• 한국산업정보학회논문지
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• 제4권2호
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• pp.88-101
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• 1999

본 연구의 목적은 농업경영에 있어서 최종사용자인 경영자들에 의한 정보기술의 수용과 수용과정에서의 사용자 저항의 선행요인을 보다 이론적으로 이해할 수 있도록 하는 것이다. 이를 위하여 정보기술의 수용의사결정시에 농업경영자들이 고려하는 기준을 파악하고 이러한 기준에 대한 평가가 수용의사결정에 어떻게 영향을 미치는가를 실증적으로 규명하였다.

• 한국컴퓨터정보학회논문지
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• 제23권8호
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• pp.59-66
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• 2018

In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

• 한국IT서비스학회지
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• 제18권1호
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• pp.27-44
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• 2019

The goal of this study is to find why the consumers are reacting slowly or negatively toward smartwatches. Even though, smartwatches provide useful information such as health care and text message, the market was not growing fast as expected, and seems to be stagnant at this point. Thus, the future market predictions are varied. To find out why this may have happened, a Q-method study using non-adopters was conducted. In order to find out depth explanations from each interviewers, the research team chose the Q method and Q sorting to classify the different reasons for non-adopters. Based on the interview, all participants were clustered with into groups with similar patterns of the answers. The research team classified the interview group to three categories 1) Technology Discontent 2) Service Discontent 3) Indifferent. The research team analyzed each category reasoning and logics. Also the team compared the result to the technology chasm as it was proposed by Rogers (1969) to measure the maturity of the consumers.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.89-107
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• 2013

Recently, the majority of leading companies has a strong interest in SNS advertisement. Therefore, the purpose of this study was to classify lifestyle of SNS adopters in order to support establishing companies' SNS advertising strategy. According to the analysis, (1) SNS advertisement's attributes (Entertainment, Irritation and Credibility) are affecting the Advertising Value, similar to a Mobile advertisement, and (2) Major SNS advertisement's Advertising Value depends on the lifestyle. The results show that : (1) self-express lifestyle is affected by Irritation, and that (2) information collected lifestyle is affected by Entertainment.

• 한국유기농업학회지
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• 제18권2호
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• pp.113-134
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• 2010

The purpose of the study is to investigate factors influencing the adoption of environment-friendly agriculture in greenhouse vegetable production of Jeonnam province. An interview survey were conducted during 2008, including six counties: Gwansanku of Gwangju, Gwangyang, Goheung, Damyang, Boseong, and Suncheon. Major crops grown in surveyed area were green peppers, cucumbers, strawberries, cherry tomatoes, tomatoes, and watermelons. Logit model results show that adopters of environment-friendly agriculture are more likely to participate in extensional education programs, attend educational programs on environment-friendly agriculture, have greater cultivated acreage, and have larger agriculture-only-designated farmland. However the adopters are less likely to have greater number of family members participating in farming, and live Goheung county. Efforts should be made in extensional education programs to lead more vegetable growers to adopt environment-friendly agriculture. Policy makers' additional efforts should be followed to increase adoption rate of environment-friendly agriculture in lower adopted areas.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.545-550
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• 2007

The aim of this paper is to find out whether there is a difference in adopting and/or diffusing the information and communication technology (ICT) between countries. If there is, what are the primary factors that keep some countries from adopting and diffusing ICT while others do? To analyze the above problem, we adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) suggested by Venkatesh et al. (2003), which consists of effort expectancy, performance expectancy and social influence. We also use the innovation diffusion functions, which are known to have the S-shape and are made up of the introduction, growth, maturity and decline phases. We do not, however, consider the decline phase, because the ICT that we are considering is not believed to be in that phase. Therefore, we researched how the three factors affect adoption in the three phases. We selected the cellular phone as the ICT, because it is considered to be the most popularly used ICT and its technology has been developing rapidly. We surveyed the cellular phone adopters in Korea, and the U.S. for 15 years from 1989 to 2003. Korea, and the U.S. represent newly developed and developed countries, respectively. For the data analysis, a survival analysis was used, as it could explain the characteristics of the potential adopters or non-adopters. We found that the ICT diffusion patterns, as well as the ICT diffusion factors, of the two countries were different. Therefore, we believe that the results of our research can be used in building strategies on reducing the digital divide gaps between countries.

• 정보관리학회지
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• 제34권1호
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• pp.135-154
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• 2017

본 연구는 모바일 건강 어플리케이션의 사용을 방해하는 요인을 혁신확산이론에 따라 분석하고자 하였다. 본 연구는 유의적 표집방법에 따라 비수용자(non-adopters)와 사용 중단자(rejecters)로 구성된 대학생을 모집하였다. 연구 참여자는 총 44명으로 남학생 32명과 여학생 12명으로 구성되었으며 서면인터뷰를 실시하였다. 연구 결과, 상대적 유익성, 복잡성, 시험가능성 및 관찰가능성 등과 같은 속성은 건강 어플리케이션의 채택이나 지속적 이용을 방해하는 심각한 요인으로 작용하지 않았으나, 상대적 불이익과 적합성은 커다란 방해요인으로 작용하는 것으로 파악되었다. 본 연구의 결과는 건강 어플리케이션이라는 혁신을 확산시키고 지속적 이용을 장려하기 위해서는, 상대적 유익성이나 복잡성을 개선하기 보다는, 상대적 불이익에 대한 인식을 재고하고 생활 적합성은 강화해야 한다는 점을 시사한다.

• 경영정보학연구
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• 제8권3호
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• pp.21-38
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• 2006

본 연구의 목표는 국내 병원들을 대상으로 정보시스템의 아웃소싱을 촉진하거나 저해하는 주요 조직 요인을 결정하고, 아웃소싱의 도입기관과 비도입기관, 아웃소싱을 성공적으로 운영하고 있는 기관과 그렇지 못한 기관들간의 차이를 규명하는 것이다. 이를 위해서 먼저, 선행 연구로부터 잠재적인 촉진요인 및 저해요인들의 포괄적인 목록을 도출하고, 수도권 지역의 135개 병원급 의료기관들을 대상으로 설문 조사를 실시하였다. 연구 결과, 병원의 정보시스템 아웃소싱을 촉진하는 가장 중요한 요인으로 조직적 요인, 재정적 요인, 전략적 요인이, 병원의 정보시스템 아웃소싱을 저해하는 가장 중요한 요인으로는 조직적 요인, 심리적 요인, 공급자 요인, 환경적 요인 등이 식별되었다. 아웃소싱의 도입기관과 비도입간에는 촉진요인 중 조직적 요인과 저해요인 중 환경적 요인이, 성공 기관과 비성공 기관 간에는 전략적 요인에 유의한 차이가 확인되었다.

• 환경영향평가
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• 제24권2호
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• pp.119-133
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• 2015

본 연구의 목적은 탐색적 연구방법을 통해 지방정부의 LID 적용에 영향을 주는 인자를 밝히는데 있다. 이를 위해서 미국 버지니아주의 지방정부 10곳을 사례조사지로 선정하여 LID 적용정도를 구분하였고, 이에 영향을 주는 요인으로 LID의 특성, 지방정부의 특성, 지방정부의 동기요인, 지방정부 외부의 영향 등을 혁신의 확산이론을 바탕으로 발전시켰다. 지방정부의 LID 적용정도 및 영향인자는 우수관리관련조례, 회의록, 인터뷰와 그 밖의 지자체 문서를 바탕으로 평가하였다. 연구결과에 따라 높은 LID 적용정도를 보인 지방정부 사례의 경우 해당 지방정부와 지역 커뮤니티에서 LID를 적극적으로 옹호하는 챔피언의 역할이 매우 크게 나타났다. 반면에 중간 및 낮은 정도의 LID 적용상태를 보인 지방정부의 경우는 외부적 요인 즉, 주정부의 강제적 법적규제가 중요한 요인으로 작용했으며 명확한 LID 적용모델에 대한 요구가 높게 나타났다.

• 한국의류산업학회지
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• 제14권6호
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• pp.941-951
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• 2012

As smartphones permeate the consumer lifestyle, branded application and mobile shopping have also received increased attention as an important marketing channel. This study identifies the general information about the use of smartphones, attitudes toward fashion applications, and mobile shopping intentions for smartphone users. Focus group interviews were conducted and 22 interviewees participated. The age of the participants ranged from 21 to 45 years old (55% were females). When examining the motivation to adopt a smartphone, respondents presented the comparable characteristics of early adopters and late adopters according to the time of adoption. Most respondents over the age of 30 showed some troubles to use a smartphone; however, participants in their 20s tended to enjoy exploring the new technology. More than half of respondents were aware of fashion applications, but were dissatisfied with fashion apps and used them infrequently. Respondents pointed out that fashion related apps were not too practical because they were not updated regularly, provided only limited information, and focused on brand promotions. In order to increase the intention to adopt mobile shopping, the price and payment security system needs to be considered. This was an exploratory study to identify the possibility of fashion branded apps as a major distribution channel. The findings of this study provide fundamental information to formulate marketing strategies for fashion businesses that have developed fashion apps.