• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1791-1803
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• 2002

국내 수입 캐주얼의류시장은 계속적인 성장을 거듭하고 있으나 이에 대한 소비자의 구매 의도에 대한 연구는 없는 실정이다. 따라서 본 연구는 소비자의 행동을 예측하는데 그들의 태도(Attitude)와 주관적 규범(Subjective Norm)을 고려하는 theory of reasoned action (Ajzen & Fishbein & Ajzen, 1975)에 의거하여 구매의도를 밝히고자 하였다. 본 연구의 자료를 위하여 서울시내에 거주하는 20대 이상의 남녀를 대상으로 설문조사를 실시하였다. 회수된 설문지 중 총 892부를 분석에 사용하였으며, 평균, 표준편차, 회귀분석을 실시하였다. 연구결과 소비자는 수입 캐주얼의류에 대한 구매 의도가 낮았으며, 이를 예측하는데 있어서 태도와 주관적 규범이 유의적인 결정 변수였다. 또한 주관적 규범이 태도보다 소비자의 구매의도를 예측하는데 있어서 더 중요한 결정 변수였다. 본 연구의 결과는 의류에 대한 소비자 행동의 문헌에 기여함과 동시에 국내 마케터(local marketer)와 국제 마케터(international marketer)의 마케팅전략 수립에 유용한 정보를 제시하여 준다.

• Journal of the Korea Society of Computer and Information
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• v.20 no.10
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• pp.113-119
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• 2015

In this paper, we propose an efficient freedom of information and Information access right which improves transparent and speedy administration process. To build open Information, we scrutinize that causes of non access right and change of civil service consciousness, attitude for open information by effectively open system circumstances. The Important thing is basic information that is available to the public through an agency's FOIA Reference Guide, all agencies must notify potential FOIA requesters of the formal rules and requirements for the making and handling of FOIA request, through their FOIA regulations. The characteristics of this paper focused on Information access right, causes of non access right and proposed policy. In this paper, The author emphasize are as follows: first, to examine freedom of information' necessity and problem that scrutinize a theoretic analysis, second, to understand civil servant's attitude for the freedom of information, third, to suggest action plan and agenda for the better of Good Governance and Democracy of information.

• Women's Health Nursing
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• v.12 no.3
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• pp.193-203
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• 2006

Purpose: The purpose of this study was to investigate current circumstances of violence against wives, and to identify the wife's opinion of the spouse's punishment in domestic violence cases. Method: The subjects were 216 married women in G province. Data was gathered from November 22 to December 6, 2004. Data was analyzed by descriptive statistics, and the $x^2$-test using SPSS/Win 10.0 program. Results: About thirty six percent of the subjects had experience with domestic violence. There was a high prevalence of psychological aggression(68%), sexual coercion (36%), physical assault(31%), and injury(19%). The subjects experiencing domestic violence had a higher positive attitude towards the spouse's punishment than subjects not experiencing domestic violence. The more severe the domestic violence was, the more the battered women's positive attitude for criminal action increased. Conclusion: An educational program and public relations will increase women's empowerment to solve domestic violence. A more cooperative and integrative program for prevention and an intervention system against domestic violence should be developed for women in battered situations.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.115-129
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• 2008

The importance of perceived quality and brand loyalty is increasing recently both domestic and foreign. So many papers perform research on service quality and brand loyalty. Today, there is the rapid growth in the Korean mobile telecommunications service market. But mobile telecommunications service companies don't pay full attention to customers' attitude and brand loyalty. This paper shows why Korean mobile telecommunications service companies have to focus on Brand Loyalty. This paper investigates the relationship among perceived quality, attitude and brand loyalty in the area of mobile telecommunications service.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.47-60
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• 2017

This thesis examines the effects of entrepreneurship on the career maturity of middle school students through moderating the effects of 5 personality factors. For that purpose, we have conducted a survey for 500 middle school students. We measured three aspects suggested by Kang Byung Ho (2011) for the entrepreneurship. The career maturity test for middle and high school students(Yim un and so on, 2012) to test the career maturity of middle school students and measure items suggested by Lee Tae Gyu and Yun Hye Hyun(2008) to test the five-factor model as a tool. The results were acquired using an SPSS 22.0 program to analyze the research results as follows. Hypothesis 1. 'How much entrepreneurship has an effect on the career maturity of middle school students?' This has shown that the higher the entrepreneurship is, the higher the career attitude and career probing ability is. At the same time, the risk-taking in entrepreneurship has no significant effect on the career preparation action. Hypothesis 2. 'The five-factor model will affect the controlling of the relationship between entrepreneurship and the career maturity (career attitude, career probing ability and career preparation action) of middle school students.' This five-factor model has affected the relationship between the entrepreneurship and career attitude, the sub-area of career maturity. However, it has not affected the career probing ability and career preparation action, another sub-area of the career maturity. This study is useful because we have probed the effect of entrepreneurship on the career maturity of middle school students and the control-effect of the five-factor model. We suggest that this study will give a chance to middle school students to realize their career, to probe and design their career and to cultivate their ability to live a active life in 21th century.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.1-21
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• 2007

This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

• Health Policy and Management
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• v.9 no.4
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• pp.41-64
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• 1999

The major concern for this research is to discuss and to offer some solutions to bring the effectiveness of existing notifiable diseases reporting system over the physicians' attitudes of reporting, the actual condition of performance and the reasons of inertia in notifiable diseases reporting through examining the physicians of medical institutions in nationwide such as pediatrics, internal medicine and family medicine. The actual conditions of notifiable communicable diseases(NCD) reporting was surveyed by mail objectifying an internal medicine, pediatrics and family medicine in nationwide on the basis of stratified random sampling method divided into the classification of medical institutions and areas. As a result of survey. the rate of respondents showed 145 persons from physicians, 105 persons from hospitals. 120 persons from general hospitals, and 51 persons from tertiary hospitals. The total number of respondents were 421 and was rated 59.0 %. The analysis of collected survey went through a descriptive analysis primarily to grasp physicians' attitudes on the notifiable communicable diseases reporting, and then upon the dependent variables. Following are major findings obtained form the data analysis. 1. The results of a descriptive analysis on physicians' attitudes towards reporting NCD were as follows: First, the respondents who didn't know that yellow fever is reporting NCD were 11.0% of clinic, 10.5% of hospital. 5.0% of general hospital. 11.8% of tertiary hospital. and in case of hepatitis B, were 26.9% of clinic, 35.2% of hospital. 35.0% of general hospital. 23.5% of tertiary hospital. Second, The rate of physicians' knowledge on penalties of not reporting the NCD by their medical institution were 35.2% of clinic, 45.7% of hospital. 36.7% of general hospital. 62.7% of tertiary hospital. Third, among the no-reporting physicians in whole, the major reason of not reporting NCD were uncertainty of diagnosis(78.9%), no need to report(46.4%), no adequate actions from PHC(29.1%), no knowledge of the cases being notifiable ones in the order of their frequencies(30.4%), meddling from PHC(29.1%), concerning of patient's privacy(26.3%). 2. To analyze the characteristics related to the physicians' behaviors to report NCD, univariate and multiple logistic regression analyses were applied to the variables related to physician, 4 medical facility, PHC, and reporting system. The result were as follows: First, the result of the univariate analysis on physicians' attitude to report NCD and characteristics related to reporting in odds ratio was in the case of hospital. 3.4 times higher positive responses on physicians' attitude to report NCD came up as compared to the clinic. Second, the result of the univariate analysis on physicians' action of reporting NCD and characteristics related to reporting by the classification of medical institutions showed that the odds ratio of hospital was 2.3 times, the odds ratio of general hospital was 2.0 times, the odds ratio of tertiary was 6.8 times significantly higher than clinic. And the medical institution with significantly higher positive attitudes rate by multiple logistic regression analysis was hospital that rated 2.5 times significantly higher than clinic. Also in the PHC related characteristics of reporting, the rate of action in reporting NCD was significantly higher in medical institution that were endowed with the good condition of reporting. In multiple logistic regression analysis, the medical institution that has a good conditions of reporting showed a significantly higher positive rate on the action of reporting than the others.

• Korean Public Health Research
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• v.44 no.4
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• pp.67-82
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• 2018

Objective : This study is purposed to suggest basic data of developing program preventing Herpes zoster by analysis of related variables for adults over 50 years old. Methods : Data had been collected by 225 adults over 50 years old who participated in health program in B city, interested program of welfare service center in C city and community residence through self-administered questionnaire from $15^{th}$ June to $15^{th}$ July 2016. The collected data was analyzed by IBM SPSS statistics v.18 and AMOS v.18. Results : Based on the verification of model by the results of the study, ${\chi}^2=365.785$(df=193, p<.001), $CMIN/DF({\chi}^2/df)=1.90$, GFI=0.88, AGFI=0.84, NFI=0.88, TLI=0.93, CFI=0.94, RMR=0.07, RMSEA=0.06, The action of Herpes zoster preventive behavior and perceived behavior control for adults over 50 years old made direct influence to the Herpes zoster preventive behavior and the attitude of preventive behavior showed the largest total effect. Conclusions : In conclusion, for improving action of Herpes zoster preventive behavior for adults over 50 years old, it is important to induce change of attitude about Herpes zoster preventive behavior. Also, the development and strategy of education program, which can improve action of Herpes zoster preventive behavior, are necessary through emphasizing perceived behavior control about Herpes zoster preventive behavior.

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• Journal of Preventive Medicine and Public Health
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• v.36 no.2
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• pp.108-116
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• 2003

Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residents of Seoul, Bun-dang, Il-san and Pyung-chon city, under 65 years, who were stratified by sex and age. A covariance structural analysis was used to identify the structural relationships between attitude towards health promotion programs or services, their subjective norm and their intention to use the aforementioned services. Results : The subjective norm for using the health promotion programs or services provided by hospitals was a significant predictor of the intention to use, but the attitude towards the services was not significant Conclusions : Our results suggest that a customer's reference group affects their use of the hospital-based health promotion services. Because the subjects of this study were restricted to specific urban areas, there are limitations to generalizing the study results. Despite the limitations of these results, they can serve as baseline information for the understanding of consumers behavior toward hospital-based health promotion services.