• Title/Summary/Keyword: Activities of Social Relationship

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Sustainability Criteria Identified in the Global Sourcing Practices of Global Fashion Retailers (글로벌 패션 기업의 해외 소싱 프로세스에서 나타난 지속 가능성 기준)

  • Lee, Ji Yeon
    • Fashion & Textile Research Journal
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    • v.24 no.2
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    • pp.206-216
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    • 2022
  • This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.

Building Customer Trust through Corporate Social Responsibility: The Effects of Corporate Reputation and Word of Mouth

  • FATMAWATI, Indah;FAUZAN, Nizar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.793-805
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    • 2021
  • Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.

The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude (사회적 책임활동이 브랜드자산과 소비자태도에 미치는 영향 연구)

  • Park, Nam-Goo;Choi, Ho-Gyu
    • Journal of Distribution Science
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    • v.12 no.8
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    • pp.17-29
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    • 2014
  • Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

A Study on the Social Support's Moderating Effect for the Elderly's Life Satisfaction

  • Jung, Myung-Hee;Kim, Hong-Sun
    • The Journal of Industrial Distribution & Business
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    • v.8 no.4
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    • pp.23-35
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    • 2017
  • Purpose - This paper aims to obtain a theoretical understanding for the relationship among the elderly's leisure activity, social support, life satisfaction and mental loneliness in their life. This paper has the purpose to draw policy implications by the course of research and study as well as to find alternatives in enhancing the elderly's psychological well-being in a practical dimension. Research design, data, and methodology - Data has been collected from 380 elderly persons participating in leisure activities in 10 senior welfare service centers located in the Seoul area. A structured questionnaire sheet was used, and as the main analysis method for hypothesis verification, the hierarchical regression method was used. Results - Social support is moderating factor for the relationships among the productive leisure activity, life satisfaction and mental loneliness, but does not play the moderating role in the relationships such as consumptive leisure activity, life satisfaction and mental loneliness. Conclusions - It is necessary to make efforts to provide policies for promoting and expanding the elderly's participation especially in productive leisure activity. And also, an institutional support should be provided for maintaining and expanding a stable social relationship network for the elderly's participation.

Relationship Between Profitability and Corporate Social Responsibility Disclosure: Evidence from Vietnamese Listed Banks

  • TRAN, Quoc Thinh;VO, Thi Diu;LE, Xuan Thuy
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.875-883
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    • 2021
  • In view of integration and development, compliance with regulations on information disclosure has important implications for users. Corporate social responsibility disclosure (CSRD) is an increasing concern of the community and society. CSRD always poses many challenges for the profitability of banks. The article uses the ordinary least square method to examine this relationship and employs timeseries data of five years from 18 Vietnamese listed banks from 2015 to 2019. The analysis is informed by Jensen and Meckling's Agency theory, Freeman's Stakeholder theory, and Dowling and Pfeffer's Legitimacy theory. The study results show that, with the CSRD dependent variable, return on assets (ROA) and net interest margin (NIM) have an opposite influence, but return on equity (ROE) has no effect on CSRD, while on the profitability dependent variable, CSRD has a different influence from ROA, ROE, and NIM. To enhance the relationship between CSRD and profitability, Vietnamese listed banks need to comply with CSRD as well as demonstrate responsibility to the community and society. Managers need to have clear development policies and strategies to ensure both profitability and responsibility regarding social and community activities. The State Securities Commission of Vietnam should enforce strict sanctions, conduct inspection, and complete evaluation criteria for Vietnamese listed banks.

An Exploratory Research on Moderate Effect of Supply Chain CSR and Co-Existence Activities to Relations Between Supplier Development and Performances (공급업체 개발 활동과 성과에 대한 공급사슬 CSR 및 상생협력의 조절 효과에 대한 탐색적 연구)

  • Park, Jeong Soo;Chang, Deok Shin;Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.41 no.1
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    • pp.39-52
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    • 2013
  • Purpose: The purpose of this study was to investigate if purchasing companies' efforts of supplier development activities to supplier companies have positive impacts on the purchasing companies' performance as the first step. In the second step, we tried to confirm if the concept of Supply Chain Corporate Social Responsibility activities and Coexistence activities take the roles of moderate variable on relationship between supplier development and three performances respectively. Methods: The collected data through survey were analysed using multiple regression for the first step of the study and moderate regression for the second one of it. Results: The results of this study are as follows; supplier development efforts effect on all three performances positively. Moreover, Supply Chain CSR has significant moderate effect on relationship between supplier management and corporate performances, while Coexistence does between supplier management and logistics performances. In the case of relationship between supplier management and production performances, both Supply Chain CSR and Coexistence show significant moderate effect. Conclusion: Manufacturing companies in Korea need to make effort of supplier development in selective way when they want to practice Supply Chain CSR and Coexistence concurrently considering strategies and objectives.

CSR Expectation from Fashion Firms and its Impact on Brand Equity (패션기업에 대한 CSR기대와 브랜드 자산에 미치는 영향)

  • Ahn, Soo-Kyoung;Ryou, Eunjeong
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.73-83
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    • 2013
  • This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

Breast Cancer in Marital Context: A Critical Review of the Literature (부부관계 맥락에서 유방암의 심리사회적 영향 - 국내외 논문분석 -)

  • Lee, In-jeong
    • Korean Journal of Social Welfare Studies
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    • v.40 no.1
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    • pp.37-61
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    • 2009
  • The diagnosis of breast cancer can have a significant impact upon all family members in psychological and practical aspects. The impact of breast cancer may have a particularly strong impact on the spouse and the marital relationship. Breast cancer can alter the couple's emotional balance, finances, division of responsibilities and social activities. However, little empirical evidence exists investigating support-related exchanges between patient and spouse in Korea. Therefore, it is meaningful to address psychosocial effect and change of marital relationship in context of breast cancer. This article reviews 34 studies (1987-2009) on marital relationship in the context of breast cancer. Results indicate that the psychosocial impact of breast cancer on the healthy spouse and patient, spouse's effects on quality of life, adaptation, distress of breast cancer patients, and impact of breast cancer on marital relationship. Several recommendations can be made for oncology health professionals working with families of cancer patients such as the need for longitudinal and comprehensive study

The relationship between Social Presence, Cognitive Presence and Online Learning Satisfaction of Nursing Students who experienced Asynchronous Online Discussion Activities (비동시적 온라인 토론활동에 참여한 간호대학생의 사회적 실재감, 인지적 실재감, 온라인 학습만족도의 관계)

  • Hong, Ju-Young;Kim, Hyun-Sim
    • Journal of Industrial Convergence
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    • v.20 no.2
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    • pp.37-44
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    • 2022
  • This study is a descriptive research study to verify the relationship between social presence, cognitive presence, and online learning satisfaction, and to identify factors that influence online learning satisfaction of nursing students who experienced Asynchronous Online Discussion Activities. The study was conducted in December, 2020 for two months, and the participants were 93 grade 4 nursing students attending universities nationwide. The t-test, ANOVA, correlation, and multiple regression analysis were run on the collected data. There was a significant positive correlation between nursing students' social presence, cognitive presence, and online learning satisfaction. Online learning satisfaction had a positive effect on social presence. The explanatory power of online learning satisfaction was 62.9%. Based on the above results, in order to increase online learning satisfaction, a plan is needed to improve nursing students' social presence for online discussion classes.

Influence of Mobile SNS on Personal Relationship Enhancement and Self-esteem of Married Women in Their 30s and 40s: Based on Usage Acceleration Factors (모바일 SNS 사용이 30~40대 기혼여성의 대인관계 강화와 자존감에 미치는 영향: 사용촉진 요인을 중심으로)

  • Kim, Jongki;Han, Ji-Yeon
    • The Journal of Information Systems
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    • v.23 no.1
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    • pp.53-71
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    • 2014
  • The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.