• Title/Summary/Keyword: Adoption Intention

검색결과 496건 처리시간 0.023초

정보가전의 기술 수용에 관한 실증적 연구 - 양방향 TV를 중심으로 - (An Empircal Study on the Adoption of Information Appliances with a Focus on Interactive TV)

  • 유효식;최훈;김진우
    • Asia pacific journal of information systems
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    • 제12권2호
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    • pp.45-68
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    • 2002
  • Technology adoption for information appliance, which is expected to grow rapidly in the near future, is different from other technologies in that it is mainly used in the home environment when the customers haven't experienced it before. This paper finds important variables from prior research about technology adoption and develops a measurement model that fits for the information appliance. Pretest and pilot studies for the model is conducted in order to guarantee content validity, reliability, convergent validity and discriminant validity. Finally, LISREL analysis is used for finding out the causality among variables and testing for model fitness. The results indicate that three factors that influence behavioral intention are attitude, subjective norm and perceived behavioral control. Attitude is influenced by attitudinal belief, which consists of perceived usefulness, trialability, result demonstrability, image and enjoyment. Perceived behavioral control is influenced by control belief that consists of rapid change in technology, cost and ease of use. This paper ends with implications and limitations of study results.

정보기술 수용에 있어서 사용자 특성과 정보기술 특성에 따른 사회적 영향의 차이 (The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity)

  • 양희동;문윤지
    • Asia pacific journal of information systems
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    • 제15권2호
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    • pp.97-120
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    • 2005
  • As information systems are introduced in organizations, user attitudes toward IS are crucial factors for the success of such systems. Hence, understanding what affects user attitudes should be a major concern in MIS research. The purpose of this study is to improve the understanding of social influence on IS adoption. Social influence construct is stretched to include four items: subject norm, image, visibility, and voluntariness. Also, this paper examines the roles of two moderators regarding social influence: user characteristics and IT maturity. We could find that 1) social influence has a significant impact on perceived usefulness(PU), perceived ease of use(PEU), and intention, 2) the social influence on PU is more noticeable for knowledge worker than for undergraduate student, and 3) social influence on knowledge worker's PU is stronger for emerging IT(e.g., wireless internet services) than for mature IT(e.g., spreadsheet software).

Communal Antecedents in the Adoption of Secure Coding Methodologies

  • Kim, Sung Kun;Kim, Ji Young
    • Asia pacific journal of information systems
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    • 제26권2호
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    • pp.231-246
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    • 2016
  • Technology acceptance model has demonstrated that technology adoption behavior can be explained by two user belief constructs: perceived usefulness and perceived ease of use. A number of studies have explored how these beliefs develop by utilizing primarily individual-level antecedents. However, because innovation and new techniques bear a direct relation to social concerns, non-individual antecedents may be necessary. Therefore, in this study, social and organizational supports are used to understand how software developers foster beliefs regarding secure coding practices. We compiled data from 83 software developers to evaluate the technology acceptance model. Our findings show that these collective antecedents can effectively explain user belief constructs and the intention to adopt secure coding methodologies. These findings imply that society and organizations offering more concrete support programs will experience smoother deployment of security-enhancing measures.

Determinants of the adoption of new equipment at the individual level within an organization

  • Kim, Hye-Kyoung;Lee, Seung-Hee
    • 디지털융복합연구
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    • 제9권1호
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    • pp.37-49
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    • 2011
  • The purpose of this study is to develop a new equipment acceptance model in the industrial market and test it empirically using a field survey. To define new equipment acceptance factors of employees in the organization, we used the TAM as a useful model to analyze the acceptance process of new equipment. All of the data for the TAM were collected from the employees. Prior research studied the usage of general information technology using a computer and particular software, while we apply the TAM to the new equipment adoption. In this study, both theoretical review and empirical study were conducted and the model was set through the theoretical study which was tested through the empirical analysis. Management support and training/education were shown to have a positive effect on PU and PEOU. Personal innovativeness, management support, perceived usefulness and perceived ease of use were shown to have a positive effect on behavioral intention.

Why are 3D Apparel CADs Not Used?

  • Kim, Sung K.;Im, Nam Y.
    • Journal of Information Technology Applications and Management
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    • 제20권3호
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    • pp.93-104
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    • 2013
  • A 3D CAD is one of latest innovations in apparel industry. Despite a rapid progress of related technologies and an emergence of several commercial products in markets, an adoption of 3D CAD tools in apparel industry is much slower than originally expected. In an effort to diffuse such a technological advance in apparel industry, more behavioral studies of why and how apparel designers adopt and use a 3D CAD are needed. Toward that goal, this study aims to identify more about whether such an adoption decision would be more associated with organizations or individuals. Using TAM and TOE framework, the study findings show that the intention to adopt 3D garment CAD is more explained by individual attitudes rather than organizational characteristics.

인터넷전화(VoIP)의 신규고객 유치를 지원하는 데이터마이닝 모델 (A Data-Mining Model to Support new Customer Acquisition for Internet Telephony(VoIP))

  • 하성호;양정원;송영미
    • Journal of Information Technology Applications and Management
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    • 제17권2호
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    • pp.133-154
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    • 2010
  • Recently, Internet Telephony has become increasingly popular in telecommunication industry. However, previous research on Internet Telephony has focused on analyzing specific Internet Telephonysolutions, identifyingthe Internet Telephony movement itself. The research on prediction models about Internet Telephony adoption has been minimal. The main propose of this study is to develop models for predicting transition intention from using traditional telephones to using Internet Telephony. To do so, this study uses data mining methods to analyze demands in the IT communications market and to provide management strategies for Internet telephony providers. Especially this study uses discriminant analysis, logistic regression, classification tree, and neural nets to develop those prediction models toward Internet Telephony adoption. The models are compared with each other and a superior model is chosen.

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Combined Model of Technology Acceptance and Innovation Diffusion Theory for Adoption of Smartwatch

  • Choe, Min-Ji;Noh, Ghee-Young
    • International Journal of Contents
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    • 제14권3호
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    • pp.32-38
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    • 2018
  • This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.

중국소비자의 스마트폰 사용 의도에 영향을 미치는 요인 (A Study on the Factors Affecting Chinese Consumers' Smartphone Adoption)

  • 쑨전바오;박미연;황금주
    • Journal of Information Technology Applications and Management
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    • 제20권1호
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    • pp.149-171
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    • 2013
  • The purpose of this study is to investigate factors influencing Chinese consumers' intention to adopt Smartphones. This paper examines Smartphone characteristics factors (situational dependence, diversity and security) and consumer personality characteristics (innovation, self-efficacy and familarity) based on the Technology Acceptance Model. The 320 sets of data are tested against the model using SEM (structural equation model). The research results reveal that diversity and security have significant influences on both perceived usefulness and perceived playfulness. According to the data analysis, self-efficacy affects only perceived easy of use, and familiarity positively affects perceived easy of use, usefulness and playfulness. This study finds that perceived easy of use and perceived usefulness have positive influences on behavioral intention to adopt Smartphones, and situational dependence and innovation directly affect the behavioral intention. The perceived cost has a negative impact on the behavioral intention. Research results are discussed, and limitations of the current study and future research are presented.

The Effects of Airport Duty-Free Store O2O Integration Service Patterns Innovation Characteristics, Consumer Pursuit Benefits and Value-Congruency on Behavioral Intention

  • Yin-Nan Li;Young Woo Lee
    • 한국항공운항학회지
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    • 제31권4호
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    • pp.45-55
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    • 2023
  • This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

What's for Dinner? Factors Contributing to the Continuous Usage of Food Delivery Apps (FDAs)

  • Ahmad A. Rabaa'i
    • Asia pacific journal of information systems
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    • 제32권2호
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    • pp.354-380
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    • 2022
  • This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.