• Title/Summary/Keyword: Advertising media

Search Result 506, Processing Time 0.029 seconds

A Study on the A·R type Monitoring Technique using QR-code and Environment Monitoring Sensor Based on Smart Device (QR코드와 환경감시센서를 활용한 스마트 디바이스기반 증강현실형 환경모니터링 기술 연구)

  • Kim, Chan;Shin, Jaekwon;Cha, Jaesang
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.12 no.5
    • /
    • pp.261-265
    • /
    • 2012
  • The applications of augmented reality technology is increasing in the several field by IT convergence and we find augmented reality application easily in the smart device application area. And then, to attempt to use augmented reality technology in advantage, exhibitions and performances was activated. However, it less than other fields of augmented reality technology expertise yet. Among them services to Use in fusion with monitoring are lacking. In this paper, we proposed the augmented reality monitoring technology based on smart device. It is able to incorporate QR-code which is already building for the purpose of advertising promotional materials with augmented reality technology in many areas. Therefore, it is able to utilize unattended building or automation equipment facilities using QR-code and environmental monitoring sensor in the industry.

Analysis of Related Factors on Middle School Student Smoking in Korea (우리나라 중학생의 흡연실태와 관련 요인 분석)

  • Jang, Jin-Yeong
    • Journal of the Korean Society of School Health
    • /
    • v.19 no.2
    • /
    • pp.75-88
    • /
    • 2006
  • Purpose : This study are the secondary data of Global Youth Tobacco Survey(GYTS) developed by the WHO and United State Center for Disease Control(CDC) and Prevention to trace tobacco use among youth in youth in countries across the world. This study was carried out to serve for a basis for antismoking campaigns and to prevent adolescents from smoking by analyzing the smoking by analyzing the smoking realities factors. Methods : This study is a cross-sectional school-based survey, which employed a two-stage cluster sample design to produce a nationally representative sample of middle school students aged 13 to 15 years olds. Seventy-five schools were selected. All schools containing grade 1, 2 and 3 that contained 40 or students were included in the sampling frame. Results : The results of this study were as follows ; 1. The proportion of smoking students in middle school was 6.4% and the rate of smoking in male students(7.4%) was higher than it of in female students(5.5%). 2. 26.5% of all respondent had a experience to try smoke and the results showed that the rate of trying smoking in male students was increased by grade more than female students. 3. According to test of significance in regression analysis, the independent variables such as sex, school grade, smoking parents, friends distinction, pocket money and others showed statistical significance. 4. There was a statistical significance between smokers and nonsmokers in proportion to the completing the preventive education for nonsmoking(p=0.0023) and the acquirement of knowledge on smoking(p<.0001). 5. Finally there was a statistical significance between the exposure to anti-smoking campaign(p=0.0053) and tobacco advertisement in the mass media and the smoking(p=0.0036). Conclusion : All things considered, the health education for tobacco control in school need to be developed from an elementary school. I suggest that prevent smoking program in school need to be revitalized and be made more accessible for everyone who wish to quit. And the government should develop the regulation on total banning promoting cigarette advertising and smoking scene in the movie for young people.

Building Plan Research of Meeting System based on Multi-Touch Interface (멀티터치 인터페이스 회의시스템 구축 방안 연구)

  • Jang, Suk-Joo;Bak, Seon-Hui;Choi, Tae-Jun
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.14 no.5
    • /
    • pp.255-261
    • /
    • 2014
  • The development of the IT industry brought major changes in modern society. That change applies in all areas, that life is more and more convenient. work is more efficient, handling quickly and that make convenient life. Interface is a big factor in the center of these changes. that is more and more development and there is currently using NUI technology. NUI technology is not necessary that discrete input device. and that use natural behavior like touch, gesture. among them, the smart phone device is a representative of appllying the NUI technology. smart phone as well as NUI technology applies kiosk, big table and that use Various fields, such as culture, defense, and advertising industries. In this research, development multi-touch table based multi-touch meeting system. and proposal efficient system possible improvements about Existing meeting system.

Preference Analysis for Location Based Services on Smartphone Users; Focusing on the H University Students in Daejeon Area (스마트폰 사용자의 위치기반 서비스에 대한 선호도 분석: 대전지역 H 대학교 학생 설문을 중심으로)

  • Nam, Soo-Tai;Jin, Chan-Yong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.4
    • /
    • pp.59-66
    • /
    • 2015
  • The rapid development of information communication technology(ICT) is born opportunities of business venturing and many items of start-up. On the smart media era, there are a lot of location based services. Thus we researched to find which factors impact location based constructs on smartphone environment in this study. We have conducted a preference analysis of the influencing factors for location based constructs for our study. In first steps, based constructs that were already known by empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising&commerce. In second steps, the preference relationship among the categorized constructs were analyzed using AHP(analytic hierarchy process) technique. Participants of this study were 106 students H university in Daejeon-city during 2014. 10. 11 to 2014. 10. 25. The result of the analysis might be summarized that the chatting(0.170) has the highest preference among the above constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

  • PDF

현대 패션에 나타난 Eroticism 에 관한 연구-초현실주의와 팝 아트의 Eroticism을 중심으로

  • 이효진
    • Journal of the Korean Society of Costume
    • /
    • v.23
    • /
    • pp.111-130
    • /
    • 1994
  • The purpose of this study was to illuminate eroticism represented din modern fashion. Art based on sex is very important like all of the other cultural values. But we feel that erotic art, neglected, suppressed , and persecuted for centuries, has an important contribution to make to the understanding of art, the social history of mankind, and human happiness and progress. It is our deep personal conviction that erotic art serves important social and therapeutic functions. Erotic art expresses the demand for sexual freedom-a freedom vital to individual happiness and mental well-being, And sexual freedom, in turn, cannot exist without a high degree of political and economic freedom as well. In that sense , erotic art came a truly revolutionaly message ; it demands no less than extension of freedom , not only in the sexual are, but in every sphere of social life. What is eroticism \ulcorner Eroticism must be distinguished from a mere animal reproduction . Eroticism is deeply rooted in the cultural tradition of myth, religion , customes and art. It also has a close relationship with psychological activities of our life. Eroticism is a kind of psychological revolution in the development of human civilization. Eroticism is related to different kinds of art, which express internal spirit of human especially Surrealism. Surrealism is above all a movement of the conquest and deepening of the unconscious. The exploitation of Freud's discoveries opended a new, practically unlimited path for artistic studies to Surrealism . Especially all theory of mental psychoanalysis a affected artists greatly in western art, Freud was appraised highly on his achievements by art critics in art history on his achievements by art critics in art history. As far as erotic subject matter was concerned, Surrealism provided a means of presentig it. Pop Art is not actually a movement , born at a specific time and place, nor is it an easy concept to define. The term first appeared in Great Britain during the fifties, when it referred, particularly in the decorative arts, to an inclination to go back and imitate the stereotyped images of the mass media : film, advertising , cartoons, and other popular consumer products. The eroticism expressed in Pop Art calls the modern's attentions to their devastated minds, taking advantage of the commercialized sex. Fashion has developed constantly reflecting the spiritual aspiration and social and cultural phenomona of man , and artistic steam. Eroticism in fashion is the style which expresses the internal meanings of sexuality through the texture, color, pattern , silhouette etc.

  • PDF

Study on Fashion Illustration as Viewed from the Allegorical - Based on the theory of Craig Owens - (알레고리 관점의 패션 일러스트레이션에 관한 연구 - 크렉 오웬스의 이론을 중심으로 -)

  • Kim, Mi-Hyun
    • Journal of the Korean Society of Costume
    • /
    • v.62 no.4
    • /
    • pp.81-90
    • /
    • 2012
  • The contents of this study are as follows. First, an academic understanding has been achieved by exploring the theoretical concept "allegory", and a new theoretical approached methodology has been sought. Second, an analysis-index of fashion illustration cases has been suggested based on the allegory theory of Craig Owens. Third, in order to draw the characteristics of fashion illustration as viewed from the allegorical viewpoint and find out its feasibility, the case studies has been referred and the internal significance, external significance that combines different characteristics has been extracted. In regards to this study method, literature studies and case studies has been done in parallel with each other. This study was done in the following sequence: the establishment of the study system, the drawing of the allegory-associated concepts and the discovering the characteristics of aesthetic expressions. The results of this study on the expression characteristics of fashion illustration as viewed from the allegorical viewpoint of Craig Owens are as follows. First, the borrowing of image, which is a characteristic of allegory, contains the meaning of uncertainty in the fashion illustration as it expresses the image-synthesis and forms a completely different meaning as the fixed meaning is dissolved and it is utilized as a photo-montage technique. Second, the inference of pictogram is the mixture of linguistic medium and visual medium. Fashion illustration utilizes the characters and transmits the fashion information visually and immanently. It has the characteristic of making the information into pictograms and the internal significances of mutual-text with communication function. Third, the uniqueness of location in the fashion illustration has the special nature of utilized mediums as it is used for advertising or publicizing. The fashion illustration from the viewpoint of allegory has the impermanency of existing only for a limited time and reflects the coincidence that gives the meaning of utilized location according to the season trend. Fourth, the cross-breeding is expressed as the mixture of various materials in the fashion illustration. The expressions made by the mixture of media, such as the use of computer graphic programs mixed together with various materials showed the trend of diversity and genre dissolution.

The Design and Implementation of Multiple Digital Signage Video Sync Technology for Ultra-high Resolution (초고해상도 멀티 디지털 사이니지 영상 동기화 기술의 설계와 구현)

  • Park, Hyoungyill;Yoo, Sunkyu;Moon, Youngtai;Kim, Miok;Shin, Yongtae
    • Journal of Broadcast Engineering
    • /
    • v.21 no.5
    • /
    • pp.651-661
    • /
    • 2016
  • 최근의 디지털 사이니지는 대형 고해상도 디스플레이를 이용해 사용자에게 초고해상도 파노라마형태의 볼거리를 제공하거나 사용자와 인터렉션 등을 통해 맞춤형광고를 제공하는 등 다양한 형태로 발전하고 있다. 또 개방형 디지털 사이니지의 발전과 함께 대형 멀티 사이니지를 이용한 초고화질 영상콘텐츠를 다양한 서비스 단말장치의 연동과 웹기반의 상호운용성을 갖춘 관리시스템이 활발히 연구될 것으로 보인다. 본 논문에서는 수십대에서 백여대 이상의 고해상도 디스플레이를 연동하여 초고해상도 영상표출의 기술의 구현방안과 정형화된 영상 해상도가 아닌 초고화질 영상의 개별 콘텐츠에 대한 동기화 시키는 기술을 이용하여 멀티 콘텐츠 플레이 단말기에서 고해상도 영상을 Play Sync하는 기술을 연구한다.

A Study on the Selective Visual Vision and Cinemagraph Expression (영상미디어의 선택적 시각과 시네마그래프 표현 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of Digital Convergence
    • /
    • v.15 no.5
    • /
    • pp.325-331
    • /
    • 2017
  • The purpose of this study is optional cinemagraph ads based on the case through the psychological theory of visual multimedia story qualitative analysis, quantitative analysis. Cinemagraph analysis would like to present the model. The analysis popular advertising model who starred with the higher profile in 2016 Gmaket of cinemagraph series of ads research, literature research, and Internet media. Analysis, case studies, etc. The analysis appeared around 10 percent was the most effective in the form of moving the form of copper wire. Part of the video cinema than the overall movement of the graph bigger visual flow effects is a dynamic. Moving the direction of the model used copper wires and broadly consistent with the product. Subject & Surrounding and margins are being used within one point or two points. The story of probability model in the short and expressing simple action of the product. Direction of the action, the proportion of multimedia for quantitative analysis of space story for the qualitative analysis of the periphery and jujebu, stories, such as the probability of four.For consideration the terms.

Research on New Hip Hop Fashion of Glam Style - Focusing on Black Musician Star and Korean Hip Hop Musicians - (힙합 뮤지션의 패션 스타일 연구 - 흑인 뮤지션 스타와 국내 힙합 뮤지션의 비교 연구 중심으로 -)

  • Lee In-Seong;Lee Soon-Ja;Choi Bo-Young;Lee Min-Jung;Son Yi-Jeong
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.8 no.1
    • /
    • pp.127-136
    • /
    • 2006
  • These researches discussed promotions and effectiveness in the area of star marketing production, copying, advertising, and expenditure on clothes. The thesis is refreshing in the way it deals with analysis of strategical changes in the fashion of entertainers asia cultural industry developed. I specially focused on comparing and analyzing the changes in style of Hip Hop fashion from the period of inferior culture to the period in which their fashion is highly respected. Also, I'd like to study the influence of the fashion to Korean Hip Hop artists. The Hip Hop musicians developed their styles from underdog images of Hip Hop to glamourous and luxurious styles along with modeling in various magazines appealing sexually. In Korea, Seven and Hyori Lee are showing new and changed styles that are different from the past to their fans. The Hip Hop style now is showing with unimaginably luxurious styles as opposed to its original image. With their pursuance of ostentatious and luxurious styles Hip Hop was reborn as new Glam style. Old Hip Hop styles such as ripped jeans, safety pins, graffiti, and loose and exaggerated silhouette give inspirations to many worldly known designers and their collection. Hip Hop that used to be a branch of a low culture was able to grow to the culture of luxuries via the development the media and improvement of lives and the level of consciousness of the middleclass. Music stars with luxurious Hip Hop fashion influenced coming of a new musical genre and Korean musicians largely. I hope this research can help developing the unique low-culture and creating new trend in the field of entertainers' fashion.

  • PDF

Cancer News Coverage in Korean Newspapers: An Analytic Study in Terms of Cancer Awareness

  • Min, Hye Sook;Yun, E Hwa;Park, Jinsil;Kim, Young Ae
    • Journal of Preventive Medicine and Public Health
    • /
    • v.53 no.2
    • /
    • pp.126-134
    • /
    • 2020
  • Objectives: Cancer diagnoses have a tremendous impact on individuals and communities, drawing intense public concern. The objective of the current research was to examine news coverage and content related to cancer-related issues in Korean newspapers. Methods: Primarily using the database system of the Korea Press Foundation, we conducted a content analysis of 2806 articles from 9 Korean daily newspapers during a recent 3-year period from 2015 to 2017. Thematic categories, the types of articles, attitudes and tone, and the number of sources in each article were coded and classified. Results: Many news articles dealt with a diverse range of themes related to cancer, including general healthcare information, the latest research and development, specific medical institutions and personnel, and technology and products, which jointly accounted for 74.8% of all articles. Those thematic categories differed markedly in terms of article type, tone, and the number of cited sources. News articles provided extensive information about healthcare resources, and many articles seemed to contain advertising content. However, the content related to complex social issues such as National Health Insurance did not include enough information for the reader to contextualize the issues properly or present the issues systematically. Conclusions: It can be assumed that the media exert differential influence on individuals through news coverage. Within the present reporting framework, the availability and usefulness of information are likely to depend solely on individuals' capabilities, such as financial and health literacy; this dependency has a negative impact on knowledge gaps and health inequities.