• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.499-510
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• 2011

The response of the adolescents toward school uniform regulations according to personal character and clothing needs was studied. To carry out this experiment, questionnaires were administered to 514 students in middle and high schools in Seoul and Gyeonggi-do. The collected data were analyzed with Factor analysis(Varimax rotation), Cronbach's ${\alpha}$, Frequencies Statistics, t-test, ANOVA, and multiple regression analysis using the SPSS WIN 15.0. By surveying on actual condition of uniform regulation in school, it was found that the existing uniform regulation was unnecessarily strict and caused stress leading a negative educational effect. Based on the relationship among the degree of regulation, stress, and student attitude toward school uniform regulation, stress and negative attitude to uniform regulation increased as the degree of regulation increased, resulting in an decrease in observance behavior of students. Since the stress from the school uniform regulation can be reduced by establishing rational law, which induced voluntary conduct of student to obey, it is important for student to participate in establishment of adoptable and reasonable school uniform regulation law.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.6
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• pp.994-1009
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• 2017

This study defines the concept of 'Effortless Chic' that continues to lead fashion world trends in a social climate not to bound by formalities that also consider changes in the term's meaning. Effortless Chic can be defined as behavior or fashion expressed in a refined, gracious manner, with skillfulness that does not show physical or mental efforts. Effortless Chic has the characteristics of being classic, fashionable and genderless, smartness which appropriately matches high-priced and low-priced brands, being eclectic between glamor and simplicity, or unconventional that also includes convenience, functionality, graciousness and softness. Active use of fabric with ease of care and use of design items capable of a variety of styling regardless of the season shows that effortless chic is receiving a strong attention thanks to the trend of eased TPO norm application. In conclusion, effortless chic shown in modern fashion does not mean an actual lack of endeavors as indicated by the word itself or low-priced fashion items, but can be seemed as another name for luxury represented by naturalness that hides the efforts.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.4
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• pp.549-559
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• 1994

The purpose of this study was to study accumlated residual soils which may be one of the causes for yellowing of worn cloths. Wear and wash tests of white cotton undershirts were repeated at 30 households sellected at random over a period of 60 days. Laundry conditions were similar to home laundry habits in a fact-finding survey, using a powdery heavy duty detergent containing no enzymes or enzymes. The subjects in this study were survey of laundry actual condition, the undershirts from prior to and after the final washing was measured residual soils, $L^*a^*b^*$ value and mellowness index of CIE system. D3ta were analysed by simple correlation analysis of wear and wash cycle, residual soils, whiteness The results obtained were summarized as follows: 1. Using pattern of washing machine, Presoaking was no singinificant differnece in general characteristics of survey respondent. Laundry frequency was significant difference in income level, occupation of housewives whether or not. Use of cold and hot water was significant difference in residence shape. 2. The analyzed consequences of recognition and actual behavior in connection with laundry were found variables each other to have independence or not. 3. Amount of residual sebum soils is using non-enzyme detergent were much more than in using enzyme detergent, increased linearly with increase of the number of wear and wash cycles. 4. Residual protein soils with increase of the number wear and wash cycles less than in laundering more easy than sebum soils. Since accumulated residual sebum soils were much more than residual protein soils. 5. Increase of residual soils was raised mellowness index and diminshed whiteness. yellowness index of residual sebum soils was higher than protein soils. If increase of whiteness will be incresed, amount of residual sebum soils will be decreased sebum soils. Because amount of residual sebum soils much more than protein soils, yellowness index of residual sebum soils was more higher than that of protein soils.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.679-689
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• 2018

The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts. Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as $R(157{\leq}x<170)$ and $T(170{\leq}x<182)$. The 23 questionnaire items were divided into three categories: 'General purchasing behavior and wearing', 'Fit satisfaction of ready-made dress shirts' and 'Wearing and fit satisfaction of online custom dress shirts'. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.68-81
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• 2014

This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

• Journal of Fashion Business
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• v.22 no.4
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• pp.20-29
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• 2018

Today, visitors of art galleries like to share their life in their communities than interacting with artwork. Meantime, image sharing of an exhibition on social media has become more important than actual watching of the artwork. Accordingly, most of the galleries have started paying more attention in organizing an exhibition environment for proof-shots to attract more visitors. We initially conducted research about the internet environment from the late 1990s to the recent years and analyzed the changing watching patterns of the exhibition since the advent of social media. Secondly, for empirical case analysis, we selected 'Plastic Fantastic' held in D-Museum as the target of analysis. The analysis targeted 500 recent postings that were discovered on Instagram on March 4, 2018, as 'Plastic-Fantastic'(in Korean). The methods of analysis included classification types of image, hashtag, and text on Instagram and were arranged in an order of relation to the exhibits. Based on the image analysis, 44.2% of the images involved exhibition displays; the others included a person or other goods. Based on the results of the text and hashtag analysis, only 3.6% of posting included information about the exhibition and 56.4% had non-related inflow hashtags only with image. The behavior of these shares is likely to gradually lose the inherent meaning of the exhibition and to the value rather than imparting the artistic thrill that viewers derive from art. Exhibition should try to seek deep interaction between the display, audience, and social media users, rather than encouraging the visitors to take proof-shots.

• Journal of Fashion Business
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• v.5 no.4
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.225-236
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• 2003

The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

• The Korean Journal of Community Living Science
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• v.16 no.1
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• pp.3-14
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• 2005

The importance of time grows greater these days. For that reason, much research has been conducted to investigate time use. In particular, time spent in housework has been a focus in the human ecology. This study aimed to look into the field of research about time spent in housework from 1991 to 2004. To conduct the inquiry, 35 research projects were analyzed by subject. It turned out that most of the research studied the actual state of time use and related variables. Secondly, the research was classified by the measurement method, such as who wrote the time log or questionnaire, what type of response the researcher wanted and what kind of recording method was used. In 30 research projects, respondents wrote in their time logs and questionnaires by themselves. A few research projects presented certain types of behavior as examples of the actions in everyday life. For the recording method, 22 of the projects employed the time log method and 11 used questionnaires. Thirdly, all the research was categorized by the respondent of each project. 14 projects were targeted .at housewives and 14 were for married couples. Lastly, the definition of time spent in housework was used to consider these 35 studies. Most of the research studies defined the 'time spent in housework' as the total amount of the time spent in eating, clothing, housing, family care and household management.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.1
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• pp.45-57
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• 2022

A rash guard, also known as rash vest or rashie, is functional sportswear that protects the wearer's skin from various dangers during outdoor sports activities. It is durable and comfortable since it is designed considering muscle movement. In modern society, more and more people enjoy leisure activities due to an increase in income level and increased leisure hours. Water leisure activities are increasingly enjoyed in the summer. As the way people think of leisure evolves, people are more inclined toward dynamic leisure sports rather than static facility tourism. Therefore, more research on rash guards is required. By identifying and analyzing the design preferences and purchase behaviors of young adults on rash guards, this study aims to provide basic data on the actual sportswear behaviors concerning those who are most active in water sports, people in their 20s and 30s. Furthermore, the study aims to contribute to a healthy exercise lifestyle for women who enjoy water sports and the growth of the water sportswear market. In the study, a survey was conducted using a questionnaire to investigate the wearing behaviors and purchase preferences as well as the wearing satisfaction on rash guards. For the study, 200 copies of the questionnaire were distributed and collected to be used as analysis data. The questionnaire consisted of 36 questions, 6 about demographic characteristics, 11 about purchase preferences, and 19 about wearing satisfaction. The collected data was analyzed using the statistical program SPSS 8.0. The study results can be used as basic data to investigate the design preferences and wearing behaviors of rash guards of women in their 20s and 30s. The results found numerous complaints on comfortableness and durability, which suggests more concern and improvements are necessary in those areas when designing patterns for rash guards.