• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2003.11a
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• pp.301-306
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• 2003

The main gate of university is a symbolic role to grasp the its activities within a limited area. The form or shape is various at its circumstances such as activity type, region, etc. The study aimed at offering the information to grasp the fixed quantity to an university gate plan which analyzed a psychological judgment criteria according to form or shape characteristics of the university main gate. It selected ten universities through a classification of the types. The twenty adjective phrases were extracted by review of the further research. After then, it extracted to draw high adjective in observers visual image formation. This study analyzed the preference, symbolized representation of the university main gate. The results are summarized as follows : 1. The symbol and representation of form has a high correlation. In other words, the symbolic scale would be high positively when the representation scale be high. 2. Eight items among the twenty adjective items appeared to explain the university main gates. The twelve items of them wouldn't be related to grasp the main gate

• Journal of Korean Society of Rural Planning
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• v.16 no.3
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• pp.1-10
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• 2010

The purpose of this study is to find out the color preference on rural rooftop color. Today, public profit value of a rural community has been heavily recognized in the areas of preservation of pro-environmental and traditional life styles and foundation of collective community. Comparatively with urban, rural town conserves the scenic of those days when the historic landscape existed. Therefore, elements of historic and tradition in rural town are interesting resources to people who want traditional experience. Color is one of the most influenced elements for the image of Landscape. On the other hand, radical modernization has brought conflicting color element that does not blend with existing environmental color. Among others, roof represents one of the important traits of rapidly developing rural community due to vast amount of space it covers. In order to come up with more appropriate coloring scheme, it is necessary determine color that forms a balance with present conditions of rural life and historic landscape. This study provides more objective rooftop coloring selection process by employing additional surveys regarding color image adjective. I justified necessity of the balance between environmental color and roof color through analyzing correlation between environmental color of the rural town and Color Image Scale of the preliminary selection of roofs.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.14 no.2
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• pp.83-96
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• 2011

The open space of apartment complex has changed diversely according to construction periods which were divided into the introduction stage (the 1980s), the development stage (the 1990s), and the maturity stage (after 1999). This study set out to analyze the periodic changes of visual characteristics and preference with the open space of apartment complexes in Cheongju City. For analysis of visual characteristics and preference, nineteen adjectives that were determined to sufficiently express the feeling of the open space of apartment complex. The results are as follows. As for adjective image assessment by using descriptive statistics, favorable images were shown in complexes of maturity stage phase that were constructed after the liberalization of apartment sale in 1999. These results may be caused both by quantitative increase and diversification of materials in planting and landscaping furniture and by nature-friendly designing. The results of factor analysis by Varimax rotation method showed that common variance was 73.9%, which indicates higher explanation. The nineteen adjectives could be divided into three factors, 'pleasantness factor,' 'negative factor,' and 'irregular factor.' Visual preference was analysed by using Least significant Difference (LSD) by analysis of variance : complexes of maturity stage phase that were constructed according to the liberalization of apartment sale in 1999 were highest in assessment. The correlation between view preference and adjective images was analyzed by multiple regression analysis, and 'feeling like walking,' 'well-arranged,' 'beautiful,' 'friendly,' and 'clean' (in order) were adjective images that most affected the preference. As for the analysis of the correlation between visual preference and physical components of view, the preference increased as the rate of pavement and greens was higher, while it decreased as size of building was larger. Therefore, backgrounds of walking and greens had strong effects on the preference.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.12-13
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• 2002

• Journal of Korea Multimedia Society
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• v.17 no.9
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• pp.1125-1133
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• 2014

Recently, there are many researches have been studying for analyzing user interests and emotions based on users profiles and diverse information from Social Network Services (SNSs) due to their popularities. However, most of traditional researches are focusing on their researches based on single resource such as text, image, hash tag, and more, in order to obtain what user emotions are. Hence, this paper propose a method for obtaining user emotional information by analyzing texts and images both from Instagram which is one of the well-known image based SNSs. In order to extract emotional information from given images, we firstly apply GRAB-CUT algorithm to retrieve objects from given images. These retrieved objects will be regenerated by their representative colors, and compared with emotional vocabulary table for extracting which vocabularies are the most appropriate for the given images. Afterward, we will extract emotional vocabularies from text information in the comments for the given images, based on frequencies of adjective words. Finally, we will measure WUP similarities between adjective words and emotional words which extracted from the previous step. We believe that it is possible to obtain more precise user emotional information if we analyzed images and texts both time.

• Fashion & Textile Research Journal
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• v.20 no.3
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• pp.257-265
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• 2018

This study investigated the colors of the costumes in the film 'The Handmaiden'. The author categorized and examined the hue and tone of the main character's costume as well as provided an adjective image surveyed from the standpoint of the audience in order find if the intended story of the director is delivered to the audience through costume colors. Study method analyzed 25 set costume colors of the heroine 'Hideko'. The color analysis were analyzed by capturing DVD images that showed the costume of 'Hideko'. The colors of costumes were analyzed by recognition through the eyes based on the IRI, Hue, and Tone 120. In addition, the analysis of the IRI adjectives image were conducted through the survey. Costume hue of the heroine 'Hideko' in the film 'The Handmaiden' were black, yellow, white, green, and purple. There were many colorful costumes in the movie. Tones were very pale, deep, bright, vivid, strong, and pale. Chroma were evenly distributed and brightness were distributed in the order high, middle, and low. They were interpreted as the intention of showing the situation and psychology of 'Hideko' in various scenes of the film through various costume colors. Color images of the film 'The Handmaiden' were classified as feminine, mature, classy, delicate, classic, noble, polished, refined, showy, western, mellow, pure, and decorative.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.111-118
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• 2012

The purpose of this study is to focus on living rooms that are preferred as a place for changing space image to the maximum and to find a method how finishing materials are expressed by selecting space with mix & match of many images. The study methods are as follows. First, understand the expressive trend of space images through the precedent studies and magazines, and examine its relationship with finishing materials. Second, select space images based on the contents understood earlier and extract adjective words that represent each space image through an expert survey. Third, find the cases where space images are expressed based on the extracted words and analyze expression methods of finishing materials. The results of the study are as follows. First, it was confirmed that recent space images are actively expressed through finishing materials. Second, space images selected through data related to the trend were classified as modern+natural, modern+traditional, modern+retro, classic+natural, classic+humor, and futurism+natural and 4 adjective words for each space image were extracted. Third, expressive elements of finishing materials were extracted as 'material'. 'texture', 'color', and 'pattern' through the precedent studies. Fourth, expressive methods of finishing materials for each space image could be suggested by analyzing the examples that show mix & match based on the contents extracted earlier. Lastly, it is expected to find various methods that lead space image into finishing materials by evaluating responses and changes in visual perception of residents according to expression of finishing materials based on this study.

• Science of Emotion and Sensibility
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• v.7 no.2
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• pp.123-131
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• 2004

This study has an aim to find out sensible factors of hahae Mask and to be helpful in developing design of products related with cultural products. This study selected and analyzed 32 vocabularies about sensible adjective to evaluate image of hahae Mask. Firstly, this study investigated image of hahae Mask through 32 vocabularies about sensible adjective and categorized 5 factors including 'attractive', 'native', 'interesting', 'active', and 'elaborate'. Secondly, sense had significant differences in 'native' and, 'interesting' based on kinds. Especially yangban Mask has more powerful nativeness than choraengi Mask, and is more interesting than jung Mask, baekjeong Mask, and bune Mask. Thirdly, the materials used in the products of hahae Mask generated differences of sensibility in elaborateness. Especially, elaborate image was emphasized about materials of glass. Fourthly, sensible image of hahae Mask was dependent upon population-statistic characteristics (age, sex, education) and characteristics of products(materials, kinds of Mask). If development of cultural products related with hahae Mask considers five sensible factors based on this study, it will contribute to development of design which coincides with consumers' needs.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.208-219
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• 2011

This study is intended to formulate the issues through the status analysis and image evaluation for each street on the basis of colors for the outdoor advertisements for part of street side in the oldest downtown for its construction year. Analysing the business type of the street side, it displays the identity of the fashion business area and the color status shown on the outdoor advertisement did not consider the harmony on the other business type and building improvements that it displays chaotic street views in overall. Status of color for the outdoor advertisement compared and analyzed for each street-side to be analyzed with high color contrast with the building structure and outdoor advertisements than the Street B side where there are many businesses of fashion sundries and fashion clothes to form more complicated street scenery visually for the Street A side. The color combination principle of building structure and outdoor advertisement was shown to be the factor for the contrasting unity and diversity. In order not to stimulate this visual confusion, the colors of outdoor advertisement has to be applied on the basis of the color guideline based on the color combination principle of outdoor advertisement and building structure to have the aesthetic harmony overall. As a result of analysis using the KJ method, the present image of the old downtown area was shown with the adjective vocabularies of "complicated", "out-dated", "chaotic", "disorganized", "dirty", "suffocating", and "unilateral", and its image to strive for would be in a total of 6 adjective vocabularies of "well-arranged", "young", "dynamic", "sophisticated", "personable" and "neat", and it has presented the basic foundation of color guideline of outdoor advertisement fit for its image.

• Archives of design research
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• v.15 no.4
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• pp.149-156
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• 2002

The success of a product is only possible on the basis of user preference for products and the user preference for products is greatly influenced by the design. Designers have to understand user preference and convert it into the combination of specified design attribute, and after that they should design products which have the image that they want to get. Then the product will be sure to be a hit. Therefore, on the point of view of design, it is necessary to find oui definitely the consumer preference frame : the relationship among design preference - design images - design attribute. This study will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that products offer is composed of. Therefore, in this study, after we developed the consumer response framework which is proposed by Bloch(1995) : distinct relationship model among preference - design image adjective - design factors, we analyzed the relationship among preference-design image adjective - design factors through the empirical researches. And then we give the way of design.