned, Dry products (whether ready-to-eat or required reconstitution) decreased. 3. The percentages of promotional statements about General Health Nutrition and Contains specific nutrients were all very high, although they may decrease in recent decade; promotional statements about Minimizes or Eliminates Certain substances increased linearly over time. 4. The advertisements of Consumer-related statement were very high over time. The proportion of statement about Taste was 60.6% of all advertisements.

• 스마트미디어저널
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• 제5권3호
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• pp.62-66
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• 2016

최근 가상현실 기술이 세계적으로 대두되면서 다양한 분야의 기술들과 결합하면서 새로운 트렌드로 형성하고 있다. 광고의 경우, 가상현실에서는 사용자가 화면을 건드리지 못한다는 특성 때문에 사용자가 광고를 시청하였는지에 여부에 대한 탐지와 확인이 어렵다. 그러나 기술의 진화로 가상현실 광고나 가상 쇼룸을 통해 보여 지는 영상을 디텍팅하고 분석이 가능한 솔루션을 통해 소비자의 인지를 확인할 수가 있다. 즉 시선추적(Eye Tracking) 기술은 이러한 가상현실 광고분야에 있어서 사용자가 어떤 광고를 시청하였는지, 얼마나 자주 시청하였는지, 얼마동안 시청하였는지 등에 대한 데이터를 추출하고 분석함으로써 기존의 가상현실상의 광고 탐지와 VR 매체 광고 연구의 어려웠던 부분을 해소할 수 있다. 논문에서는 가상현실에서 광고를 시선추적으로 인식하는 방법에 대해서 제안하고자 한다. 그리하여 새로운 VR플랫폼상 광고효과를 통해 기존의 TV, 인터넷, 지면 광고와 비교 분석을 통한 광고의 몰입도 및 광고 효용성을 연구하고자 한다. 제안된 연구내용은 서버와 VR HMD(Virtual Reality Head Mounted Display)와의 통신 및, 서버 측 출력화면 등이 포함 되어 있다.

• 조형예술학연구
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• 제8권
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• pp.241-266
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• 2005

Current information-oriented society is expanding rapidly with the huge change to our society from the information revolution emerged in mid '50s. Information technique such as computer, communication satellite and cable technology play their in this information-oriented society, and in 1980s, digital technique was adopted to media, inviting new phenomenon in communication of overall society. Expectations and hope for new trends and changes from digital era flourished when we entered into new Millenium, the 21st century. Since then we have gone through changes in years from analogue to digital. Now the word 'digital' is conceived in unified manner in almost every fields and influences overall society, changing our life pattern rapidly. Modern society had demanded some speedy and bidirectional communication tool in shifting digital era, and resulted from that was a new culture, Now the society changes more and more quickly under the speedy information sharing. From that perspective we need to establish the aspects of sensibility expression, which is one feature of the communication. The sensibility-oriented digital was originated from the human nature, which counts emotion and composure much. To satisfy the human nature a new cultural value which transcend a traditional one is needed. And the sensitivity expression to meet the need is one communication tendency in digital era. Digital era has totally different social qualities from that of analogue era. In digital era, prompt respond to rapid change and creativity combined with sensitivity are needed. Therefore a man with sensitivity would be more outstanding than a man of intelligence. The picture of digital and analogue in our society consists of two axis one is analogue axis like retrospective trend, admiration for nature , oriental thought etc. , and the other is the digital axis of internet and information technology. Sensibility can be widely interpreted as analogue thinking. It is surely different from the plain retrospective trend or nostalgia for past. It is a tendency that digital technology is used and cooperated with the emotion in human nature, In this paper we suggest the sensitivity expressions in detail through the study cases including both sides of digital and sensitivity expressions such as 'Bravo your life' advertising campaign of Samsung Insurance, MP3 advertising campaign, and 'Mini-homepage' of Cyworld. Under the circumstances the main direction of communication is oriented to human. This study's purpose is to think the true meaning of this digital era, to overcoming its weaknesses, such as over-dependency on technique and selfish individualism and to harmonize digital and sensitivity expression. The sensitivity-oriented expression than the reason-oriented one is expected to be put forth in whole media, and this is a more efficient tendency under the shifting digital era.

• 한국콘텐츠학회논문지
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• 제21권4호
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• pp.38-49
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• 2021

본 연구는 텍스트마이닝 기법을 사용하여 1990년부터 2019년까지 5,141건의 신문기사에서 '허위·과장광고' 용어의 트렌드를 분석하였다. 우선 전체 신문기사를 대상으로 빈도 분석을 통해 허위·과장광고의 최빈 키워드와 추출된 키워드 간의 맥락을 확인하고자 하였다. 다음으로 허위·과장광고가 어떻게 변화해왔는지에 대해 고찰하기 위해 10년 단위로 기사를 분리하여 빈도 분석을 수행하였고, 연도별 최빈 키워드를 주제로 한학술논문 수와 비교하여 해당 시기에 이슈가 된 키워드가 연구로까지 이어진 경향성을 파악하였다. 마지막으로 토픽모델링 분석을 통해 토픽 내 세부 키워드를 바탕으로 허위·과장광고의 동향을 제시하였다. 연구 결과, 특정 시점에 이슈가 되었던 주제가 최빈 키워드로 추출되었고 시대별 키워드 트렌드는 사회적, 환경적 요인과 연관되어 변화함을 확인하였다. 본 연구는 소비자들이 부당광고에 대한 배경지식을 함양함으로써 현명한 소비를 이어 나갈 수 있도록 도움을 주는 데 의의가 있다. 더욱이 핵심 키워드 추출을 통해 위법행위를 저지른 기업 및 관련 종사자들에게 광고의 참된 목적을 제시하고, 시사점을 전달할 수 있을 것이라 기대한다.