• Title/Summary/Keyword: Adolescent Consumer

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Maternal Parenting, Mother-adolescent Conflict, and Individuation of Adolescents (어머니의 양육행동 및 모-자녀간 갈등과 남녀 청소년의 개체화간의 관계)

  • Hwang, Young Eun;Doh, Hyun Sim
    • Korean Journal of Child Studies
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    • v.25 no.2
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    • pp.133-154
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    • 2004
  • This study examined the relations between maternal parenting, mother-adolescent conflict, and adolescent individuation with a sample of 271 high school students (156 boys and 115 girls) living in Seoul. Data were analyzed by correlations and regressions. Maternal monitoring, reasoning and affection were positively related to connectedness and separateness, two subscales of adolescent individuation, and maternal over-expectation, intrusiveness, physical abuse and neglect were negatively related to connectedness and separateness. Mother-adolescent conflict was negatively related to connectedness and separateness. Maternal monitoring, reasoning and affection were negatively related to mother-adolescent conflict, and maternal over-expectation, intrusiveness, and physical abuse and neglect were positively related to mother-adolescent conflict. Mother-adolescent conflict played a mediating role between maternal parenting and adolescent individuation.

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What Promotes Adolescent Girls' Makeup in South Korea? Fashion Leadership, Social Support from Friends, and Self-Esteem

  • Sunwoo Kim;Sujin Yang
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.2
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    • pp.256-276
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    • 2023
  • In South Korea, it has become popular for adolescent girls to wear makeup. From social perspectives on their makeup use, however, it remains controversial among parents, teachers, and even the girls. This study examined the status of adolescent girls' makeup usage, identified factors that influence their makeup use, and laid the groundwork for establishing a social consensus on makeup use among adolescent girls in South Korean society. Data from South Korean adolescent girls were collected and analyzed using MANOVA for repeated measures, confirmatory factor analysis, and structural equation modeling. Adolescent girls were found to wear less makeup at school than outside of school. Additionally, their makeup use was influenced by both positive (e.g., fashion leaders and social support from friends) and negative factors (e.g., low self-esteem). The findings of this study suggest that instead of strict bans against the use of makeup by girls, educational programs are needed to help adolescent girls grow up with healthy perspectives.

Adolescent Consumers' Attitudes toward TV Advertisements on and Purchasing Behaviors of the Sport Beverages (청소년 소비자의 스포츠 음료에 대한 TV 광도 수용태도와 구매 행동)

  • Kim, Shin-Ae;Cho, Jae-Soon
    • Korean Journal of Human Ecology
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    • v.4 no.1
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    • pp.51-61
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    • 1995
  • The purpose of this study was to find out the characteristics of the adolescent consumers related to the attitudes toward TV advertisements on and purchasing behaviors of the sport beverages, and to test the role of the atitudes toward TV advertisements between the consumer characteristics and the purchasing behaviors of the sport beverages. The qusetionnaire method was utilized to 549 female and male junior and senior high school students in urban and rural areas. The results showed that the attitudes toward TV advertisement on sport beverage was related to the residentiae years in school, whom to buy, level of interests in sports, and level of knowledges of the beverages; purchasing behaviors of the sport beverages, whom to buy, gender, level of knowledges of the beverages, size of the allowance, and the residentiae years in school. The attitudes toward TV advertisements seemed to the intervenning role between the consumer characteristics and the purchasing behaviors among adolescent consumers.

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Interaction effects of Parent-child Relationship and School Adjustment on adolescent self-concept (청소년의 자아개념에 대한 부모-자녀관계와 학교생활 적응간의 상호작용 효과)

  • Shin, Na-Na;Doh, Hyun-Sim
    • Journal of Families and Better Life
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    • v.18 no.3 s.47
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    • pp.99-114
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    • 2000
  • This study investigated the relations among parent-child relationship, school adjustment and self-concept in adolescence. In addition, interaction effects of parent-child relationship and school adjustment on adolescent self-concept were examined. The major results of this study were as follows: 1. Parent-child relationship and school adjustment were positively associated with self-esteem. The better parent-child relationships they perceive, the higher self-concept they have. The better school adjustment they experience, the higher self-concept they have. 2. There were interaction effects of parent-child relationships and school adjustment on self-concept. Adolescents whose parent-child relationships were poor had higher self-concept when they adjusted to school well. There were little differences in self-concept as a function of the school adjustment when their parent-child relationships were good. These findings indicate that experience in the family and school domains interact in their associations with adolescent self-concept.

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The Effect of Consumer Socialization Factors on the Consumptionism Propensity of Adolescent Consumers: With Special Reference to Middle School Adolescent Consumers in Inchon (소비자사회학 작용인이 청소년소비자의 소비주의 성향에 미치는 영향: 인천광역시 중학생을 대상으로)

  • 조윤희;윤정혜
    • The Korean Journal of Community Living Science
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    • v.11 no.2
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    • pp.61-76
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    • 2000
  • Relationships between consumer socialization factors and socioeconomic characteristics and consumptionism propensity were examined using a sample of 529 middle school students in Inchon, Korea. OL.S regression was utilized. 'Communication with friend' and 'acceptance of mass media' had significant positive effects on 'ego-identity developing and differentiating by uniqueness' and 'other oriented and appearance pursuing' propensity, whereas had a significant negative effect on 'consumption orientation', 'Communication with mother' had a significant positive effect on 'consumption orientation'. Boys where significantly higher than girls in 'ego-identity developing and differentiating by uniqueness' and girls were significantly higher than boys in 'other oriented and appearance pursuing'. 'Income had significant positive effects on ego-identity developing and differentiating by uniqueness'.

A Study on the Consumption Value and Environment-FriendlyConsumption Behaviors of Adolescent Consumers (청소년소비자의 소비가치와 환경친화적 소비행동 연구)

  • Oh, Jin-Sook;Kim, Jeong-Sook
    • Journal of the Korean Home Economics Association
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    • v.47 no.10
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    • pp.13-28
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    • 2009
  • The purpose of this study is to analyze environment-friendly consumption behaviors and consumption value of adolescent consumers, and to analyze the effects of environmental knowledge, environment and experience, perception of environment, the awareness of consumption and environmental pollution, and consumption value on environment-friendly consumption behaviors of them. The data were collected by 999 adolescent consumers in Jeju Province. Data were analyzed by frequency, percentage, t-test, one-way ANOVA and Scheffe’s multiple range test using SPSS 12.0 Program . The results are as follows. Economy had the most cause and effect influence on environment-friendly purchasing behaviors, followed by experience of environmental activities, eco-friendliness, esthetic sense, enjoyment, and awareness of consumption and environmental pollution. Regarding the environmentfriendly consumer behavior, economy is the most influential factor, followed by eco-friendliness, awareness of consumption and environmental pollution, experience of environmental activities, environmental knowledge and monthly average allowance. Eco-friendliness had the most cause and effect influence on environment-friendly disposal behavior, followed by awareness of consumption and environmental pollution, economy and experience of environmental activities.

The Propensity for Conspicuous Consumption of Adolescent Consumer and Its Related Factors (청소년 소비자의 과시소비 성향과 관련요인 -인천광역시를 중심으로-)

  • 이은희
    • Journal of Families and Better Life
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    • v.17 no.1
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    • pp.15-32
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    • 1999
  • The objectives of this study are to examine the propensity of conspicuous consumption of adolescent consumers to investigate the effects of demographic variables socio-psychologival variables materialism on the conspicuous consumption of adolescent consumers. The survey of this research was conducted by means of self-administered questionnaire with 483 adolescent consumers attending middle school located in Inchon. Major findings are the following: (1) The propensity for conspicuous consumption of adolescent consumers averages 47.98 points. This score is beyound the middle slightly. (2) According to the results for examining the relative influences of variables affecting conspicuous consumption of adolescent consumers the relative importance stars school education the degree of taking in advertisement attitude of their parents self-esteem materialism gender and educational level of their father. Explanatory power of these variables totalled 70.5%.

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Consumer Socialization on Adolescent Impulsive Buying Behavior through School and Parents: A Random Effects Model (학교와 부모를 통한 소비자사회화가 청소년 및 대학생소비자의 충동구매행동에 미치는 영향: 랜덤효과 모형)

  • Kim, Jung Eun;Kim, Ji-Ha
    • Human Ecology Research
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    • v.54 no.4
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    • pp.385-395
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    • 2016
  • This study examines the effects of consumer socialization on Korean adolescent impulsive buying behavior. The current study used the third and sixth waves from the Korean Education and Employment Panel (KEEP) survey that has been administered by the Korea Research Institute for Vocational Education and Training since 2004. The subjects were high school juniors and university sophomores in 2006 and 2009, respectively. The final sample for panel regression analysis included 1,718 individuals. Two major agents of socialization (school and parents) were utilized in our model. Parent financial behavior (if the parents had savings) and the effectiveness/helpfulness of economics education in middle or high school were included in our estimation model. Two categories were included as individual factors: (1) psychological aspects and personal traits covering variables such as stress from self-image, academic stress, self-regulation, and a tendency of risky behavior and (2) financial behavior and attitudes, which include work experience, amount of money in hand, shopping habits, and if parental financial support is expected after high school graduation. The results from a random effects model revealed that the effects of consumer socialization through school was marginally significant, while through parents was not. Stress from self-image and the level of self-regulation were found to be significant. Neither risky behavior nor academic stress were a significant factor for impulsive buying behavior. The amount of money available in hand and shopping habits showed a significant influence. Implications for educators, parents and policy makers are identified.

Research on the Relations Between Self-Esteem and Consumption Behavior : Mainly On Psychological Family Environment (소비자의 자아존중감과 소비행동 관련성 연구 : 심리적 가정환경을 중심으로)

  • Kim, Mi-Lee;Kim, Si-Wuel
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.209-223
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    • 2010
  • This research how self-esteem and consumption behavior for adolescent consumers are differentiated different psychological home environment and how the psychological home environment during adolescence self-esteem and consumption behavior. The result of the research as follows. First, when the psychological home environment categorized in 4 subgroups, accomplishment-non-accomplishment zone had average 3 points sense of non-accomplishment. Setting the aspiration level and striving to achieve such level were reviewed to be low. In autonomous-heteronomous, it is thought that with more allowance more responsible for actions and autonomous actions such as respecting personal opinions. Secondly, all 5 sub-groups of the self-esteem level for adolescent consumers showed average of approximately 3 points, a normal standard self-esteem When the overall school score is high self-esteem was also given high points. It can be thought that the school scores provide positive or negative effect on pride, future and surrounding situations. When psychological home environment was deemed positive in the relationship between psychological home environment and self-esteem, evaluation and the faith how other people recognize one were also thought positively. Thirdly, 4 subgroups of the consuming behavior for adolescent consumers had under 3 points for trend pursuit, showing a less severe trend pursuit by adolescents then expected. Consumer behavior for different psychological home environment and self-esteem showed that consumers selected a utility, while trendy and unique consumer behavior was found with middle level of open-closeness when a sense of accomplishment was significant among the psychological home environment.

The types of complaining behavior and the consumer attitudes of the high school students, Chunlabuk - do (청소년 소비자들의 불평행동 유형과 소비자태도 유형)

  • 동환숙;김정훈
    • Korean Journal of Rural Living Science
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    • v.6 no.1
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    • pp.65-72
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    • 1995
  • This article explores : 1) There were significant differences in the behavioral aggressiveness and the recognition about economical and psychological benefits related to complaining behavior. 2) The significant differences were found in the trust, distrust and behavioral aggressiveness related to types of consumer attitudes. 3) The satisfaction with the purchasing behavior was significantly explained by the distrusted relationship, the recognition of economic and psychological benefits, private complaining behavior types and aggressive types of consumer attitudes.

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