• Title/Summary/Keyword: Advertising effects

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A Study on Preference and Memory of TV Commercials for Food Service (외식 TV 광고에 대한 선호와 기억에 대한 연구)

  • Park, Han-Na;Yom, Jin-Chul
    • Culinary science and hospitality research
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    • v.12 no.3 s.30
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    • pp.164-185
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    • 2006
  • This is a study on preference and memory of TV commercials for food service products and on the processes of relevant attitudes and purchasing activities. The results of this study showed that the higher preference for commercials, the higher rate of memory and that a business with high preference for commercials had all of six variables in the process of purchasing behaviors at the high mean. In conclusion, a food service provider should consider preference to make efficient commercials for consumers in implementing commercials; such preference for commercials may be favorable for attitudes toward brand and commercials as well as for the future memory of the commercials, which have immediate effects on the future purchasing behaviors.

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The Effects of Factors of Fashion-Retail-Entertainment on Store Image & Store Loyalty (패션 리테일 엔터테인먼트 구성 요소가 점포 이미지와 점포 충성도에 미치는 영향)

  • Lee, Seung-Hee;Park, Ji-Eun
    • The Research Journal of the Costume Culture
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    • v.15 no.1 s.66
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    • pp.179-192
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    • 2007
  • The purpose of this study was to investigate the relationship among fashion retail-entertainment, store image and store loyalty. Two hundred eleven who female college students living near Seoul area participated in this study. Two hundred sample used for data analysis. For data analysis, frequency, factor analysis, correlation analysis and multiple regression analysis were used. The results were as follows: First, fashion retail-entertainment had 4 factors such as shopping environment, sales service, dining facilities, and others. Store image composed of psychological image, merchandise mix, customer service, and advertising exposure. Store loyalty had 3 factors; cognitive loyalty, intentional loyalty, emotional loyalty. Second, retail-entertainment factors had positive influences on store image and store loyalty. Third, store image had positively affected on store loyalty. Based on these results, successful strategies for fashion retail-entertainment business would provide.

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Effects of Work Environment on Job Satisfaction and Spontaneity Care Workers at Social Welfare Facilities

  • Kim, Moon-Jung
    • Journal of Distribution Science
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    • v.13 no.8
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    • pp.49-59
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    • 2015
  • Purpose - This purpose of this research is to verify the influence of the care workers' environment on their job satisfaction and on their voluntary behavior. Research design, data, and methodology - Data were collected from care workers at elderly medical and home care facilities in Korea in Seoul and Kyung-ki. Of 367 total respondents, 285 responses were used. This study performed exploratory factor analysis in order to verify the validity and credibility of the data. Regression analysis was conducted to verify the influence of the working environment, which encompasses the worker's relationship with the agency and with the elderly, on job satisfaction. Results - The hypothesis results were: First, from analyzing the influence of the working environment on the worker's job satisfaction, both relationship with the agency (p<.001) and relationship with the elderly (p<.05) positively affect job satisfaction; second, the exploratory analysis verifies the influence or the working environment on job satisfaction. Conclusions - The results indicate that the relationship with the agency (p<.001) and relationship with the elderly (p<.001) both positively affect the voluntary behavior of the workers.

The Relationship of Ambivalent Clothing Consuming Behavior, Value and Value-Conscious Consumption (양면적 의복소비행동을 중심으로 가치와 가치소비의 관계분석)

  • Jun, Ji-Hyun;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1491-1503
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    • 2010
  • This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

The Effect of Brand Authenticity Perceived by Customer on Brand Trust and Brand Loyalty - Focusing on Network Franchise Dental Clinic's in Medical - (고객이 지각하는 브랜드 진정성이 브랜드 신뢰 및 브랜드 충성도에 미치는 영향- 네트워크 프랜차이즈 치과 클리닉을 중심으로 -)

  • Yang, ZhengHua;Kim, Saebum
    • Korea Journal of Hospital Management
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    • v.20 no.3
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    • pp.1-12
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    • 2015
  • The objective of this study is to analyze the effects of brand authenticity on brand trust and the effect of brand trust on brand loyalty in case of network franchise dental clinics. To achieve this objective, 300 dental customers were surveyed in Seoul and Gyeonggi province. Of these, 267 respondents were used for the analysis. The research results show that communication authenticity, advertising truthfulness, employee authenticity had positive effect on brand trust. and brand trust have positive effect on brand loyalty.

A System Dynamics Model Approach for the Analysis of the Network Effect of the Internet Portal Sites (시스템 다이내믹스 모델을 이용한 인터넷 포털 사이트의 네트워크 효과 분석)

  • Lee, Kang-Bae;Jung, Jae-Un;Lee, Woon-Seek;Joo, Cheol-Min
    • Korean System Dynamics Review
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    • v.9 no.1
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    • pp.73-92
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    • 2008
  • Internet portal sites have served customers for more than a decade in Korea. There have been several such sites have survived, succeeded and led the internet industry. What is the source of their competitiveness? We assumed that the network effect, which can vary dynamically, is an important factor; so we tried to build and analyze a system dynamics model on portal sites that represent their advertising business model. This model includes not only the network effect, but also customer's' expectations of the quality of portal sites, which also varies dynamically. As a result of our research, we can state that the network effect is important to stabilize and increase portal sites' quality, market share, income and cash flow. And we know that investment at a level above that which is merely required is necessary to preserve and stabilize their business.

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A Study on the Symbolic Expression of Korean Scenic Design - Focused on 「Vishnvovvi sad」 of Anton Chekhov - (한국 무대디자인의 상징적 표현 연구 - 안톤 체호프의 연극 벚꽃동산을 중심으로 -)

  • Choi, Hyun-Wk;Yoon, Jae-Eun
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.243-251
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    • 2012
  • Theatricals have been with human's history for a long time. And It is also receiving a lot of love in modern times. The stage is recognized another space of time by spectators during the play and the production actualize fictional world by using all destination things on the stage. Therefore, the design of the stage has symbolism and the production needs semiological. The Elements expressed through the stage is composed of stage equipment, costume, lighting, stage effects and the production needs light, sound and costume designers, a stage manager, grips an advertising director for the play. The study analysis on symbolic image on the view of semigical with focused on "Vishnvovvi sad" of Anton Chekhov. The details of the study are symbolism of stage effect and costume, lighting, stage equipment. Furthermore, The study analyze way to symbolic Express korean characteristics and This research is an excellent source for students who are studying the semilogical analysis of stage.

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The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases

  • Yu, Jong-Pil;Dutta, Payal Kaishap;Pysarchik, Dawn Thorndike
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.2
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    • pp.75-97
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    • 2007
  • Less than 3% of India's food basket, consists of processed food, therefore processed food can be viewed as an innovation or new product to Indian consumers. This research investigates the effects of product familiarity and reference groups on Indian consumers' attitudes and purchase behavior of new processed food products. For the study, the model is developed by modifying Cambel and Goodstein's (2001) "Moderate Incongruity Effect" to include important cross-cultural influences on attitudes and purchase decisions among Indian consumers. Empirical analysis was conducted through structural equation modeling (SEM). SEM results indicated that reference group influence has a stronger positive effect on consumers' attitudes and actual purchase behavior of more familiar processed foods than of less familiar processed food. In addition, attitudes have a stronger positive effect on consumers' actual purchase of more familiar than of less familiar processed foods.

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How Can Self Love Lead to Spying on Ex-Partners on Facebook? -The Effects of Ego Factors on Facebook Surveillance -

  • Furbee, Brittany;Ahn, Hongmin
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.187-193
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    • 2019
  • In this study, we attempted to identify the personality traits that influence one's likelihood to stalk an ex-partner on Facebook. Specifically, we focused on self-concept-related traits, given that the motivations for using social network sites (SNS) are highly associated with the concept of self. These include self-esteem, narcissism, and self-efficacy. To assess these factors, we controlled for extraneous variables while assessing the predictive power of personality traits, such as Facebook usage, length of the relationship, and time since the break-up. The results of a self-administered, web-based survey (N=207) showed that self-esteem, narcissism, and self-efficacy are all traits that can predict the stalking of an ex-partner on Facebook. More specifically, we showed a negative association between self-esteem and one's likelihood to stalk an ex-partner on Facebook, while it showed positive relationships between Facebook stalking and both narcissism and self-efficacy.

Advertising Distinctiveness and Consumer Memory in Competitive Ad Environments

  • Takeuchi, Ryosuke
    • Asia Marketing Journal
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    • v.17 no.2
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    • pp.1-13
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    • 2015
  • It is becoming increasingly difficult for advertisers to reach target consumers because memory for an ad is inhibited in the presence of competing ads. While previous studies have focused on ad repetition as a factor that can reduce competitive interference, this study focuses on ad distinctiveness. We compare the effects of ad distinctiveness on recall for the ad and its competing ad in high competitive ad environments with those in relatively low competitive ad environments. Regarding the effect of ad distinctiveness on recall for the focal ad, the results show that when an advertiser makes its ad distinctive, recall for its own ad is enhanced in both high and low competitive ad environments although the positive effect is relatively weak in high competitive environments. The results also show that, regarding the effect of ad distinctiveness on recall for its competing ad, when an advertiser makes its ad distinctive, recall for its competing ad is enhanced in low competitive ad environments rather than in high competitive ad environments.