• Title/Summary/Keyword: Activating the market

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Analysis of Core Tasks for Activate Modular Construction Projects in Korea (국내 모듈러 프로젝트의 활성화를 위한 핵심과제 분석)

  • Lee, Myungdo;Lee, Ung-Kyun
    • Journal of the Korea Institute of Building Construction
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    • v.24 no.4
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    • pp.459-470
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    • 2024
  • As policy support for the modular construction method and measures to expand the market are being prepared, it is time to present and analyze clear tasks for activation. Therefore, this study aims to present core tasks for activating the modular construction method. The tasks were reviewed through analysis of existing research and supplemented through expert interviews to derive 30 core tasks. Following this, a questionnaire survey was conducted to analyze the important and urgent of these core tasks and to determine their priorities. The results of this study can contribute to a strategic approach for solving the core tasks necessary for revitalizing modular construction.

The Effect of Traditional Market Attributes and Service Quality on Visiting Intention: Focusing on Hygiene Factor Moderating Effect (전통시장 속성 및 서비스품질이 방문의도에 미치는 영향: 위생요인조절효과를 중심으로)

  • Jeon, Gye Hwa;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.5
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    • pp.29-39
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    • 2018
  • Recently, In traditional markets, visitors are declining. The reason is the growth of large stores and Internet shopping malls. The government continues to support and policy to revitalize traditional markets. Government support has been focused on the selective attributes of traditional markets. However, the purchase intention of users in traditional markets is lowered. The reason is that it is in the hygiene of the traditional market. This study analyzed whether the optional attributes of traditional markets and service quality increase the intention of visit, In addition, the users of the traditional market analyzed the hygiene factor as an important factor in the intention of the visit. The results of the analysis is First, convenience, accessibility, transparency, attractiveness, and economic feasibility of selective attributes of traditional markets were analyzed to affect the intention to visit. Second, the merchant efficiency, the display efficiency, the product efficiency, and the transaction efficiency of the service quality of the traditional market influence on the visit intention. However, facility efficiency was not found to have any effect. Third, merchant hygiene factors, facility hygiene factors, and commodity hygiene factors were found to affect the intention to visit. These traditional market hygiene factors were analyzed to control the intention to visit. Therefore, it can be said that the hygiene factor of the traditional market plays a role in raising the intention of visiting the traditional market in activating the traditional market. The conclusion is that merchants and support groups should be prioritized in order to revitalize traditional markets. The importance of environmental hygiene is introduced and implications for research results are suggested.

An Exploratory Study on Package Design Strategy for Activating Energy Drink Market (에너지음료 시장 활성화를 위한 패키지디자인 전략에 관한 탐색적 연구)

  • Lee, Ho-Se
    • Industry Promotion Research
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    • v.2 no.1
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    • pp.31-38
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    • 2017
  • This study is an exploratory study on the package design research strategy for the activation of the energy drink market. We analyzed the case study of energy drinks and the preference of energy beverage package design which are being sold in Korea and overseas from Oct. 24 to 28, 2016. The results of this study are as follows: First, preference is given to two colors, blue and red, regarding the color of package design of energy drinks. In particular, blue was the most preferred at 62.8%, and the reason for choosing color was the image that reminds me of energy drinks, and it was highly visible. Second, most preference of energy drinks for packaging material was selected from can and glass materials, and most preferred for can. Third, preference for calligraphy was found to be due to the dynamic images of energy drink preferring rough images. Fourth, package design awareness focused on overall image rather than one factor. The limitations of the study are the research subjects only to university students in Daejeon and Chungnam area. In the future, it will be necessary to classify the overall elements of package design and various research subjects, and to study the major consumption and consumption areas of energy drinks. In this study, it is implied that the design of the package needs a package design strategy in accordance with the overall product image, rather than focusing on one factor.

A Study on the Activation of Convention Hotel : The Case of KangwonLand Convention Hotel (컨벤션호텔의 활성화 방안에 대한 연구 -강원랜드 컨벤션호텔을 사례로-)

  • Han, Jin-Young;Ji, Ke-Yung;In, Sung-Ho
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.97-108
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    • 2014
  • The purpose of this study was to seek for solutions of activating convention hotels entering to the newly created market, focused on the case study of the convention hotel in KangwonLand in the competitive MICE environment. According to the analysis for reception setup for MICE, it is urgently required to improve shopping facilities, securing manpower, the accessibilities in KangwonLand convention hotel. This study suggests several ways to identify differentiation such as facilities discriminations, reasonable prices when holding conventions/events. It is also proposed that there is a need to focus incentive tour when marketing. To succeed in hosting events of MICE at the convention hotel, it appears to be considered to host large scale of domestic or overseas events, to measure reasonable room rates, promote niche market through middle or small scale events, attract customers to revisit and save transportation costs for participants. From the study, it is expected to find efficient ways to activate convention hotels through MICE market entry.

Community Resource Development Strategies for Facilitating North Korean Refugees' Resettlement in Local Areas : The Case of Busan Metropolitan City (북한이탈주민의 지방정착지원을 위한 지역사회 자원동원전략 : 부산지역의 사례를 중심으로)

  • Lee, Ki-Young;Yoon, Kyung-Ae
    • Korean Journal of Social Welfare
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    • v.55
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    • pp.103-130
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    • 2003
  • This study examined resettlement and adaptation condition of North Korean(NK) refugees resettling in local areas and compared the results of the examination to the life conditions for those who are living in Seoul and its vicinities. As the result indicates, the first cohort is currently inferior to their counterpart in labor market activities, life satisfaction, and quantity and quality of resettlement assistance implemented by private voluntary agencies. The reason of selecting Busan as a specific case for this study is that: 1) Busan is the largest city in the number of NK refugees residence except for Seoul, 2) Busan has a couple of community welfare centers which are involved in the work of NK refugee resettlement as well as the reason that Busan provides convenience of conducting a survey to the researcher. The most significant contribution of this study to social work research and practice is that it applied the existing theoretical and practical approach of community resources development and networking of social supports to the field of NK refugee resettlement assistance. Based on the research findings, this study suggests that the roles and functions of Community Associations of NK Refugee Assistance should be more activating and that a community welfare center should a take critical role in organizing and activating the Community Associations. This paper also suggests specific ways of enhancing the role of community welfare centers in NK refugee assistance.

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A study on the efficient application of the replicating portfolio according to the tax imposition within K-OTC market for activating financial transactions of small-medium and venture business (중소 벤처 기업의 금융거래 활성화를 위하여 K-OTC 시장에서 조세부과에 따른 복제포트폴리오의 효율적 활용에 대한 연구)

  • Yoo, Joon-soo
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.83-98
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    • 2018
  • This paper makes a theoretical approach to the differences between transaction tax and capital gains tax when the financial instruments are traded and imposed taxes in K-OTC market, a newly emerging off-board market. Since it is difficult to reduce risk to the level which investors would like to pursue - depending on the taxation methods of portfolio-composed financial instruments - when it comes to forming a synthetic bond to hedge risk, this paper also seeks for effective taxation methods to make this applicable. First of all, to thoroughly review the taxation balance of synthetic bonds, this paper analyzed the effects of the transaction tax and capital gains tax imposed upon synthetic bonds according to the changes in final stock price and strike price in K-OTC market, and analyzed after-tax profit differences among them depending on whether income tax deduction took place or not. As a result of the research upon the tax gap in transaction tax and capital gains tax according to the changes of final stock prices, it was shown that imposing transaction tax is more likely to be effective for some level of risk hedging with replicating portfolio considering taxation policies and financial markets, since the effect of the transaction tax has a much lower tax gap than that of capital gains tax. In addition, in relation to whether income tax deduction was permitted or not, it was proved that the effect of the transaction tax and the capital gains tax vary depending on the variation in the strike price. Above all, it was shown that if the strike price is lower than the stock price, the transaction tax will be less affected by the existence of income tax deduction than the capital gains tax, while both will be equally affected by the existence of income tax deduction if the strike price is higher than the stock price. Further study would be to demonstrate the validation of this in the K-OTC market with actual financial instruments and, also, to seek for a more systematic hedging method by using a ratio analysis approach to the calculation of the option transaction tax

A Study on the Service Quality of Audiobook Using Revised IPA (수정된 IPA 기법을 적용한 오디오북 서비스품질에 관한 연구)

  • Lee, Tae Won;Sung, Haeng Nam;Kwon, Jin Taek
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.329-347
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    • 2021
  • Purpose The purpose of this study is to examine the review of previous studies based on audiobooks, 1) using the IPA method, we examine the quality of audiobooks that listeners perceive as important and the quality of preferred audiobooks, 2) improvement directions for activating audio content and audiobook platform, to seek ways to establish strategic plans for the audiobook market. Design/methodology/approach This study conducted and experiment using three factors(usability, information and interaction) used in web service quality(WebQual). Usability consists of the availability of time, such as the use of audiobooks for hobbies and the ease of search. Information consists of the trends of the times, topics of converation and the latest trends. Interaction consists of the proportion and depth of celebrities. After that, grid analysis was performed using the traditional IPA method and the revised IPA method. It was judged that identifying and analyzing the preference for service provision and new content was more valuable than the Performance used in the existing method. Findings According to the results of the empirical analysis, it was found that the conversation material corresponding to informativity did not affect the audiobook during the online quality analysis. It is believed that improvements can be found through content production related to entertainment, webtoons, and general common sense that can increase listeners' interest. In addition, it was found that the advertising effect of celebrities corresponding to interactivity did not affect the results of this study, which should increase the concentration and immersion of listeners by increasing the technology for audiobooks.

Study on Tendency of Cloud Computing Using R and LDA Technique : Focusing on Tendency of Overseas Studies (R과 LDA 기법을 활용한 클라우드 컴퓨팅 동향에 관한 연구: 해외 연구 동향을 중심으로)

  • Kang, Tae-Gu
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.261-266
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    • 2022
  • The full-fledged digital age derived from the fourth industrial revolution and the impact of COVID-19 lead to changes in various fields, including companies. In other words, the importance of cloud computing is being emphasized in the rapidly changing digital environment due to the rapid growth of the cloud market due to the rapid increase in digital services. The cloud may be one of the representative strategies for sustainable growth and survival in various fields as well as related industries. Although there have been a variety of studies on the cloud, the tendency of them has been not been adequately examined. This paper, therefore, analyzed the tendency of studies on the cloud computing. by using SCOPUS, the database of overseas academic journals using both R and LAD technique. The findings showed that many studies with high interest in the cloud computing have been conducted, the cloud computing were most often drawn from an analysis on key words. Moreover, various key words, including cloud, cloud and computing, data and computing were drawn, except for the theme of cloud computing. It is expected that could be used as a basic data, in that they provide the foundation for activating the related industries in terms of practice of the cloud computing.

Factors Affecting the User Resistance to Mobile Easy Payment Services (간편결제서비스 수용저항에 영향을 미치는 요인)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.254-261
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    • 2019
  • Electronic payment is a very crucial function in electronic commerce. As electronic commercial transactions develop on a mobile basis, a variety of electronic payment services that can be conveniently used are appearing. In particular, mobile easy payment services improve the user's convenience of payment and give a positive effect on activating online transactions. In this study we investigate empirically the factors influencing the user resistance to mobile easy payment services. Especially, we compares the main acceptance factors of the mobile easy payment services with the main acceptance resistance factors of the services. By doing that, we derive the implications that could contribute to the vitalizations of the mobile easy payment service market. The research model includes "perceived risk" as a main acceptance resistance factor, and "easy of use" and "usefulness" as the main acceptance factors. The relationship among these three factors, "use conflict", and "user resistance" is expressed in the model. We analyze the model by Structural Equation Model. The results proves that all the research hypotheses are adopted except for the impact of "ease of use" on "use conflict", and that users of mobile easy payment services think of "usefulness" more important than "risk".

A Service Marketing Success Using Internet of Things: The Case of Cleveland Museum of Arts in the United States (사물인터넷을 이용한 서비스 마케팅의 성공: 미국 클리블랜드 미술관의 사례)

  • Joo, Mi-Kyoung;Kim, Myung-Hee
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.549-555
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    • 2016
  • This paper tries to find the implications applied to art institutions of Korea by analyzing what the content and consequences of services of the Cleveland Museum of Art provided after the Internet of Things adoption in the theoretical perspectives strengthening service marketing through the Internet of Things increases visits and participation in the museum. For analysis, journal articles, statistics, and government press releases, news articles, web pages, web page articles are collected. The results are first, the application of digital and social media is positive in visit to the museum and monetization. Second, the introduction of the Internet of Things will enhance the museum's 'Education', 'Accessibility', 'Communications' services, as well as significantly increase on and offline participation by activating experience. Third, technical support from related companies with the support of local government funds is essential to build the system. Consequently, in order to enable the participation of the spectators in the galleries it is proposed aggressive adoption of such digital technology in domestic barren market of Internet of Things.