• Title/Summary/Keyword: Adoption Factors

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A Study of Influence Factors that effect on Consumer Fatigue in the Adoption of Convergence Products (컨버전스 제품 수용에 있어 소비자의 기능적 피로에 영향을 미치는 요인에 대한 연구)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.83-106
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    • 2013
  • This study testified the influence factors like quantities of advertising, number of hardware and software that are converged, effect on feature fatigue of convergence product. When consumers perceive higher numbers of hardwares in a smart phone, they feel its higher usefulness and complexity. This means that numbers of hardwares is the major factor that enhances consumer's usefulness but, at the same time, it cause perceived leads to higher usefulness in using smart phone, it didn't effect on complexities. It is also important strategy for smart phone companies to provide a lot of useful softwares(applications) to satisfy consumers. Finally, complexity was important factor that lead to higher feature fatigue of consumers. This indicates that smart phone companies have to find adequate numbers of convergence for their new smart phone.

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The Structural Relationships among Innovation Characteristics, Consumer Characteristics, Innovation Resistance, and Intention to Acceptance of Wearable Device Customers: Based on Innovation Resistance Model and Theory of Perceived Risk (웨어러블 디바이스 소비자의 혁신특성, 소비자특성, 혁신저항, 그리고 수용의도와의 구조적 관계: 혁신저항모형과 인지된 위험이론을 기반으로)

  • Bae, Jae Kwon
    • The Journal of Information Systems
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    • v.25 no.4
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    • pp.87-104
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    • 2016
  • Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

Understanding Users' Continuing Use of Hedonic Information Systems (쾌락적 정보시스템의 지속적 사용의도에 영향을 미치는 요인에 관한 연구)

  • Kang, Hee-Taek;Kim, Seung-Woon
    • Information Systems Review
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    • v.8 no.3
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    • pp.153-174
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    • 2006
  • The purpose of this study is to identify the factors affecting users' continuing use of Hedonic Information Systems(HIS). Focusing on users' post-adoption behaviors, this study proposes a research model which incorporates technology acceptance theory into expectation disconfirmation theory and investigates the causal relationship among five factors; perceived usefulness, perceived ease of use, disconfirmation, user satisfaction, and continuance intention to use a blog as HIS. The results show that satisfaction is significantly influenced by disconfirmation and post expectations(perceived usefulness and perceived ease of use), and in particular the impact of disconfirmation on user satisfaction is stronger than those of perceived usefulness and perceived ease of use. The results also indicate that while perceived usefulness and user satisfaction have significant impacts on continuance intention, perceived ease of use does not do so and has only an indirect impact on continuance intention through perceived usefulness and user satisfaction.

Extended Technology Acceptance Model of VR Head-Mounted Display in Early Stage of Diffusion (기술수용모델을 이용한 초기이용자들의 가상현실기기 채택 행동 연구)

  • Jang, Han-Jin;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.353-361
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    • 2017
  • As one of Virtual Reality devices, HMD(Head-Mounted Device) helps users to experience an extended actual environment by providing them with virtual environment flexibly through the device. HMD considers user experience as importance as well as technical factors. Therefore, this study intended to analyze how the factors such as information quality, enjoyment, self-efficacy can have influence on the adoption of VR device using the extended technology acceptance model. The results showed that information quality and enjoyment have significant influences on perceived ease of use and usefulness. Self-efficacy only affect perceived ease of use. In addition, perceived ease of use and usefulness have influences on intention to use.

Determinants of Behavioral Intention and Usage of Mobile Money Services in Ethiopia (에티오피아 모바일화폐 서비스의 채택의향과 사용행태 결정요인)

  • Bereket, Tiru Beza;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.23-35
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    • 2020
  • Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual's behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

Prevalence of Toxoplasma gondii Infection in Household Cats in Korea and Risk Factors

  • Hong, Sung-Hee;Jeong, Young-Il;Kim, Jae-Young;Cho, Shin-Hyeong;Lee, Won-Ja;Lee, Sang-Eun
    • Parasites, Hosts and Diseases
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    • v.51 no.3
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    • pp.357-361
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    • 2013
  • Several epidemiological surveys have reported the prevalence of Toxoplasma gondii infection in stray cats in Korea, but little information is available on T. gondii infection in household cats. The aim of the present study was to assess the prevalence and risk factors of T. gondii infection among household cats reared in Seoul, Korea. A total of 474 blood samples were collected from clinically healthy household cats. All samples were tested using ELISA and PCR. The risk factor analysis was based on a questionnaire filled out by the owners. The overall positive rate for ELISA and PCR assays was 2.2% (10/437) and 2.1% (10/474), respectively. With regard to the origin of cats, the positive rates among cats adopted from the animal shelter and veterinary clinic for stray cats were significantly different (P<0.05). Our study demonstrated that the positive rate of T. gondii infection in household cats was low and that this low prevalence was assumed to be associated with keeping the cats indoors and restriction of eating raw food and uncooked meat. Therefore, we suggest that the owners check the origin of the cats prior to adoption to prevent infection of other animals, including humans.

Trends in Sex Ratio at Birth according to Parental Social Positions: Results from Vital Statistics Birth, 1981-2004 in Korea (부모의 사회경제적 위치에 따른 자녀의 출생 성비 추이: 1981년부터 2004년까지)

  • Chun, Hee-Ran;Kim, Il-Ho;Khang, Young-Ho
    • Journal of Preventive Medicine and Public Health
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    • v.42 no.2
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    • pp.143-150
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    • 2009
  • Objectives : South Korea has experienced unprecedented ups and downs in the sex ratio at birth(SRB), which has been a unique phenomenon in the last two decades. However, little is known about socioeconomic factors that influence the SRB. Employing the diffusion theory by Rogers, this study was undertaken to examine the trends in social variations in the SRB from 1981 to 2004 in Korea. Methods : The data was taken from Vital Birth Statistics for the period from 1981-2004. We computed the annual male proportion of live births according to the parental education(university, middle/high school, primary) and occupation(non-manual, manual, others). Logistic regression analysis was employed to estimate the odds ratios of male birth according to social position for the equidistant three time periods(1981-1984, 1991-1994, and 2001-2004). Results : An increased SRB was detected among parents with higher social position before the mid 1980s. Since then, however, a greater SRB was found for the less educated and manual jobholders. The inverse social gradient for the SRB was most prominent in early 1990s, but the gap has narrowed since the late 1990s. The mother's socioeconomic position could be a sensitive indicator of the social variations in the sex ratio at birth. Conclusions : Changes in the relationship of parental social position with the SRB were detected during the 1980-2004 in Korea. This Korean experience may well be explained by diffusion theory, suggesting there have been socioeconomic differences in the adoption and spread of sex-detection technology.

Effect of HPM Factors on Adoption Attitude of u-Health System: Moderating Effects of Gender (u-Health 시스템의 수용 태도에 대한 건강증진모형의 요인 영향: 남·녀 조절효과 중심)

  • Yang, Youngbae;Kim, Mincheol
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.213-221
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    • 2015
  • The aim of this study is to find the factors affecting attitude on u-health system using Pender's Health Promotion Model (HPM) and also, analyze the moderating effect of gender variable in research model. To assess the proposed research model based on HPM, this study adopted Partial Least Square (PLS) method using Smartpls 2.0 version for the evaluation of research model. Thus, this study used survey questionnaire in order to collect useful data to potential users of u-health system. As a result of analysis, the examined variables explain 29% of variance on attitude to use of the u-health system. According to the PLS analysis, self efficacy and perceived benefits showed significantly positive relationship on attitude to use of u-health system. In addition, on the moderating effect of gender variable, female had more interest on self efficacy for positive attitude on use of u-health system.

Activating Public Service Delivery Platforms: A Case of Social Service e-Voucher (공공서비스 전달 플랫폼의 활성화 요건: 사회서비스 전자바우처 사례연구)

  • Eo, Gwangsu;Nam, Taewoo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.21-29
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    • 2020
  • This study aims to explore the characteristics of platform for social service delivery and the electronic voucher system as an instrument for the delivery. The paper discusses the concept and characteristics of platform and reviews the factors by which firms migrate to platform. Social service e-vouchers are an example of a government platform that pays e-vouchers to consumers and gives them the choice of services. Then it analyzes the case of platform establishment to deliver social services. The demand on welfare services has changed with demographic structure. The change in demand requires innovation in the social service delivery system and adoption of strategies to move to the platform. Factors that enabled the social service delivery platform to build both demand and supply sides include access to employment policies, industrial connection, workforce training, and requirements for social service eligibilities.

Customer Attitude to Artificial Intelligence Features: Exploratory Study on Customer Reviews of AI Speakers (인공지능 속성에 대한 고객 태도 변화: AI 스피커 고객 리뷰 분석을 통한 탐색적 연구)

  • Lee, Hong Joo
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.25-42
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    • 2019
  • AI speakers which are wireless speakers with smart features have released from many manufacturers and adopted by many customers. Though smart features including voice recognition, controlling connected devices and providing information are embedded in many mobile phones, AI speakers are sitting in home and has a role of the central en-tertainment and information provider. Many surveys have investigated the important factors to adopt AI speakers and influ-encing factors on satisfaction. Though most surveys on AI speakers are cross sectional, we can track customer attitude toward AI speakers longitudinally by analyzing customer reviews on AI speakers. However, there is not much research on the change of customer attitude toward AI speaker. Therefore, in this study, we try to grasp how the attitude of AI speaker changes with time by applying text mining-based analysis. We collected the customer reviews on Amazon Echo which has the highest share of AI speakers in the global market from Amazon.com. Since Amazon Echo already have two generations, we can analyze the characteristics of reviews and compare the attitude ac-cording to the adoption time. We identified all sub topics of customer reviews and specified the topics for smart features. And we analyzed how the share of topics varied with time and analyzed diverse meta data for comparisons. The proportions of the topics for general satisfaction and satisfaction on music were increasing while the proportions of the topics for music quality, speakers and wireless speakers were decreasing over time. Though the proportions of topics for smart fea-tures were similar according to time, the share of the topics in positive reviews and importance metrics were reduced in the 2nd generation of Amazon Echo. Even though smart features were mentioned similarly in the reviews, the influential effect on satisfac-tion were reduced over time and especially in the 2nd generation of Amazon Echo.