• Title/Summary/Keyword: Advertising media

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An analysis of the articles about 'Storytelling Mathematics' ('스토리텔링 수학' 관련 언론 보도 내용 분석)

  • Kim, Soo Cheol;Lee, Hwan Chul
    • Communications of Mathematical Education
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    • v.28 no.2
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    • pp.179-193
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    • 2014
  • After National Mathematics Education Advanced Plan represented in 2012, mathematics education fields began to attention to 'Storytelling'. Because the plan contains important topics, reinforcing mathematics education, improving understanding about mathematics, and enhancing self-guided learning. As one of the methods for improving understanding about mathematics, Storytelling in mathematics is emphasizing recently. The purpose of this study is to analyse the articles about 'Storytelling Mathematics' to find how the media report it. Also, we discuss the direction of Storytelling in mathematics education. The conclusion of this study is that most of the privately-owned company is using the Storytelling as a tool for advertising commercially. Readers have to make a decision which articles are true or useful. A policy makers must ponder how the 'Storytelling Mathematics' policy affect the demands and suppliers in education.

Human-Object Interaction Framework Using RGB-D Camera (RGB-D 카메라를 사용한 사용자-실사물 상호작용 프레임워크)

  • Baeka, Yong-Hwan;Lim, Changmin;Park, Jong-Il
    • Journal of Broadcast Engineering
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    • v.21 no.1
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    • pp.11-23
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    • 2016
  • Recent days, touch interaction interface is the most widely used interaction interface to communicate with digital devices. Because of its usability, touch technology is applied almost everywhere from watch to advertising boards and it is growing much bigger. However, this technology has a critical weakness. Normally, touch input device needs a contact surface with touch sensors embedded in it. Thus, touch interaction through general objects like books or documents are still unavailable. In this paper, a human-object interaction framework based on RGB-D camera is proposed to overcome those limitation. The proposed framework can deal with occluded situations like hovering the hand on top of the object and also moving objects by hand. In such situations object recognition algorithm and hand gesture algorithm may fail to recognize. However, our framework makes it possible to handle complicated circumstances without performance loss. The framework calculates the status of the object with fast and robust object recognition algorithm to determine whether it is an object or a human hand. Then, the hand gesture recognition algorithm controls the context of each object by gestures almost simultaneously.

A Study on the Television Viewing Behavior of Koreans: Focusing on the Dynamics of Coviewing among Family Members (한국인의 텔레비전 시청행태에 관한 연구: 가족간 공동시청의 역학을 중심으로)

  • Kim, Beam-Jong;Kim, Jin-Ho;Kim, In-Sook;Lee, Min-Goo
    • Korean Journal of Human Ecology
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    • v.8 no.2
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    • pp.399-417
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    • 1999
  • Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

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Sender Authentication Mechanism based on DomainKey with SMS for Spam Mail Sending Protection (대량 스팸메일 발송 방지를 위한 SMS 기반 DomainKey 방식의 송신자 인증 기법)

  • Lee, Hyung-Woo
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.20-29
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    • 2007
  • Although E-mail system is considered as a most important communication media, 'Spam' is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Therefore advanced anti-spam techniques are required to basically reduce its transmission volume on sender mail server or MTA, etc. In this study, we propose a new sender authentication model with encryption function based on modified DomainKey with SMS for Spam mail protection. From the SMS message, we can get secret information used for verification of its real sender on e-mail message. And by distributing this secret information with SMS like out-of-band channel, we can also combine proposed modules with existing PGP scheme for secure e-mail generation and authentication steps. Proposed scheme provide enhanced authentication function and security on Spam mail protection function because it is a 'dual mode' authentication mechanism.

Association between Knowledge, Attitude, and Practice Regarding Blood Donation in University Students (대학생의 헌혈에 대한 지식, 인식수준에 따른 헌혈행태)

  • Kim, Jung-Hyun;Yoon, Joong-Soo
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.316-326
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    • 2015
  • The present study aims to investigate the association between knowledge, attitude, and practice of blood donating in an effort to increase the participation rate of blood donation among university students. Data was obtained among 272 in theirs 20s health sciences students in two university of South Korea through self-reported questionnaires including Knowledge, attitude, and behavioral practice regarding blood donation during 8st December 2014 to 12st December 2014. Pearson correlation test, student's t-test or descriptive statistics were performed for the data analysis. The results were as follows: 1) There was positive significant relationship between Attitude and behavioral practice towards blood donation(P <.05). 2) There was significant difference in the knowledge(P<.01) and attitude(P<.05) regarding blood donation according to public health vs non-public health. 3) The participants with previous blood donation experiences showed a higher participation rate than those without such an experience(P<.01). It is important not only to improve the university student's attitude towards blood donation through media advertising but also to reinforce the compensation offered to donors.

A Comparison of Legibility Based on Illumination Intensity and Contrast Ratio in Displays (디스플레이에서 조도와 대비비에 따른 가독성 비교 연구)

  • Hong, Ji-Young;Min, Jang-Geun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.4
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    • pp.71-76
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    • 2017
  • Visual perception is part of a field of study that examines the analysis and recognition of objects. There have been numerous studies on this topic, including research on the physiological and cognitive aspects of the visual system. Visual perception theory was established through such research efforts and the potential for its application in each field is being investigated. Mobile displays are a representative example of media in the new age. Therefore, this study is based on the understanding that research on visual perception must stress the importance of useful visual cognition. This study used displays to conduct legibility tests based on illumination intensity and contrast ratio. Two conditions relevant to legibility were tested 1) illumination intensity environment and 2) two luminance conditions proposed as measures to improve readability in existing mobile displays. The results of this study were analysed to determine the degree of legibility based on illumination intensity and contrast ratio, and measures for improving legibility were proposed.

Business Strategies of Japanese Newspaper Companies: Top-level Managers' Perception and Reacting toward the Newspaper Crisis (일본 신문기업의 경영전략 연구: 경영진의 위기인식과 대응책을 중심으로)

  • Kim, Young-Ju;Jung, Jae-Min
    • Korean journal of communication and information
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    • v.51
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    • pp.65-86
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    • 2010
  • This paper reviews the problems and opportunities of Japanese newspaper industry. In the focus are particularly issues related to causes of the crisis and reacting strategies overcoming the crisis. To answer the questions, we conducted in-depth interviews with top-level managers of major newspaper companies in Japan. Secondary data were gathered to complement the interview. Top managers mainly perceived the causes of the crisis as young readers' alienation from newspaper due to the change of media environment and structural factors such as increasing production/distribution costs and diminishing appeals for advertisers. They are implementing several strategies to overcome this crisis - developing newspaper content for young readers; packaging customized on-off line advertisement; extending news distribution via online and mobile platforms; diversifying business into diverse sectors such as real-estate; enhancing brand equity of newspaper; and collaborating with rival newspaper companies in operating news site and joint printing/distribution. Lessons from the case of Japanese newspaper industry may be useful starting points for the Korean newspaper companies agonizing for diminishing circulation and advertising revenues.

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Reconstruction of Disharmonious Upper Anterior Dentition by Implant Supported Fixed Prosthesis (임플란트 지지 고정성 보철물로 상악 전치부를 수복한 증례)

  • Oh, Sang-Chun;Chee, Young-Deok
    • Journal of Dental Rehabilitation and Applied Science
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    • v.24 no.2
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    • pp.183-192
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    • 2008
  • Modern dental reconstructions do not only aim at restoring the patient's mastication, but rather at improving general well-being and quality of life, especially in terms of esthetics. The media, the internet, advertising, and many other facts of society contribute to an increased cosmetic awareness. A 35-year-old male patient presented with as follows: 1) the porcelain fracture of ceramo-metal restoration on #11 and #23, 2) the inclination of incisal plane to horizontal reference plane, 3) the dental midline deviation to facial midline, and 4) the lack of symmetry on upper anterior dentition. The patient requested an aesthetic improvement using fixed prosthodontics including implant-supported restorations. In the upper anterior region, one of the goals of the conventional as well as implant prosthesis is to achieve restorations with the dental attractiveness and beauty in the respect of dental, dentofacial, and facial compositions. This case report presents geometrically improvement of dental esthetics using conventional and implant prosthesis with soft and hard tissue augmentation.

Pedestrian Counting System based on Average Filter Tracking for Measuring Advertisement Effectiveness of Digital Signage (디지털 사이니지의 광고효과 측정을 위한 평균 필터 추적 기반 유동인구 수 측정 시스템)

  • Kim, Kiyong;Yoon, Kyoungro
    • Journal of Broadcast Engineering
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    • v.21 no.4
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    • pp.493-505
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    • 2016
  • Among modern computer vision and video surveillance systems, the pedestrian counting system is a one of important systems in terms of security, scheduling and advertising. In the field of, pedestrian counting remains a variety of challenges such as changes in illumination, partial occlusion, overlap and people detection. During pedestrian counting process, the biggest problem is occlusion effect in crowded environment. Occlusion and overlap must be resolved for accurate people counting. In this paper, we propose a novel pedestrian counting system which improves existing pedestrian tracking method. Unlike existing pedestrian tracking method, proposed method shows that average filter tracking method can improve tracking performance. Also proposed method improves tracking performance through frame compensation and outlier removal. At the same time, we keep various information of tracking objects. The proposed method improves counting accuracy and reduces error rate about S6 dataset and S7 dataset. Also our system provides real time detection at the rate of 80 fps.

A Study on the A·R type Monitoring Technique using QR-code and Environment Monitoring Sensor Based on Smart Device (QR코드와 환경감시센서를 활용한 스마트 디바이스기반 증강현실형 환경모니터링 기술 연구)

  • Kim, Chan;Shin, Jaekwon;Cha, Jaesang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.261-265
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    • 2012
  • The applications of augmented reality technology is increasing in the several field by IT convergence and we find augmented reality application easily in the smart device application area. And then, to attempt to use augmented reality technology in advantage, exhibitions and performances was activated. However, it less than other fields of augmented reality technology expertise yet. Among them services to Use in fusion with monitoring are lacking. In this paper, we proposed the augmented reality monitoring technology based on smart device. It is able to incorporate QR-code which is already building for the purpose of advertising promotional materials with augmented reality technology in many areas. Therefore, it is able to utilize unattended building or automation equipment facilities using QR-code and environmental monitoring sensor in the industry.