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An Empircal Study on the Adoption of Information Appliances with a Focus on Interactive TV  

Yu, Hyo-Shik (연세대학교 인터넷 비즈니스 연구센터)
Choi, Hun (연세대학교 인터넷 비즈니스 연구센터)
Kim, Jin-Woo (연세대학교 경영학과)
Publication Information
Asia pacific journal of information systems / v.12, no.2, 2002 , pp. 45-68 More about this Journal
Abstract
Technology adoption for information appliance, which is expected to grow rapidly in the near future, is different from other technologies in that it is mainly used in the home environment when the customers haven't experienced it before. This paper finds important variables from prior research about technology adoption and develops a measurement model that fits for the information appliance. Pretest and pilot studies for the model is conducted in order to guarantee content validity, reliability, convergent validity and discriminant validity. Finally, LISREL analysis is used for finding out the causality among variables and testing for model fitness. The results indicate that three factors that influence behavioral intention are attitude, subjective norm and perceived behavioral control. Attitude is influenced by attitudinal belief, which consists of perceived usefulness, trialability, result demonstrability, image and enjoyment. Perceived behavioral control is influenced by control belief that consists of rapid change in technology, cost and ease of use. This paper ends with implications and limitations of study results.
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