• Journal of Korea Society of Industrial Information Systems
• /
• v.4 no.2
• /
• pp.88-101
• /
• 1999

The main objective of this study is to contribute to a better understanding of the antecedents of acceptance of information technology by agricultural managers. Questionnaires were administered to potential adopters and users of PC-based communications. Results indicate that potential adopters base their adoption decisions on a sparser set of innovation characteristics than suggested by innovation diffusion literature and users and potential adopters differ on their determinants of behavioral intention and attitude.

• Journal of the Korea Society of Computer and Information
• /
• v.23 no.8
• /
• pp.59-66
• /
• 2018

In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

• Journal of Information Technology Services
• /
• v.18 no.1
• /
• pp.27-44
• /
• 2019

The goal of this study is to find why the consumers are reacting slowly or negatively toward smartwatches. Even though, smartwatches provide useful information such as health care and text message, the market was not growing fast as expected, and seems to be stagnant at this point. Thus, the future market predictions are varied. To find out why this may have happened, a Q-method study using non-adopters was conducted. In order to find out depth explanations from each interviewers, the research team chose the Q method and Q sorting to classify the different reasons for non-adopters. Based on the interview, all participants were clustered with into groups with similar patterns of the answers. The research team classified the interview group to three categories 1) Technology Discontent 2) Service Discontent 3) Indifferent. The research team analyzed each category reasoning and logics. Also the team compared the result to the technology chasm as it was proposed by Rogers (1969) to measure the maturity of the consumers.

• Journal of Information Technology Applications and Management
• /
• v.20 no.2
• /
• pp.89-107
• /
• 2013

Recently, the majority of leading companies has a strong interest in SNS advertisement. Therefore, the purpose of this study was to classify lifestyle of SNS adopters in order to support establishing companies' SNS advertising strategy. According to the analysis, (1) SNS advertisement's attributes (Entertainment, Irritation and Credibility) are affecting the Advertising Value, similar to a Mobile advertisement, and (2) Major SNS advertisement's Advertising Value depends on the lifestyle. The results show that : (1) self-express lifestyle is affected by Irritation, and that (2) information collected lifestyle is affected by Entertainment.

• Korean Journal of Organic Agriculture
• /
• v.18 no.2
• /
• pp.113-134
• /
• 2010

The purpose of the study is to investigate factors influencing the adoption of environment-friendly agriculture in greenhouse vegetable production of Jeonnam province. An interview survey were conducted during 2008, including six counties: Gwansanku of Gwangju, Gwangyang, Goheung, Damyang, Boseong, and Suncheon. Major crops grown in surveyed area were green peppers, cucumbers, strawberries, cherry tomatoes, tomatoes, and watermelons. Logit model results show that adopters of environment-friendly agriculture are more likely to participate in extensional education programs, attend educational programs on environment-friendly agriculture, have greater cultivated acreage, and have larger agriculture-only-designated farmland. However the adopters are less likely to have greater number of family members participating in farming, and live Goheung county. Efforts should be made in extensional education programs to lead more vegetable growers to adopt environment-friendly agriculture. Policy makers' additional efforts should be followed to increase adoption rate of environment-friendly agriculture in lower adopted areas.

• 한국경영정보학회:학술대회논문집
• /
• 2007.06a
• /
• pp.545-550
• /
• 2007

The aim of this paper is to find out whether there is a difference in adopting and/or diffusing the information and communication technology (ICT) between countries. If there is, what are the primary factors that keep some countries from adopting and diffusing ICT while others do? To analyze the above problem, we adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) suggested by Venkatesh et al. (2003), which consists of effort expectancy, performance expectancy and social influence. We also use the innovation diffusion functions, which are known to have the S-shape and are made up of the introduction, growth, maturity and decline phases. We do not, however, consider the decline phase, because the ICT that we are considering is not believed to be in that phase. Therefore, we researched how the three factors affect adoption in the three phases. We selected the cellular phone as the ICT, because it is considered to be the most popularly used ICT and its technology has been developing rapidly. We surveyed the cellular phone adopters in Korea, and the U.S. for 15 years from 1989 to 2003. Korea, and the U.S. represent newly developed and developed countries, respectively. For the data analysis, a survival analysis was used, as it could explain the characteristics of the potential adopters or non-adopters. We found that the ICT diffusion patterns, as well as the ICT diffusion factors, of the two countries were different. Therefore, we believe that the results of our research can be used in building strategies on reducing the digital divide gaps between countries.

• Journal of the Korean Society for information Management
• /
• v.34 no.1
• /
• pp.135-154
• /
• 2017

The purpose of the study is to identify the barriers to using mobile health applications based on the Diffusion of Innovations Theory. The study employed a purposive sampling to recruit college students who were non-adopters or rejecters. The study participants were a total of 44 students, who consist of 32 males and 12 females, and paper-based interviews were conducted. The findings of the study indicated that attributes such as relative advantages, complexity, trialability and observability were not considerable factors of impeding the adoption or continuous use of health applications, whereas relative disadvantages and compatibility were. The study suggests that health application developers and service providers minimize relative disadvantages and enhance compatibility of the innovation with consumers' life styles, rather than try to improve relative advantages and complexity, to more effectively encourage non-adopters to try and maintain using the innovation.

• Information Systems Review
• /
• v.8 no.3
• /
• pp.21-38
• /
• 2006

The major objectives of this study are to identify the key organizational factors that facilitate and/or inhibit the IS outsourcing in Korean hospitals, and to analyze the differences between adopter & non-adopters and successful ones and not-successful ones. In order to achieve the research objectives, we derived comprehensive lists of potential facilitators and inhibitors from the past research, and conducted a field survey on 135 hospitals in metropolitan area. The analysis results suggest that organizational, financial and strategic factors are the most important facilitators, while organizational, psychological, vendor-related and environmental factors are the most important inhibitors. In addition, it was found that factors differentiating adopters and non-adopters are organizational factor(facilitator) and environmental factor(inhibitor) while strategic factor is a differentiating one between successful hospitals and unsuccessful ones.

• Journal of Environmental Impact Assessment
• /
• v.24 no.2
• /
• pp.119-133
• /
• 2015

The paper reports on exploratory research into the factors influencing adoption of low impact development (LID) regulations by local government. The research uses ten case studies ranging from low to high level adoption of LID in Virginia. Based on the theory of diffusion of innovations, perceived characteristics of LID, characteristics of the adopting local government, motivations of the adopter, and the surrounding organizational context of the adopter are chosen for the key factors influencing on LID adoption. By reviewing the local governments regulations related to stormwater management, meeting minutes, reports and documents, and in-depth interviews, the evaluation of the key factors and the local LID adoption was conducted. As a result, adopters with a high level of LID adoption at the time of the study were heavily influenced by champions of LID within local government and communities. In contrast, moderate level adopters and low-level adopters emphasized the importance of external forces like state regulatory mandates and the need for clear models to implement.

• Fashion & Textile Research Journal
• /
• v.14 no.6
• /
• pp.941-951
• /
• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.