• 제목/요약/키워드: Activation strategy

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CBD 활성화를 위한 미래형 도시공간연출 전략에 관한 연구 (A Study on future oriented urban space production Strategy for Activation of CBD)

  • 오재우;박관일
    • 정보학연구
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    • 제12권3호
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    • pp.25-48
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    • 2009
  • 1. CONTENTS 1) RESEARCH OBJECTIVES The purpose of the study was to propose a future oriented urban space production strategy to offer diverse useful services to citizens to improve international competitiveness of cities in the times of competition that competitive subjects were changed from competition among countries to competition among cities. 2) RESEARCH METHOD In the proposed future-oriented urban space production strategy, the study compared/analyzed main plans related to development of urban space by selecting CBD(Jung-gu) of Busan out of local metropolises in South Korea. 3) RESEARCH FINDINGS In the proposed future-oriented urban space production strategy, the study largely sorted city's function into four scopes function of industrial support, function of social support, function of living support and function of urban infrastructure. 2. RESULTS It is expected that the proposed future oriented urban space production strategy will be utilized as a useful reference model when a lot of local governments, planning a ubiquitous urban space, establish a plan for constructing a ubiquitous urban space.

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여성 패션 시장의 마케팅 활성화 전략방안 (Marketing Activation Strategy of Women's Fashion Market)

  • 이현창;서신림;조민규;신성윤
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2013년도 추계학술대회
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    • pp.228-229
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    • 2013
  • 경제 발전과 더불어 사람들의 자기 외모에 대한 관심이 많이 증가하고 있다. 그중에 특히 여성들의 패션에 대한 관심은 매우 증가하고 있는 추세이다. 여성들의 외모에 대한 관심이 증가함으로써 여성들의 패션 마케팅에 대한 요구가 점차 증가하고 있으며, 그만큼 여성 패션 시장이 확대되어지고 있다. 이에 본 연구에서는 여성의 패션 시장을 중심으로 여성 패션에 대한 마케팅 활성화 전략에 대해 살펴보고 전략을 제시해고보가 한다. 본 연구의 여성 패션 활성화 전략을 통해서 여성패션 마케팅 시장에서 경쟁력있는 기대 효과를 얻을 수 있다.

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천연가스 운반선의 재액화 장치가 운항비용에 미치는 영향에 관한 연구: 연료비용 및 증발 가스 연소비용 관점에서 (Effect of Re-liquefaction System on Operating Expenditure of LNGC in Terms of Fuel Oil Consumption Cost and BOG Combustion Cost)

  • 유영준;이준채
    • 대한조선학회논문집
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    • 제57권3호
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    • pp.152-159
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    • 2020
  • Ship owners had pursued higher benefits by demanding the new design and construction of ships with higher operational efficiency. There was a necessity for shipyards to suggest a more economical design and advanced operation concept in order to meet the demands. Especially, since BOG combustion and activation of the re-liquefaction unit had to be taken into account in ship design in addition to fuel oil and gas consumption, the evaluation of the operating efficiency considering the technological trends was necessary. In this paper, it was aimed to study the design philosophy and operation strategy by considering the effect of fuel oil and gas consumption, BOG combustion, and activation of the re-liquefaction unit on the operating cost for laden voyage according to ship speed, BOR, and activation of the re-liquefaction unit. For this purpose, the costs were acquired by conducting the sailing simulation of an LNGC based on a mathematical model including the maneuvering equations of motion. The design philosophy and operation strategy was reviewed in terms of the operating cost.

레깅스패션 시장 마케팅 활성화 전략방안 (Marketing Activation Strategy of Leggings Fashion Market)

  • 이현창;서신림;신성윤
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2014년도 추계학술대회
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    • pp.223-224
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    • 2014
  • 여성의 사회참여가 증가할수록 외모에 대한 관심과 표현은 더욱 두드러지고 있다. 그중에 특히 여성들의 패션에 대한 관심은 매우 증가하고 있는 추세이다. 여성들의 외모에 대한 관심이 증가함으로써 여성들의 패션 마케팅에 대한 요구가 점차 증가하고 있으며, 그만큼 여성 패션 시장이 확대되어지고 있다. 이에 본 연구에서는 여성의 패션 시장을 중심으로 여성 패션에 대한 마케팅 활성화 전략에 대해 살펴보고 전략을 제시해고보가 한다. 본 연구의 여성 패션 활성화 전략을 통해서 여성패션 마케팅 시장에서 경쟁력있는 기대 효과를 얻을 수 있다.

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Muscle Activation of Soleus and Tibialis Anterior according to Landing Strategy of Initial Contact during Descending Stairs: Comparison of Forefoot and Whole Foot

  • Choi, Suwoong;Lee, Yunbin;Park, Taeyang;Hwang, Sujin
    • Physical Therapy Rehabilitation Science
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    • 제10권1호
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    • pp.16-21
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    • 2021
  • Objective: To control the rate at which body weight drops, forefoot initiates floor contact with the limb relatively extended at each joint. However, when the knee joints could not extend enough with going down the stairs, the forefoot cannot be contact initially. The purpose of this study was to investigate the differences between forefoot and whole foot in initial contract on soleus and tibialis anterior for health young adults when descending stairs. Design: A cross-sectional observational study design. Methods: Fifteen healthy young adults participated in this study. To compare between forefoot and whole foot in initial contact when going down the stairs, this study measured muscle activation on soleus and tibialis anterior. This study used the paired t-test to analyze the collected data and compare the supporting conditions. Results: After analyzing, the muscle activation of soleus was not statistically significant difference as 25.16% at forefoot initial contact and 24.37% at whole foot initial contact when descending stairs (p>0.05). However, the muscle activation of tibialis anterior muscle was significantly difference was 49.19% at forefoot contact and 71.55% at whole foot contact. Conclusions: The results of this study was that the muscle activation of the tibialis anterior was a higher at whole foot contact than that at fore foot contact when descending stairs. This study suggests that the landing strategy of the initial contact is a beneficial effect at the forefoot contact to maintain the postural balance and the muscle performance effectively when descending stairs in individuals with healthy young adults.

중점화물유치전략을 통한 목포신항 활성화 방안 (Activation Scheme of Mokpo New Port through a Priority Cargo Attraction Strategy)

  • 최동오
    • 한국항만경제학회지
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    • 제21권4호
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    • pp.161-181
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    • 2005
  • This paper investigates the circumstances and conditions of Mokpo Port to develop it as an international logistics stronghold and seeks scheme to maximize the local economic ripple effect through construction and activation of Mokpo New Port. Under the circumstances in which neighboring ports vying with each other have built broad spheres of influence, and competition among ports becomes fierce, a priority cargo attraction strategy should be established by using Mokpo's favorable location compared to other ports in order to ensure that a large quantity of goods is transported from Mokpo New Port. Especially, Mokpo New Port needs to be developed as a vehicles-only exporting port, as well as a port for used car exports and an import port for stones and timber.

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호텔 레스토랑 프로모션 메뉴의 환경요인이 영업활성화 전략에 미치는 영향 (Plan to Improve Business in Hotel's Restaurant by Promotional Menu of Circumstance Factor)

  • 전진화;배인호
    • 한국조리학회지
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    • 제13권1호
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    • pp.192-203
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    • 2007
  • The purpose of this study is to figure out the plans to improve business in Hotel French restaurants. This study conducts documentary study and empirical study. To achieve the purpose, a survey was conducted by 172 staffs of Hotel French restaurants in Seoul. The result of this research is as follows. Hotel restaurant operators recognize the importance of promotion and development of new sales goods. But they haven't done long-term marketing directions focusing on cost-saving and ephemeral sales promotion effects. Hotel restaurants should establish public information strategies uniformly and look for the plans that offer customers adequate information. Also, they should make a differentiation strategy within the same industry, can always give recency to customers, and enhance the event-connecting promotion menu and business activation.

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전자상거래 활성화를 위한 효율적 마케팅전략 (Effective Marketing Strategies for Electronic Commerce Activation)

  • 이승희;조재완
    • 디지털융복합연구
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    • 제2권2호
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    • pp.9-28
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    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

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