International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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How Can Self Love Lead to Spying on Ex-Partners on Facebook? -The Effects of Ego Factors on Facebook Surveillance -

  • Furbee, Brittany (Career Services Center, West Virginia University) ;
  • Ahn, Hongmin (Department of Advertising and Public Relations, Dongguk University -Seoul)
  • Received : 2019.10.28
  • Accepted : 2019.11.14
  • Published : 2019.12.31
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Abstract

In this study, we attempted to identify the personality traits that influence one's likelihood to stalk an ex-partner on Facebook. Specifically, we focused on self-concept-related traits, given that the motivations for using social network sites (SNS) are highly associated with the concept of self. These include self-esteem, narcissism, and self-efficacy. To assess these factors, we controlled for extraneous variables while assessing the predictive power of personality traits, such as Facebook usage, length of the relationship, and time since the break-up. The results of a self-administered, web-based survey (N=207) showed that self-esteem, narcissism, and self-efficacy are all traits that can predict the stalking of an ex-partner on Facebook. More specifically, we showed a negative association between self-esteem and one's likelihood to stalk an ex-partner on Facebook, while it showed positive relationships between Facebook stalking and both narcissism and self-efficacy.

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